About Web 3.0?

religiondressInternet and Web Development

Oct 21, 2013 (4 years and 18 days ago)

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Why Should You Care
About Web 3.0?


Dr San Murugesan


Director, BRITE Professional Services

Adjunct Professor, University of Western

Associate Editor in Chief, IEEE IT Professional


Sydney

Australia

san1@internode.net

twitter.com/santweets




The Web’s Revolution

The Web has changed almost everything!


How we gather information, do our work, buy goods and
services, connect with our friends and family, spend our leisure
time, and even find a partner or lost friend.


Transformed the business landscape
--

how organizations
conduct their business, connect with their customers and
suppliers, and collaborate.


How businesses foster innovation and source ideas and work
--

embracing the power of people


The face of education, healthcare, emergency response, and
social interaction.


Even the domains that were insensitive to technological
advances for centuries, such as
politics, governance,
religion, and spirituality
.


21 Years of the Web


In a mere 21 years, the Web’s evolution and impact have
been phenomenal, yet it has not
yet to reach its full
potential
.


In fact, we don’t even know what its full potential

is
.


Although we know how the Web has evolved over the past 20
years,
it’s anybody’s guess what the Web will become in
the next 20 years and how we, and the generations that
follows us, will embrace i
t.


‘Webvolution’


The Web has been rapidly evolving.


To understand its development, the concept of
Web evolution,
“Webvolution
“, has emerged.


It divides the major transformations of the Web
into different segment: Web 1.0, 2.0, 3.0, ...


Objective is to explain
paradigm shifts
in its
evolution and transformation.


Web 2.0 was introduced in 2004 by O’Reilly and
CPM Media.


Web

Web 1.0

Info
-
Centric

The first
stage, Web 1.0:



Presents and connects information



Provides minimal
interaction


transaction




Static, primarily one
-
way publishing
medium

ƒ

Read
-
only Web (readable Web)



Hypertext links among billions of largely unstructured
Web pages, all generally designed to be read by humans.

Developer/

Publisher

Users

Web Pages

Web 2.0



Web 1.0

Info
-
Centric

Web 2.0

People
-
Centric


Web 2.0
connects people;
read
-
write web


Enabled users to create and publish content with ease


User
-
generated content
. Users are contributing
information through blogs, SN, Tweets, Flicker, YouTube,
etc.


Users are content producers/publishers and consumer
-

Prosumers


What’s next?


The Web transformed the way we communicate and do
business, but it's generated such a
deluge of data
that we
can hardly make sense of it all.


What’s next? What is the future of Web? What things are
we missing on the web?



Emergence of Web 3.0


What will Web 3.0 actually look like?


What business and societal changes will it bring?


Will it help us process, understand and harness all the
data we've been capturing?


How will it disrupt business models
?



What’s Web 3.0?


Perception what Web 3.0 is, and will be, varies.


This reminds us the “Elephant and Seven Blind
Men” story.


Web 3.0


Web 3.0 refers to a third generation of Web technologies
and services . Aim is to:


Provide
machine
-
facilitated understanding
of
information on the Web


Facilitate information aggregation and to offer a more
productive and intuitive user experience
.


Also called
Semantic Web

or meaningful Web.


Currently, significant developments are taking place and
new Web 3.0 applications have begun to emerge .



What is Web 3.0?


While Web 2.0 uses the Internet to make connections
between people, Web 3.0 will use the Internet to make
connections with information.


Web 3.0 facilitates generation new information or insights,
rather than humans.


A giant database


structured or unstructured, all kinds of
data


Its most important features are the
Semantic Web,
personalization and context
-
awareness



Like a personal assistant who knows practically everything
about you, it an access all the information on the Internet
to answer any question.

Web 3.0


First
-
generation
Metaverse
(convergence
of the virtual and physical world)


A web development layer that includes
TV
-
quality open video, 3D simulations,
augmented reality
, and sensors.


Web 3.0


A collective term, encompasses technology,
process, business model, applications.


This will be about:


semantic web (or the meaning of data)


personalization,


context
-
awareness, and


intelligence.


Webolution


Web 3.0

Web Squared?


“Web Squared: Web 2.0 Five Years On”


A report by Tim O’Reilly and John Battelle,
2009 . Web2.0 Summit 2009



http://bitly.com/SUN8tk


Webvolution


This a
continual model.


In the same way that Web 1.0 exist within Web 2.0,
features of Web 1.0 and 2.0 is present in Web 3.0.

Web 1.0

Info
-
Centric

Web 2.0

People
-
Centric

Web 3.0

Machine
-
Centric

Web is about Linking/Connecting


Web 1.0 is about linked Pages.


Read


Web 2.0 is about linking People.



Read, Write


Web 3.0 is about linking and connecting
data
-

web of data


Read, Write,
Eecute


What’s Semantic Web?

Semantic Web


Enables information from diverse sources to be easily
combined and used in profoundly different and more
powerful ways.


It promotes common formats for data on the World Wide
Web


By including semantic content in web pages, the Semantic
Web aims at converting the current web of unstructured
documents into a "web of data".


Provides a common framework that allows data to be
shared and reused across application, enterprise,
and community boundaries


Enables users to find, share, and combine
information more easily


Semantic Web


A world in which software “agents” perform Web
-
based tasks we often struggle to complete on our
own.


A Web agent could be programmed to do almost
anything, from automatically booking your next
vacation to researching a term paper.


This involves a
reannotation

of the Web, adding
all sorts of machine
-
readable metadata to the
human
-
readable Web pages we use today . . .



Tim, Lucy, and The Semantic Web



Virtual Assistant


'Web 3.0‘ will take your life on auto
-
pilot.



Imagine telling the computer (or inputting the
command):
"After the meeting, I want to see a
new movie at a theatre near by. I'm done with my
meeting at 3 PM, so go ahead and book two
tickets."


Context awareness


location, time


Personalisation


Data integration and assimilation


It is very possible that you'll be able to literally tell the
computer what to do, and your computer will do as its told.


Web 3.0 is About Augmentation


The content or applications presented to the user could be
augmented with multiple layers of content.


Example: Mobile application with location
-
based
information augmenting a map.



People and machines publishing to and interacting with
each other to inform and
augment
each other's work, tasks
and applications.


Web 3.0: T
he next fundamental change both in
how web pages (information) are created and
presented to the users, and how people interact
with them
.


Semantic Search


Seevl



a music discovery service. It offers a semantic search option,
where a user can enter several different facts that he/she wants to
search in combination.


For example you could search for
‘all of the Australian guitar
artists who have their origins in Ireland’.


It
provides an answer to this question as well as a wealth of
contextual and related information about those artists.


Personalised Recommendation Engine


Personal recommendation engines are
already widespread


examples include
Amazon and iTunes Genius.



Contexts

-

Different Dimensions


Location.
Country, town, and proximity to points of interest including
shops, informing what is accessible.


Device.
Interface being used and previous use of that type of device


Date.
Day of the week (notably distinguishing weekday and weekend),
time of year, and proximity to major events such as Christmas or
Valentine’s Day.


Time.
Time of day, making coffee, beer, or movie guides more or less
relevant.


Weather.
Searches for local destinations may be impacted by current
weather, such as pubs with beer gardens being more prominent on
sunny days.


Mood.
Positivity, negativity, excitement, hunger and far more, as
reflected in status or other updates, could impact the content
presented.



Connected World!


Consider what’s coming
: hundreds of billions of ‘smart’
things


sensors, cameras, cars, shipping containers,
intelligent appliances, RFID tags by the hundreds of millions


all becoming interconnected.
Internet of Things (IoT)

Web 3.0 is on the Horizon


New Web 3.0 applications are beginning to emerge


Web 3.0 is used with a few internet websites including:



iGoogle, Twine, Wolfram Alpha, LastFM, TuneGlue.net and
Amazon.


Most of the current business models target
consumers

as
their main focus, but Web 3.0 is not limited to consumer
-
facing applications but also can be leveraged for
other
business applications


As Web 3.0 comes into being, its
effect on both users
and businesses will be profound
. It will change how
people work and play, and
how companies use
information to market and sell their products, as well
as operate their businesses.

Web 3.0 Status


Survey Findings (2011)


Web 3.0 is seen as “the intelligent web,” “the
semantic web” and that it included
natural
language search and location awareness
--

75
% of respondent


Biggest benefit was more intelligent, relevant and
personalized search
--

65 % of respondent


It was OK for Google,
Facebook

and Twitter to
invade their privacy as long as it gave them better
search results


50% respondent


http://bitly.com/QxJRuP


Consumer Benefits


Vastly personalised experience


Context
-
aware, precise response.


Efficient management of time spent on the Web



Business Benefits


Great opportunity for better targeted
marketing


Improvement in operational efficiency

Issues and Challenges


Security and privacy issues


Potential increase in security
holes


Impact of security breaches


Plugging security holes will
be critical


Opt
-
out options


Technical issues


Scalability issues

Web 3.0: Outlook


One could see Web 3.0 as functional additions to
Web 2.0, rather than a dramatic restructuring of
the Web


It envisages information from diverse sources
being easily combined and used in profoundly
different and more powerful ways.


What will be Web 3.0 in four or five years?


Four year ago no one knew what an
iPad

was, and who
will be using it.


Who is to say that three years from now we will not be
using location
-
based augmented reality applications on
smart devices on a daily basis?


Glimpse of Some Ongoing Developments


Semantic search engines:
Google Squared

Wolfram
Alpha
, Community built search portals like
Swicki

and
natural language search sites
Powerset



Quite useful to enhance one’s search experience.



Socializing in Web 3.0:

Google’s
OpenSocial

,
Wink

,
FOAF (friend of a friend)

Google’s
OpenSocial

brings social sites together with useful
applications.

Wink is a people search engine for blogs and social networks.

Twine

is the next generation of social bookmarking. It tries to
understand you by providing the most appropriate content for you.

Putting the content into the social context


Embracing Web 3.0 is a Journey


What worked before may not
work again


Systems and businesses built on
yesterday’s assumptions about
consumer behaviour wouldn’t
work.


Be prepared.


Open up to the Internet world


calls for new mindset


Move to real
-
time


Structure the data


Involve customers/users

Web 3.0 Strategy


Build general awareness and understanding of Web 3.0



Develop a Web 3.0 strategy and roadmap.


The emerging Semantic Web/Web 3.0 will require us to
dramatically
rethink

traditional notions of how business,
data/information, application, and technology
architectures are conceptualized and realized within an
enterprise.


Invest in training and skills development
in order to
leverage Web 3.0 in your specific environment.


Develop
potential use cases
based on strategic
business and technology opportunity areas
.

Web 3.0: Enhancing the Connection and
Generating New Info and Insights


Web 3.0 will
improve the
connections
between
knowledge on the
Web

Web 3.0 Opportunity


Web 3.0 is a blue ocean waiting to be explored.


Confluence of Technologies and Approaches

1.
Cloud Computing

2.
Smart Mobile Phones, Tablets

3.
Internet of Things

4.
Wireless sensors, sensor networks

5.
Broadband communication networks


IPv6, 3G and 4G

6.
Mobile payment systems

Research Directions


Technology Areas


Semantic technologies


Semantic tagging, semantic search, semantic advertising


Information Aggregation


Information Summarisation


Context sensing


Personalisation


Applications


Personal, business applications


Context
-
aware, personalised applications


Augmented Reality


Think differently
, and
encourage others to
think differently
in solving problems and
conceiving new products and services.


To Discover, Look at Differently


A true voyage of discovery does not exist in the
observing of new landscapes only, but in
learning
how to look at it differently
.


--

M. Proust, French writer



The people who are crazy
enough to change the world
are the ones who do.”


--

Steve Jobs


Knock
-
on effects


Change Your Lens


Change how you see
the [future] world.



The world is moving so fast these days that the man
who says it can't be done is generally interrupted by
someone doing it.



--

Elbert Hubbard



The best way to predict the future is to invent it
.”


---


Alan Kay, Computer Scientist



Alan Kay,

“Predicting the Future,”

Stanford Eng.
, vol. 1, no. 1, 1989,
pp. 1

6;
Talk at 20th annual meeting of the Stanford Computer
Forum in 1989
.

http://www.ecotopia.com/webpress/futures.htm




Web
: The Next 10 Years?



Discussion


Thank You




Dr. San Murugesan

Director, BRITE Professional Services

Adjunct Professor, University of Western Sydney

Sydney


Email
: san1@internode.net

Twitter:
http://twitter.com/santweets

LinkedIn:
http://linkd.in/sanlink