Master Data Management What is it? Why do I Care? What are the Solutions?

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Oct 31, 2013 (3 years and 8 months ago)

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© 2011 IBM Corporation

Information Management
Master Data Management
What is it? Why do I Care? What are the
Solutions?
Marty Pittman
Information Management Architect – IBM Software Group
© 2011 IBM Corporation
Information Management
Agenda

MDM Introduction and Industry Trends

IBM's MDM Vision

IBM InfoSphere MDM Portfolio
© 2010 IBM Corporation
Information Management
3
What is Master Data? Why is it important?

Master data
is a subset of
all enterprise data

Master data
is the high-
value, core information used
to support critical business
processes across the
enterprise

Master Data
is information
about customers, suppliers,
partners, products,
materials, employees,
accounts and more

Master Data
is at the heart
of every business
transaction, application and
decision
Master data

© 2010 IBM Corporation
Information Management
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What is Master Data Management?

Discipline that provides a consistent understanding of master data entities (customer, product, etc.)

A set of functionality for data governance that provides mechanisms
& governance for consistent use of master data across the organization

Is designed to accommodate, control and manage change
Customer
Support
Sales
Claims
INFORMATION
Bil
l
35 West 15
th
Street
Toledo
Jone
s
OH / 12345
M
4
6
1/1/65
First:
Last:
Address:
City:
State/Zip:
Gender:
Age:
DOB:
CRM
B. Jones
Toledo, OH 12345
35 West 15
th
Street
Name:
Address:
Address:
ERP
William Jones
Toledo, OH 12345
35 West 15
th
St.
Name:
Address:
Address:
Legacy
Billie Jones
Toledo, OH 12345
36 West 15
th
St.
Name:
Address:
Address:
ACQUIRE:
SOURCE SYSTEMS
ACT:
ENTERPRISE
APPLICATIONS
MANAGE:
MDM
© 2010 IBM Corporation
Information Management
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Business drivers
Revenue

Identify cross-sell, up-sell opportunities

Customize product offerings and
bundles

Introduce new products quickly

Identify high value customers

Improve customer retention
Cost

Automate manual business processes

Reduce data errors

Eliminate excess mailings

Identify risk (credit)

Supports system consolidation
initiatives
Agility/Strategic Initiative

Consolidate data from silos/Integrate
new systems quickly (M&A)

Meet demands of new business
channels

Grow with the business

Identify key relationships and
hierarchies
Compliance

Reduce risk

Control access to data

Adhere to government and corporate
regulations

Manage customer privacy preferences
© 2010 IBM Corporation
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Information Management
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6
Government
Healthcare
Telco

Improve
Case

management

Reduce fraud
across benefit
Applicants


Improve revenue
collection across
Taxpayers

Improve
Citizen
services

Streamline
Asset

management
across
Locations

Improve
Customer
service
and billing
Contracts
, and
reduce churn

Support
Regulatory
compliance for
Customers /
Organizations

Grow
Customer
wallet share
through tailored
Product
offerings
and bundles

Improve
Patient

care and reduce
medical errors

Encourage

Physician
loyalty

Improve
Compliance and
Patient
privacy

Streamline
Hospital
Asset

management or
medical
Products
across supply-
chain and
Locations
Customers across industries are addressing a broad set of business
challenges with MDM
Energy & Utilities

Energy
Price
data
management

Asset
and
Location
management
(e.g., reservoir, oil
field, meter)

Improve
Customer
service
© 2010 IBM Corporation
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Insurance

Regulatory
compliance for
Customers

Improve
Customer

satisfaction

Grow Customer
wallet share
through tailored
Product
offerings
and bundles

Understand full
exposure and
reduce credit risk
across
Accounts

Streamlined
Asset

management

Improve
Supplier /
Dealer
financial
management

Food
Products
safety
compliance

Manage
Customer

preferences and
lifecycle

Faster
Product

launch across
Locations

Superior
Customer
multi-channel
experience

Improve
Customer

loyalty

Faster
Product

launch across
Locations

Improve
Vendor /
Supplier
on-
boarding

Streamline
Member
enrolment

Improve claims
processing for
Members

Create custom
Product

offerings and
bundles

Optimize
Policy
management

Manage
compliance and
privacy across
Members
Manufacturing
Retail
Financial Services
Customers across industries are addressing a broad set of business
challenges with MDM
© 2010 IBM Corporation
Information Management
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What do customers want from MDM?
Customer’s Want:
1.
Technology that can grow
as business needs change
2.
An impactful & fast phase one, building
towards a strategic deployment
5.
Leverage existing investments
3.
Integrate to applications & impact key
business processes
6.
Data Governance
4.
Experience & Best Practices
© 2011 IBM Corporation
Information Management
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9
State of the Master Data Management Market
Top Industry Trends

Adoption broad, but often shallow
across many industries

Moving from Early Adopters to Fast
Followers

Not a matter of if, but when (and in
what form)

Market size ~>$1bn in 2010

Market growth 12-14% in 2010

Most initial MDM implementations are
successful

Market is evolving from uni-domain to
multi-domain needs

Potential customers usually discuss
MDM in the context of their overall
Information Management needs.
Key Challenges

Organizations are still struggling to
define a starting point for MDM

IT recognizes the need for MDM most
often and still struggles to sell to the
business

Clients who have started MDM can
get bogged down on their journey –
where do I go next

Integration to business applications is
a key success factor
© 2011 IBM Corporation
Information Management
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Industry Trends
Top Industry Trends

MDM for customer data and MDM for product data have dominated early
MDM adoption.

Other domains that are showing traction: single view of supplier, and
purchased part and asset oriented MDM.

This will not lessen the demand on customer and product oriented MDM; it
means that increasingly organizations will have overlapping MDM efforts
within their business

Not all industries call it “MDM”:

Healthcare – EMPI (Enterprise Master Patient Index)

Government – Entity Resolution
© 2011 IBM Corporation
Information Management
Gartner Industry Heat Map
11
5 yr CAGR = 16.9% (customer data); 15.5% (product data)
© 2011 IBM Corporation
Information Management
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There is Widespread Adoption Across Industries
© 2011 IBM Corporation
Information Management
Agenda

MDM Introduction and Industry Trends

IBM's MDM Vision

IBM InfoSphere MDM Portfolio
© 2010 IBM Corporation
14
Information Management
Applications
& Processes
Delivering business insight requires mastering your information
Going beyond simply managing… to Optimizing Business Results
Analyze
Integrate
Data
Warehouse
Master Data
Clients’ Information Supply Chain
Reports &
Dashboards
Govern
Da
ta
Qua
lit
y
Sec
urity
Lifecycle

Manage
m
ent
Business
Intelligence
Applications
Transactional
Business
Applications
Content
Database
Infrastructure
Business
Applications
Streaming
Data
© 2010 IBM Corporation
Information Management
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MANAGE
INTEGRATE
ANALYZE
GOVERN
External
Information
Sources
Business
Analytic
Applications
DB2, Informix
FileNet
solidDB
InfoSphere
MDM
InfoSphere
Warehouse
Cognos,
InfoSphere
Warehouse
InfoSphere
Streams
InfoSphere BigInsights
Quality
Security & Privacy
InfoSphere
Information Server
Lifecycle
InfoSphere
Information
Server
InfoSphere
Optim
InfoSphere
Guardium
Information Governance – Delivering Trusted Information for Smarter
Business Decisions
© 2011 IBM Corporation
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Information Management
MDM in an Overall Architecture
Cognos
Reports
Information Integration Platform
Partner
Gateway
Enrollment/
Admin/…
Systems
WebSphere
Commerce
Customer
Product
Account
Others
Enterprise Data
Warehouse
Corporate
& Others
Content
Management
Understand
Cleanse
Transform
Deliver
Customer
Call Center
External
Web
Partners
Portfolio
Mgmt.
Data
Steward
Services
Business
Services
Registry /
Repository
Business Processes
Business
Services
Repository
Enterprise Service Bus
A
p
p
l
i
c
a
t
i
o
n
s
R
o
l
e
-
b
a
s
e
d

U
I
s
Operational
MDM
Operational
MDM
Collaborative
MDM
Collaborative
MDM
Master Data Load
Historical Data Load
Business
Glossary
Customer
Product
Account
Others
Global Name
Recognition
Global Name
Recognition
© 2011 IBM Corporation
Information Management
Agenda

MDM Introduction and Industry Trends

IBM's MDM Vision

IBM InfoSphere MDM Portfolio
© 2010 IBM Corporation
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Information Management
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IBM InfoSphere Master Data Management
Adaptive MDM for diverse requirements

World’s largest MDM customers and
implementations

Rapid time to value with multiple deployment options

Support for any data domain and industry

Strong master data stewardship capabilities

Pre-packaged capabilities speed time to market

Customizable and extensible foundation

Seamless scaling as data volumes grow
A broad set of capabilities to enable adaptive master data
management solutions
© 2010 IBM Corporation
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IBM InfoSphere MDM Server for PIM
Allows companies to
author
,
enrich
and
manage
product and
other core information that can be
made available for strategic
business initiatives.
Collaborative
Authoring
© 2010 IBM Corporation
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PIM Addresses Core Challenges
Key Product Information Scattered Across The Organization
Creative
and Copy
Product
Producer
Marketing
Logistics
Category
Managers
Vendor
Managers
Regional
Managers
Promotion
Managers
Merchant
Finance
Enterprise
Applications
Authorize /
Reject
Spread
sheets
Docs
Direct from
Suppliers
Images
Product Data
New Item
Form
Price Update
Emails
Images
eCommerce (website)
Print publishing
Order Mgmt System
Call centers
ERP
Retek
Suppliers / Vendors
Procurement
Analytical
Product Information
Targets / Destinations
GDS Network
© 2010 IBM Corporation
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InfoSphere MDM Server for PIM
Author, Enrich and Maintain Product (+ other) Data
External Resources
Internal

Systems
Customer
Support
Databases
Spread
sheets
Emails
Direct from
Suppliers
Internal
Docs
B2C website
B2B website
Portals
Call centers
Store shelf space
Operational
decisions
Suppliers
Vendors
Kiosks
Product Information
Targets / Destinations
Product
Producer
Sales
Finance
IT
InfoSphere MDM Server for PIM
GDS
© 2010 IBM Corporation
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Collaborative Business Processes

Workflows for Collaborative Tasks

Extendable Authoring UI

Business User Interface for Authoring and
Search

Flexible Data Model

Product Catalogs, Category Hierarchies,
Attributes, Relationships

Data Synchronization

Imports and Exports with Deltas and
Versioning

Job Scheduler


User and Role Security

Granular Access privileges to enforce
complete and accurate data

User and Role Security

Attribute Level Security
InfoSphere MDM Server for PIM Functional Capabilities
InfoSphere MDM Server for PIM
Product
Location
Supplier
Others
Collaborative Authoring
Business Process workflow
MDM Custom-Built Domains
NPI
Catalog Mgt
Multi-Commerce
GDS
© 2010 IBM Corporation
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IBM Initiate Master Data Service
Assembles a
virtual
, single view of
master data and relationships from
across existing systems delivering
these views whenever and wherever
they are needed.
Virtual, Composite
Views
IBM InfoSphere MDM Server
Centrally
and
physically
manages
and maintains master data for multiple
domains including customer, account,
product and others to gain a single
record.
Central, Golden
Record
© 2010 IBM Corporation
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Integrated Customer Information System
Source
System
A
Source
System
B
Source
System
C
Thin Customer Information Index
Source
System
A
Source
System
B
Source
System
C
Characteristics:

Focus: Improving existing foundational processes and
applications

Governance challenge: Resolving / acknowledging
differences between independent sources

Source of Truth: Source systems are the authority

Typical Functions: Search, composite views and
accurate identification

Focus: Changing or creating new foundational processes
and applications; Rationalizing or retiring systems

Governance challenge: Getting everyone
to agree on the single source of truth

Source of Truth: MDM Hub is the authority

Typical Functions: Repository for operational and
transactional applications
Only IBM supports both styles with recognized leading products.
Start at any point in your MDM journey and grow as your needs grow.
Do you want an MDM solution designed to
administer

master data
for existing systems?
Do you want an MDM solution designed to
assemble a single view

of existing systems?
© 2010 IBM Corporation
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IBM Initiate Master Data Service – Functional Overview
25

Data Stewardship

Inspect and resolve data quality issues

Visualize and manage relationships

Master Data Engine

Highly accurate and flexible matching and
searching across multiple data domains

Load, match and link master data in hours

Flexible and Extensible Data Model

Model complex master domains and relationships

Employ data models that are built and optimized
specifically for master data management

MDM Powered Solutions Framework

Streamline creating MDM-powered solutions
for end users

Integration

Integrate with multiple real-time and batch options

Deliver trusted master data to downstream data
warehouse, analytics and BI systems

Message-based support (HL7, JMS, MQ Series)
IBM Initiate Master Data Service
Data Stewardship
Master Data Engine
Data Model
Integration
SOA
Java/.Net
Industry
Match & Link
Relationships
Workbench
Solutions Framework
Components
Blueprints
© 2010 IBM Corporation
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Business Services

Enables business process to easily leverage master data

Speed time-to-value, reduce subsequent phase
investment

Functionality

Stewardship: Data Quality, Stewardship, & User
Interfaces

Events: Event Management & Business Rules

Security & Entitlement: ROV

Multi-domain

Extensible data model supporting domains including
Party, Product, Account & Location

Relationships between domains

MDM Workbench

Tooling for easy extensions to data and UI generation

Robust Data Integration

Pre-built Data Integration & Quality
InfoSphere MDM Server Functional Capabilities
Single source of truth for master data for all applications
MDM Domains
Business Services
Pre-built
Customizable
Data Stewardship
Party
Account
Product
Custom
Integration
Content
Data
Analytics
InfoSphere MDM Server
InfoSphere MDM Server
© 2011 IBM Corporation
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Information Management