IBM and the ISV & Developer Relations Team

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Oct 31, 2013 (3 years and 1 month ago)

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© 2010 IBM Corporation

IBM and the

ISV & Developer Relations Team


Helping our ecosystem win in the marketplace

© 2010 IBM Corporation

2

Agenda


IBM 2015 Roadmap


Growth Initiatives


PartnerWorld IBM


developerWorks


Cloud


Pure Systems


Innovation Centers


IDR: Bringing it all together

© 2012 IBM Corporation

© 2012 IBM Corporation

© 2012 IBM Corporation

© 2012 IBM Corporation

© 2012 IBM Corporation

Ensuring IBM
and our Business Partners

lead in these markets

Smarter Commerce


Projected $90B in 2012 revenue, 3X the
growth of IT with

14% CAGR through
2015


Integrated solutions growing even faster at
a

30% compound annual growth rate


Software revenue to

grow to $20B in 2012


For every dollar spent on software, three
more will be spent on systems and
services


-

Source: IBM GMV 2011




Smarter Cities


Technology infrastructure will total $108
billion from 2010 to 2020


-

Pike Research, September 2011


Programs and projects compound global

growth rate will exceed 30% from 2010
to 2016

-

ABI Research, July 2011


The IT opportunity of $34 billion in 2011
will grow

by an 18% CAGR, reaching $57
billion by 2014




IDC, June 2011


© 2012 IBM Corporation

Business Partners are critical to IBM

s 2015 Roadmap

Smarter Planet

Cloud

Analytics

$164 billion

$66 billion

$181 billion

* 2010 IBM Market Estimates

© 2012 IBM Corporation

2012 Software Analyst Insights

9

ISV/Service Provider

Entrepreneurs and Established Companies

Academic

Students and Academia

IT Professionals

Influencers and Practitioners

Global Entrepreneur

SmartCamps

Academic Initiative

Academic Cloud

developerWorks

IBM Champions

Innovation Centers

Solution Roadmaps

IDR is aligning with IBM and our client’s strategic priorities to drive
innovation across the ecosystem

ISV and Developer Relations (IDR) Assets and Programs

Smarter Planet

Cloud

Social

Analytics

Mobile

PureSystems

Smarter
Commerce

Enterprise

Systems

IBM and Our Clients


却Sa瑥gic 偲iori瑩es

© 2010 IBM Corporation

13

Retail

Retail

Industry Framework

Telco

Service Provider
Delivery
Environment

Insurance

Insurance Process
Acceleration
Framework

Energy & Utilities

Solution
Architecture for
Energy & Utilities

Healthcare

Health Integration
Framework

Chemicals &
Petroleum

Integrated
Information
Framework

Government

(Civilian)


Government
Industry Framework

Banking

Banking Industry
Framework

Government

(Military / Defense)


Network Centric
Operations
Framework

Automotive,
Aerospace,
Electronics,

Chem & Petro

Product
Development
Integration
Framework

INDUSTRY

FRAMEWORK

INDUSTRY

FRAMEWORK

10 Industry Frameworks covering over 50 solution areas

© 2010 IBM Corporation

14

IBM PartnerWorld


Education and expertise to help
Business Partners build and test
solutions


Resources to help Business Partners
expand their reach, engage new
opportunities, and increase sales
revenue through collaboration


A virtual marketing department
personalized to help Business Partners
create and implement campaigns and
close deals quickly


Business Partners can leverage IBM
leadership in new markets

like
Smarter Planet, Software as a Service,
cloud, and more

Business Partners can put the power of IBM behind their business

ibm.com/
partnerworld

© 2010 IBM Corporation

15

IBM developerWorks


Online resource to help IT professionals stay on
the cutting edge of
open source, open standards
technologies, and IBM products


250K developers share advice and best practices with
1000 new members a day


Helps developers build technical skills


4M unique visitors per month,


Access code that can be evaluated in real world
scenarios


Serves 195 countries


8 languages


Access
articles, tutorials, demos, events and more


in multiple languages


Learn using the Cloud Zone


Network using SmartCamp Community

ibm.com
/developerWorks

Providing content, code, and community for developers and IT professionals

© 2012 IBM Corporation

IBM helps Business Partners at every stage of their
cloud

journey

16

Assess

Cloud business
model assessment

SaaS Business
Model Analyzer

Enable

Cloud enablement
roadmap

Cloud
-
friendly
software pricing

Monetize

Ready for SmartCloud
Enterprise

Ready for PureSystems

Cloud Specialty


We have built out a technical foundation for our
cloud solution, this assessment helped us realize
there are far more complex issues, such as billing
and pricing that we didn

t know on the business
side.


-
Li, General Manager

China
Huayun


(GIS info system ISV)

© 2012 IBM Corporation

Business Partners are enjoying the benefits of IBM cloud
offerings and programs

17

200

partners trained to sell
private and hybrid clouds
with IBM
product and services

120

partners using
IBM's cloud
-
friendly pricing

SaaS providers leveraging
SmartCloud Enterprise

150

70+

partners in the
Cloud
Specialty

ibm.com
/developerWorks/cloud

© 2012 IBM Corporation

The time has come for a new breed of systems
,

Systems with integrated expertise and built for cloud

Integration by
Design

Deeply integrating
and tuning
hardware and
software



in a
ready
-
to
-
go workload
optimized system

Built
-
in Expertise

Capturing and automating what
experts do



from

the infrastructure patterns to the
application patterns

Simplified Experience

Making every part of the IT lifecycle
easier
-

with integrated management of
the entire system and a broad open
ecosystem of optimized solutions

Top Causes of Project Delays

Hardware

Troubleshooting and tuning
production environment

Integration, configuration and
testing of the infrastructure

Installation, cabling and network
access for the environment


Software

Integration, configuration and
testing of applications

Integration, configuration and
testing of middleware

Configuration, build and
deployment of applications

45%

45%

29%

41%

35%

34%

© 2012 IBM Corporation

New announcements for the PureSystems family that change the
economics of IT and accelerate time to value

Infrastructure

Infrastructure Services

Application Platform

Platform Services

Data Platform

Data Services

Reduced the typical
deployment time from
2
-
3
days to 10 mins
. (100x
faster)

6X faster speed of
deployment and

60% greater VM density

On
-
premise customer
deployment

time went from
weeks to a single hour

using
a virtual systems pattern.

© 2010 IBM Corporation

26

Startups & Entrepreneurs

IT professionals

Venture Capitalists

ISVs / System Integrators

Academia

Customers

IDR is working with our ecosystem to build a smarter planet

© 2010 IBM Corporation

28

Our network of Innovation Centers span the globe

EUROPE


Amsterdam


Barcelona


Dublin


Ehningen


Hursley


La Gaude


Milan


Paris


South Bank


Stockholm


Tel Aviv


Zurich

ASIA


Bangalore


Ho Chi Minh City


Kuala Lumpur


Manila


Seoul


Shanghai


Sydney


Tokyo

NORTH AMERICA


Austin


Chicago


Dallas


San Mateo


Toronto


Waltham


Mexico City

LATIN AMERICA


Sao Paulo

CEEMEA


Bratislava


Bucharest


Budapest


Cape Town


Casablanca


Istanbul


Johannesburg


Kiev


Ljubljana


Moscow


Prague


Warsaw

© 2010 IBM Corporation

30

IDR

s Mission

We aspire to drive market leadership for
IBM by building a community of skilled IT
students, professionals, and partners
who use, recommend, and add value to
our products and solutions.


© 2012 IBM Corporation

Delivering resources and tools for our ecosystem to succeed and
address client needs

Working with
10,000

ISV

s

Over
1,000 start
-
ups
in
Global Entrepreneur Program

17

SmartCamps

hosted around the world

40
IBM Innovation Centers
with
4,000 project engagements
with partners

200 partners
trained to sell
private and hybrid clouds
with IBM product
and services

1.3 million
developerWorks

profiles

1,000+ new classes
from
3,100 professors
through the
Academic Initiative

417
champions

for IBM software, hardware and growth initiative

Over
190 ISVs optimized for
PureSystems

© 2012 IBM Corporation