NBCUniversal Streaming Distribution

quarterceladonMobile - Wireless

Dec 10, 2013 (3 years and 8 months ago)

178 views







NBCUniversal Streaming Distribution



RFP Response

















MediaPlatform, Inc.

8383 Wilshire Boulevard, Suite 750

Beverly Hills, CA 90211

(310) 909
-
8410

www.mediaplatform.com


info@mediaplatform.com




2

RFP
Response


Contents

INTRODUCTION

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4

1.

EXECUTIVE SUMMARY

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5

2.

MEDIAPLATFORM AT A G
LANCE

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7

3.

OUR UNDERSTANDING

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.

8

3.1.

S
YSTEM
F
UNCTIONALITY

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8

3.2.

G
ENERAL
S
YSTEM
R
EQUIREMENTS

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.......

8

3.3.

S
PECIFICS

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8

4.

SOLUTION APPROACH

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10

4.1.

M
EDIA
P
LATFORM
W
EB
C
ASTER

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10

4.2.

W
EB
C
ASTER
V
IEWER
P
AGE
C
USTOMIZATION

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11

4.3.

W
EB
C
ASTER
B
ACKEND

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15

4.4.

A
MAZON
W
EB
S
ERVICES
C
LOUD
P
LATFORM

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18

5.

WEBCASTER FOR NBCUNI
VERSAL’S REQUIREMENT
S

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...

19

5.1.

I
NTERNAL
S
TREAMING
R
EQUIREMENTS
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21

5.2.

E
XTERNAL
S
TREAMING

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22

5.
3.

CDN

D
ELIVERY
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22

5.4.

S
YSTEM
R
ELIABILITY AND
R
EDUNDANCY
R
EQUIREMENTS

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23

5.5.

S
YSTEM
S
CALABILITY
R
EQUIREMENTS

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24

6.

IMPLEMENTATION

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......

26

6.1.

K
EY
T
EAM
M
EMBER
B
IOS

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28

6.2.

S
TANDARD
W
EB
C
ASTER
D
EPL
OYMENT
P
ROCESS

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29

6.3.

I
MPLEMENTATION
T
IMELINE

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31

7.

PROFESSIONAL SERVICE
S

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32

8.

BUDGET

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34

9.

WHY MEDIAPLATFORM?

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37

9.1.

E
XCELLENCE IN
E
NGINEERING

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37

9.2.

A

L
ONG
T
RACK
R
ECORD OF
S
UCCESS WITH
G
LOBAL
E
NTERPRISES

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................................
..

37

9.3.

T
ECHNOLOGICAL
A
DVANTAGES

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38

10.

WEBCAS
TER FEATURES

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40

10.1.

F
EATURE
L
IST

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40

10.2.

A
SSET
M
ANAGEMENT

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.

42


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Response


10.3.

A
RCHIVING

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43

10.4.

M
EDIAPLATFORM
R
EPORTING
C
APABILITIES

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................................
.

44

11.

WEBCASTER INFRASTRUC
TURE, ARCHITECTURE A
ND TECHNOLOGY

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...

47

11.1.

W
EB
C
ASTER
S
UB
-
S
YSTEMS

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..................

48

11.2.

A
UTHENTICATION AND
S
ECURITY

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.......

54

11.3.

S
OFTWARE
D
EVELOPMENT
M
ETHODOLOGY

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55

11.4.

S
ERVER TO
C
LIENT
C
OMMUNICATION

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56

11.5.

DBMS

AND
T
HIRD
-
P
ARTY
P
RODUCTS

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................................
................................
.

57

11.6.

U
NIVERSAL
S
TANDARDS AND
C
OMPLIANCE

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57

11.7.

H
ARDWARE AND
O
PERATING
S
YSTEMS

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58

12.

MULTICAST FUSION ON
THE ADOBE
®

FLASH
®

PLATFORM

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..........................

59

12.1.

M
ULTICAST
F
USION


T
HE
D
ECISIVE
I
NNOVATION IN
S
TREAMING
V
IDEO

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....

59

12.2.

T
HE
S
IGNIFICANCE OF
M
ULTICAST
F
USION

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60

13.

WEBCASTER TRAINING

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62

14.

CLIENT REFERENCES

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.

65

15.

APPENDIX


STANDARD WEBCASTER V
IEWER PAGES

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...

66

15.1.

VIDEO

(4
X
3)

T
HEMES

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66

15.2.

VIDEO

(16
X
9)

T
HEMES

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70

15.3.

AUDIO

T
HEMES

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......

71



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RFP
Response


Introduction

We are pleased to present this proposal in response to your Request for Proposal for a solution for

NBCUniversal Streaming Distribution.
MediaPlatform offers the industry’s most scalable and feature
-
complete webcasting and media management solutions. Over the last ten years, we have served as the
preferred webcasting and media management vendor for
s
ome

of
the world’s largest enterprises
. We
are confident that our proposed solution will meet or exceed your expectations for the live and on
-
demand video streaming solution that you seek.

MediaPlatform would welcome the chance to become your trusted prov
ider of live and on
-
demand
video streaming solutions. We would like to meet with your IT team to better understand
your

goals
and deploy our
WebCaster

software to support those goals, including the use of multicast technology to
mitigate bandwidth usage.

We are not simply content to sell our software and services. Our goal is to
become your trusted advisor for enterprise video communications and we plan to earn that status by
taking a sincere interest in your objectives and aligning our solutions to add
value.




5

RFP
Response


1.

Executive Summary

Our understanding is that
NBCUniversal

Media, LLC. (“NBCUniversal”)
is seeking a Streaming
Distribution to handle three related but different use cases within its enterprise. This proposal covers
MediaPlatform’s response to this

need on the levels of product, implementation, and continuing service
and support.



NBCUniversal is looking for a highly extensible platform that offers tools and services that can
support multiple implementation configurations to meet three related but se
parate use cases:

o

Local News Broadcasts for Public consumption

o


“Town Hall” Broadcasts restricted to internal consumption

o

Special Event Broadcasts for Public consumption



Our proposed solution, based on our WebCaster webcasting software platform, provides
the
functionality envisioned to support these three use cases.

o

In its “out of the box” mode, or with basic configurations, WebCaster can handle almost
all the demands of internal “Town Hall” broadcasts and special event broadcasts for
public consumption.

o

WebCaster can, with some specialized integration work, be configured to handle the
streaming demands required to support NBCUniversal’s local news broadcast for public
consumption.



This proposal is based on our software
-
as
-
a
-
service (SaaS), cloud
-
based of
fering of WebCaster.
However, the software is also offered on an on
-
premises basis. Any functionality described in
this proposal can be realized through either deployment option.



WebCaster is actively in use at such global enterprises as Ernst & Young, Or
acle, ATT, Dow
Chemical and Motorola. The platform has been proven in demanding environments, supporting
up to 100,000 live webcast viewers.



WebCaster offers NBCUniversal several technological advantages, including:

o

Agility


Stream without installing

a
ny hardware or software behind your firewall.

o

Support for Flash or HTML5



Reach virtually any device or operating system

o

End
-
to
-
end event management


Control the total event experience for the audience

o

Custom archiving

o

Professional
-
grade producer contr
ols



MediaPlatform’s WebCaster software is the world’s first enterprise video solution to support
multicast fusion together with Adobe®’s Flash® Media Enterprise Server 4. We enable you to
utilize the FMS to support traditional multicasting and peer mult
icasting throughout your
enterprise


reaching every workstation, including the iPad with HLS live streaming.


6

RFP
Response




MediaPlatform’s professional services and support teams have extensive experience working
with global enterprises on the design, installation and
maintenance of complex streaming
solutions.


7

RFP
Response


2.

MediaPlatform at a Glance

MediaPlatform
®

is a software company that helps you webcast high
quality video presentations to your key audiences without requiring a
resou
rces commitment to specialized hardware or an intensive IT
project. We enable your organization to realize its highest value
communication goals cost effectively through rich interactive media.

Our WebCaster software delivers live or pre
-
recorded rich m
edia events
that include synchronized PowerPoint slides, question and answer,
surveys, polls, chat, and more. The audience interface can be
customized to match your specific branding and communication
objectives. The browser
-
based WebCaster connects you
with virtually
any PC or mobile device, including iPads, regardless of operating system or browser. No plug
-
in or
downloads are required.

Here are a few things that set us apart:



Pricing to optimize your return on investment



Choose
between an economica
l subscription or pay
-
as
-
you
-
go event
-
based payment plans.



Cloud
-
based software agility



Benefit from WebCaster’s best
-
in
-
class rich media capabilities without installing any hardware
or software behind your firewall. An on
-
premise option is also
availab
le.



Support for today’s major formats



Webcast in Flash or HTML5,
the latest most ubiquitous video formats available today.



Massive scale


Reach up to a 100,000
or more live viewers.



End
-
to
-
end event management



Invite, register, remind, and follow up
with your audience
after the webcast.



Custom archiving


Create a custom timed,
permanent video
-
on
-
demand version of your event,
or produce completely pre
-
corded event from the
start.



Professional
-
grade producer controls



Assign team
members key roles in
production and manage from
a central console.

We sell neither hardware nor proprietary capture stations
or encoders. Our platform works well with a wide variety of
hardware options. You can use a very high end camera and
video switching system, or you co
uld use a simple webcam
that is built into a laptop.



8

RFP
Response


3.

Our Understanding

Our understanding is that NBCUniversal intends to replace an aging streaming system that relies on
Windows Media 9 technologies. The objective to implement a new system that can strea
m internal
(corporate) and external (public facing) live streams.

3.1.

System Functionality

The intent of the system will be to allow live streaming of internal events across the NBCUniversal
corporate network and provide a means of streaming to the public u
tilizing your preferred Content
Delivery Network (“CDN”) Akamai Technologies. The new system will act as a bridge between our
existing encoders and player services internally and externally
. Specifically,

NBCUniversal is looking for
a highly extensible p
latform that offers tools and services that can support multiple implementation
configurations for the following requirements:



Local News Broadcasts for Public consumption



“Town Hall” Broadcasts restricted to internal consumption



Special Event Broad
casts for Public consumption

The overall goal for the new centralized system is to manage digital video streaming across
NBCUniversal’s entire environment with minimal per
-
event configuration.

3.2.

General System Requirements

In terms of general system requir
ements, our understanding is that NBCUniversal has the following the
specific needs:



Single system for supporting multiple streaming formats including but not limited to iOS
HLS, Flash MBR, Microsoft Smooth Streaming and Android (3GPP) up to HD resolutions
.



Support for WMS MMS streams to support transition to new system.



Origin/Multicast services for internal streaming



Relay external facing streams through DMZ to CDN using a Push method



Full range of redundancy and failover scenarios that ensure NBCUniversa
l’s standard of
99.999% availability



DRM and other security features.


3.3.

Specifics

Local News Broadcasts




Encoders at 11 NBCUniversal Owned and Operated (O&O) news stations will
initiate streams for local newscasts, special events, and 24/7 news.



Streams ori
ginating at each location will need to traverse the NBCUniversal network
to one of our DMZ sites, where it will be relayed to Akamai using the described
methods in section 2.3.



Producers at each individual station are responsible for scheduling and initi
ating
their streams through the proposed system.


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RFP
Response




System can be set up statically so the encoder enables the streams



System can be set up to use an easy web interface to enable streams



“Town Hall” Broadcasts



Encoders are centralized at 30 Rockefeller Cent
er, New York, NY



The Digital Media Delivery Operations team will be responsible for initiating and
scheduling streams



Streams originating from 30 Rock will need to be distributed to all employees at 16+
geographically distributed locations on the same netw
ork.



Multicast streaming is preferred, and unicast streaming to “hubs” at each location
where the stream is multicast may be necessary.



Streams must be able to traverse the NBCUniversal network to one of our DMZ
sites, where it will be relayed to Akamai us
ing the prescribed methods in section 2.3.



System can be set up statically so the encoder enables the streams



System can be set up to use an easy web interface to enable streams


Special Event Broadcasts



Encoders are centralized at 30 Rockefeller Center,
New York, NY



Streams will need to traverse the NBCUniversal network to one of our DMZ sites,
where it will be relayed to Akamai using the described methods in section 2.3.



The Digital Media Delivery Operations team will be responsible for initiating and
sc
heduling streams



System can be set up statically so the encoder enables the streams



System can be set up to use an easy web interface to enable streams


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RFP
Response


4.

Solution Approach

We recommend that NBCUniversal approach its Streaming Distribution needs using MediaP
latform
WebCaster software. WebCaster is a platform for live or on
-
demand webcasting that utilizes both
Adobe Flash and HTML 5 video to achieve nearly 100% audience reach without placing a significant
burden on corporate networks. The software features a

customizable audience theme template and
professional
-
grade production controls on the back end. (See
WebCaster Overview

for more
information)


4.1.

MediaPlatform WebCaster

WebCaster creates an HTML viewer page
that consists of our proprietary video player and various
interactive components, an example of which is shown below. The viewer page loads in a browser or
can be embedded in some other portal page. These viewer pages can take a variety of forms. For
int
ernal corporate communications, they often consist of video combined with a PowerPoint slide
presentation and other interactive elements like Q&A, polling, surveys, tests, etc. Internal viewers are
authenticated through integration with the corporate LDAP/
Active Directory. For external marketing
communications, custom
-
branded registration pages combined with a sophisticated email management
system for registration confirmations and reminders augment the viewer page, and the information
collected by the cus
tom registration fields populates the analytics to form a powerful lead generation
engine. For streaming video of local news broadcasts or special events, our viewer page can include
branding around the video player, advertising around the video player (l
ike rotating banner ads), rolling
chat, third party social media sites like Twitter® loaded in an iframe, etc. Building this capability into the
WebCaster viewer page gives you significant flexibility with regard to the number and type of portal
pages you

may choose in which to embed the viewer page. Most important, whether you use these
additional options or simply add our video player to the viewer page, our powerful analytics will give
you a comprehensive understanding of the viewership and their inter
action with your broadcasts.

Presentations on WebCaster can take a variety of forms, but mostly they consist of a combination of
video and a PowerPoint slide presentation, synchronized in a browser
-
based player, which is shown
below.


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RFP
Response



The WebCaster vie
wer page (template/theme) and the elements that you need to create to populate it.

The WebCaster viewer page can be extensively customized to make your branding or communications
requirements. For a list of standard viewer page templates, see
appendix
. In addition to streaming
video (live or pre
-
recorded) and PowerPoint slides, viewer page features include:



Speaker bio tab



Question and answer tab/interface



File downloads



Surveys



Polls



Social media/Twitter



Au
dience chat

4.2.

WebCaster Viewer Page Customization

Themes are a collection of WebCaster

viewer

pages (pages are also called templates). A theme can
consist of a registration page, a lobby page, a live viewer page, an archive viewer page, etc. We provide
a l
ibrary of themes to cover a variety of common use cases: 4:3 video with slides, 16:9 video with slides,
audio
-
only with slides, video with no slides, live video with audience engagement tracking, video on
-
demand with testing and certification, etc. For a

list of standard themes, see
appendix
.


WebCaster also enables custom creation o
f templates and themes with its
Template
Editor.
You can
create your own themes with
the Editor
, or MediaPlatform can provide c
ustom theme creation services
on a professional services basis.


The WebCaster Theme Editor

is a WYSIWYG editor where you will create new templates, or modify
existing ones. Please see the following figure which shows the Work Area. This is where you can

drag
components (like a video window, a PowerPoint window, a poll, etc.) onto a template page and size the

12

RFP
Response


components to your liking. Often a client will upload a background image and then drag components
on top of the image.




WebCaster Template Edito
r
W
ork
A
rea



The
WebCaster Template Editor

work area is made up of the Stage, where you build your template, and
a series of Palettes which allow you to control what components appear on your page, as well as how
those components look and behave.




The
Men
us

provide basic administrative task options, such as Save, Cut and Paste, Layout
options, etc.



The
Components Palette

displays clickable icons representing the different types of rich media
objects (such as video, PowerPoints, polls, etc.) that you can
add to your page.



The
Tools Palette

contains tools which you can use to create synchronization and interactivity
between components, as well as options to control a live event.



The
Properties Palette

is where you will manage all customizable properties

for your selected
component.



The
Stage

is essentially your work area and the background for your page. All components will
be placed and manipulated on the Stage.


Components Overview

The following chart provides an overview of all the components tha
t are
available in the Template Editor.



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RFP
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RFP
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15

RFP
Response


4.3.

WebCaster Backend

WebCaster provides professional
-
grade production controls and end
-
to
-
end management of your
webcast event. On the backend, WebCaster’s event management console, shown below, enables you
to set up webcasts, select player themes, invite and manage communications with your audience,
mange the webcast itself, as well as the archiving process.




WebCaster main “Overview” screen


WebCaster’s toolbar, shown in the
figure, enables you t
o go to each
of WebCaster’s five production
screens. Everything you need to
do to set up, rehearse, perform,
and complete a webcast can be
done through these production
screens.




Preview lobby and
presentat
ion screens

Access to supporting areas, such as asset
management
, user account, billing,
settings, help.

Create a new webcast,
open an existing
webcast
project.

Tool bar (see
below)

Key webcast
information

Key tasks

Published
Status

WebCaster toolbar and the capabilities of each of the production screen.


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RFP
Response


WebCaster’s Theme Explorer, shown at the
right, allows you to select
the audience
player for your event. The Theme Explorer
is populated with WebCaster’s standard
templates (see
appendix

for more
information) as well as customized players
that you might create for our unique uses.





The “Present” tab screen in WebCaster is like the control room of a TV station. It gives you, the
producer, complete control over your webcast. WebCaster allows you to delegate production tasks,
such as slide
-
flipping or Q&A, to different team member
s. Or, you can produce it all by yourself.


Overview of the Present screen

Here’s some of the things you can do in the Present screen:



Control which PowerPoint slide is being shown to the audience.



Control which presenter is on screen, if there is more
than one presenter.



Play pre
-
recorded video clips.



Send emails to presenters to connect them to their presentation interface.



Call a presenter’s phone through the interface for audio presentation.



Adjust Flash Live Media Encoder (FLME) settings.



Test the e
vent.



Run the event.


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RFP
Response


Whether

WebCaster is deployed on
-
premises on in the cloud, the basic system architecture is the same.
The figure below gives an overview, showing
how webcasting content flows from its points of
origination through to end viewers. T
his is a three stage process, commencing with Authoring, where
webcast producers use
WebCaster

tools to set up the webcast, create registration and invitation
screens,
and
upload Powerpoint and any pre
-
recorded video content
.
At the Production stage, live

video feeds into an encoder, which feeds the stream to the streaming media server. Also in the
Producton stage, the producer uses
WebCaster
’s Live Event Editor interface to control the webcast
itself, managing the flow of video, slides, polls, surveys, a
nd so forth. MediaPlatform’s

webcasting
solution controls a

set of specialized servers that manage statistics collection, asset management, and
publishing. In the Publishing stage, which occurs simult
aneously with production for a
live event, the
video s
tream flows from the streaming media server to destination servers. The destination servers,
which might comprise a content distribution network (CDN), make the content available to the end
viewe
rs.















The Webcasting process, showing how conten
t flows through the
WebCaster

solution from origination
through the end viewers.







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RFP
Response















Detailed system architecture for WebCaster

The figure shown above presents a detailed system architecture for WebCaster whether it is deoloyed
in the cloud
or on premise. In the case of NBCUniversal, we are recommending the cloud
-
based
approach. Key aspects of the architecture to highlight for this proposal include:



The producer of the streaming event controls the complete experience through an authoring
and

publishing system.



Any number of encoders can link to origin servers, which in turn are able to stream content to
both CDNs and internal multicast
-
enabled networks using multicast fusion on the Adobe Flash
Platofrm. This capability can be realized comple
tely through the cloud using peer
-
assisted
content delivery (application multicasting) on Flash Media Enterprise Server 4.5 running in the
cloud.



WebCaster functions as a DMZ relay solution bridging NBCUniversal’s presence on either side of
any number of e
nterprise firewalls.



WebCaster is able to manage both unicast and multicast streams.


4.4.

Amazon Web Services Cloud Platform

WebCaster is hosted on multiple points of presence on the Amazon Web Service (AWS) cloud platform.
Architected with redundancy and fail
over in mind, the WebCaster system on AWS is able to maintain a
high level of uptime. For example, the outage at AWS this year did not affect WebCaster. The AWS
infrastructure also enables WebCaster to scale rapidly without diminishing existing service l
evels.



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Response


5.

WebCaster for NBCUniversal’s Requirements

Requirement

WebCaster Functionality

General Requirements


-

Single system for supporting multiple
streaming formats including but not limited
to iOS HLS, Flash
MBR, Microsoft Smooth
Streaming and Android

(3
GPP
) up to HD
resolutions.

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).

MediaPlatform does not support Silverlight
because we can meet our clients’ objectives
with HTTP HLS in additional to the various
RTMP format
s and the MPEG
-
4 fragment
container format using H.264/AAC codecs. This
allows us to reach every workstation, tablet
and smart phone in the enterprise, including
iOS devices. For this reason, we have not made
Silverlight support a priority. IIS Smooth
St
reaming support is not on our product
roadmap, but we can support this format with
some minor configuration that we estimate
would take two weeks from the point at which
it became a priority. If NBCUniversal needs it’s
vendor to support IIS Smooth Streami
ng, we
would be willing to comply with this
requirement.

-

Support for WMS MMS streams to support
transition to new system.

WebCaster
is primarily an html5 video and
flash
-
video centric platform, but if it is a
requirement to support WMS MMS streams,
MediaP
latform would be willing
to support this
requirement.

-

Origin/Multicast services for internal
streaming

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).

-

Relay external facing streams through DMZ
to CDN using a Push m
ethod

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).


-

Full range of redundancy and failover
scenarios that ensure NBCUniversal’s
standard of 99.999% availability

WebCaster’s architecture contains no single
point of

failure and can be specifically
configured to support an individual client’s SLA
and recovery time objectives. WebCaster can
support this level of redundancy and failover.

-

DRM and other security features.

WebCaster offers multiple levels of security
and

access control, including stream encryption
and LDAP integration. WebCaster
supports
DRM solutions from Adobe as well as

20

RFP
Response


additional security protection options.

Local News Broadcasts


-

Streams originating at each location will
need to traverse the NBCUn
iversal network
to one of our DMZ sites, where it will be
relayed to Akamai using the described
methods in section

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).


-

Producers at each individual station are
responsibl
e for scheduling and initiating
their streams through the proposed system.

WebCaster enables multiple stream producers
to establish and manage their individual
programming streams. In each case, the
producer can set up the stream, make it public
or privat
e (including detailed access controls
and “by invitation only” events.) WebCaster
contains features for scheduling events.

-

System can be set up statically so the
encoder enables the streams

WebCaster supports this requirement in its
standard deployment m
ode (“out of the box”).


-

System can be set up to use an easy web
interface to enable streams

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).


“Town Hall” Broadcasts


-

Encoders are centralized at 30 Rockefeller
Cent
er, New York, NY

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).

-

The Digital Media Delivery Operations team
will be responsible for initiating and
scheduling streams

WebCaster enables multiple stream producers
to es
tablish and manage their individual
programming streams. In each case, the
producer can set up the stream, make it public
or private (including detailed access controls
and “by invitation only” events.) WebCaster
contains features for scheduling events.

-

Streams originating from 30 Rock will need
to be distributed to all employees at 16+
geographically distributed locations on the
same network.

WebCaster can be configured to support this
requirement using the multicast capabilities of
Flash Media Enterpri
se Server.

-

Multicast streaming is preferred, and unicast
streaming to “hubs” at each location where
the stream is multicast may be necessary.

WebCaster can be configured to support this
requirement using the
unicast and
multicast
capabilities of Flash Med
ia Enterprise Server.

-

Streams must be able to traverse the
NBCUniversal network to one of our DMZ
sites, where it will be relayed to Akamai
WebCaster supports this requirement in its
standard deployment mode (
“out of the box”).


21

RFP
Response


using the prescribed methods in section 2.3.


-

System can be set up statically so the
encoder enables the streams

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).

-

System can be set up to use an easy web
interface to enable streams

WebCaster s
upports this requirement in its
standard deployment mode (“out of the box”).

Special Event Broadcasts


-

Encoders are centralized at 30 Rockefeller
Center, New York, NY

WebCaster can support multiple encoders in
remote locations.

-

Streams will need to tra
verse the
NBCUniversal network to one of our DMZ
sites, where it will be relayed to Akamai
using the described methods in section 2.3
of the RFP.

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).


-

The Digital Media De
livery Operations team
will be responsible for initiating and
scheduling streams

WebCaster enables multiple stream producers
to establish and manage their individual
programming streams. In each case, the
producer can set up the stream, make it public
or
private (including detailed access controls
and “by invitation only” events.) WebCaster
contains features for scheduling events.

-

System can be set up statically so the
encoder enables the streams

WebCaster supports this requirement in its
standard deploy
ment mode (“out of the box”).

-

System can be set up to use an easy web
interface to enable streams


WebCaster supports this requirement in its
standard deployment mode (“out of the box”).


5.1.

Internal Streaming Requirements

Requirement

WebCaster Functionalit
y

Origin Hosting

The new system will manage video distribution
and act as an origin server for internal
streaming.

Remote Multicast (Optional)

If multicast services are not available across the
NBC Universal network, Unicast to distribution
nodes is permi
tted where content would be
WebCaster supports this requirement in its
standard deployment mode (“out of the box”).



22

RFP
Response


multicast or unicast.


5.2.

External Streaming

Requirement

WebCaster Functionality

DMZ Relay

From the Origin, the new system will have the
abi
lity to “relay” or “proxy” all streaming
formats through a double firewalled DMZ. No
streams can travel through both firewalls
without hitting a service in the DMZ. This
service can hand off data “in flight”, and firewall
ports to both internal and exter
nal network can
be opened to this service. This Relay can be
used as an Origin as well.

WebCaster supports this requirement in its
standard deployment mode (“out of the box”).



5.3.

CDN Delivery

Requirement

WebCaster Functionality

The new system must be abl
e to stream live to
Akamai Technologies with the following
specifications using a “push” model:


iOS HLS

HTTP Fragments via Push or Continuous Upload
(PUT)


WebCaster supports this requirement in its
standard deployment mode.

Flash MBR

RTMP Push to Akama
i FMS


WebCaster supports this requirement in its
standard deployment mode.

3GPP/Blackberry

Darwin/Quicktime Streaming Push (RTP
Announced/Unannounced)


WebCaster can be configured to support this
requirement.

Windows Media 9/MSS

Push or Pull on port 80


WebCaster is primarily an html5 video and
flash
-
video centric platform, but if it is a
requirement to support WMS MMS streams,
MediaPlatform would be willing to support this

23

RFP
Response


requirement.


5.4.

System Reliability and Redundancy Requirements

Requirement

WebCast
er Functionality/MediaPlatform Response

System redundancy requirements


-

System shall be built with the highest
level of redundancy with core system
components installed in geographically
diverse location.

WebCaster is designed without any
single

point
s

of
failure. It can be architected in specific deployments
for any level of redundancy required. Our cloud
deployment options include multiple site failover and
mirroring of systems for
high availability
.

-

Full functionality, including origin servers,
rela
y nodes, storage systems remain
available in the event of system failure to
other systems components.

Each sub
-
system of WebCaster functions
independently of one another. It is possible to
architect a WebCaster instantiation to provide
failover for
specif
ic sub
-
systems and origin

servers.

-

Any system failure in one subsystem
must not impact the other subsystem.

Each sub
-
system of WebCaster functions
independently of one another. It is possible to
architect a WebCaster instantiation to provide
failover for
specific sub
-
systems and origins servers.

-

Supplier shall provide detailed
information on fault tolerant aspects of
all components in the proposed system.

MediaPlatform can supply details on its fault tolerant
architecture that avoids any single points of

failure.

Anti
-
virus and IT Security Requirements


-

All computer based components must be
fully protected against virus attacks and
security threats.

MediaPlatform protects all systems from all known
types of security threats from viruses to network
atta
ck.

-

Systems shall support Symantec anti
-
virus software running on all Microsoft
Windows based components while
maintaining expected system
performance levels and functionality as
documented in this RFP.

This is not applicable in a cloud
-
based instantatio
n of
WebCaster. However, we do support this capability in

on
-
premises installations.


24

RFP
Response


-

Active scanning shall be enabled on all
Microsoft Windows based system
components that will not have adverse
performance impact. Systems that
cannot support active scanni
ng shall
support “auto protect” functionality that
will prevent viruses and malware from
entering the systems.

This is not applicable in a cloud
-
based instantation of
WebCaster. However, we do support this capability in

on
-
premises installations.

-

System
s must support regular updates
with latest virus definitions.

MediaPlatform protects all systems from all known
types of security threats from viruses to network
attack.

-

Systems shall support Microsoft Windows
Server Update Services (WSUS) to allow

Media
Platform’s cloud
-
based platform is completely
managed by MediaPlatform and includes a
combination of Linux and Windows machines which
are regularly updated and managed at all levels.

-

NBCUniversal administrators to manage
the distribution of Microsoft hotf
ixes and
updates

This is not applicable in a cloud
-
based instant
i
ation of
WebCaster. However, we do support this capability in

on
-
premises installations.

System Maintenance Requirements


-

Suppliers shall provide details on
recommended preventative mainten
ance
procedures that will be required to
achieve the system uptime and reliability
standards specified in this RFP.

MediaPlatform’s cloud
-
based platform is completely
managed by MediaPlatform. NBCUniversal will not
need to do anything related to uptime a
nd reliability.
This is the responsibility of MediaPlatform.

-

Suppliers shall specific metrics (including
estimated system down
-
time and
frequency) on recommended
preventative maintenance procedures.

MediaPlatform’s cloud
-
based platform is completely
mana
ged by MediaPlatform. NBCUniversal will not
need to do anything related to uptime and reliability.
This is the responsibility of MediaPlatform.


5.5.

System Scalability Requirements

Requirement

WebCaster Functionality/MediaPlatform Response

System expansion

requirements



25

RFP
Response


-

System shall be capable of adding streaming
capacity without interruption of current
production systems in place.

As a cloud
-
based system, Webcaster is extremely
scalable. Scaling occurs without interruption of
service.

-

System shall be ca
pable of adding additional
storage capacity without data loss or system
outage.


As a cloud
-
based system, Webcaster is architected to
leveage cloud
-
stoarge systems that are essentially
infinite and highly redundant.

-

Shared storage system shall not be lim
ited
to one centralized storage system, but may
be distributed among two or more shared
storage systems.


As a cloud
-
based system, Webcaster is architected to
leveage cloud
-
stoarge systems that are essentially
infinite and highly redundant. These cloud
-
st
orage
platforms distribute the content across multiple
datacenters.

System scalability requirements and
information


-

Supplier shall provide details on how
proposed system can be expanded, including
incremental origin, relay, and node capacity.

The scali
ng of Webcaster occurs at both the system
level and the distribution level. At the system level,
additional servers are deployed to handle larger
audiences for statistics collection and interactivity
features. At the distribution level, the details of
sc
aling depend on the particular customers
implementation but generally involve leveraging
external CDNs and leveraging hybrid
-
multicasting and
leveraging existing infrastructure systems such as
eCDNS’s and WAN Acceleration technologies.

-

Supplier shall pro
vide details on top
-
end
limitations of scalability including maximum
number of separate stream inputs and
estimated number of end users

Webcaster has no inherent scaling limits. The limits
will be dependant upon NBCUniversal’s particular
implementation an
d internal network limitations.




26

RFP
Response


6.

Implementation

MediaPlatform has extensive experience deploying its webcasting solutions in large scale, demanding
enterprise environments.

We have a proven history of success engaging with multiple stakeholder
groups a
t client organizations. Our professional services engagement process
and staffing approach
is
designed to produce
a productive dialogue, clear project milestones and accountability for project
results.

No two situations are exactly alike. In the case of N
BCUniversal, we envision the
implementation process consisting of the following main phases:

Phase

Key Tasks

Deliverable

MediaPlatform
Personnel

NBCUniversal
stakeholders
and Resources

Estimated
Timeframe

Discovery

Assessment of NBCUniversal’s network
an
d enterprise video infrastructure:

-

Network topology

audit

-

Bandwidth

audit

-

Enterprise
-
wide stream processing
capability audit

-

Review of NBCUniversal’s
enterprise
-
wide m
ulticasting

and
internal content delivery network
(eCDN) and

capabilities

-

Firewall audit
for RMTP and RMTFP/
UDP access

-

Assessment of r
emote location
connectivity

-

Live stream testing and assessment

-

Project requirements review

Preliminary
report to be used
in project
planning and
milestone
validation.

Greg Pulier,
President

Ryan Hughes, Senior
E
ngineer

IT department
personnel
involved in
Streaming
Distribution
Project

Key project
contacts

NBCU network
operations
personnel
engaged in the
project

This phase may
require setup
of a temporary
streaming
environment
inside NBCU’s
firewall.

2
-
3

weeks

Me
diaPlatform
Professional
Services hours:

60
-
100

Plan Development

Meetings between MediaPlatform
engagement team and key NBCU
stakeholders to develop an agreed up on
project plan and schedule of milestones
and deliverables.

Project plan,
including
schedule

and
milestones

Ysette Witteveen,
VP of Client Services

Greg Pulier,
President

Thomas Dunlap
,
Webcasting
Manager

Ryan Hughes, Senior
Engineer

Key project
contacts


1 week

MediaPlatform
Professional
Services hours:

20
-
30

Core WebCaster
implementation

See
Standard WebCaster Deployment
Process

Implementation of WebCaster is
required as precursor to any custom
integration.

WebCaster
provisioned for
NBCU, ready for
use and custom
integration.

Account
Managemen
t Team


1
-
2 weeks

Professional
services
included in
license fee


27

RFP
Response


Implementation plan (Continued)

Phase

Key Tasks

Deliverable

MediaPlatform
Personnel

NBCUniversal
stakeholders
and Resources

Estimated
Timeframe

Custom
integration and
configuration

Per pro
ject plan

Integrations, if
required, to meet
NBCU
requirements

Ysette Witteveen,
VP of Client Services

Greg Pulier,
President

Thomas Dunlap,
Webcasting
Manager

Ryan Hughes, Senior
Engineer

Brett Law, VP of
Engineering

Jared Hawkins,
Senior
Support
Engineer

John Busfield, Chief
Architect

Denis Khoo, CTO

Key project
contacts and
selected IT
personnel

TBD

Testing

Per project plan

Testing plan and
report

Ysette Witteveen,
VP of Client Services

Greg Pulier,
President

Thomas Dunlap,
Webcasting
Manager

Ryan Hughe
s, Senior
Engineer

Key project
contacts and
selected IT
personnel

TBD

Training

See
Standard WebCaster Deployment
Process

User and Admin
training

Account
Management Team

Key project
contacts

1
-
2 weeks


Ongoing support

Variable, depending on NBCU
requirements and contractual terms


Account
Management Team

Key project
contacts and
selected IT
personnel




28

RFP
Response


6.1.

Key Team Member Bios

Greg Pulier, PRESIDENT

Mr. Pulier is a founder and president of MediaPlatform® a
nd has spent the last ten years developing
rich media webcasting software products. After studying physics at Harvard, Mr. Pulier worked in the
Harvard Robotics Laboratory and the New York University Robotics Laboratory. He then served as the
CTO of Radian
t Enterprises, developing network control systems. He subsequently joined Boston
University’s Cognitive and Neural Systems department, where he studied brain sciences with an
emphasis on computational and mathematical brain modeling. He also was the Genera
l Manager for
new products at Digital Evolution. For the past 8 years, Mr. Pulier has been managing software teams
and developing new technologies in the streaming media industry leveraging his knowledge of
neuroscience and brain processing. Greg holds a B
.S. in Physics from Harvard University.


Denis Khoo, CHIEF TECHNOLOGY OFFICER

Denis is the CTO of MediaPlatform®. He has more than fifteen years of experience successfully leading
the development of online applications. Prior to joining MediaPlatform, he w
as the CTO at Marketwire,
the founder of Placely, a travel social media company, and Individual Network, an online media
distribution company. In addition, he was formerly a technology consultant at X PRIZE Foundation,
Software Architect at Ticketmaster, P
roject Lead at CitySearch, QA Team Lead for NetDynamics,
Architecture Designer and Development Lead while at Andersen Consulting, and performed QA for
Broderbund Software’s Banner Blue Division and Software Ventures Corporation. In 1997, he was
inducted in
to the Smithsonian Institution for his work in pioneering extranet applications for Health
Alliance Plan. In addition to being Patent Bar Certified by the U.S. Patent and Trademark Office, he
currently holds numerous patents of his own. He received his B.A
. in Computer Science from UC
Berkeley with a minor in Business Administration from the Haas School of Business.


Ysette Witteveen, VP AND GENERAL MANAGER OF CLIENT SERVICES

Ms. Ysette Witteveen is Vice President and General Manager of Client Services of M
ediaPlatform®,
responsible for client success and support. Ms. Witteveen has more than 20 years experience of
successfully leading business to business strategy, marketing and client services for accomplished
companies in the technology, media and professi
onal services industries. Most recently, Ms. Witteveen
was entrepreneur in residence at Monitor Ventures where she worked with various technology
companies. Ms. Witteveen has served as Vice President of Marketing and Sales at Target Media
Networks, Directo
r of Strategy at Razorfish, and Global Account Manager at Monitor Group. At the
Monitor Group, she was responsible for consulting services and project delivery to Fortune 500 clients,
building on her work as Principal Consultant with Price Waterhouse. Ms.
Witteveen holds an MBA from
the Anderson Graduate School of Management at UCLA and a BBA from the University of Michigan.


Brett Law, VP PRODUCT DEVELOPMENT

Mr. Law leads all product development efforts for MediaPlatform®. A two decade veteran in the
softw
are development field, Mr. Law has had a track record of innovation and technological

29

RFP
Response


breakthroughs. At Ralphs Grocery engineering, he created the computer program for the first ever FDA
-
approved computer controlled industrial oven. At Ralphs, he also prog
rammed equipment that doubled
the shelf life of bananas


an achievement that gained Mr. Law international acclaim among food
preservation scientists. Mr. Law has held positions at such global corporations as Symantec, Sony,
Yamaha and NBC/Universal. At Me
diaPlatform, Mr. Law is responsible for the development of the
company’s PrimeTime solution. He attended UC Berkeley, and received a Computer Associates New
Leader Scholarship.

6.2.

Standard

WebCaster

Deployment Process

When

we engage with a new customer, our
S
ales Operations will notify the Implementation
Coordinator of the pending need for a new customer implementation. An account management team
will be finalize
d when appropriate. However, a typical

account management team look
s

like this:

Team

Individual

Ro
le

Support Team

Jared Hawkins

Andy Goldstein

Senior Support Engineer

Support Engineer

Sales Team

Michael Grant

Ryan Hughes

Director of Sales

Senior. Sales Engineer

Technical Mgmt. Team

Denis

Khoo

John Busfield

CTO

Chief Architect

Executive Mgmt. Team

Greg Pulier

Dena Kendros

President

VP, Finance & Administration



The following describes a standard implementation procedure:

Stage 3: Training
Stage 4: Support
Stage 2: Installation
Stage 1: Pre
-
Install Assessment
Internal Meeting with
Implementation Team
Deal Enters
Contract Stage
Implementation
Team sends
Welcome Package
Client Kick
-
Off Call
Confirm Specs and
Implementation Details
Schedule install
and training dates
MediaPlatform
Installation
MediaPlatform
User & Admin Training
Hand
-
off Client to IVT
Customer Support
Post
-
Mortem with
Implementation Team
Contract
Signed
Implementation
Complete
Implementation Process Flow Diagram





30

RFP
Response


Stage 1 Pre
-
Installation Assessment

The MediaPlatform Implementation Coordinator will hold in
ternal calls to discuss

the details of your

implementation. Internal calls will include the following team members: The appropriate
MediaPlatform Director of Sales, an MediaPlatform Sales Engineer, and MediaPlatform
Support/Installation

Engineer, and a

Web
Caster

Training Instructor. Once MediaPlatform internal
conference call
s

are

completed, we initiate a “Kick
-
Off Meeting” with your team.


Using the
WebCaster

Pre
-
Installation Checklist, the Implementation Team will work with
you:

1)

Investigate
your

n
etwork
and system architecture.

2)

Determine the specifications of your uses of WebCaster.

3)

Discuss deployment environments.

4)

Determine contacts
(Business, content, IT, other).

5)

Determine appropriate installati
on method.


Stage 2 Installation

Upon execution of contra
ct or agreement, MediaPlatform will deliver the Mediaplatform Welcome
Package (via email) that includes: 1) Hardware and software requirements; 2)
WebCaster

Users Guide;
3) Installation Guide; 4) Implementation Project Plan; 5) Deliver install CDs to clien
t, if Enterprise
installation; 6) Schedule dates and milestones for install and training.

On
-
site or remotely, the Installation Engineer will: 1) Establish baseline environment for install; 2) Install
3rd party tools; 3) Install
WebCaster

software; 4) Se
t up deployment environments; 5) Set up
WebCaster

user accounts; 6) Post
-
install testing (using Post
-
Install Checklist).



Stage 3


WebCaster

Training

WebCaster

User Training and
WebCaster

Administrator Training will be delivered.


Stage 4


Support

Afte
r installation and training is complete, all support responsibilities are transferred to MediaPlatform
Customer Support. A Post
-
Mortem meeting will be held to identify key positives/negatives of the
implementation for future reference. The
WebCaster

Implem
entation Team will ensure appropriate
hand
-
off of client info to Customer Support team.



31

RFP
Response


6.3.

Implementation Timeline


MediaPlatform is confident that we can meet your stated deadlines of December 16 for integration
with NBCUniversal encoders, December 31 for
deployment of our solution in your production
environment and January 6 for full readiness.

If you select our cloud SaaS option, we can be ready for testing in your production environment in one
week. If you select our on
-
premise installation option, we c
an be ready in one week from the
installation of our software on your servers.

Below is an implementation plan that devotes two weeks to install operating systems on your servers,
install the necessary third party applications, and install our Webcaster so
ftware. This still allows us to
be ready to live events in week 4.


Implementation Activities

Wk 1

Wk 2

Wk 3

Wk 4

Execute Agreements





Designation of servers required for installation





Installation of Operating System on all servers (Linux or
Wind
ows servers


at least one server must be Windows).





Arrange for and Assign DNS names for all servers





Install all third party applications, such as Apache Tomcat,
Sun Java JDK and MySQL.





Provide Complete Installation Documentation





Instal
l WebCaster software





Setup and testing of Deployment Environments





Setup Webcaster user accounts





Post Installation Testing





WebCaster Training





Live Events








32

RFP
Response


7.

Professional Services

MediaPlatform provides professional services tha
t enable you to reach your objectives in webcasting,
event management, and online video production. Our goal is to help you attain the maximum value
from your investment in enterprise video technology. We tailor each professional engagement
specifically t
o your organization’s requirements.


Video Infrastructure Consulting

We can work with you to assess how your network and software infrastructure can be adapted to
handle online video. We bring substantial experience in this area, having worked with some

of the
world’s largest and most complex enterprises on video streaming. Our service include:

-

Network assessment and review

-

Network modification for online video streaming

-

Best practices advisory, implementation and training

-

Media server implementation an
d customization


Application Integration and Custom Development

The WebCaster platform can be extensively customized to integrate with a broad range of hardware
and software, both at the network and end user levels. Our team is able to work with your key
stakeholders to design and deliver a complete enterprise video solution to fit your unique
requirements.


Customized Viewer Experience

Make a great first impression with the user interface for your webcast. It’s the first thing your audience
sees when they

accept your invitation. In order to make these pages stand out and provide an
exemplary user experience, our Professional Services team can create a unique webcast experience
featuring:



Interactive components (Polling, Q&A, Survey, Chat)



Custom layout and

design



Alignment with your branding guidelines



Social Networking



Closed Captioning


Customized Registration Pages

Registration is where you either gain or lose a viewer for your webcast. We can help you achieve your
registration goals by creating a custom

registration page that captures the specific data you need to

33

RFP
Response


gather from every participant. Additionally, our engineers can integrate your project with external
registration systems and configure your webcast for pay
-
per
-
view access.


Webcast Support Se
rvices

MediaPlatform’s Webcast Support Services is a flexible, multi
-
faceted program designed to realize your
organization’s full potential for webcasting. Our goal is to get you up and running, able to deliver the
level of webcasting production and audi
ence experience that you envision. We can be your
background support engine for as long as you need to successfully produce webcasts. We offer a
number of support packages that are customized to fit your requirements.


Event Services

There are many elem
ents that must be managed for a live event. We offer the following services to
assist you in conducting a successful event:



Live Audio and Video Encoding



Phone Conference Bridge



Closed Captioning & Transcription



Live Viewer Support

Site Configuration & Op
timization

MediaPlatform’s professional services team can evaluate your existing infrastructure to determine your
organization’s readiness for webcasting on the Adobe
®

Flash
®

Platform and develop a plan for
implementation.


On
-
site and Remote Customized Tr
aining

In addition to the basic training given to all WebCaster users, MediaPlatform offers additional training
for users looking to gain advanced knowledge of the software. This training can be customized to fit
your interests, business objectives and sk
ill sets.


34

RFP
Response


8.

Budget


WEBCASTER PLATFORM USAGE FEES


Platform usage:


Platform usage charges cover the cost of
using the Webcaster platform to create,
manage, archive and report on live and on
-
demand webcasts. This does not include
content delivery network

charges related to
streaming and storage.


$1.00 per viewer hour

WebCaster Server License

If the client chooses to install the software on
-
premise, there will be an annual license fee of
$15,000.


MediaPlatform offers the option to purchase an annual su
bscription to the software that
includes a number of viewer hours at a discounted rate. The value of an annual subscription
has no value at the end of the subscription period, regardless of actual consumption.


Viewer Hours

Annual Subscription

Cost of
Additional Hours

30,000

$25,000

$1.00 per viewer hour

50,000

$36,000.00

$1.00 per viewer hour

100,000

$55,000.00

$1.00 per viewer hour

150,000

$72,000.00

$1.00 per viewer hour

200,000

$84,000.00

$1.00 per viewer hour

250,000

$94,000.00

$1.00 per view
er hour

300,000

$104,000.00

$1.00 per viewer hour

350,000

$114,000.00

$1.00 per viewer hour

400,000

$123,000.00

$1.00 per viewer hour

500,000

$132,000.00

$1.00 per viewer hour

600,000

$141,000.00

$1.00 per viewer hour

700,000

$150,000.00

$1.00 per vi
ewer hour

800,000

$159,000.00

$1.00 per viewer hour

900,000

$167,000.00

$1.00 per viewer hour


35

RFP
Response


1,00,0000

$175,000.00

$1.00 per viewer hour

1,200,000

$190,000.00

$1.00 per viewer hour

1,400,000

$205,000.00

$1.00 per viewer hour

1,500,000

$220,000.00

$1
.00 per viewer hour

1,700,000

$235,000.00

$1.00 per viewer hour

1,900,000

$250,000.00

$1.00 per viewer hour

2,000,000

$260,000.00

$1.00 per viewer hour

If NBCUniversal is co
ntemplating usage in excess of the available subscriptions, we can
discuss othe
r arrangements.

WEBCASTER
IMPLEMENTATION

FEES

Onboarding (includes training for up to ten
(10) administrators, CDN configuration,
account setup, and client wiki access).

$4,000

MediaPlatform Professional Services


Integration with Active Directory / L
DAP

$20,000


ADDITIONAL AND OPTIONAL FEES










Theme Customization





Basic Theme customization

Branding through manageable properties
and deleting functionality (“tabs”)


$200

Advanced Theme customization

Branding, deleting and adding existin
g
components


$750

Custom Theme

Templates build based on provided
artwork

Custom
quote

$175/hour

Theme Certification if built by Service Provider

$495

Credit card processing integration

$200 per template

Event Support





Remote event rehearsal/P
resenter Training



$200

Event management (remote)

$750

Remote event monitoring (up to 2 hours) (minimum fee)

$300

Additional remote event monitoring hourly fee (beyond 2 hours)

$150

Viewer Tech Support



$195 per hour






36

RFP
Response


Phone Conference Bridge

Non
-
operator assisted with pass code
access (toll
-
free #)


$0.20/caller/minut
e

Phone Conference Bridge

Operator assisted


$0.24/caller/minut
e

Phone Conference Recording

.wav or .mp3 recorded file deliverable on
CD or via FTP


$50.00

Phone Conference
Back
-
up Audio Stream

Back
-
up audio stream connected to
webcaster live event


$100.00/hr

Additional Support Hourly Fee



$175

Others





Live Closed captioning (ADA) (Minimum Charge 1 hour)

$195/hour

Closed captioning transcript creation

$150/hour

Arc
hive creation performed by MediaPlatform


$175/ hour





MP4 or MP3 Creation of archived event (no interactive
elements nor slides)



$300

Theme Customization training (template editor training)

$2,000





37

RFP
Response


9.

Why MediaPlatform?

MediaPlatform, Inc. deliv
ers best
-
in
-
class webcasting and media management technology to global
enterprises and digital media producers. MediaPlatform’s
WebCaster

software enables high
-
impact
presentations for lead generation, corporate communications and training. The company
offers
organizations the ability to take advantage of scalable cloud
-
based computing, as well as on
-
premises
deployment, to present and manage rich media. With media management tools built on its platform,
the company helps clients derive long term archive

value from their investment in media content.

9.1.

Excellence in Engineering

Our company is known for excellence in engineering, with a host of superlatives and “firsts”
accompanying our product offerings, including:



First Open Source Media Framework (OSMF)

player to support multicast fusion on the Adobe
Flash Platform.



Selected by Adobe to conduct first enterprise test of multicast fusion in a real enterprise setting
using WebCaster software running in tandem with Flash Media Enterprise Server.



Most scalabl
e webcasting solution, reliably used to stream live video to simultaneous audiences
in the tens of thousands.



Most customizable viewer experience, enabling completely custom branding of the media
player and alignment with corporate branding standards.



Most

dynamic and professional
-
class back
-
end production management system, with the ability
to manage complex live events with multiple live presenters and a large production team
assigned separate roles.



Highest level of potential application integration, rea
lized through a 100% Web services (SOA)
approach to solution architecture.



First pure software
-
as
-
a
-
service enterprise webcasting solution.


9.2.

A Long Track Record of Success with Global Enterprises

As the preferred webcasting and media management software ve
ndor, MediaPlatform has enjoyed long
term, successful relationships with some of the world’s largest webcasting enterprises, including:



Motorola


Using cloud
-
based WebCaster to reach both internal and external audiences.



AT&T



The global telecom giant r
elies on MediaPlatform’s webcasting solution to conduct
large scale virtual company meetings, routinely reaching upwards of 50,000 live viewers.



Oracle



The company uses MediaPlatform’s webcasting solution to conduct executive briefings
to internal audi
ences, as well as streaming keynotes and breakout sessions at the annual Oracle
OpenWorld conference.



38

RFP
Response


9.3.

Technological Advantages

MediaPlatform’s webcasting

software

offers a number of distinguishing technological advantages:



One Comprehensive Software Pla
tform



Mediaplatform is one unified platform that manages
both audio webcasts and video webcasts, with synchronized events such as PowerPoint, polling,
surveys, testing and certification, Q&A, and so forth. With

Mediaplatform there is only one
software a
pplication to master, with equal functionality for video or audio
-
only events.



Broad Mobile Device Support



Live webcasting to iPad, iPhone or Android devices.



Multicast Fusion on the Adobe
®

Flash
®

Platform



Combining application level and IP
multicastin
g of Flash for extensive video reach without significant stress on corporate networks.
(See
appendix

for detail.)



Management of multiple deployment environments


With Mediaplatform, our clients can
publish their w
ebcasting content to any publishing point on a range of content distribution
solutions, including an internal enterprise CDN, an external CDN such as Akamai or Limelight, an
internal multicast engine such as a Cisco solution, or a simple streaming server.




Mediaplatform automates the process of managing these multiple publishing points

-

allowing
the client to create multiple deployment environments for different scenarios. For any given
webcast, the client can select one deployment environment or publish

webcast content
simultaneously to several deployment environments for live streaming. The ability to easily
manage these multiple deployment environments is a significant differentiator.




Groupware architecture
-

While most products in this space are des
igned for a single user,
Mediaplatform is designed from the ground up for teams of people to work together in the
process of designing, building, running and measuring live and on
-
demand webcasts.
From asset
management to project management, Mediaplatform
provides sharing features and role
-
based
access that allow simple, secure team
-
driven webcasting.



Scalability
-

Mediaplatform is designed for unlimited scalability and has been used for events of
over 100,000 participants and has been used for scores of si
multaneous events. This
performance and stability is the result of robust CDN integration, as well as a highly optimized,
distributed approach with
no single points of failure
.


Mediaplatform also enables the scalability of a company’s webcasting program b
y allowing
multiple live events at the same time and many administrators during one event.



No Single Point of Failure

-

Mediaplatform architecture can be set up to avoid single points of
failure, providing uninterrupted service with 100% redundancy, giving

the system an extremely
high rate of availability and reliability.



Complete Customization
-

Mediaplatform’s template building tool, Titan,
enables non
-
programmers to create completely customized, reusable templates to control functionality as
well as lo
ok
-
and
-
feel
. Combinations of these templates can be grouped together to form
reusable “themes” that become easy to re
-
brand, populate and publish. This architecture is
truly a rich
-
media publishing system rather than a set of webcasting tools combined with

asset
management systems.


39

RFP
Response


The significance of this cannot be underestimated. In a crowded webcasting market with an
increasing number of webcasting producers chasing audiences with webcasting platforms that
look increasingly alike,
MediaP
latform allows
its operators to create extraordinary custom
audience experiences. This allows our clients to achieve an unmatched level of custom
branding to coordinate webcast interfaces with other marketing and communications efforts,
including the look and feel of th
eir web presence.



Multiple live remote presenters with live video switching


Support Multiple Flash® broadcast
streams from different locations during the same webcast, with diverse video sources: from
plug and play web cams to sophisticated capture cards
.
Live screen demoing enables our clients
to show the desktop of any of the participating locations.



Live remote AV management


Dynamically change the video settings, audio settings, and
bandwidth input of geographically dispersed video sources.
This al
lows a centrally located
webcast team to administer live webcasts throughout the globe.



No Proprietary Hardware
-

WebCaster

is suited for stand
-
alone as well as large scale
webcasting operations.
WebCaster

works with the client’s existing IT infrastructur
e; we do not
provide entry
-
level solutions that include hardware


like proprietary encoding appliances
-

that
you will eventually outgrow.

With
WebCaster
, the client simply adds more user
-
licenses as
needs expand, so there are never any legacy hardware
issues.



Web Services
-

WebCaster

has been designed for simple integration with other applications
using Web services and the principle of Service
-
Oriented Architecture (SOA).
With SOA,
WebCaster

facilitates the development, expansion and interoperability
of webcasting in your
enterprise and helps lay the groundwork for a future proof, non
-
proprietary, portable, and
scalable webcasting solution.


WebCaster

exposes almost all of its abilities through secure web services which facilitate
integration with almo
st any existing enterprise environment. For example,
WebCaster

can
integrate on a high level with existing registration and e
-
commerce systems, the user interfaces
of existing ticketing systems can trigger the provisioning of new presentations and/or event
s,
the existing LDAP/AD Single Sign
-
On infrastructure of an organization can be used to
authenticate users and track statistics, and a marketing platform’s lead management database
can be automatically populated by the usage statistics of a presentation.

WebCaster

can
programmatically connect its capabilities to other corporate software systems.




Innovation:
MediaPlatform currently has five issued patents and over seven more patents
pending.
We are extremely dedicated to innovation and leading the develop
ment of future
webcasting technologies.



40

RFP
Response


10.

WebCaster Features

WebCaster is sophisticated but easy
-
to
-
use software. MediaPlatform’s client’s are constantly devising
new uses for WebCaster, including innovative viewer pages. MediaPaltform is updating WebCas
ter
every few months, with new features being added all the time.

10.1.

Feature List



Mobile Video Options

o

iPad