Etisalat Mobile TV in Egypt Coverage Status 98%

qualtaghblurtingMobile - Wireless

Dec 12, 2013 (3 years and 8 months ago)

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Engineering Department

Etisalat: The Leading Network in Egypt

Engineering Department

Etisalat: The Leading Network in Egypt

Etisalat

Mobile TV in Egypt

Coverage

Status

98
%

2
G

population

coverage

including

280

cities
.


80
%

3
G

population

coverage

including

200

cities
.



Widest

3
.
75
G

Coverage


Etisalat

offered

3
.
75
G

SERVICES

in

ALL

AREAS

enjoying

2
G

and

3
G

coverage

respectively
.

Penetration

Mobile

phone

connections

in

Egypt

reached

56
.
49

million

by

the

end

of

February

2010
,
.

Mobile

penetration

rate

is

72
%

from

population

The

number

of

mobile

customers

across

the

country

grew

30
%

from

a

year

earlier

Etisalat covering 98% of population in less than 30 months
from commercial launch

Etisalat Egypt started the first Live mobile TV in Egypt in February 2007.


Mobile TV Launched commercially with Etisalat Launch on 1
st

of May 2007.


3G handsets can easily enjoy MTV service with very high quality.


2G handsets can also enjoy MTV service but with low QOS.


The 3G handset penetration in Egypt now is 25% of the overall Handsets


Etisalat successfully finalized a complete trial for HSPA+ 42.0 Mbps speeds
on April 2010 and launched the 21Mbps


Mobile TV & Handset Dependency

Mobile
Access
2G/3G

Fixed

Access

XDSL

Transport

Transport

CS

Core

PS

Core

Mobile

Services

Charging

Fixed

Services

Internet


&

Other networks

Charging

Current Architecture

Internet


&

Other networks

Mobile
Access
2
G/
3
G

Fixed

Access

XDSL

Transport

Core

Unified

Services

Charging

FUTURE ARCHITECTURE

LTE and HSPA+ are on Parallel Evolution Paths

3GPP Evolution

Etisalat
Network

Mobile TV Structure in Etisalat Egypt

GGSN

User select Live
Channel from
Etisalat Portal

Media
Sources

RTSP

Our
3
G services
…..

Etisalat Egypt provide the Mobile TV through Etisalat WAP Portal


Many Video Services are offered through Etisalat portal such as :
-


Streaming for Live Channels


“Melody
Aflam
, Oscar Drama, Al
Jazeera
, Modern Sport, Melody Hits & Cartoon Network”


VOD: Video On Demand


It is live streaming for some video contents like Films trailers, Video Clips,.. Etc


Video and content download



With Etisalat portal customer can easily download any content you like “Video, Audio,
Pictures, Ring Back tones,… etc”.

Zooming on Mobile TV





Mobile
, together with internet, is the engine of telecom
growth




Our
penetration is low when compared to other
regions



Demographics: youth
-
based population secures a
sustainable market



for
mobile services




Content
Portfolio


More TV channels


Premium contents including Live Pay TV


Up
-
to
-
date
contents




Pricing model



Move away from Traditional charging (unit)


Do not bind user to duration costs and bandwidth consumption




User experience


Content
categorization


Easy
-
to
-
go
navigation, optimization and phone configuration

Bundle offering: one package for all
views

(Pay
4.99
and watch freely
6
channels)

Maximize content access with
below

the line targeted campaigns

Alert message via SMS notice
user


when preferred
program
is going on air

Enable Automatic Device Configuration



Today we are Fast, tomorrow even faster




We believe that Stability is the
king




We will continue providing affordable access to
information




We will further turn communities into opportunities




We will push

on tailoring
for everyone without Overlooking anyone





We
will break all traditional barriers by Co
-
creating
with our customers &
partners




We will keep looking for methods to
improve quality of daily life


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