Youth Tobacco Vortal Project

prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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Youth Tobacco Vortal Project

Orientation/Information Session

January 24
th

& 26
th
, 2006

Live Meeting Functions



The Attendee list/Seating Chart


Your “mood”


Asking Questions


Full screen mode


Answering a Poll


Chatting

Agenda


Welcome and introductions


Purpose, history, context of the project


Relationship to affiliate sites


Affiliate support (project website)


Affiliate linking options


SmokeFX content and development


Promotion and marketing


Q&A and next steps

YTVP Affiliates


34 YTVP affiliates (see project participants)


8 new affiliates welcomed to the project this year:


Elgin
-
St. Thomas Health Unit


City of Hamilton
-

Public Health & Community Services
Department


Huron County Health Unit


County of Lambton


North Bay Parry Sound District Health Unit


Northwestern Health Unit


Sudbury & District Health Unit


Toronto Public Health

Live Meeting Web Conferencing

I am finding the Web Conference



Very easy to use


Easy to use


Difficult to use


Very difficult

Live Meeting Poll

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YTVP Logic Model

YTVP Logic Model (cont’d)

YTVP Timeline

YTVP Timeline (cont’d)

Current context


Integration with stupid.ca (branding, traffic
flow, linkages, shared content)


Aiming for province
-
wide coverage


Expanding nature of affiliates (Youth Centres,
YAA’s, etc)

Letter of Understanding




(sharing document to view)

Understanding of the TYVP

My understanding of TYVP



Very clear


Clear enough to proceed


Not so clear


Very unclear

Live Meeting Poll

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Letter of Understanding

The arrangements outlined in the LOU are:



Very reasonable


Reasonable


Not so reasonable


Very unreasonable

Live Meeting Poll

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Affiliate Support



Project website

www.thcu.ca/YTVP


History through key documents (evaluations,
newsletters, minutes)

Service Request Form (importance of
contracting)


YTVP web page

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Live Meeting Sharing Slide

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Affiliate Linking Options

The three options are as follows:

1. Link from local site

2. Smoke
-
FX design elements

3. Hosted web page / web site


With all three options


Smoke
-
FX website will host a link to your
website on the Local Scene page


Visitors to the Smoke
-
FX website are tracked
when they click on links to affiliate websites


We also expect you to include a link to the
Smoke
-
FX vortal on your own site.

1. Link from local site


Lowest level of integration


Examples:


Breathing Space

www.toronto.ca/health/breathingspace/bs_links.htm

Peterborough Health Unit
pcchu.peterborough.on.ca/tobacco_youth.htm

Breathing Space website

http://www.toronto.ca/health/breathingspace/bs_li
nks.htm

Live Meeting Web

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Peterborough Health Unit website: Tobacco and Youth

http://www.pcchu.peterborough.on.ca/tobacco_yo
uth.htm

Live Meeting Web

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2. Smoke
-
FX design elements


provide a set of design elements (graphics,
buttons, and web page templates) that you
may use to build a local page that incorporates
the look and feel of the Smoke
-
FX system, as
well as handy links to the most popular
content on the Smoke
-
FX Vortal


2. Smoke
-
FX design elements


Examples


Ottawa Kicks Butt

www.smokefreeottawa.com/kicksbutt

KFL&A Tobacco Bytes

www.healthunit.on.ca/tobacco/index.html

London/Middlesex
-

Smoke This!

www.healthunit.com/smokethis


Ottawa Kicks Butt

http://www.smokefreeottawa.com/kicksbutt

Live Meeting Web

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KFL&A Tobacco Bytes

http://www.healthunit.on.ca/tobacco/index.html

Live Meeting Web

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London/Middlesex
-

Smoke This!

http://www.healthunit.com/smokethis

Live Meeting Web

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3. Hosted web page / web site


Option to host web content for your organization on
the Smoke
-
FX Vortal server using ActionApps


Allows you to set up one or more web pages of content
that they can maintain without having to install
anything on their own organization’s web site.


Uses the same look
-
and
-
feel of the Smoke
-
FX website,
but would be clearly branded as your own


Able to be done with limited knowledge of HTML

3. Hosted web page / web site


Examples


Algoma Butts Out

http://www.smoke
-
fx.com/local/algoma/

Porcupine Kicks Ash

http://www.smoke
-
fx.com/local/porcupine/



ActionApps Demo

http://www.smoke
-
fx.com/aa/admin/index.php3



Algoma Butts Out

http://www.smoke
-
fx.com/local/algoma/

Live Meeting Web

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Porcupine Kicks Ash

http://www.smoke
-
fx.com/local/porcupine/

Live Meeting Web

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ActionApps

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Meeting Presentation menu.

Live Meeting Sharing Slide

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When choosing options, consider


Resources available to you


Technical expertise of key players


Organizational policies re servers, look and
feel

Certainty re Local Site Development Options

In term of choosing an option,



The options are clear, and we have (or nearly have made)
made a decision


The options are clear, but our choice requires further thought
and discussion


The options are not clear, we need some help to make a
decision

Live Meeting Poll

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Affiliate options

If we had a make a choice right now, our choice
would be:



Link only


Design elements


Hosted site


Can not be forced to make a choice!

Live Meeting Poll

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Smoke
-
Fx website

http://www.smoke
-
fx.com

Live Meeting Web

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SmokeFX


Youth Panel


First impressions


“busy”


Likeability


links to other useful sites, truth or die quiz


Design appeal


mixed reviews on colours & layout,
busy but had a lot of info


Navigation


mediocre to easy navigation, put
navigation in one place


Homework Help


add search engine to help search for
facts, lots of links


Blowing Smoke


hard to locate local activities, add
search tool.

MARKETING & PROMOTION OF SMOKEFX

Objectives

PRIMARY AUDIENCE (Youth):


Increase awareness of
www.smoke
-
fx.com

and
local affiliate sites.


Increase utilization of sites.


Increase participation and contributions.

SECONDARY AUDIENCE (Intermediaries):


Increase awareness of project

>>Drive traffic to sites

>>Increase awareness of project & it’s initiatives


MARKETING & PROMOTION OF SMOKEFX

Strategy


Utilize
online marketing

efforts as well as
traditional marketing

initiatives to increase
awareness of the project, driving traffic to
SmokeFX and local affiliate sites.


Encourage and support local partners to
promote in their region.

SmokeFX Promo

Marketing Kits



Highlighters, bookmarks, flyers


Marketing kits distributed week of March 7, 2005

SmokeFX Promo Items
-

Flyers

SmokeFX Promo Items
-

Bookmarks

Banner Ad Campaign

SmokeFX Banner
-

MuchMusic

SmokeFX Banner


Sympatico/MSN

SmokeFX Promo

Banner Ad Campaign


Much Music

428x60 banner, 150,000 impressions,

week of March 16


23, 2005

Click through rate: 0.12%

Sympatico/MSN

728x90 super banner, 300,000 impressions,

week of March 11


18, 2005 (March Break)

Click through rate: 0.23%



Much Music’s audience is more defined. Exposure and awareness
could have occurred just by viewing the banner, even if it wasn’t
clicked.


SmokeFX Promo

Search Engine Marketing

(Objective


increase ranking on SmokeFX on Google)



Google Dec 16, 2004
-

Feb 20, 2005


Over all targeted visitors: 1458



Avg click through rate 0.30%



Most popular keywords: quitting smoking, smoking and cigarette
smoking



Least popular: anti
-
smoking and effects of smoking

Visits to SmokeFX

Questions and Next Steps


Q&A


Next Steps

Letter of Understanding

Questionnaire

Service Requests

Session usefulness

How useful was today's session, on a scale of 1
-
5,
five being the highest rating



5


4


3


2


1

Live Meeting Poll

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Session quality

In terms of process, please rate the quality of
today's session, on a 1
-
5 scale, 5 being the
highest rating



5


4


3


2


1

Live Meeting Poll

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