Use and Regulation of

prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Use and Regulation of

Social Media



April 5, 2011


Destin, Florida

Outline

Use and Regulation of Social Media


Background


Survey results


Why or why not social media


Do’s and don’ts


Content development


Examples


Policy development


Regulation


Investigation uses


Social Media

Background


Creating relationships


Social media is a two way conversation



It is not about selling or telling
-

it is about
engaging the other party


Focus is on channels today instead of the larger
picture trends


What is your niche


can’t be everything to
everyone


frame your issues/discussion


One piece of your communication puzzle


Website
-

email
-

social media
-

newsletters


Survey Results

Survey Results

Survey Results

Survey Results

Survey Results

Why Social Media?


NAR survey indicates 90% of consumers use
web to complete a transaction


Significant increase of industry marketing
through social media


First connections is now becoming more online


Social media is here to stay


Your organization’s reputation is being shaped
online with or without you


Tweets get re
-
tweeted


Why Not Social Media?


Do not want to create a forum to complain or say
“bad” things about our organization


Do not know what to “post”


Do not have the time


Employees will waste time on social media


Loose control of brand/reputation


IT security issues


It will be too expensive




Do’s & Don’ts


Join in


be engaged


be conversational


story
telling


Be honest


transparent
-

objective


Add value


Write what you know


keep to policy


Think before you post


Do not ignore


monitor your social media
outlets


Do not communicate at


communicate with




Content Development


Hub and spoke approach


multiple avenues


Latest news items or key topics


Link to other sources for economy etc.


Ask opinions or request feedback


Consumer outreach


Re
-
package information from website


Tips for consumers & IM


Do video blog on issues or important messages


Staff involvement in meetings etc.


Look for issues to engage your publics


Website Optimization


Google analytics


Search engine marketing


Key words


Branding and control brand

Home Page

Blog

Blog

Twitter

http://www.inman.com/buyers
-
sellers/columnists/teresa
-
boardman/twitter
-
5
-
still
-
misunderstood
-
misused
-
in
-
real
-
estate

Tersea Boardman Inman 24/3/11

Twitter

Klout Score


Facebook

YouTube

Policy Development


Statement of purpose and use of social media


Identify technologies to be used


Responsibility for social media messaging


Topic guidelines


Use of social media by employees at work or not


Principles for the use of social media


Monitoring


Privacy

Regulation


Principle based approach to regulation and
advertising


Any advertisement undertaken or authorized by an
industry member must not be false, inaccurate,
capable of misleading the recipient or intended
recipient, in bad taste or offensive, harmful to the best
interests of the public or industry, or prohibited by law.


ARELLO Internet Guidelines


RECA guidelines


Trade in real estate in name of brokerage


must be clearly indicated


Every page/click is a new advertisement


Investigations


Employment screening and employee conduct


Contact IM, complainants and witnesses


Determine the validity of information/testimony
(i.e. e
-
mail may say something but facebook
suggests the opposite)


Determine relationship between individuals (i.e.
the sale is to someone who is a friend and
further review may indicate a family relationship
or personal relationship)


Confirm business relationships/communications


Investigations


Unlicensed activity
-

pose as possible client to
get information or to have the person hold
themselves out as broker etc.


If there is a picture, the picture can be shared to
identify persons of interest. For example, is this
the person who bought the home? Is this the
real estate agent?


Service of documents
-


“i.e we are now at
Movies please come.”


We might show up along
with his friends.

Questions




QUESTIONS