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prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

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PRESENTATION TEMPLATE

March 2010

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The Goal is…


To communicate the company’s story as clearly as
possible


To create excitement for the company to attract further
resources


To get a second meeting!


Every presentation is unique and will have its own flow,
but a template is a good start

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Presentation Musts:


Less Is More


13
-
15 Minutes only


Graphics; Keep It Simple, Standard Logo


12
-
14 slides with key sound
-
bites (3
-
4 per slide…the rest
is your story!)


Utilize back
-
up slides to pull out during the Q&A session
(anticipate questions and prepare)



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Best Practices for Slide Layouts


Appearance matters: The visual impact of your slides is
often perceived by the viewer as just as important as the
content


Try to use larger fonts:
32pt



36pt for titles
, 24pt


28pt

for text (smaller will be hard to read in the back of the
room).


Use only one style of font if possible in the entire
presentation


Be consistent with font size and color from slide to slide


use this presentation as a guide. After you finish making
your slides, carefully review them for consistency


Don’t use slide animation effects unless they really add
value (especially the “Fly In” effect)

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Slide 1


Introduction


Presenter and company introduction must cover:


Who you are? What is your title?


What business you are in?


What markets do you compete in?


Significant company milestones to date


Two to three Questions for the panel to focus on


Business Model, Go
-
to
-
Market Plan, Funding, etc.


30 sec
Elevator
Pitch

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Slide 2


Pain


What is the pain? Who has it? Will they pay for the
solution?


Who is your ideal customer


Is your solution “the pain killer/must have” or “the
vitamin/nice to have”?



Quantify the problem concisely! ($) How much does the
problem cost to its owner?

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Slide 3


Your Solution


Compelling presentation of your solution


Graphics, illustrations or pictures are highly recommended (Remember:
Keep It Simple)


Relate to the problem slide


List the key points that will help the audience understand


Don’t explain the technology in detail


What is it? What it does?
NOT how it does
.


What will happen if it is implemented? How much will it save? What will
it allow your customer to do that couldn’t be done before?


Why are they going to pay for a solution?


Cost savings?


Increased market share?


Elimination of a bottleneck?


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Slide 4


Value Proposition


If appropriate!


Articulate the exceptional value to your customers


If there are more members in the value chain, articulate
value propositions for each; i.e. when selling through a
partner, strategic alliance to reach the end
-
user

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Slide 5


Business Model


Who are your ideal target customers


How do they buy? Online? Trade?


Pricing model; how are you going to make money?


Revenue Model, how will your customers scale (sales
strategy)


Sell direct? Sell through (channels to market)


Graphs work

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Slide 6


Technology (Solution Description)


If appropriate!


If the value is in cost savings focus on that aspect,
always relate to benefits


Layman’s terms


Graphs, pictures work


Assume that the audience does not know the
technological field you are in


Yet, give a compelling description without using
abbreviations or techy terms

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Slide 7


Market (How big is the problem?)


Demonstrate a significant market opportunity


Size, growth, maturity (graphs)


Show how your solution is positioned in the market


Demonstrate how uniquely your product fits into the market


Focus on the smallest segment for credible penetration


Ex, If you are selling wheat bread to the restaurant industry, the
segmentation order should be:


Restaurant industry size: $5555 (Total Available Market
-
TAM)


Restaurants that buy the bread instead of cooking: $444


Restaurants that buys wheat bread: $33


Restaurants that you can reach (your target):$2 (Served Available
Market


SAM)

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Slide 8
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Competition


Competitive Landscape: list direct (same/similar solution
providers) and indirect (current other methods, but can
move into your space) competition


Southwest Airline’s direct competitors are other airlines
but they declared that they are indirectly competing
with all other available travel choices


Large and small companies


How you are different?


Comparison of solutions based on customers’ decision
making criteria


Customer feedback, why you versus others?

Providing a detailed competitive analysis and listing the
potential competitors increase your credibility

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Slide 9


Competitive Advantage


What is your unfair advantage?


What are the differentiated features that will hook the
decision makers?


How long does your solution last?


How often it will be replaced?


Why the customer should pay?


What is the value proposition?

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Slide 10


Go to Market Strategy


Marketing plan and Distribution plan (address


market risk)


The sustained initiatives and processes to acquire your
target customers


PR, Media, Search Engine Optimization,
Advertisement, etc.


How you are going to tackle the market?


Direct versus Indirect distribution channels, alliance
partners


Identify customer acquisition cost and other business
metrics; benchmark against competitors


Highlight third party validation


Graphs work

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Slide 11


Company Traction


Team (could be your greatest strength)


Short summary of the members key strength and
achievements, particularly as it relates to the
business (address management risk)


Possibly board of advisors (if recognized)


Barriers to entry: Your existing IP/ IP strategy (address
technology risk)


Depending on the company stage, important milestones
achieved


Short personal experience to hook the audience and to
have a smooth transition to the “Problem” slide!

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Slide 12


Financials


Financial Plan


Pro
-
Forma


-

includes Revenue, Gross Margin, Total Operating


Expenses, EBITDA, Cashflow


Everyone knows that this is an estimate, but still they
want to know how realistic are the financials and if you
are capable of predicting the market


5 Year realistic estimates


graph is a must


Highlight critical assumptions/milestones, and mention if
there is an important issue for the realization of revenue
projections


Don’t provide details or show a spreadsheet, but be
prepared to present and discuss them

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Slide 13


Funding (if seeking investment)


How much $ are you seeking?


Where will the money be put to use?


(i.e. 45% R&D, 20% Marketing, %10...etc)


Pie Graphs work nicely



How long will the money last?


How long until you need another cash infusion or will this
be all the financing you need?


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2006

2007

2008

2009

Strategic

Planning

Phase I

Development

Phase II

Development

Pilot Test

Mass

Production (II)

2010

IPO

Mass

Production (I)

Time

Project

Milestone

Financial

Milestone

Fund

Raising (I)

US$ 1 M

Fund

Raising (II)

US$ 1.5M


Slide 14


Corporate Development

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Slide 15


Assumptions and Risks

List critical assumptions

that may affect the
realization of revenue and
profit projections… in
decreasing order of
probability

(do not include natural
disasters, acts of war and
such)

Across from each
assumption, describe the
negative impact of each

Across from each, now
describe what you are doing
to mitigate or de
-
risk


Slide 16


Exit Strategy

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Exit Strategy


Acquisition

(Select any of the below that are applicable)


By Suppliers:


Names, if possible


By Competitors: Names, if possible


By Strategic Partners: Names, if possible


IPO (If companies in this sector have recently completed
an Initial Public Offering)


Recent

Acquisitions:


ABC, Inc.,

acquired in 20XX by DEF, Inc., at

X multiple
of EBITDA


[Additional comparables, if

possible]


Our Company, Inc., EBITDA, Year 5: $000

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Slide 17
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Summary


List your strengths unique to your company



Three to five points that you want from your audience to
remember when they leave the room



Repeat the two to three questions you want the panel to
focus on