Presented by Amanda Groover Oct. 16, 2013

prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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Presented by Amanda Groover Oct. 16
th
, 2013








MBA
-

Marketing from


Ashford University


BBA
-

Management from


University of North GA


Previous Work Experience:


Advertising Sales for local


Online and Print Newspapers, Magazines


Customer Service and Account
Management of local and national
accounts.


Using Social Media before most people
understood it as a college student to
promote bands!




Why change to Digital Marketing?


I believe in the PROCESS, EFFECTIVENESS, Return , and Engagement in
the FUTURE of digital marketing to put the pieces together.





What is your marketing
strategy built on?


What is your message?


Who is your target customer?


What is your brand?


Does your brand match your
strategy, message, and
customer?



What is your Why?




Why are you passionate about
your work?




Why are you passionate about
your product?




What is it about your job that
lets you leave your legacy?




How Does
Your Why
Applies to
your
overall
Digital
Marketing
Strategy?

The Pieces of
the Puzzle


Research

1.
Competition

2.
Industry

3.
Target Market/Audience


Strategy

1.
Attract

2.
Engage

3.
Convert

4.
Multiply


Branding

1.
Focused

2.
Clear

3.
Compelling


Content

1.
Relevant

2.
Organize

3.
Benefit Driven



Development

1.
Validate

2.
Up to web standards

3.
Track able

4.
Uses Media/Shareable

(Done through Research and Content)


Design

1.
Credible

2.
User Friendly

3.
Flexible

(Done through Strategy and Branding)



SEO


-

An ever changing strategic plan
that seeks to optimize and focus on
the consumer behavior of online
shopping and searching to gain
traffic back to the website.



PPC


-

Paid promotional search results
that seek to direct traffic back to
the website based on search terms.



SEARCH ENGINE
MARKETING (SEM)

SOCIAL MEDIA
MARKETING

BLOGGING

Social
Media

Engagement

Social Media
Scheduling

Credibility in Shared Content










Press Releases


Articles


Photo Opportunities at
Events


Get in Good with the
Editor/Writer





List Building


Strategy


Design/Deploy


Measure (Clicks, Open
Rate, Effective Time)


Public Relations


Email Marketing


Lead Generation


Rating & Review Sites


Yelp, Tripadvisor



Free Listings


Buford Patch, Google Maps



Paid Listings


Angie’s List, Buford Business Alliance,
any networking group with a directory






Affiliates


Marketing based on what
someone has recently searched
for online


Ad Networks


Online Advertising Platforms
advertise.com, Buford Patch


Blogs


Have industry specific ads


Facebook Ads


Targeted based on user
demographics and likes

Directories & Listings


Online Advertising

Advertising in the mobile age is developing and utilizing the existing social
channels is proving effective in some areas. New ways to capture customers
on cell phones in stores, restaurants, last minutes specials when business is
slow is a developing platform that will become more utilized.




89% of internet users search online before they make purchase, even if its at a local
business!


60% of consumers do mobile research several times a month on their phones!


Responsive and Mobile Websites are a must going forward
as Smartphones integrate more functionality that computers
in some cases.

Mobile Marketing