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prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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Education Case Studies


Phonethics Mobile Media (P) Ltd.

Education
-

Clients

Media Vehicles Used for Brands


Online media buying


British Council, Strategy Academy



Viral


NIIT,DHL



Face book Application


Raffles Design Institute



SEM
-

British Council, Strategy Academy, Vidhamandir



SMO
-
British Council, Strategy Academy, Vidhamandir,DHL




British Council


Objective





To get maximum number of applications for the British Council ‘Scotland Scholarships’.


Communicate the scholarship to the student community in general to build awareness.


Solution




Facebook


+ Orkut + Google (display ads )


SMO (Social media optimization)


SEM (Search engine marketing)


Online PR ( Email marketing )


Total Reach



SEM
-
Clicks 6,399,


impressions 3,283,101


SMO
-
Clicks 14,579




Web Link:
http://www.scotlandscholarship.com/



Strategy Academy

Online course founded by Prof.Ranjan Das (IIM Calcutta)


Objective






Increase awareness amongst working professionals about the course



Manage Social Media presence for the institute


establish as a thought leader in
‘Strategy education’


Solution





Facebook

+ Google (display ads )



Active content management on Social Media (Facebook & LinkedIn Profiles)



SEM (Search engine marketing)


Total Reach


*Campaign Live from March 10
th

2010 onwards


SEM
-
Clicks 1813


Impressions 1,287,938


Facebook Group
-

130 members


Facebook Group:
http://www.facebook.com/?ref=home#!/group.php?gid=111769848836099&ref=ts




Vidyamandir


Objective





To promote the entrance exam for IITJEE Coaching classes run by Vidyamandir

Solution




Creation of a single page ‘registration website’


Quick to load with a clear call to action


Promotion of this single page website through:

1.
Highly targeted Social media marketing to


groups / communities of 15+ school children

2. SEM (Search engine marketing)


Total Reach



*Campaign Live from March 28
th

2010 onwards


SEM
-
Clicks 2599


Impressions 1,055,554


SMO
-
Clicks 2357



Web Link:
http://anomaly.in/iitsc/






Raffles Design Institute


Objective





Branded Interactive Social Media application


Solution




Interactive Face book Application to upload


their own creatives


Visitors to the app can share / rate


these creatives


Managed by students




Web Link:
http://www.secretsauce.in/projects/phonethics/







NIIT


Brand
-

NIIT


Objective





To create a viral video along the same theme as the Television commercials.


Solution



1.
A story that builds on the ‘NIIT students are precious to employers’ premise established by
the TVC


Job Scope


Scripting


Conceptualization


Animation


Sound Effects





Link to viral

http://www.youtube.com/watch?v=qM8WzkXq8Us




DHL


Objective





To promote a product targeted at students applying to international universities


Solution



1.
Viral


the script employs a Bollywood style approach and pitches the DHL University
express as the ‘modern’ way of doing things


Job Scope



Scripting


Conceptualization


Animation


Sound Effects


2. SMO (Social media optimization)


Highly targeted social media campaign on

Facebook and Orkut



Link to viral

http://www.youtube.com/watch?v=IdhiSfdK6R0






Thank you


Khushboo Sanghvi

M


9769267959

E


khushboo@phonethics.in