Ad Design in the Online Universe

prudencecoatInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

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Component 4: Designing Ads for Digital Space

& The Online Universe

Ad Design in the Online Universe

Online Advertising (
Digital Space)


Defined as any paid form of non
-
personal communication
about an organization, product, service or idea by an
identified and accountable sponsor.


Any type of advertising that reaches the consumer during
their time spent in digital space.


It’s focused on communicating messages to consumers that
are
engaged and immersed
in online activities, especially via
the Internet or the Worldwide Web.

Online Advertising
-

History


Many credit the beginning of online advertising
to
Benjamin Franklin
, as he created the
classified advertising section of the newspaper in
the 1700s.


1800s


Advertising Agencies began to emerge
in America.


1920s


Radio Advertising enter the landscape.


1940s


Television Advertising was born.


Online Advertising
-

History


1978


The 1
st

Email Marketing message
was sent by Gary
Thuerk
. We call it
SPAM
today.



1994


Tim O’Reilly
(Publisher of
Internet Texts) petitioned the US
Government, under the 1
st

Amendment,
to allow online advertising.


This allowed
Andrew Ranker’s
new
created concept called
Banner Ads
to
flourish.
HotWired.com

was the 1
st

website to run a banner ad (1994).


Online Advertising
-

History


Yahoo!
is credited for establishing the keyword targeted
marketing technique called
Search Engine Marketing
.


Google
followed soon after with
Page Ranking
and
Google Ads
.


The Online Universe

Online Ads: Keys to Success


No. 1:
Make your ad visible and legible.


No. 2:
Use visual impact to grab attention.


No. 3:
Keep your ads fun and engaging and forget your
concept.


No. 4:
Develop strategies that will make your ad
memorable and enticing.


No. 5:
Find ways to create a relationship between your
online ad and the viewer (user experience).