Component 4: Designing Ads for Digital Space
& The Online Universe
Ad Design in the Online Universe
Online Advertising (
Defined as any paid form of non
about an organization, product, service or idea by an
identified and accountable sponsor.
Any type of advertising that reaches the consumer during
their time spent in digital space.
It’s focused on communicating messages to consumers that
engaged and immersed
in online activities, especially via
the Internet or the Worldwide Web.
Many credit the beginning of online advertising
, as he created the
classified advertising section of the newspaper in
Advertising Agencies began to emerge
Radio Advertising enter the landscape.
Television Advertising was born.
Email Marketing message
was sent by Gary
. We call it
Internet Texts) petitioned the US
Government, under the 1
to allow online advertising.
created concept called
was the 1
website to run a banner ad (1994).
is credited for establishing the keyword targeted
marketing technique called
Search Engine Marketing
followed soon after with
The Online Universe
Online Ads: Keys to Success
Make your ad visible and legible.
Use visual impact to grab attention.
Keep your ads fun and engaging and forget your
Develop strategies that will make your ad
memorable and enticing.
Find ways to create a relationship between your
online ad and the viewer (user experience).