Thanks For Joining!

premiumlexicographerInternet and Web Development

Dec 8, 2013 (3 years and 8 months ago)

70 views

S

Thanks For Joining!

We will begin at 8:00 p.m. EST!


Sound Checks may be occurring when you log in early



Reminders

S
This is a Weekly Webinar, we will be talking about different
topics each Week!

S
You can send us a Questions in the chat box below.

S
Recorded Webinars will be made available on
www.mawc411.com

S
Next week, Our Webinar will be called:


Leveraging the Shopping Annuity

With your Customers and with Your Team!

S

maWebCenters Weekly Webinars

Week
6
: How Do We Compare?

maWebCenters Solution vs. Other Solutions

What are we selling?

S
THE APPOINTMENT!

S
The purpose of this webinar is to demonstrate How
Incredible of a Product your clients are receiving!

S
Product Specialists are ahead of the curve and can answer
your customers’ questions about our solution

S
Build Confidence and Posture!

S
Not meant to give you ammo for debating with the prospect


Rather


giving you information to form better questions!

What Choices to SMB have?

S
Not all solutions are created equal

S
We will talk about the 5 main solutions that business owners have
when selecting an online marketing solution:


1. Traditional Web Developers

2. Do it Yourself Solutions

3. Publishing Companies

4. Discount Hosting Providers

5. The maWebCenters Solution


** Quotes are figures and estimates based on research from 10/12

Comparing Apples to Apples

S
Web design / Development

S
CMS


Content Management System

S
Social Media

S
Ecommerce

S
CRM

S
Email Marketing

S
SEO

S
Mobile


S
Email

S
Hosting

S
Upgrades

S
Security

S
Statistics / Analytics

S
Support

Traditional Development
Company

7

Pros

Cons

Professional layout and design

Cost prohibitive


design costs are anywhere
between $3000 to $25,000 for a SMB Web site

Nothing to learn (software, HTML programming,
etc)

Hosting is an additional cost and in many cases
needs to be secured separately by the SMB

Web site is maintained by the development
company

Changes and additional features cost extra:

$50
-

$200/hr for changes

e
-
commerce, CMS, etc, all extra costs

Web site is “under construction” while being
developed and when changes need to be made

Web site changes are dependent on the
development company’s time schedule & queue

Traditional Development
Companies

Need

Cost

Web

design

Static 5 page site

~ $3,000.00

Hosting

& Email

~

$120.00 per Year

Email Marketing

~ $15.00
-

$75.00 per Month (Most choose $30/
mo
)

Social Media

Register & Promote for Facebook, Twitter,

Linked In,
Youtube
, Blogs etc.

Paid Support Only!

Mobile Sites

~ $800.00 set up fee

eCommerce

~ $1,000.00 set up fee for first 50 products.

Traditional Development
Companies

Need

Cost

Updates to Site

~ $50
-

$200 per Hour

Figure 1 change/month at $50 = $600.00 per

year

Statistics

Install Google

Analytics on your own

SEO

~ Submit

to all major search engines on your own

~ Paid
Adword

campaigns. ~$200.00 per month

CRM

~ $44.00 per User

/ per Month (Microsoft Dynamic)

Security

~ Questionable on local hosts

/ subject to downloads

Support

~ Not included

Traditional Development
Companies

Traditional Development

Companies ACTUAL COST

$3,000.00 (Development basic 5 page site)

$1,000.00 (eCommerce

start up)


$800.00 (Mobile


YEARLY:

$120.00 (Hosting and Email)

$360.00

(Email Marketing)

$600.00 (Changes to Site)

$528.00 (CRM)

$1200.00 (SEO)

$6,608.00 in

the first Year + Time for Social Media, Securing these Solutions.

$7,608.00 in first year with eCommerce.

$2,808.00 Per Year , After first year

Do it Yourself

Dreamweaver, HTML
etc

11


Pros

Cons

Business Owner controls the Web site

Need to have knowledge, or learn HTML or the
software package being used on their own

Possibly some initial cost savings

Professional look and feel is questionable

Must locate, evaluate, and pay for a hosting
company on their own

No support for anything they don’t understand
how to accomplish

Extremely time consuming

Do it Yourself

Dreamweaver, HTML
etc

12


Do it Yourself

Dreamweaver, HTML
etc

13


Options to Learn Creative Suite:


1. Forums


Read through online communities to learn how to use it

2. College Course


Pay for a class and invest the time to learn

Holyoke Community College:



TOTAL INVESTMENT

$518.00 and 30 Hours

Do it Yourself

Dreamweaver, HTML
etc

14


Options to Learn Creative Suite:


1. Forums


Read through online communities to learn how to use it

2. College Course


Pay for a class and invest the time to learn

Total Investment



$577.00

30 Hours

Other Options to Do it Yourself

Do it Yourself

Need

Cost

Web

design

Adobe Creative Suite

~ $1,299.95

(Lowest Cost)

Hosting

& Email

~

$120.00 per Year

Email Marketing

~ $15.00
-

$75.00 per Month (Most choose $30/
mo
)

Social Media

Register & Promote for Facebook, Twitter,

Linked In,
Youtube
, Blogs etc.

Paid Support Only!

Mobile Sites

~ $800.00 set up fee

Course to Learn

~ $518.00 + 30 hours of time (Lowest Cost)

Do it Yourself

Need

Cost

Ecommerce

Secured Separately, more programs to learn

Statistics

Install Google

Analytics on your own

SEO

~ Submit

to all major search engines on your own

~ Paid
Adword

campaigns. ~$200.00 per month

CRM

~ $44.00 per User

/ per Month (Microsoft Dynamic)

Security

~ Questionable
/ subject to downloads

Support

~ Not included

Do it Yourself

Do it Yourself ACTUAL COST

$1,299.95 (Program to Develop

site)

$

518.00


(Course to Learn Web Development)


$800.00 (Mobile)

YEARLY:

$120.00 (Hosting and Email)

$360.00

(Email Marketing)

$528.00 (CRM)

$1200.00 (SEO)

$4,825.95 in

the first Year + Time for Social Media, Securing these Solutions,
Learning Programs.

$2,208.00 Per Year After first year

Discount Hosting Providers

GoDaddy
, 1&1,
WordPress

etc.

19

Pros

Cons

Inexpensive, minimal start up costs for a
one or two page non
-
ecommerce site

Either, need to know or learn HTML/Dreamweaver,
or use their built in system and your site looks like
everyone else's

Business can get a Web site up and running
very quickly

Additional functionality costs substantially more, e
-
commerce alone can increase the per month cost to
$80 or more per month

The amount of traffic the SMB’s Website can receive
is capped and the site can be “turned off ” once that
cap is reached or the SMB gets charged “overages”

Extremely limited support and support options
outside of their pay
-
for
-
service options

Extremely time consuming and confusing

GoDaddy

Everything Costs EXTRA!

Are we really to believe that Go Daddy gives you everything you need for just a
few bucks per a month? Think about where you heard of these companies


TV, Radio, Paid Ads online,
Nascar
,
Billbords

etc. Those things cost $$

GoDaddy

Everything Costs EXTRA!

$5.99 / Month $19.99 / Month $5.99 / Month $49.99 / Month

$3.19 / Month $14.99 / Month $2.49 / Month $24.99 / Month


$99.99 / Year $6.99 / Month $199.99 / Year $2.99 / Month

1 & 1

Hosting

1 & 1

Design Services

We will show you the difference in quality from our Design Center and

Discount Hosting Design Centers later!

Discount Hosting Providers

WordPress

24


For
more than 13 years, maWebCenters has been helping businesses launch high
-
quality Web sites with ecommerce capabilities and much more.
Wordpress

does
not focus on business
requirements.



MaWebCenters
offers outstanding 24
-
hour customer service over the phone,
email and Internet forms. A small business owner who experiences difficulty with
a
Wordpress

site must search through hundreds of documents to find the solution
to their
problem.



Widgets
and add
-
ons are free with a maWebCenters site. They cost extra with
Wordpress
, and frequently require the services of a Web specialist at extra cost to
make them functional
.

Discount Hosting Providers

WordPress

25


Hosting is included with a maWebCenters site. Once a site is
built
with
Wordpress
, the business owner must still find a hosting
service.



When
new browser versions are released, maWebCenters ensures that a
customer’s

Web site and mobile site will be compatible. A business owner
using
Wordpress

must hire a Web specialist at extra cost to complete this
task.



Backups
and upgrades are free with maWebCenters. These functions incur
costs with
Wordpress
.



Maintaining
a list of customers and communicating with them via email is
easy with

maWebCenters. It requires advanced knowledge with

Word

Discount Providers

Discount Providers ACTUAL COST

$500 (Basic Design to get started)

$800.00 (Mobile)

YEARLY:

$360.00

(Email Marketing)

$983.52 (Business & Marketing via
GoDaddy
)

$547.92 (Productivity via
GoDaddy
)

$419.74 (Website Management & Security

$3,611.00 in

the first Year + Time for Social Media, Securing these Solutions,
Learning Programs, Outsourced Support

$2,311.00 Per Year After first year

Print / Publishing Companies

Yellowpages, Newspaper etc.

27

Pros

Cons

Industry specific templates available.

Little, if any, control to update your website.

Business can get a Web site up and running
very quickly


“Free websites” are tied in to obligated SEO
packages and advertising. These packages are
usually a minimum of at least $300/month.

If you stop your advertising, you lose your website.

Language barriers with “Designers of the website”
due to outsourcing in foreign countries.

Everything you need is a la carte and increases your
monthly billing. Some companies even increase
monthly bill when you add pages to your site!

Print / Publishing Companies

Yellowpages, Newspaper etc.

28

Printing ACTUAL COST

FREE Template

$800.00 (Mobile)


YEARLY:

$120.00 (Hosting and Email)

$360.00

(Email Marketing)

$300.00 (Per Page / Per Year)

$528.00 (CRM)

$3,600.00 (SEO minimum annual)

$5,300.00 in

the first Year + Time for Social Media, Securing these Solutions,
Learning Programs.

$4,908.00 per Year after that, assuming you add one page that year.

What Makes Us Different


Unlimited Pages


Unlimited Changes


Unlimited Traffic


Unlimited email addresses


Unlimited access to customer care


Unlimited feature & version upgrades

29


Sites are completely customizable


Social Media experts


SEO/SEM experts


CRM and e
-
mail marketing system


Comprehensive Statistics package


Fully functional

e
-
commerce

and so much more!

Why are We Better?:

An Effective Internet Presence

30


Changes aren’t dependent on a website development
company


The business owner can change things at the speed of
THEIR

business
and not be held up by an external company


Changes are published and immediately available to the world


Website
usage statistics


Customer Relationship Management Newsletter
feature


Simple, easy to use website editing tools


Drag and drop image placement and resizing


Inline text editing


Change layout and design without losing content or data

How do you change text?

31

What we have


Various designer's packages, delivery service, design
by you



How do I add an image?

32

Why are We Better?: E
-
Commerce

33


eCommerce Tools


Shopper wish list


Pan and zoom product image


Compare products


Order history with easy “Reorder” feature


Configurable product with options that adjust the sales price


Multiple billing options


Shopper product reviews


Product tags


Sales dashboard


See who’s shopping


Enhanced Product Catalog search results with product thumbnails



Newsletter feature



stay in contact with customers





eCommerce Features


Shopper Account

34


Compare Products


Wishlist


Reorder Products


Advanced Search


with enhanced results

V
-
neck

Free Mobile Sites

35


Mobile Web sites are included for free, all your clients need to
do is login to their administration area, enable it and update
anything they want on the mobile version.

Why are We Better?:

Our Level of Service

36


Live Technical Support and Customer Care with
Live Remote Assistance


Ultra
-
secure hosting facility


24x7 Security and incident monitoring, hosted on
tiered, high performance Dell PowerEdge servers,
protected from fire, floods, earthquakes, power
outages, and other types of disasters


Dual
-
layer firewall protection


Using Cisco PIX firewalls



Why are we better?

Free Upgrades / Always Evolving

37


Blogger integration &
Word Press Integration


Virtual products


Order exporting


SEO / SEM packages


Custom programming









Social Media


Website

Search


Custom

Forms


Mobile Sites


Website Search Widget




We’ve
got Design

38


Leveraging Social Media
Marketing


maWebCenters is focused on helping your clients tap into
Social Media marketing


By leveraging the power of social media, we are able to tap
into the pulse of what drives the Internet today


39

Leveraging Social Media
Marketing


All maWebCenters personnel have been trained on how to
leverage the myriad of Social Media and Local Search
outlets to deliver the results small business owners are
looking for:

S
Your dedicated Product Specialists will impress upon your
prospects the need to engage their clients via this new and
exploding marketing method

S
Our outstanding Customer Care team will work closely with
you and your clients to get signed up and plugged into this
exciting medium

40

Leveraging Social Media
Marketing


Upon purchase, your new client will be sent a link to a
Social Media Marketing PDF that will explain the
importance of leveraging this medium


The PDF is VERY professional and if you will notice has
instructions on how to reach your newly created Social
Media Marketing department experts

41

Social Media Marketing


maWebCenters CRM system has been enhanced to support
a log of when a Social Media outlet registration has been
completed. This will allow maWebCenters to track the
success of these new links


Customer Care will even inform you when your clients have
been registered with the various Social Networking sites, so
you can be sure to “friend/fan/follow” them and help
ensure their success!

42

The m
a
WebCenters solution

43

Low
-
Cost Solution

Professional Website

Unlimited Support for our clients


SMB maintains control


We Are The Ultimate Online
Marketing Solution.

The Choice is Simple!

Traditional

Do it Yourself

Publishing
Companies

Discount
Hosting

maWebCenters

Solution

$7,608.00 in

the
first Year +
Time for Social
Media,
Securing these
Solutions.


$2,808.00 Per
Year , After
first year


$4,825.95 in

the
first Year +
Time for Social
Media,
Securing these
Solutions,
Learning
Programs.


$2,208.00 Per
Year After first
year


$5,300.00 in

the
first Year +
Time for Social
Media,
Securing these
Solutions,
Learning
Programs.

$4,908.00 per
Year after that,
assuming you
add one page
that year.


$3,611.00 in

the
first Year +
Time for Social
Media,
Securing these
Solutions,
Learning
Programs,
Outsourced
Support


$2,311.00 Per
Year After first
year


$2,499.00 first
Year


$600.00 per
Year


Unlimited &
Unparalleled
Customer
Support!

** Estimates based on research on 10/12

S

maWebCenters Weekly Webinars

Week
6
: How Do We Compare?

maWebCenters Solution vs. Other Solutions