Online Journalism: Theory and Practice

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Dec 8, 2013 (3 years and 4 months ago)

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Online Journalism: Theory and Practice



Week 3

Lecture 1



Summer 2011


G. F Khan, PhD

Dept. of Media &
Communication,
YeungNam

University,

South Korea

Last lecture…

Old vs. New Media

The technological evolution of journalism

The development of online journalism

Advantages of online Journalism

New journalism forums


This lecture…


-
Introduction to blog


-
Blog as a news platform

-
Advance blogging

-
Setting up your blog

-
Syndication content with RSS

What is blog?



Is a website


Short for We
b log
, a blog is a Web
page that serves as a publicly
accessible personal journal for an
individual.


Interactive online Dairy to publish
thoughts and information (i.e.
personal information, news, etc)

What is a blogger?


Blogger


author of a blog

Why blog?



To express one’s opinions, an outlet


To present info,
happenings,news
, links,
photos


To promote or market


To communicate or discuss

Common feature of a blog



Focused


Comments & feedback feature


Archives


Blogs are archives of past blog entries and
are in reverse chronological order (most
recent appears first


Subscription


Receiving new post

Blogs as journals



Some blogs are merely a type of diary


or a scrapbook of memories.

Why is it important for a journalist
to have a blog?

Why to blog?


New media analyst believe every
journalist must have a blog


Help you in building a community
of readers


Help you in testing new ideas


Receive early & direct feedback


Publish or broadcast in the
timeliest manner possible


For a collage journalist


Blogging means testing and
learning a new content
management system


Publishing news stories, building
audiences, and getting attention


Helpful in getting a job


Its all about you


You decide how often to publish


You decide what content will you take


You decide the layout of your blog


You decide how to interact with audience


You decide what to edit the content and
what the headline line say

What is a good blog?


A good blog is continuing
conversation


You facilitate it but, audience
dominate it


Readers opinion is valued


Readers are your friends


They want you to get the story right


Readers make your blog stronger
than any single could make it alone.


Blogs are not magic


Writing a successful blog takes dedication
and determination


There is never a break


Needs constant work


Always needs updating and posting new stories


Blogs can be influential or incredibly
boring


It all depends on the writer (s) powering the
blog

Why blogs are important?


The first information revolution in 1990s


When everyone started creating websites just
to have one


Creating a website needed a lot of technical
skills about computers & web design


Most individual publishers were computer
-
code
geeks


Flashy website of Statics information

Why blogs are important?


However, early information revolution gave
way to two way information with advent of
blogs


Blog flipped the early model on its head


Any one can publish who can click a
mouse and type.

Why blogs are important?


Blogs changed journalism


Dan Gillmor launched the first blog
for
San Jose Mercury News

a
mainstream news organization, in
1999.


Its simplicity, immediacy, and
interactivity have improved
journalism.


Bringing journalists and audience closer


Removing the constraints of time and
space that limited journalist ability to
report a story

Why blogs are important?


Most companies use blog these
days


Future 500 companies who have
blogs
https://socialtext.net/bizblogs/



In the beginning of 2009,CNN had 30
blogs e.g.
http://news.blogs.cnn.com/



New York Times had 65 active blogs


Local news papers and TV stations
around the world have also blogs


Becoming a blogger


Before making your blog read news stories


You have to read blogs in order to write an
effective blog


Top 100 blogs:
http://technorati.com/blogs/top100/



Find blogs that are right for you


Select the topic you are interested


E.g. environment, politics, sports, food, or
fashion, education.

Becoming a blogger


Note which posts you like most, then
refine that information:


What makes them interesting?


Is it compelling or convincing?


Are the topics relevant?


Are there enough links to material?


Track the frequency of post:


Is the blog updated regularly?


Becoming a blogger


Learn the language


Bloggers use some specific terms


Post: an entry on a blog (post), or to make an entry on a
blog


Permalink: A link available on each post that provides
direct access to that post.


Helpful for other bloggers to link directly to a given
post or for readers to e
-
mail a link


Vblog

(video blog
-

a blog that features video
commentary as its primary medium


Moblog
-
Blogging from a mobile device


E.g. http://my.vlogcentral.com/


Make a plan create a blog


To create a basic plan for your blog, answer these
questions:


What will you name your blog (1
-
3 words)?


What is a good short description of your blog?


What is the mission (2
-
3 sentences)


Set goal of your blog


Before starting your blog think about what you will
blog about


Always pick a topic you have enough knowledge
about it


You should be passionate about the topic


Using these information user will know
immediately what your blog is all about.





Make a plan create a blog


Enter “start a blog” in Google


http://www.wikihow.com/Start
-
a
-
Blog



This is a step by step guide



Chose a blog system to create your blog


Who provide blog systems?


A lots of companies


Blogger.com


http://wordpress.com/


TypePade.com


Wikispaces.com


Top 40 +
Free Blog Hosts


http://mashable.com/2007/08/06/free
-
blog
-
hosts/




Recommended system


Recommend system for your
group project is blogger.com &
worldpress.com


Two leading platforms


Creating blog is quick and pain less


Have demos and videos tutorials to
help you get started


Its also FREE!


Worldpress

provide more themes
whereas, blogger provide
flexibility to customize the design
without knowing the code

Let’s start with Blogger

How to Create a Blog on Blogger


Video tutorial:
http://www.youtube.com/BloggerHelp


Customize your blog


Name your blog


The name will display
on the top page of your
blog and also in the
URL (link)


Themes


Custom logo


Add Videos and Pictures


Widgets
-
Quickly add extra
functionality e.g. search
box or calendar


Paid Domain name



RSS


RSS
-
Really Simple Syndication


It allows you to
easily stay informed

by retrieving the latest content from the
sites you are interested in.


Its really simple


Instead of visiting several web pages or
performing searches over and over, you
can set up RSS to do that for you.



RSS
-
Select a Reader


Two types


Web
-
based readers: that you can access by
logging into a specific web page.


Stand
-
alone: that is downloaded into your
computer and then launch.


You can download & read later, even no
internet


Popular options:
NewsGator
,
Feeddemon


Integrated into blogs


To understand
the difference e.g.


Gmail account V.S outlook express



How to know if a webpage is RSS
active


Firefox and Opera display the now
-
common square orange badge for a
Web feed in the browser's address bar
when they find RSS feeds on a site.


You'll see a similar symbol in Internet
Explorer's toolbar.


Safari shows a blue rectangle with
"RSS" written in white letters.


Thank You

Questions & Comments