Web Search Techniques

povertywhyInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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1


MAYNARD



Internet Marketing

TOPIC

Web Search Techniques

ESSENTIAL
QUESTION

How is the internet used?

NAME


DATE


Do Now:

1.

What search engines do you use the most? Why do you like them?


2.

What is hard to find on the
internet
?



Do Now

DAY 2:


Review the Wikipedia article Search Engine Optimization

http://en.wikipedia.org/wiki/Search_engine_optimization



1.

Explain the concept of Search Engine Optimization.



2.

Why is it
important to Internet Marketing?




AIM:

Competencies &

Related SOL
s

Mktg8125.0
39
Demonstrate Web searching techniques and strategies

Mktg8125.072 differentiate between organic search and paid search

Mktg8125.074 Explain the concept of search engine opti
mization and its importance in
Internet Marketing

C/T 9
-
12.6 The student will use technology to locate, evaluate and collect information from
a variety of sources

HW:

Study for quiz on
Web Search Techniques

CLASS LECTURE

TERMS/TOPICS

DEFINITIONS/DETAILS

Keyword search

Use key words to access lists of documents containing those key words

Advanced search

More specific search terms such as date, file type, etc.

Not needed

A, an, the, to, and, in, the, is

Quotes


word or phrase

Exact match

Stemming

Use

* for word variations

Ex. Funk*
-

results will be funk, funky, funkadelic, funkiest

Ctrl + F

Use this to find a specific word on a page

Boolean

AND, +, OR, NOT,
-

Search Engine

Use to retrieve info on the web

Metasearch engine

Search the search
engines

2


Search Engine
Optimization

Using metatags to be listed in the first few results

Natural search

Search results based on computer algorithms

Paid Search/Sponsored
Results

Links to sponsors related to the search entry

Common hang
-
ups

1.



2.



3.



4.



5.



TIPS

1.



2.



3.



4.



Components of a URL


1. protocol

http, https, ftp

2. name of server

www or www2

3. name of site

(between server name and domain name) Ex. google

4. domain name

.com .net

5. path of info

(After the domain name, all the forward
slashes) Ex. Google.com/Maynard/homepage/links/

6. type of webpage

(Last few characters) Ex. Doc. Ppt. pdf. Html.

STUDENT NOTES FROM TEXT Read pages
1
4
-
16

to complete the following notes

TERMS/TOPICS

DEFINITIONS/DETAILS

Browser search tools
have
become the

Telephone book for the Internet generation

It’s important that an
ecommerce business

Stands out when the search tool retrieves and displays a listing of similar online businesses.

In order to boost a pages’
ranking,

Meta tags are used

Internet Directory

Comprehensive listing of websites

Ex. Yahoo! And Microsofts MSN

Crawler
-
based search
engines

Which use automated computer programs to scan Interent databases in search of new or revised
webpages

Ex. Google.com

The more you know abou
t
how they work,

The more you’ll be able to make them work for you

3


SEARCH ENGINE CHEAT SHEET


All Purpose Search Engines

www.google.com

www.cuil.com


www.bing.com


www.ask.com


Directory Search Engines

www.yahoo.com

www.msn.com

www.aol.com


Thumbnail Search Engines

www.exalead.com/search

http://middlespot.com

www.webkruz.com


www.bevyfind.com


www.lycos.com


Meta Search Engines

www.dogpile.com

www.mamma.com


Specialized Search Engines

www.yippy.com



clusters results into categories

www.sortfix.com



gives you power wo
rds

www.wolframalpha.com



calculates math formulas

www.eyeplorer.com



visual search helps you refine your categories



Search Engine Opinions and Ratings

1.

Try all of
the search engines


2.

Which are your 5 favorites? Why?


1.




2.




3.




4.




5.




4


Internet Marketing

Intro to Search Engines




Google

Webquest


Directions:

Log on the to the computer and complete the following questions using the links provided

Answer
the following questions in a professionally typed Word document

Print, save & turn in when you finish.



Google.com


home page


type in
Virginia Tech


click on
I’m Feeling Lucky





what happens?
Goes straight to the website


type
define:erroneous

click
Search


2.

what is the 1
st

result you get?
You get the definition


Click on
Maps

enter the schools address:


1400 Melbourne Drive,
Charlottesville, VA 22901


click on the
satellite

map link

3.

What do you see?
View plus streets


Click on the
map

link

4.

what

do you see?
Just streets


Click the search nearby link and enter Taco Bell.

5.

what has changed about the map?
Shows all the Taco Bells
near by

6.

where is the closest Taco Bell?
Emmet St.


Click on
Shopping

Type in laptop then click search

List the 4
ways you can search your results from the left column
on results:

7.

any ____________

8.

any ____________

9.

any ____________

10.

any ____________

click on
Dell
under the brands link
,

11.

what is the 1
st

result?
Dell Adamo


Click
Compare Prices

and list at least 2 companies and their
price:

12.

Company 1



ㄳ1

Price 1



ㄴ1

Company 2



ㄵ1

Price 2



5


click on
More


Click on
Book Search

Scroll down to

click on
Fiction

Click on a book of your choice


16.

What does this feature allow you to do?

Read almost all of

the book

click on
More


Click on
Translate

Type in
Ya he terminado

Translate this from
Spanish to
English


17.

What is the translation?
I’m done



c汩c欠潮⁁扯畴⁇潯g汥

C汩c欠潮⁃潲灯oa瑥tf湦漠n楮⁏畲
C潭灡oy)

ㄸ1

What is a
Google
?
1 followed by 100 zeros,
immense info
on web

19.

How is Google’s name reflected in its mission?
佲ga湩ne
睯w汤猠l湦漠n慫e⁩ ⁵湩癥 獡汬y acce獳s扬攠b湤⁵獥晵f

㈰2

What is the Google
AdWords

program?
Promote products
with targeted advertising

21.

What is the
Google

AdSense

program?

Ads
revlevant to
content on their sites


click on
C
ulture

on the left side of screen

22.

We are agressivley inclusive in our hiring, and we
____________________________


__________________________________

23.

Where is Google world headquarters?

Mountain View, CA

24.

What is it called?

25.

List 8 things you might find in a google workspace:



Local flavor, from a mural in Buenos Aires to ski
gondolas in Zurich, expressing each office's unique
location and personality.



Bicycles for efficient travel between meetings, dogs, lav
a
lamps, and massage chairs.



Googlers sharing cubes, yurts, and huddle rooms (few
single offices!) with three or four team members.



Laptops in every employee's hand (or bike basket), for
mobile coding and note
-
taking.



Foozball, pool tables, volleyball cour
ts, assorted video
games, pianos, ping pong tables, lap pools, gyms that
include yoga and dance classes.



Grassroots employee organizations of all kinds, such as
meditation classes, film clubs, wine tasting groups, and
salsa dance clubs.



Healthy lunches and

dinners for all staff at a wide variety
of cafés, and outdoor seating for sunshine brainstorming.



Snack rooms packed with various snacks and drinks to
keep Googlers going throughout the day




6


Click on
Ten Things

under Our Philosophy


26.

What would the perfect search engine do?
Understand
exactly what you mean and give back exactly what you want


click
iGoogle

choose your interests, themes
and locations

Click see your page


27.

what is the current
temp
?

28.

what are the current
conditions
?

29.

what i
s the current
wind
?

30.

what is the current
humidity
?


click
Classic Home

on the top right hand side

31.

what happened?
Back to home




32.

Would you like to work for Google.com? why or why not



33.

Describe 2 things you have learned today about Google.com that you
didn’t
a汲lady湯眮


㌴3

Tell me one thing you might use Google.com for in the future that you have
not used them for in the past.


35.

Do you think Google.com is fulfilling their mission statement? Why or why
not?



7


Internet Marketing

Create Your Own
Webquest

Criteria


Task

Pts

Possible

Topic or your choice should be on top



5

Professional design w/ at least 1 graphic



10

A place for student to write name, date and period



5

Must include at least
5

links to sites (the links MUST actually work)



30

Must include at least 4

questions per site (a total of 20 questions)



40

The entire webquest must fit on 1 page

(back and front)



10

TOTAL


100