povertywhyInternet and Web Development

Nov 18, 2013 (5 years and 6 months ago)



Components of a Good Internet Marketing Strategy

Search Engine Optimization

A study conducted shows that around 90% of Americans use the Internet daily, with over 2/3rd of
purchases being researched on the Internet. Search Engin
e Optimization (SEO) is a procedure that
relates to attracting Internet traffic to your website as much as possible. SEO is crucial for online
marketing success of your business. It includes optimizing your website in such a way that your site would
be ran
ked on the initial pages of the search, so that the web users can visit your website for the contents
they are in search of. This is done using keyword phrases that the users generally put in the Internet
search engines for searching a particular product o
r service.

Email Marketing Strategy

Another important component of an effective e
marketing strategy is
email marketing

which is all about
sending information of the product and services to t
he potential customers using email. This is a proven
effective method of using online marketing as an efficient tool for business generation. It is also a very
business marketing

ique for building good business relations with potential customers, as well as
prospective clients.

Online Advertising

Online advertising is a marketing method, that has a very substantial
Return On Investment

(ROI) value. It
consists of placing advertisements of products and services on the company website, sites which are
ranking on the first pages of the search engine,

and sites which are getting a considerable amount of
traffic from Internet users.
Internet affiliate marketing

is a very good example of
online advertising
, which
relates to paying your company's product advertiser as per the sales generation.

Online Newsletters

You can even think of online

as a decent way to pass on product information for promoting
your product and services. Businesses generally issue online newsletters to regular customers for letting
them know what new introductory offers are available and which new products are likely to

be launched.
Unlike email marketing, these online newsletters are issued at regular time intervals.

Media News Rooms

A media news room is a facility on the web that includes most of the company blogs and information
which can be accessed by social media.

If the company information reaches the social media, it takes no
time for the information and news to be transferred to the general public. The information in media news
rooms is usually available to journalists and bloggers, who are visitors searching fo
r specific news and
facts of the products and not just general information. This is also one of the most effective


Basic Knowledge an Internet Marketer Should Know

You have been working in internet marketing for months, yet f
eel very mixed
up about the topic of


how to make money online? Take it easy, and let's first go to the beginning and think about some basic knowledge a
professional internet marketer should know.

Do you know how many hot types of internet m
arketing those successful online companies use? Are your ways of e
marketing out of date?

Here are 8 types of internet marketing that used most and of course lead success.

types of emarketing

I believe most of internet marketers will feel quite
familiar with SEO, referring to as Search engine optimization.
As the basic and good way to increase traffic, it can be the first way many companies use. When your site is
optimized, the chances are more that Google indexes your site quickly and gives a hi
gh ranking to your site.


referring as Pay per Click, it allows you to create ads in Google or yahoo. With more ads created and linked to
keywords, viewers who are interested in that topic will visit your site, hence you get the traffic. And since it
is paid
service, the more you pay for each click, the higher in the search engines your ads will appear.

Banner ads
another type of ads which use diagram with pictures and texts, they usually appear on the top or bottom
of the web page. Or they are on the
side of the page.

Google Adsense
different from the above ads, Google Adsense is a programme you put ads of other site, and when
the ads is clicked, you will make money. Besides making money, you get traffic also. When you purchase ads that
appear on other

websites, they will be regarded as external links, so they bring a high rank for your site.

Online Magazines

you buy ads space for promoting and like the banner ads, when the magazine generates traffic,
you will pay according to the traffic.


allow us to develop relationships with our clients and let them know when we invent
something they may be interested in.

Online Directories

those online directories and city guide yellow pages can be also effective places to promote
your site

Website Lead Generation

it is a programme that provides you with qualified leads and then you pay for each lead.
Lead generation guarantees a return on investment and is a quite safe way with little risk.