How do I delete a post? - Direct Marketing Blog - Valpak

povertywhyInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

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WordPress FAQ


Welcome

to your new

franchise home page (fhp
/blog
). Your new fhp is
in
the format of a
blog
,
(a term
short for “web log”)
. The blog is hosted by a tool called WordPress.


With this blog, you now have the ability to publish original, custom content to your fhp
/blog
.


We hope you use this new tool to help you
enrich your relationships

with businesses in your community
and as

a conversational too
l to encourage new partnerships

and grow exi
s
ting ones.




What is WordPress?

WordPress is a blog
platform

we are using to help you publish blog posts and other media for the public
to see.
The big advantage to using WordPress is
that it is very easy to use and you don’t have to be a
techie pro to use it.



Where do I go to see the blog?

Each franchise office has a unique URL that will look something like this:
www.advertise.valpak.com/your
franchisename.




So
,
I see the blog, but

I can’t do anything but post a comment…

You are currently viewing the blog exactly how a member of the public views it.
To make changes to the
content

click on the login link
o
n InsideValpak
, and use your login credentials to get down to business
.







Wow, this doesn’t look anything like what I was looking at before. How do I
get started?


This is your

Dashboard
,

a summary of what’s going on with your blog.
























The top navigation buttons help you quickly
link to the most used sections on your
fhp/
blog
:






More About “Drafts”



Why are there

drafts if I didn’t write them?

919 Marketing is writing one post, or article, a week for Valpak. The post will appear in your

scheduled
posts


folder every Thursday. It is up to you to make edits, and it is

also

important

to the success of your
blog

that you make edits to this draft.


Why is it important that I make edits to the posts 919 Marketing writes?


Customizing your content to fit your

personality and opinions is an important part of social media and
gaining the trust of your website visitors. It is also
very
beneficial to your search engine optimization to
edit your posts
.
The more unique content you have on your blog, the more searc
h engines like it.


It is strongly advised that you edit the posts BEFORE they “go live
,”

or
get
published.

What happens if I don’t edit the post 919 Marketing drafts for me?

It will automatically be p
ublished in its original format

on the following Tuesday.


Why are 919 Marketing
-
produced posts automatically published if I don’t
edit them?


It is important for your site to
look

fresh with new content every time a visitor comes to your fhp
/blog
.

Therefore, we will publish for you i
n case your schedule doesn’t allow you time to post.


Can I change the schedule of the posts?

Yes. Wo
rdPress makes it easy for you
to change when your posts are scheduled to be published.


1.

To change the publishing time and date, click on the “edit” link

beside the publish date.



2.

The
link/menu

will expand. From here, you can change the time and date to when you want your
post to go live. Click “OK” when you have set the desired time and date.





Can I add my own posts?


Yes! We
want

you
t
o add your o
wn content frequently! The more content you add, the better!

In fact, if
your goal is to help increase organic search engine traffic, you must add your own content frequently.

See the section on “Creating a Post” for more details.





CREATING A POST


How do I create a
new
post?

1.

Go to Posts >
Add New.



2.

You will be taken to this

add new post


screen. Type your post title in the top field where it says
“Enter title here”, and then
begin typing

your post into the text box
.
This tool works just like
any
word processor (i.e. Microsoft Word)


so you can add bullets, change indentation, add
hyperlinks, bold text, etc.

by using the buttons in the gray toolbar.


3.

Now
,

decide what to do with your draft. You have three options: save, preview and publish.

























4.

After your post has been published, you
can
view it as it appears

live

on your fhp
/blog

by clicking
on this link tha
t now appears in the yellow box at the top of your screen.


Where do I find the link to my post
?

We encou
rage you
to share your new blog

posts with businesses and partners in your community
,
especially through
your social properties (Twitter and LinkedIn).


If you want to get the web address, also known as “URL”, “permalink” or “link”, for a specific blog post
(not just the fhp), you can easily do that. Once you publish your blog post, simply copy and paste the
URL that appears below the Title field in the e
dit post screen.



This URL will take you the page where this specific blog post lives on your blog.


IMPORTANT: If you share this link, we strongly encourage you to use Argyle Social to do so

because it has tracking and measurement features that will show you which blog posts are popular
and resulting in leads
. After you set up your account in Argyle Social (using the instructions
provided), see the Argyle Social Getting Started Guide for ful
l details on how to do that.




Can I edit a post after it goes live?

Yes, but we highly recommend that you completely finish your post before you publish to avoid having to
do this very often.

The reader won’t have a good experience with your content if i
t changes frequently.

1.

Go to Posts > All Posts.

2.

Hover your mouse over the post you want to edit. You should see options pop up under the name
of the blog post. Click on the “Edit” option.

3.

This brings you to the edit post screen. This works just like any word processor (i.e. Microsoft
Word) so you can just begin typing to make whatever edits you see fit.

4.

To preview what your changes look
s

like to the rest of the world, click on the “preview

changes”
button.

5.

Once you are satisfied with the edits, click on the blue “update” button
,

and your changes will be
published.






How do I edit a post draft?

1.

Go to Posts > All Posts.

2.

Hover your mouse over the post you want to edit. You should see o
ptions pop up under the name
of the blog post. Click on the “Edit” option.

3.

This brings you to the edit post screen. This works just like any word processor (i.e. Microsoft
Word) so you can just begin typing to make whatever edits you see fit.

4.

To preview
what your changes look like to the rest of the world, click on the “preview changes”
button.

5.

Once you are satisfied with the edits, click on the blue “
publish
” button
,

and your changes will be
published.

H
ow

do I schedule a post to be published in the future?

WordPress makes it easy for you schedule
posts to go out in the future!
First, note that WordPress
automatically decides that your post will be published immediately when you hit the
blue publish button,
unless you tell it otherwise.

3.

To change the publishing time and date,
click on the “edit” link beside the publish date.


4.

The
link/menu

will expand. From here, you can change the time and date to when you want your
post to go live.

Click “OK” when you have set the desired time and date.





What is a category?

Don’t worry about this for now. We’ve already set this up for you.



What is a tag?


A tag is also known as a keyword
. They are words or short phrases that help describe what your post is
about. You can choose the tags you want to associate with each post, but they should be relevant to the
content found in that article.


It is common to have 2
-
5 tags per post.
Do no
t exceed ten tags per post.
For example: If you write a blog
post about successful direct marketing campaigns in Las Vegas, Nevada, some appropriate tags would be
“direct marketing”, “Las Vegas” “successful campaigns” and “case study”.


Tags are helpful be
cause they help search engines better find your content and help visitors locate artic
les
based on certain keywords. However, do not add additional tags for the sake of having more tags. It
is
counterproductive to your readers and to search engines for y
ou to use tags that are not closely

related to
the post.













How do I delete a post?

I
t’s not recommended to delete a post after it has been published. If the article’s content is relevant or
was generated for you by 919 Marketing
, it is not recommended that you delete it. The more content you
have on your fhp
/blog
, the better!


But
,

of course, there still may be times when it is necessary to delete a post. To delete a post


in “draft”
mode or
one that has

already been published



is easy. Here’s how you’ll do it.

1.

Navigate to the Posts > All Posts screen.

2.

Hover over the post you want to delete.

3.

Click on “trash”. It will then be put in your trashcan or removed from your site (if it was live).





4.

The post will not be delet
ed permanently until you navigate to the trash menu and choose to
delete it permanently.
But, be
careful
: There is no way r
estore a post after you click,

“delete
permanently.”















W
hoops! I accidentally deleted a post! Can I get it back or is it gone forever?

It depends on what you did after you moved the post to your trashcan.


1.

First, go to your trashcan in the Posts > All Posts screen.

Click on

the “trash” link at the top.







2.

Now there is a list of all of the posts that are in your trashcan.
Look for the name of the post that
was deleted.
To restore it, click on the restore button under the post

name. Once you click
“restore,”

it will be restored to the format it
in
was b
efore it was moved to trash. In other words, if
it was a draft, it will be restored as a draft. If it had been published, it will
restore

to the original
date and time when it was originally published.


If you clicked on “delete permanently” under the

post title after it was moved to your trashcan, there is no
way to restore that post.

















Can I copy and paste my post
from Word
into Wordpress?

Yes,

but
you might
wish you didn't.
If you copy and paste straight from Microsoft Word, you will be
doing a lot of editing once you bring it over
to fix the formatting,
and it's
often
more headache than it's
worth.


That said,

you
can still copy and paste using this method: Put your conte
nt from Word into “Notepad”

(
in

Accessories
menu
on your computer)
, then copy and past
e

from Notepad to WordPress. This will strip out
formatting from Word
.

Do not
copy and paste images into your post
. For details on how to add images and video, see the
“MEDIA” section of this document.



What does this little icon mean beside my posts?


These comment clouds tell you how many comments each post has received.



How do I insert an image or video to my blog post?

For details on how to add images and video, see the “MEDIA” section of this document.





ME
DIA


What does “
media” mean?

Media is term for photo or video. When you upload images
, sound

and video, they live in your “Media
Library.”


NOTE:
Please be sure that you have followed Valpak Brand
Standards Manual
and
also
have the right to
use
the

media

you are posting to your fhp/blog.


I
t is commonly accepted for bloggers to post other people’s media
IF they do one or more of the
following:



Credit the source of the media you want to use

o

Include their name if you can find it

o

Include the name of their organization or website

o

AND link to the
ir site! This one is especially important.

o

Ex: Video by Jane Smith at
Jane’sGreatMarketingBlog



Purchase the rights to use the media

o

If buying images on iStockphoto or Dreamstime



Use royalty
-
free m
edia

o

If buying images or using free images on Dreamstime



How do I add

new
photos to my media library
?

If you have identified more than one image that you wish to upload to your media library because you
will be using them somewhere within your fhp
/blog

or posts, this is probably the best way to go about it.
(If you have an image you want to insert directly into a post, skip to the next question.)


1.

Go to the Media tab in the left menu.






2.

Next to the media library text, click on the button that say
s “Add New.”






3.

Select the file you want to upload
,

and click “open.”




4.

Wordpress will “crunch”

(i.e. make it web
-
friendly)

the image for you automatically. Now, tell

WordPress
more about the image. When you’ve filled out the form
to your satisfaction, click
“Save all changes.”

Now, the image is saved to your media library!






How do I insert an image into my post?


There are two different ways to do this
.


If you are writing/editing your post and want to insert an image that has NOT YET been uploaded
to your Media Library:

1.

Select the place within your post where you want to insert the image.

Move your cursor to the
location in the post where you want the i
mage to appear.



2.

Click on the

icon above the toolbar.

3.

Choose “Select files” button.



4.

Ch
oose the image file and click “Open.”


5.

Wordpress will “crunch”

(i.e.
make it
web
-
friendly)

the image for you automatically. Now, tell
WordPress more about the image. When you’ve filled out the form to your satisfaction, click
“Inser
t i
nto Post” in the bottom of the popup box.
Now, the image will appear in your post!






If you are writing/editing your post and want to insert an image that has ALREADY been
uploaded to your Media Library:


1.

Select the place within your post where you want to insert the image.
Move your cursor to the
location in the post where you want the i
mage to appear.


2.

Click on the

icon above the toolbar.

3.

Choose “Media Library” tab.



4.

Select the image from your media library and click on “show” beside the image name.


6.

Fill out the form that pops up in the window to give search engines and
readers

more information
about your image.
When you’ve filled
out the form to your satisfaction, click “Insert Into Post ”
in the bottom of the popup box.
Now, the image will appear in your post!




7.

You can justify your image (left, center or right) by using the
buttons in the
toolbar.

How do I add a
hyperlink/link? How do I link my image or text to a web
page?


This can be easily done from the add/edit post screen.

1.

Simply highlight the text or highlight the image you want to make a link.


2.

Click on the

buttons in the toolbar.


3.

When
the popup appea
rs, type in the complete web address of where you want the image or text
linked to and give the link a name in the “title” field.

Check the box so the link

op
en
s

in a new
window/tab
,

and then c
lick update. Voila! Your hyperlink is live!

Click on your new
link to
double
-
check that you typed

the correct URL and you see the correct web site.








How do I add video to my posts?


To add video to your posts, be sure that the video content is hosted on YouTube first. If it is, you can
easily embed video into
your blog post.


1.

Go

to the YouTube video you want to embed
,

and copy the URL.

2.

Paste the URL into your post where you want the video to appear.

3.

Click update/publish.

4.

Voila! Your video is live to the public. Just click on the “view post” link to see it
.
The video is
viewable in the post after its been published. You will only see the URL
.
































COMMENTS


What is a commen
t?

Underneath every blog post is an area for visitors to leave a comment about
that
post.
Comments are
typically a reader’s opinion about your post topic.
Comments are important to your blog’s success and
something you should focus on to keep creating good content that you readers enjoy.


Blog comments are what make a blog interactive and soci
al. The most
successful business

blogs have a
very interactive community who voice their opinions on posts frequently. It's that social aspect that makes
blogs such a powerful component

of the web

because it plugs your blog into an online community
.
When
a

reader feels connected to the conversation and community on your blog, they will share your blog
content with friends, family and anyone they think could benefit from reading your content. That is why
it’s important to comment back to your readers, too. S
o they know a real person is publishing the blog
posts
, and if they leave a referral for you, they know you will receive it
.


How do comments help me with my business
?

Blog comments are the lifeblood of a blog. Comments are what separates a blog from a st
atic website. As

you reply to the comments and

the conversation builds, so will your relationship with your readers
,

and so
will your blog's popularity. Encourage your readers to join in the dis
cussion and leave comments.
R
espond promptly to the comments
left by your readers to make them feel valued. Just as you don't like
to be ignored when you address someone in person, you don't want to ignore your readers when they
address you through a blog comment.

An interesting aspect of blog comments is the fact t
hat people who leave comments on your blog can also
leav
e links t
o other blogs or websites or their own blogs to further the conversation. These links can be a
great resource to help you find new blogs to read, like
-
minded bloggers, and new post ideas.















How do I view my

comments?

To see all of your comments, click on the Comments Tab in the left navigation. That dashboard will
display a list of your comments, with the most recent being listed up top.






What happens when I get a comment?

You will receive

an e
mail notification when you get
a comment. The comment will not be automatically
published; you

will

need to approve the comment in order for visitors to see it. *


See the
Commenting Best Practices Guide

for recommendation on comment moderation.


New/Unapproved comments will show up in a yellow row in your comments dashboard.


To approve a comment, cl
ick on the “Approve” link that appears when you hover your mouse over the
comment.







To reply to a comment, click on the “reply” link that appears when you hover

your mouse over the
comment.





What is comment SPAM
,

and why would I get SPAM comments?


Spam in blogs
, or
blog spam

or
comment spam
,
is
done

when people automatically post random
comments or promote

commercial services to

other blogs, wikis,
guestbooks

and discussion boards.

Adding links
that point to the spammer's web
site artificially increases

their site’s

search engine ranking.
An increased ranking often results in the spammer's commercial site being listed ahead of other sites for
certain

searches, increasing the number of potential visitors a
nd paying customers
.

How do I know if a comment is SPAM

and how do I remove it
?

We’ve built SPAM filters on the blog, so it’s unlikely that you are going to be a target. But
,

in the event
that you do get SPAM comments
,

h
ere are four

easy ways to figure out if a comment is SPAM.


1.

The Gibberish Comment:
Some comments that appear on your blog might look like they're
written in another language that uses unrecognizable character
s or they might include a bunch of
letters in your native language that are meaningless. It's safe to assume these comments are spam.

2.

The Link
-
Filled Comment
: E
ven if a comment left on one of your blog posts isn't blatant spam
filled with links leading pe
ople to sites to purchase Viagra or download pornography, it's a
common belief in the blogosphere that comments left on a blog that are loaded with links for the
primary purpose of getting people to click on those links (even if those links are 'veiled' wi
th a
semi
-
legitimate comment), are spam.
It is recommended that you m
ark them as spam or delete
them.

3.

The 'Good Info' Comment
: C
omments that include a word or two that provide no value to the

conversation and are incredibly vague, are most likely spam. For

example, comments that say,
"good info," "great blog," and similarly useless information, could very well be spam.

4.

The Overly Complimentary Comment
:
If you get a brief comment that says something
incredibly complimentary but adds little additional value
to the conversation on the associated
blog post (particularly if the grammar is poor), it's very possible that comment is spam. Follow
the link provided and check out the site referred to in the URL section of the blog comment form.
This is a common spam t
echnique. Everyone likes to publ
ish compliments on their blogs.*


How do I mark a comment for SPAM?

Click on the “spam” link that appears when you hover your mouse over the comment.