Arts in the Alley

povertywhyInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Arts in
t
he Alley


Social Media Manual




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Table of Contents

Statement of
Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Social Media Platform
s

Storify

.
. . .

. . . . . . . . . . . . . . . . . . . . . . . . . .
4

Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5

Website . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . .
6

Facebook

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7

Twitter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8


Instagram

& Pinterest


. . . .
. . . . . . . . . . . . .

. 9
-
11

Vine

.

.
. . . . . . . . . . . . . . . . . . .

. . . . . . . . . . 12

Youtube

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13

Engaging Volunteers
& Future Projects

. . . . . . . .

. . . . . . . .
.
14

Social Media Strategy Team

Members

. . . . . . . . . . . . . . . . . . 15






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Statement of Purpose

The purpose of this manual is to establish a
comprehensive,
effective, and sustainable social media strategy for Arts in
the Alley

(AITA)
. Social Media
is an effective tool which
allows

for
our organization to promote its mission of both
engaging community members and spreading our

goal of
civic empo
werment and revitalization.




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Storify


Storify is a unique social media tool which allows people to
present a story or event through using Social Media
generated content. This tool will be
extremely effective in
promoting the
organization’s

mission to an

online audience.

Not only will
the organization’s

own SM content be used but

participant’s social media content can be used within the
Storify. This

will further promote
user/community
engagement with the organization where users will
experience a sense
of ownership when their content is
featured in a Storify.




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Google+


Persons who have a gmail

account are automatically linked
to Google+. Whether or not they use the account, they do
have a profile. This is actually a helpful tool in terms of
search engine optimization. We have added descriptions and
organization information. One of the nicer thi
ngs about
Google+ is that yo
u have separate categories for family,
f
riends, and people you are following. This is also a great
connector

We have followed arts based and creative organizations to
also help network. On Google, we have gone from just having
a mail account to having a functioning Google+ account. This
is important for connecting with our contacts and like
organizations.

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Website

The organization already has a Website which was
functional, it was created using Wordpress
, thus adding
another pla
tform to our strategy. We created a new “store”
page. Through this page
they will be able to sell their T
-
shirts, shirts, and stickers
, and create merchandise specials
.
They can update the page whenever they have a new item,
this way they will be able to g
ain money for their events.





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Facebook


The strategy was to maintain constant contact with your
followers. We posted anywhere from 1
-
7 times day. We
asked questions to create interactions and asked people to
share their thoughts on our work and different pieces of art,
etc. We kept the followers

informed on the new
developments of the organization. As with all platforms we
use this to crosspost to and from others to always have
content.

When we started, we had just broken 800 in

the number of
likes on F
acebook, now we have over 1,000. We advertis
ed
to give a free branded t
-
shirt to the 1000
th

liker. This helped
create traffic. The idea is to keep those who have liked the
page coming back and to have continuous updates on their
news few. We have also gotten more activity as far as
messages and volu
nteers from our consistent interactions.

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T
witter

Active Twitter engagement is an easy way to attract interest
for Arts in the Alley. Tweeting several times a day (minimum
of 3 tweets/day) actively places the organization into an
‘online conversation’ with

people who are interested what
our organization does.

With a limit of
140 characters
for each tweet,
crafting a short
but precise
message is
extremely
important.

Hashtags are
extremely effective means of establishing a presence within
the Twitter stream
. Some recommended hashtags are listed
below:



#RVA, #RVAarts and #RVArts, #RVAStreetArt, #RVAMural(s),
among others that present themselves in the stream.



Use #ArtsInTheAlley with the majority of tweets used
especially when tweeting the organization’s con
tent such as
murals, projects, fundraisers, etc. If not enough space is
available, use the organization’s acronym #AITA.

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Pinterest and Instagram

Pinterest and Instagram are social media platforms used for sharing
photos, events, hobbies and
different thin
gs you might find on
the web to get attention to your
website and increase traffic.
Basically when you find
something interesting on the web
or anywhere in your activities, you
can share a picture of it

easily and
in fast way
and add the link to its
websit
e, by using both of them
you can connect language,
background and culture of the photos between hundred millions of
people around the world The difference between those two item is that
with Instagram you can add effects to the pictures to make them more
a
ttractive and get more audience.


Their use for Arts

in

the

A
lley

Our non
-
profit should use Pinterest and Instagr
am for sharing pictures of
the m
ural paintings and also share about the events to make and to share
existing murals and related content.
Pinterest makes it easy for our
organization to save and organize their posts. And Instagram makes
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pictures look better with its amazing effects. Th
is

way they can attract
people because both platform are used for photo sharing without text to
attract audi
ence attention.


Our

work on Pinterest and Instagram


Our

work was to share their mural
painting
s

constantly and use them to
announce th
e event of the painting at
the T
emple building. Actually our
non
-
profit had both platform
s,

we just
helped them to incr
ease their
engagement and make their accounts
more active by using new and
existing hashtags. We tried to
increase their number of

f
riends by following more people, sharing their
mur
al painting daily to introduce A
rts

in

the

A
lley to people.


Aim

Our aim
should be to keep posting in an organized and scheduled
manner. Introduce all their mural painting to people and learn how to
work with non
-
profit organization



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Guidelines:

For posting on Pinterest

In order to pin something you first have to login to your

account then go
to Create Pin. You can take a photo or choose and existing one in your
library or from the web.

You can also pick a board for your pin, add a
description and link it to your other accounts on different platforms. You
can even use hashtags.

You can like on the picture or leave comment


For posting on
Instagram

You should create an account then you can post photos from your
library, web or you can take a picture by using instagram camera, the
best part is that you can add effect to the pictur
es before posting, you can
use hashtags and like or leave a comment on pictures.

Flickr instagram
and tumblr are all linked b
ecause

the audience on those platforms is
looking for visually stimulating content.
Instagram is an extremely
popular tool in engag
ing users to
view AITA’s collection of visual
content.

In order to reach users who are not following you, hashtags
allow for
the organization’s content to reach a more broad audience.

When uploading content, the user is free to type any message which
inc
ludes hashtags.

An excessive amount of words and/or hastags
can often ‘overcrowd’ the image
,

but those hashtags used will in turn
reach a more broad audience.

(See Twitter section for a list of
appropriate hastags).

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Vine

We chose this video platform specifically because it is a growing
platform in Richmond. We have gone from having zero videos to
three. We have successfully crossposted our videos on
Facebook and
T
witter to gain followers and create exposure from the organi
zation.
While we only have th
ree followers right now, t
hat will change
shortly when we are able to find and follow appropriate artists,
organizations and volunteers. We are effectively employing and
overtaking Richmond arts hashtags. (i.e. RVAmural)




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Y
outube


YouTube is a video pla
tform we already had, but
which
didn’t have
any video. Now we have
six videos

and a good
number of views. The main reason
for

using YouTube is to
increase the traffic with the audience. The best way for Arts
in the Alley to k
eep going on this platform is uploading twice
a week to keep in touch with the people and keep them
tuned up for the updates and everything new.

Youtube files
are easy to share and crosspost to create awareness of our
organization so that when we launch a
campaign we are
reaching a large audience.





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Engaging Volunteers

Volunteers are encouraged to engage in social media outlets
and produce content on behalf of the organization. When
producing content, volunteers have the option to place their
initials at

the end of messages they produce which can give a
more personalized feeling of the content. Engaging
volunteers in social media will also give them more
ownership towards the organization while also promoting
the organization’s message.


Future Social Med
ia Projects

Foursquare can be used to expand upon already existing map/geo
-
locational functions used by AITA.









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Social Media Team Members and Contact Information

Zarmeena Waseem (Virginia Commonwealth University)

waseemz@vcu.edu

(240) 472 0173


Razhan Muhamad (Iraqi Young Leadership Exchange
Program)

Razhan89@yahoo.com

(804) 549 6598


Gandhi H. Isaac (Iraqi Young Leadership Exchange
Program)

9andhihanna@gmail.com

(804) 300 1657


Adam Socki (Virginia Commonwealth University)

sockistan@gmail.com

(281) 773 9922


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