1.Are title and header tags really important?

povertywhyInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Frequently Asked Questions About Modern Search Engine Optimization



Many people, especially those who are new to search engine optimization (SEO),
have a lot of questions when it comes to what really works and what doesn’t. With
Google constantly changing the way it ranks websites, it’s important to keep up with
the lates
t best SEO practices to make sure that your websites continue to do well.


The following are the 7 most frequently asked questions about modern search
engine optimization.


1.

Are title and header tags really important?



Absolutely!
The title should be i
nteresting enough that it spark your reader’s
curiosity but it should also contain your target keyword or keyword phrase.
Some Wordpress themes automatically append the title of your site to each
individual page on your site.


Header tags serve the same

function as the title tag by breaking your article
up into digestible chunks and giving your readers a clue as to what each
section of your article is going to be about. According to many SEO experts,
only the first 3 headers are necessary.


Header tags
are written by placing your header in the following snippet:


<h1>Title Of Your First Header</h1

<h2>Title Of Second Header</h2>

<h3>Title Of Third Header</h3>


You can theoretically keep adding headers but you won’t derive any
significant SEO benefi
t from doing so.
It’s important to note that if you are
using Wordpress, the <h1> header is automatically assigned to your page or
post title. If you’d like to use a different header, simply use the <h1> tag in
your article around the text you prefer.



2.

How often should I use my keyword in my article?


Several SEO experts have begun asserting that overuse of a keyword in your
articles can actually result in Google viewing your content as spam! The
repetitiveness and unnatural injection of a keyword whe
rever it’ll fit can also
hurt the flow of your article, making it difficult for your reader to get as much
value as possible out of it.



The amount of times you use your keyword in your article divided by the
total number of words is called keyword
density. Current recommendations
for keyword density are 1%
-
2%. So, if you have a 1000 word article and you
use your keyword 10 times, you’ll achieve a 1% keyword density.



3.

Should I link to
internal

pages on my site?


Yes you should! Google certainly f
actors in the link structure of a we
bsite
when determining ranking

and s
ites that are interconnected well
are
rewarded with better rankings. This is because you are creating a more
navigable

website which makes it easier for your visitors to find relevant

content that they might be interested in.


If you promote an offer on your website or if you display advertisements,
interlinking the pages on your site also makes it more likely that a visitor will
spend more time there, potentially resulting in more rev
enue for you.



4.

Should I add a nofollow tag to my outbound links?


This is a controversial issue in the SEO community. According to Google SEO
uberguru Matt Cutts, “
nofollow is intended to say


don't editorially vou
ch for the
source of this link.’

If you're placing un
-
trustworthy content on your site, that can
hurt you whether you use nofollow to link to those pages or not.



The point is that you should only use nofollow if you’re linking to a website whose
content you don’t entirely trust or endo
rse. Otherwise, there’s no need to use this
tag.


The nofollow tag is written like this:


<a href=”
http://www.website.com
” rel=”nofollow”>Website Name</a>




5.

Do images have any SEO value?



Yes! Relevant images
with appropriate alt tags can certainly earn you some
SEO love. To add an image alt tag, simply write:


<img src=”
http://www.yoursite.com/image.jpg
” alt=”your keyword”>


According to some SEO experts, ima
ge alt tags are included in the keyword
density of a page, so don’t overdo it.





6.

Should I link to other sites in my niche?


Absolutely. This helps your visitors by pointing them towards relevant
content and other webmasters can tell that your site is
referring visitors to
their page by checking their analytics. It’s good karma that other
webmasters will appreciate by sometimes linking back to you in return and
can often be the beginning of a mutually beneficial relationship.


7.

What is your best SEO tip
?


With every update to Google’s algorithm, sites with thin, low
-
quality content
are penalized in the rankings while sites that seek to truly help their visitors
and provide as much value as possible for them are rewarded with better
rankings.


The most
important thing you can do online is to provide massive value for
other people. They will trust you more, buy from you more and gladly
support you in your efforts.

In the end, adding value everywhere you go and
with every action you take will reap you th
e greatest rewards.