Prospect Insight by Pardot

possehastyMechanics

Nov 5, 2013 (3 years and 11 months ago)

68 views

Title

Prospect Insight by Pardot

Title

The Marketing Funnel

The traditional model of lead
-
to
-
sales
management takes inbound prospects and
places them directly in the CRM.


Often this
individual is only beginning the research cycle,
and would not respond well to a sales call.





It is this traditional model that causes industry
experts to speculate that
80% of all inbound
leads never have a meaningful conversation
with a sales professional
.





Prospect Insight provides a “Marketing
Pipeline” where leads can be scored, graded
and nurtured until they are deemed “Sales
Ready”, at which point they will be passed to
the “Sales Pipeline” (CRM) as a lead.


Title

Overview

Prospect

Insight

is

a

comprehensive

marketing

automation

tool

designed

for

businesses

who

market

and

sell

B
2
B
.

Our

marketing

automation

suite

provides

an

end
-
to
-
end

solution

to

create,

deploy

and

track

ROI

for

online

marketing

campaigns
.



Prospect Insight features the following easy
-
to
-
use features and tools to help
marketers harness the power of the Internet and boost ROI:






Prospect Behavioral Tracking




Automated Prospect Grading / Scoring




Landing Page Generator with Dynamic Forms




Automation Rules




Anonymous Visitor Capture




Drip Marketing




Automatic Prospect Alerts




Campaign Tracking and Reporting




Two
-
way salesforce.com, SugarCRM and NetSuite integration


Title

Prospect

Insight

tracks

each

prospect

who

visits

your

website,

and

provides

a

comprehensive

view

of

all

their

online

touchpoints,

including
:

search

terms,

page

views,

emails

opened,

clicked

through,

and

form

/

landing

page

completion
.


Prospect Tracking

Title

Prospect Scoring & Grading

Scoring

and

grading

prospects

helps

to

determine

which

prospects

are

sales
-
ready
.

When

the

leads

are

passed

to

the

CRM,

it

is

easy

for

sales

reps

to

use

the

prospects’

scores

and

grades

to

prioritize

their

hottest

prospects
.


Converted

prospects

are

assigned

a

Grade

(A
-
F)

which

identifies

how

well

the

prospect

and

their

company

fits

your

organization's

customizable

“Ideal

Customer”

profile
.



Title

While

grades

are

based

on

the

“Ideal

Customer

Profile,”

a

prospect

also

earns

a

score

based

on

their

level

of

activity
.

Prospects

will

earn

points

for

activities

like

completing

a

form,

viewing

pages

and

clicking

tracked

links
.


Point

values

are

based

the

Prospect

Insight

baseline

scoring

model

and

can

be

customized

as

needed
.

Lead

Scoring

provides

objective

data

in

the

otherwise

subjective

sales

process
.


Prospect Scoring & Grading

Title

Anonymous Visitor Capture

Each morning system users receive an
automated email digest

providing the names of
the visiting organizations, search terms, and a link to the pages visited.


Anonymous visitors are
“cookied” and tracked

upon their initial interaction with your website
or landing pages.

Once the IP address of the host is identified, Prospect Insight uses a
dual
look
-
up

to determine the owner of the domain name.


Title

Landing Pages & Dynamic Forms


Quickly
build and deploy

custom
landing pages without IT intervention
using the drag
-
and
-
drop builder.


Drag
-
and
-
drop

Prospect Insight
forms include
progressive profiling

to collect prospect data over time.


Forms provide field level
validation

to ensure you capture a valid email
address.


Capture data

on your prospects
even if a form is
abandoned

before
submission.


Title

Automation Rules

Converted prospect records can be subjected to
automation rules
, which provide:


List
Segmentation

for targeted
messaging (Executives v.
Technical Buyers)

.

Prospect
Routing

to
automatically assign prospects to
the appropriate sales
representative based upon
geography, score and grade.

Score / grade adjustments

based upon form responses (Job
Title of “VP” results in a score
increase of +
10
points and
2
/
3
grade increase)

.

Automatic
alerts

and more…


Title

Blast Email Marketing

Pardot’s

Email

Builder

lets

you

create

professional

looking

email

messages

by

selecting

from

Preformatted

Templates
,

or

by

developing

the

email

in

an

HTML

authoring

tool

and

importing

the

content
.

Title

Drip Marketing


Drip

marketing

allows

you

to

set

a

schedule

of

personalized,

automated

emails

to

send

to

less

sales
-
ready

prospects
.




Drip

Marketing

keeps

your

organization

top

of

mind

until

the

prospect

is

ready

to

buy
.



Sales

will

be

able

to

see

the

correspondence

that

has

been

sent

to

each

prospect,

and

their

responses

to

each

message
.


Title

Real
-
Time Sales Alerts

Pardot’s

LeadDeck

application

provides

real
-
time

intelligence

as

to

which

companies

and

prospects

are

visiting

your

website
.

For

the

Mobile

employee,

Pardot

provides

a

daily

digest

email

of

their

assigned

prospects

who

have

been

active

in

the

prior

24

hours
.

The

Report

indicates

what

messages

engaged

the

prospect,

and

which

pages

were

visited
.


Title

Campaign Reporting

Each prospect is tracked through to the initial
method they were captured by the system (Google
AdWords, Natural Search, tracked email link, etc.)
and will be automatically assigned to a
campaign
related to the point of entry.

A robust
reporting module

provides campaign
information such as visitors,
conversions, open rates,
click
-
through rates, PPC /
Natural / Site search results,
Multivariate Tests and more.
All data can be quickly
exported to a .csv file for
advanced analysis.


Title

Prospect Insight by Pardot


Pardot


No Hassle Marketing Automation


Prospect Insight is a user
-
friendly, month
-
to
-
month solution
designed to simplify online marketing for B2B companies
with a complex sales cycle.

Please feel free to contact us with any additional questions
you may have.