HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANM.com ( BUSINESS MANAGEMENT) CBCS Syllabus 2011

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Nov 20, 2013 (3 years and 6 months ago)

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1




HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

M.com ( BUSINESS MANAGEMENT)

CBCS Syllabus
2011

Document code :

SYLLABUS MCBUM2011

Revision No:

00

Name of Faculty

COMMERCE

Faculty Code

CO

Programme Name :

BUSINESS NANAGEMENT

Programme

Code :

MCBUM

Effective from:

JUNE
-
2011




2


Sem

CC

Old
Paper
Code

New Paper
Code

Paper
Type

Paper Name


Marking scheme

Total
Mark

Credit

Remarks


External


Internal

The

Pra

The

Pra

1


1.1

MCBUM101CC

CC

Management
Concepts &
Organizational
Behaviour
(MOB)

70


30


100

4


1


1.2

MCBUM102CC

CC

Managerial
Economics
(MEC)

70


30


100

4


1

031

1.32

MCBUM101
ES

ES

Sales and
Logistic
Management
(Paper


1)
(SLM)

70


30


100

4


1

031

1.42

MCBUM102
ES

ES

Advertising
and Retail
Management
(Paper


2)(ARM)

70


30


100

4


1

51

1.51

MCBUM101
SK

SK

Computer
Applications In
Business and
E
-
Commerce
(CBE)

70


30


100

4

Any One Paper
From
MCBUM101SK
-
MCBUM105SK

1

52

1.52

MCBUM102
SK

SK

Human
Resource
Management
(HRM)

70


30


100

4

Any One Paper
From
MCBUM101SK
-
MCBUM105SK

1

53

1.53

MCBUM103
SK

SK


Major
Environmental
Issues (MEI)

70


30


100

4

Any One Paper
From
MCBUM101SK
-
MCBUM105SK

1

54

1.54

MCBUM104
SK

SK

Corporate
Governance
and Business
Ethics
(CGB)

70


30


100

4

Any One Paper
From
MCBUM101SK
-
MCBUM105SK

1

55

1.55

MCBUM105
SK

SK

Theory and
Practice of Co
-
operation
(TPC)

70


30


100

4

Any One Paper
From
MCBUM101SK
-
MCBUM105SK






3


Sem

CC

Old
Paper
Code


New Paper
Code

Paper
Type

Paper Name


Marking scheme

Total
Mark

Credit

Remarks

External

Internal

The

Pra

The

Pra

2


2.1

MCBUM201CC

CC

Security
Analysis and
Portfolio
Management
(SPM )

70


30


100

4


2


2.2

MCBUM202CC

CC

Marketing
Management
(MMC)

70


30


100

4


2

031

2.33

MCBUM201ES

ES

Consumer
Behaviour
and Sales
Promotion
(Paper


3)
(CSP)

70


30


100

4


2

031

2.43

MCBUM202ES

ES

Marketing
Concept and
Strategy
(Paper


4)
(MCS)

70


30


100

4


2

61

2.51

MCBUM201SK

SK

Computerized
Accounting :
Tally (CAT)

70


30


100

4

Any One
Ppaper From
MCBUM201SK
-
MCBUM204SK

2

62

2.52

MCBUM202SK

SK

Indian
Banking and
currency
System (IBS)

70


30


100

4

Any One
Ppaper From
MCBUM201SK
-
MCBUM204SK

2

63

2.53

MCBUM203SK

SK


Growth and
Structure of
Industries
(GSI)

70


30


100

4

Any One
Ppaper From
MCBUM201SK
-
MCBUM204SK

2

64

2.54

MCBUM204SK

SK

Financial
Services
(FSC)


70


30


100

4

Any One
Ppaper From
MCBUM201SK
-
MCBUM204SK




4


Sem

CC

Old
Paper
Code

New Paper
Code

Paper
Type

Paper Name


Marking scheme

Total
Mark

Credit

Remarks

External

Internal

The

Pra

The

Pra

3


3.1

MCBUM301CC

CC

Direct and
Indirect Taxes
(DIT)

70


30


100

4


3


3.2

MCBUM302CC

CC

Project
Planning and
Control (PPC)

70


30


100

4


3

031

3.33

MCBUM301ES

ES

Marketing
Research
(Paper



5)

(MRE)

70


30


100

4


3

031

3.43

MCBUM302ES

ES

Service
Marketing
(Paper
-
6)
(SME)

70


30


100

4


3

71

3.51

MCBUM301SK

SK

Company law
Administration

(CLA)

70


30


100

4

Any One Paper
Fom
MCBUM301SK
-
MCBUM305SK

3

72

3.52

MCBUM302SK

SK

Industrial
Relation and
Labour
Legislation
(IRL)

70


30


100

4

Any One Paper
Fom
MCBUM301SK
-
MCBUM305SK

3

73

3.53

MCBUM303SK

SK


Operation
Research
(ORC)

70


30


100

4

Any One Paper
Fom
MCBUM301SK
-
MCBUM305SK

3

74

3.54

MCBUM304SK

SK

Risk
Management
(RMC)

70


30


100

4

Any One Paper
Fom
MCBUM301SK
-
MCBUM305SK

3

75

3.55

MCBUM305SK

SK

Indirect Taxes
(ITC)

70


30


100

4

Any One Paper
Fom
MCBUM301SK
-
MCBUM305SK












5


Sem

CC

Old
Paper
Code

New Paper
Code

Paper
Type

Paper Name


Marking scheme

Total

Mark

Credit

Remarks

External

Internal

The

Pra

The

Pra

4


4.1

MCBUM401CC

CC

Strategic
Management
(SMC)

70


30


100

4


4


4.2

MCBUM402CC

CC

Quantitative
Techniques
and Research
Methodology
(QTM)

70


30


100

4


4

031

4.33

MCBUM401ES

ES

Foreign Trade,
Policy,
Procedure and
Documentation
(Paper


7)
(FPP)

70


30


100

4


4

031

4.43

MCBUM402ES

ES

International
Marketing
(Paper


8)
(IME)

70


30


100

4


4


4.5

MCBUM401CC

CC

Dissertation /
Project Report
(Compulsory)
(DPC)

70


30


100

4







6


Structure of University Examination Question Paper

(Total Marks : 70 :: Time : 3 Hours )



For B. Com and M. Com programme from JUNE : 2012 onwards

if specifically not specified

the structure of university question paper will be as follows.


Question
No.

Particural

Marks

1

Short Questions from the entire Course

( Answer any FOUR out of given SIX )

14

2

Compulsory from any Unit of the entire Course

14

3



These questions must be from the remaining units

of the
course i. e. not covered in Question 2 above.



Each question with internal option and option must be from
the same unit.



If possible the question should contain two or three sub
question.

14


4

14


5

14




7



HEMCHANDRACHARYA NORTH GUJARAT
UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Business Management

Course Code

MCBUM
101CC

Semester :

1

MANAGEMENT CONCEPTS & ORGANIZATIONAL BEHAVIOUR
(MOB)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination
Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To understand the conceptual framework of management and organizational behaviour.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

1.1

Schools of Management Thoughts

Meaning and need of management theory, Concept of Scientific,
human behavior, social system, system, decision theory,
quantitative and contingency school of management, Conflict
between
various management schools.

08

13

0.5


1.2

Managerial Functions



Definition, features, advantages, disadvantages and types of
planning.

Definition, principles, importance of organizing and classical
theory, neoclassical theory, system theory and
contingency
theory of organization.

Authority and responsibility: relationship between authority and
responsibility, features, sources, and types of authority,
importance of delegation of authority and authority v/s power.
Centralization v/s decentralizati
on. Definition and features of
staffing, directing and co
-
ordinating. Definition, features, process
and techniques of controlling.

07

12

0.5

2

2.1

Organization Behavior



Meaning, features, importance and origin of organization
behavior, relationship be
tween management and organization
behavior.

Definition, features, importance and factors affecting attitude,
perception, learning and personality

08

13

0.5


2.2

Motivation






Definition, features and importance of motivation

Theories of motivation


Need hierarchy theory, Two factor
Theory, Theory X and Y, Alderfer’s ERG Theory, Mc Cleand’s
learned need theory, Vector, Vroom’s expectancy theory and
Adams equity theory.

07

12

0.5

3

3.1

Group Dynamic and Team Development



Process of group formation and development and factors
affecting group performance.

08

13

0.5

8


Meaning and characteristics of team and team v/s group.


3.2

Leadership






Definition, features and styles of leadership.

Leadership theories


Trait theory, Fielder’s contingency theory,
Harsey and Blanchard’s situational theory, managerial grid and
Linkert’s four systems of leadership.

07

12

0.5

4

4.1

Organizational Conflict



Definition, features, sources and types confli
ct, approaches to
conflict, concept of functional and dysfunctional organization
conflict, process of conflict and resolution of conflict.

08

13

0.5


4.2

Organizational Development



Meaning and need of change, causes of change, resistance to
change,
theories of planned change and organizational
development intervention

( overcoming resistance to change)

07

12

0.5


Reference

Books


No

Book Name

1

Management of Organization Behavoir.

Hersey, Paul, Kenneth H Blanchard and Dewey E. Johnson.

Utilizing
human resources, Prentice Hall, New Delhi.

2

Essential of Management

Koontz, Harold, O’Donnell and Heinzz Weihrich.

Tata McGraw Hill, New Delhi.

3

Organizaqtional Behavior

Luthans Fred.

Tata McGraw Hill, New Delhi

4

Organization Theory and
Behavior

Prasad L. M.

S. Chand and Co.

5

Organization Behavior

Robbinson Stephen P,

Prentice Hall, New Delhi

6

Understanding Organizations: Organization Theory and Practice in India

Sukla, Madhukar

Prentice Hall, New
Delhi.




9


HEMCHANDRACHARYA NORTH
GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Bisness Management

Course Code

MCBUM102CC

Semester :

1

Managerial Economics
(MME)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To develop the managerial perspective to economic fundamentals as aids to decision making
under given environmental
constraints.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

01

Nature and Scope of Managerial Economics

Overview of managerial Economic.

15

25

01

2

02

Theory of Consumer Choice





Cardinal utility approach, Indifference approach, Revealed preference
and theory of consumer choice under risk Demand estimation for
major consumer durable and Non durable products, Demand
forecasting techniques.

15

25

01

3

03

Production Theory

Production function


production with one and two variable inputs,
Stages of production , Economic of production function , Cost theory
and estimation, Economic value analysis , Short
-
and Long run cost
functions


their nature, Shape and inter
-

relationshi
p, Law of variable
proportions, Law of return to scale.

15

25

01

4

04

Price Determination
-

Different Market Conditions



Characteristics of different market structures, Price determination and
firm’s equilibrium in short run and long
-
run under Perfect C
ompetition,
Monopolistic competition, Oligopoly and Monopoly

15

25

01


Reference Books

No

Book Name

1


Managerial Economics

Chopra, O.P.

Tata McGraw Hill, Delhi.

2

Managerial Economics

Dean, Joel.

Prentice Hall, Delhi.

3


Micro Economics for management students

Dholakia, R.H. and A. L. Oza,

Oxford Uni. press

4

fundamentals of Managerial Economics Analysis and Cases

Gough, J.and s. Hills

Prentice Hall India, Delhi.

5


Managerial Economics

Petersen, H Craig and W. Cris

Lewis

Prentice Hall, Delhi.

6

International microeconomics

Varian, H.R.

A Modern approach, East West Press






10


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Bisness Managment

Course Code

MCBUM101ES

Semester :

1

SALES AND LOGISTIC MANAGEMENT(PAPER
-
1)(SLM)

Course type :

Elective
Subject

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To present a clear, simple systematic and comprehensive exposition of the methods,
principles and techniques of Statistics in various discipline with special reference to
commerce, management, economics and business.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Sales
Management
-

Introduction, Nature, Scope, Objectives, Functions
of Sales Management.

Personal Selling
-

Meaning, Characteristics, Benefits

08

13

0.5


2.1

Sales
Planning
-

Meaning, Significance, Types of sales planning. Sales
planning process, Sales Quotas

Sales Forecasting, Sales Territories. Sales Budget.

07

12

0.5

2

2.1

Sales Organisation
-

Meaning, Factors affecting to Sales organisation,
Various departments of sales or
ganisation, Functions of Sales Manager,
Types of Sales organization.

08

13

0.5


2.2

Sales Force Management
-

Qualities require for salesman, selection
method of sales persons, Training methods for sales force, Advantages &

Disadvantages of Training Method. Salesman’s compensation methods,
Evaluation of sales force performance.

07

12

0.5

3

3.1

Salesman’s Compensation
-

Meaning, characteristics of ideal
remuneration, Methods of remuneration, Distinctions between pay method
an
d commission method, factors affecting to salesman’s remuneration.

08

13

0.5


3.2

Evaluation of sales forces performance
-

Meaning, significance,
process of performance evaluation.

Sales meetings
-

types, sales conference & conventions.

07

12

0.5

4

4.1

Logistic Intermediaries
-

Types of Intermediaries, characteristics,
Benefits of Intermediaries, Decision of Intermediaries in distribution, work
assign to Intermediaries.

08

13

0.5


4.2

Logistic Channels
-

Meaning, Nature, functions, objectives, Types of
Distribution Channels, Factors affecting to the choice of distribution
channels, Channel Management decisions.

07

12

0.5


Reference Books

No

Book Name

1

Advertising and Sales management

Rana T. J

Sudhir Prakashan, Ahmedabad

2

Sales and distribution management

S.L.Gupta

3

Sales Management

Vas Das Gupta

4

Marketing management

Philip kotler



11



HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Bisness
Managment

Course Code

MCBUM102ES

Semester :

1

Advertising and Retail Management (Paper


2) (ARM)

Course type :

Elective
Subject

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To present a clear, simple systematic and comprehensive exposition of the methods, principles
and techniques of Statistics in various discipline with special reference to commerce,
management, economics and business.


Unit

No.

Topic

No.

Content

1

1.1

Advertising
-

Meaning, Objectives, characteristics Points to be considered while setting
Objectives, Types of advertising, Merits and demerits of advertising.


1.2

Advertising Media
-

Meaning, Types of Media
-

print, Audio
-
visual, direct mail, outdoor,
Inter
net


its advantages & disadvantages, Media selection decision.

2

2.1

Media planning & Strategy
-

Planning an advertising campaign, Advertising Research,
Message design & development, copy development, copy testing.


2.2

Publicity
-

Meaning, features, importance, Objectives of Publicity, Difference between
advertising and publicity, as a tools of sales promotions..

3

3.1

Advertising Budget
-

meaning, methods, Allocation of budget, advantages & disadvantages
of method


3.2

Advertisin
g Effectiveness
-

process and difficulties in measuring advertising Effectiveness

Advertising Agency
-

Meaning, functions, selection, advantages & disadvantages.

4

4.1

Retail Management
-

definition, concept, features, significance of Retail Management,
Building & sustaining relationship in retailing,


4.2

Managing Retail Business
-

Retail business organisation, financial and operation of retail
division, career in retailing, Ethical perf
ormance and relationship in retailing , study of ‘Mall’ &
‘Big Bazaar’ as a retail outlet.


Reference Books

No

Book Name

1

Advertising Management

Rajeev. Batra

2

Advertising

Frank Jatking

3

Advertising and Retailing

Philip kotler








12


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Bisness Management

Course Code

MCBUM 101SK

Semester :

1

Computer Applications In Business And E
-
Commerce
(CBE)

Course type :

Soft Kills Course

Total Credit
:

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

The aim to make the student computer literate and familiar with
the PC software at an early
stage.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

INTRODUCTION TO COMPUTERS

What is Computer? Characteristics of a Computer

Types of Computer : Digital, Analog, Hybrid

Classification : Micro, Mini, Main frame,
Super, PC
-
Desktop, Laptop,
Palmtop

Applications of Computer, Block diagram of computer,

Parts of standalone computer


CPU, RAM, KEYBOARD, MONITOR, MOUSE, FDD, HDD, CD
-
ROM.

Printers


Modem


Scanners & Plotters


Multimedia kit


Zip drive

Hardware and Software : Types of Software

Introduction to Computer Languages, Application programs and custom
software

Introduction to following terms:

Algorithm, Artificial intelligence, ASCII, ATM, Automated office, Backup,
BIOS, Bit, Byte, Bug, Client /

Server, Encryption, Flow chart, GIGO,
POST, Password, Program, Modem, Web, Virus, Configuration of a
PC
-
Computer.

08

13

0.5

1.2

Introduction to Operating System :

Windows98 / Windows XP

What is operating system? Meaning and functions only

Popular
Operating System for PC

Desktop and its parts : Taskbar, Wallpaper & Icons

Options of Start Menu : Program, Documents, Settings, Search, Run,
Shutdown

Some program and tools available as a part of windows


Calculator, Media player, Disk defragmenter, Scand
isk

Windows Explorer :


Parts, Creating a Folder, Deleting File and Folder, Copy and
Move the file and folder

Recycle Bin

Control Panel

: Mouse setting, Date/Time, Currency,




Keyboard setting, Printer, Start up disk

07

12

0.5

13


2

2.1

MS
-
WORD

Introduction
-
Advantages

Document : Create, Save, Open, Close, Page set up, Print

Editing : Type, Select, Cut, Copy, Paste, Delete, Move,


Find, Replace, Spelling & Grammar Check

Formatting : Text & Paragraph formatting, Tab
,


Bullets & Numbering, Columns,

Table Handling

Mail merge.

09

15

0.6


2.2

MS
-
POWER POINT

Introduction, Utility, Creating presentations the easy way, Working with
graphics in Power
-
Point, Show time, Sound effects and Animation
effects

06

10




0.4

3

3

MS
-
EXCEL

Introduction
-
Advantages

Terms : Cell, Column, Row, Worksheet, Spread Sheet,



Range, Cell Address, Formulas,



Data types
-
(Number, Label, Formulas)

Work Sheet : Create, Save, Open, Close, Page set up, Print

E
diting : Cell editing, Insert & Delete row and column

Formatting : Cell formatting, Borders, Change the size of


row and column, Merge the cells

Formulas : using Formulas

Functions : AVERAGE, COUNT, MAX, MIN, SUM, INT,


MODE, ROUND, SQRT, RAND, FV, PV,


RATE, PMT, SLN, DMAX, DMIN, DSUM,



DAVERAGE, DCOUNT IF (with AND, OR)


Date
-
Time
-

NOW, TODAY, DATE, DAY,



MONTH

15

25

01

4


E
-
COMMERCE

Introduction to I
nternet and e
-
mail
-

Advantages and Application of
Internet

Net working concept : LAN, WAN, MAN

Meaning and concept of E
-
Commerce, Advantages

Business models for E
-
Commerce



Business to Consumer (B2C)



Business to Business (B2B)



Consumer to Consumer (C2C)



Consumer to Business (C2B)



Business to Government (B2G)

E
-
Payment
--
Introduction, Special features required in payment
systems, E
-
payment systems, checks and bank transfer, Electronic
Data Interchange (EDI), Credit Card payment system, E
-
Cash and
Automatic
Teller Machines, Banks and internet,

Security issues in E
-
commerce

What is Mobile Commerce?

Introduction to the Information Technology Act 2000

Introduction to Computer Virus

15

25

01



14


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Bsiness Management

Course Code

MCBUM
102SK

Semester :

1

HUMAN RESOURCE MANAGEMENT
(HRM)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

The Objective of this course is to help students understand the conceptual framework of human
resource management.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

1.1

Personnel management and human resource management

Definition, characteristics, importance, scope of personnel
management and changing role of personnel manager.

Meaning, principles of human resource management,
personnel
management v/s human resource management,
challenges for human resource manager.

08

13

0.5


1.2

Human resource planning,
job analysis and job evaluation

Definition, features, process of human resource planning and
factors affecting human resource planning
.

Job analysis


Meaning, process and importance

Job evaluation


Meaning, process, methods and importance

07

12

0.5

2

2.1

Human resource selection





Meaning, sources and process of recruitment,

Selection process
-

meaning and objectives of induction.

08

13

0.5


2.2

Training and development of human resource


Definition, importance, types and methods of training.

Meaning and methods of executive development and training
v/s development.

07

12

0.5

3

3.1

Wage and salary adm
inistration and employee moral
e


Meaning and features of ideal wage system, Methods of wage
payment


time wage system, piece wage system and
incentive wage system (Meaning, advantages, disadvantages
and when suitable, comparative study)

Meaning, factors affecting, measurement of
employee
07morale and remedial measures to improve employee
morale.

08

13

0.5


3.2

Labor welfare, security and health




Meaning, objectives, importance and scope of labour welfare.

Provisions about labor safety.

Provisions about workers’ health and trend
s of labor welfare in
India.

07

12

0.5

4

4.1

Industrial psychology





08

13

0.5

15


Meaning and scope of industrial psychology.

Vocational guidance


Meaning, need, methods (self
selection, selection based on parents’ choice and selection
based on teachers’ direction)

and scientific vocational
guidance techniques (general intelligent tests, trade tests and
psychological tests)

Industrial fatigue


Meaning, reasons, effects of industrial
fatigue and remedial measures to reduce industrial fatigue.


4.2

Industr
ial relation






Definition, reasons, benefits and principles of industrial
relation.

Industrial disputes


Meaning, forms, causes and effects of
industrial disputes and methods for solution of industrial
disputes.

07

12

0.5


Refrence Books

No

Book Name

1

Personnel Management

Memoroa C. B

Himalaya Publishing House

2

Himalaya Publishing House

Gupta C. B

S. Chand and Co.

3

Industril Relation and Personnel Management

Davar R. S.

Vikas Publishing House.

4

Human Resource Management

Barewell Ian

Sage India Ltd.







16


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM
103SK

Semester :

1

MAJOR ENVIORNMENTAL ISSUES
(MEI)

Course type :

soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

The Objective of this course is to help students understand the conceptual framework of Major
environmental issues.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

01

Environmental Issues of Primary Sector

Changing Land

use and cropping pattern
and environmental issues,
the problem of grazing

land , pasture and live

stock management ;
the problem of conservation of forests and bio
-

diversity; supply and
quality of ground

water and its management, the conservation and
management of marine fish.

15

25

01

2

02

Industrial Development and Environmental Issues;

Change in growth and structure of industries in India, growth of
pollutant industries and problem of air and water pollution,
management of solid and liquid wastes.

15

25

01

3

03

International Environmental Issues

The problem of trans
-

boundary pollution; global warming and acid
rain, globalization, international trade and environmental issues: the
problem of trade of hazardous waste, endangered species and
medical plants the probl
em of patenting, trade and environment in
WTO system.

15

25

01

4

04

Environmental Policy in India

Growth of environmental policy in India ;

important environmental
laws, international environmental agreements and India’s approach;
mechanism of implementation of environmental laws in India.

15

25

01


Refrence Books

No

Book Name

1

Vinod 2000 Environmental management

Chari, S.N. and
vyasalu

2000

An Indian Perspective, Macmillan
India Ltd.

2

The Environment and Emerging Development Issues,

Dasgupta , P, and Maller Karl

1997

Vol
-
1 and Vol

ll
Clarendan Press,Oxford

3

Managing Comman Pool Resources, Principles and Case Studies

Katar Si
ngh

1994

Oxford University Press.

4

India’s Progress in Sustainable Development

.Rio,Johnisburg and Beyond

2002

Lead India , Orient Longman,
New Delhi.

5

Ecology and Economics

Ramprasad Sengupta

2001

Oxford University Press.


17



HEMCHANDRACHARYA NORTH

GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Business Management

Course Code

MCBUM
104SK

Semester :

1

CORPORATE GOVERNANCE AND BUSINESS ETHICS
(CGB)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To make the student familiar with corporate Governance and Business Ethics.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

01

Business Leaderships





Role of Business in Society
-

Economic Role and Social Impact of
Business


Entrepreneur’s Role
-
Background &

Characteristics
-

Leadership and Self Awareness Leadership Styles


Essential
Components of Leadership


Understanding Team Work and
Leadership


How Culture Constrains or Enhance Leaders


Essential
Leadership Skills


Problem Solving and Decision Making


Visionary
Leadership


Profile of Leaders.

15

25

01

2

02

Business Ethics






Introduction to Business Ethics


Ethics, Morals and Values


Conflicts
in Decision Making from Business


Legal and Moral Points of View.

15

25

01

3

03

Corporate
Responsibility





A Historical Perspectives from Industrial Revolution to social Activism


The Nature of Ethics in Management


Ethical Problem as Managerial
Dilemmas


conflict Between Economic & Social Performance


Complexity of Ethical issues


Typic
al Problems in Business Ethics


Pricing


Advertising


Product Promotion


Working conditions


Consumer Service


Downsizing Workforce


Environmental Pollution
& Supplier Relations.

Analyzing Ethical Problems


Economic, Ethical and Legal Aspects


Man
agerial Ethics and Individual Decisions


Ethical Analysis
-
Ethical
Dilemmas & Personal Career

15

25

01

4

04

Corporate Governance





Nature and Evaluation of corporate Governance


Global and National
Prospective Business Ethics and Corporate Governance,
Why
Governance?
-
Claims of Various Stake Holders


Owners, Employees,
Customers, Creditors, Suppliers, Community, Government Business

Standards and Values


Anticipating & Avoiding unethical
Consequences Selecting Ethical Goals


Value Orientation of the Fi
rm.
Administering & Reporting of Corporate Governance in India


SEBI
Regulations


Model; report on Corporate Governance in India.

15

25

01



18


Refrence Books

No

Book Name

1

“Ethical Choices in Business”

R.C.Shekhar

Response Books.

2

“The Ethics of
Management”

LaRue Tone Hosmer

Universal Books

3

“Beyond Leadership: Balancing Economics, Ethics and Ecology”

Warren Bennis, J.Parikh and R. Lessem

Harper
Collins

4

Business Ethics and Corporate Governance”

ICFA
I Center for Management Researc
ICFAI Cente
r for
Management Research

5

“Leadership and Entrepreneurship”

ICFAI Center for Management Research

ICFAI Center for Management
Research








































19


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com B.com Business Management

Course Code

MCBUM
105SK

Semester :

1

THEORY AND PRACTICE OF CO
-
OPRATION
(TPC)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To develop co
-
operation skill and familiar with the development with the help of co
-
operative set
up in India.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

01

Growth and Principles of Co
-
Operation

Origin


Meaning


Scope


Co
-
Operative Movement in the World


Major Principles of Co
-
Operation Revision of Principles of Co
-
Operation

15

25

01

2

02



Co
-
Operative

Set up and departmental se up in India Three tier
structure


Primary Level, District


Level, State Level Federations


National Co
-
Operative Federations Power of registrar of Co
-
Operative

15

25

01

3

03

Co
-
Operative

Credi
t and Banks
Primary Co
-
Operative

credit
Societies


District/Central Co
-
Operative Banks


Urban Co
-
Operative Banks


Problems faced by Co
-
Operative Banks


Protection of Deposits


Support and Control by Reserve Bank of
India

15

25

01

4







04







Co
-
Operative

milk Societies


Primary milk Co
-
Operative Societies:
Management, objectives,


Functions
,

Working Establishment of AMUL and AMUL Pattern of
Co
-
Operative dairies


Distric

Co
-
Operative

Milk Union


Extension
Services State Co
-
Operative Milk Marketing Fede
ration:

Objectives

and activities NDDB


National Diary Development Board
and National Co
-
Operative Dairy Federation of India

15

25

01


Refrence Books

No

Book Name

1

Co
-
Operative and Integrated Rural Development

Ahmed Rais

Mittal Publication, New
Delhi

2

Co
-
Operatives and Agricultural & Rural Development Bank

Anand, Jaya S

Atlantic Publishers and distributers,
New Delhi

3

History and Practice of Co
-
Operation

Bedi, R.D. Theory

R.Lal and Co. Meerut.

4

Glimpses of Co
-
operative thought vol. 1
-
8.

Dwi
vedi R.C.

The Co
-
operative Times. New Delhi

5

Problems and Practice of Co
-
Operation

Hajela, T.N. Principles

Shivlal Agrawal & Co. New Delhi



20


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.COM Business
Managment

Course Code

MCBUM 201CC

Semester :

2

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
(SPM)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

The Objective of this course is to help students to understand various issues in security analysis
& portfolio management.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Investments

Nature and Scope of investment analysis, elements of investment,
avenues of investment, approaches of investment analysis; Concept of
return and risk: Security returns and risk analysis, measurement of return
and risk

08

13

0.5


1.2

Financial Assets

Types and their characteristics, sources of financial information.

07

12

0.5

2

2.1

Security Markets

Primary and secondary market; Primary market
-
role, function and
methods of selling securities in primary market; Allotment procedure;
New financial instruments.

08

13

0.5


2.2

Public Issue

SEBI guidelines on public issue, size of issue, pricing of issue,
promoters' contribution, appointment of merchant bankers, underwriters,
broker, register and managers, bankers and allotment of shares.

07

12

0.5

3

3.1

Secondary Markets

Role importance, type of brokers, trading mechanism, listing of securities
in stock exchanges, screen based trading; Depository
-

role and need;
Depositors Act, 1996.

08

13

0.5


3.2

Valuation of securities

Bonds, debentures, preferences shares, and equit
y shares.

07

12

0.5

4

4.1

Fundamental Analysis, Economic Analysis, Industry Analysis and
Company Analysis.

08

13

0.5



4.2

Technical Analysis

Trends, Indicators, Indices and moving averages applied in technical
analysis.

07

12

0.5








21



Refrence

Books

No

Book Name

1

Security Analysis and Port folio Management’

Patel D. G.

Sudhir Prakashan, Ahmedabad

2

Fundamentals of investment Analysis

Amling

Prentice Hall, International Edition

3

Investment Analysis

Bhalla

S. Chand & Co. Delhi

4

Capital
Issue, SEBI & Listing

Chandratre, K.R

Bharat Publishing House, New Delhi.

5

Security Analysis and portfolio Management

Donal, E.Fisher and Ronald J. Jorden

prentice Hall, New1 Delhi.

6

Investment Management

Fabozzi, Frank J

prentice Hall, International
Edition.

7

Stock Exchange Trading in India

Gupta, L.C

Society for capital Market Research and Development, Delhi.

8

Merchant Banking

Machi Raju

Willey Eastern Ltd., New1 Delhi






































22



Objective

To facilitate understanding of the conceptual framework of marketing and its applications in decision
making under various
environmental constraints.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Introduction





Concept, nature, scope and importance of marketing concept and its
Evaluation, Marketing Mix, Strategic Marketing Planning
-

an overview.

08

13

0.5


1.2

Market analysis and selection



Marketing environment
-

macro and macro components and their impact
on Marketing decisions; Market segmentation and positioning; Buyer
behavior; Consumer various organizational buyers; Consumer decisions
-
making process.

07

12

0.5

2

2.1

Pricing
-

decision





Factor affecting price determination; Pricing Policies and Strategies;
Discounts and rebates.

08

13

0.5


2.2

Distribution channels and physical distribution decisions


Nature Functions, Types of distribution channel; distribution Channel
Intermediaries; channel Management decisions; Retailing and
wholesaling.

07

12

0.5

3

3.1

Promotion decisions






Communication Process; Promotion mix
-
advertising, personal selling,
sales
-
promotion, publicity and public relations; Determining advertising
budget; Copy designing and its testing; Media selection; Advertising
effectiveness; Sales promotion
-
tools and techn
iques.

08

13

0.5


3.2

Marketing research






Meaning and scope of marketing research; Marketing research process.

07

12

0.5

4

4.1

Marketing organisation and control

Marketing Organization and control
-
organizing and controlling operations

08

13

0.5


4.2

Issues and developments in marketing



Social, ethical and legal aspects of Marketing; Marketing of services;
International Marketing; Green marketing; Cyber Marketing; Relationship
Marketing and other developments in Marketing.

07

12

0.5



HEMCHANDRACHARYA NORTH GUJARAT
UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com

Business Management

Course Code

MC
BUM

202CC

Semester :

2

MARKETING MANAGEMENT
(MMC)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100

23


HEMCHANDR
ACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Business Management

Course Code

MCBUM 201ES

Semester :

2

CONSUMER BEHAVIOUR AND SALES PROMOTION (PAPARr
-
3) (CSP)

Course type :

Elective
Subject

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To develop basic understanding about consumer behaviour

and develop sales promotion
strategy.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

1.1

Consumer Behavior
-

Meaning, Characteristics, significance,
stages of consumer decision making process.

08

13

0.5


1.2

Purchase decision
-

problems of
consumers, Routine problems,
new product adoption process, Types of consumer behavior.

07

12

0.5

2

2.1

Internal determinants of consumer behavior
-
personal
determinants
-

Age, Gender, Professions, Income, Lifestyle,
personality.

Psychological determinants
-

Motivation, perception, Learning,
Belief and attitudes.

08

13

0.5


2.2

External determinants of consumer behavior
-

Social determinants
-

Family and household influences, Reference groups, social class,
social Roles & status.

Cu
ltural determinants
-

Culture, sub
-
culture, social class.

07

12

0.5

3

3.1

Sales Promotion
-

Meaning, characteristics of sales promotion,
significance of sales promotions.

08

13

0.5


3.2

Promotion
-

Factors of promotions, promotion mix, promotion
strategy,
factors affecting to promotion strategy.

07

12

0.5

4

4.1


Sales Promotion
-

objectives, functions of sales promotions,
advantages & disadvantages of sales promotion

08

13

0.5



4.2

Methods of Sales Promotion
-

Customers oriented methods,
Traders oriented
methods, salesman’s oriented methods

07

12

0.5



Refrence Books

No

Book Name

1

Consumer Behaviour

Schiffan, Leon G

2

Consumer Behaviour

Laudon D.K

3

Consumer Behaviour

B.A.Prajapati

4


sales promotion

R.K.Pandey




24


HEMCHANDRACHARYA NORTH GUJARAT
UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com Management

Course Code

MCBUM 202ES

Semester :

2

MARKETING CONCEPT AND STRATEGY (Paper
-
4) (MCS)

Course type :

Elective
Subject

Total Credit :

04

Teaching time

(hours)

Examination Marking
scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To enable students to learn the process tools and techniques of marketing, to clear marketing
strategy concept.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Marketing Concept, nature, scope, significance of marketing, various
marketing concepts and its evaluation.

08

13

0.5


1.2

Functions of Marketing, Marketing management process, marketing
planning,

marketing & Economic development.

07

12

0.5

2

2.1

Marketing mix analysis
-

Products
-

product life cycle and its strategy,
new product development
-

meaning, process, problems related to new
product launching in market, new product acceptance, and causes of

product failure.

Price
-

Meaning, objectives, policies and strategies.

08

13

0.5


2.2

Marketing mix analysis
-

place
-

physical distribution channels, channels
objectives, constrain on the factors affecting to the choice of the
channels.

Promotion
-

various

promotion tools, Advertising, publicity, sales
promotion, public relation.

07

12

0.5

3

3.1

Analyzing competitors
-

Meaning, identifying competitors, & their
strategy, assessing competitors strength & weakness,

08

13

0.5


3.2

Market segmentation and posi
tioning
-

Meaning, significance, Basis of
segmentation, process of market positioning.

07

12

0.5

4

4.1


Strategic Marketing
-
Meaning, significance, process of strategic
marketing, evaluation of marketing opportunities, factors affecting to
marketing

mix strategy.

08

13

0.5



4.2

Marketing efforts
-

meaning, Managing the marketing efforts, Types of
growth strategy, types of diversification growth

07

12

0.5



Refrence Books

No

Book Name

1

Principles of Marketing

Philip kotler

2

Marketing
Management

Ramaswamy.V.S

3

Fuandamental of Marketing

Stanton




25


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM 201SK

Semester :

2


COMPUTERIZED ACCOUNTING: TALLY
(CAT)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60

4 X 15 = 60

30

70 ( Paper of 3 hrs)

100


Objective

To develop conceptual understanding of the fundamentals of computerized accounting and to
provide the theoretical aspects of the subject with practical application to real
-
life
accounting.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W +
%

Credit

1

01

Introduction to Tally : Features


General, Accounts, Inventory.

Basic Financial Accounts.

Basic accounting concepts, Company creation, Alteration &

deletion,
Selection of company, chart of accounts, Groups and ledger creation,
alteration and deletion. Copying of masters from another company,

Voucher entry in normal and single mode.

Accounts display, printing of list of accounts, Cash, Bank, Journal
Day
Books and account summaries. Columnar registers and Petty Cash
Book, Ledger, Trial Balance, Profit & Loss Account and Balance
Sheet. Data backup, restore and rewriting, moving to new year
accounts.

15

25

01

2

02

Traders Financial Accounts

Customer and

Supplier Profile. Sales and Purchase voucher, Debit
and Credit Notes. Accounting Invoice. Sales and Purchase Bill
Register. Columnar voucher registers Configuration. Columnar Sales
and Purchase bill registers, Debit and Credit note registers.

Bill referen
ce. Accounts Receivables & payables. Reminders, Age
Analysis, Interest computation, Sales and Purchase details and
summaries. Periodic Sales & Purchase Analysis & Averages.

Advanced Financial Accounts.

Advanced options and features of Account Groups, Ledge
rs creation,
voucher entry and report printing. Bank reconciliation.

15

25

01

3

03

Basic Inventory

Item Groups, Units of measures, Stock items, Inventory voucher.
Stock Journal Vouchers, invoice, chart of items.

Inventory vouchers Day books and lists.
Sales Contribution statement.
Voucher registers, items monthly summary. Average, High and Low
Stock reports. Physical stock discrepancy & adjustments. Stock
reports and stock summaries.

Standard & Multi level Price List & Discount.

15

25

01

4

04

Data Main
tenance

Security control, security levels, administrator, Users creation, user’s
15

25

01

26


access rights, passwords. Tally Audit Activation, Acceptance of ledger
& Voucher changes. Tally Audit Report, Tally Vault.

Tax Accounting

TDS deduction and deposit, TDS repor
ts.

VAT invoicing, Input Tax Credit / Refunds / Adjustments.


Refrence Books

No

Book Name

1

Implementing Tally 9

Nadhani A. K. and Nadhani K. K.

BPB publication, New Delhi




27


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM202SK

Semester :

2

INDIAN BANKING CURRENCY SYSTEM
(IBS)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(
hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To make the student familiar with the Indian Banking system and its role in development of India.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Indian

banking system




Banking structure of India

its various parts,
types of Indian banking structure, role of
banking in economic development. Types of
commercial banks, Development of commercial
banks in India.

08

13

0.5


1.2

Nationalization of banking s
ystem



Steps for nationalization of banks, objectives for
nationalization of commercial banks,
performance of nationalized banks, problems of
nationalized banks’ performance, suggestions
for improving performance of nationalize
d
banks, progress and challenges for nationalized
banks, reasons for failure of co
-
operative banks
and remedial measures for it, privatization of
banks in India.

Role of IDBI, IFC and UTI with reference to new
industrial policy of globalization.

07

12

0.5

2

2.1

Schemes of banking d
evelopment



Merchant banking


Meaning, special services,
restrictions of SEBI and RBI on merchant
banking, Deposit insurance scheme


Establishment of Deposit Insurance and Credit
guarantee Corporation, its capital and
manageme
nt, insurance protection, authority to
demand information and investigation, its
performance, deposit insurance scheme and
co
-
operative banks. Mutual Funds


Meaning,
benefits, types, development, schemes of UTI,
review of performance of mutual fund in Ind
ia,
modernization of banking industry. Non


banking financial companies


Meaning,
characteristics and functions

08

13

0.5


2.2

State Bank of India, Export
-
Import bank and
07

12

0.5

28


Development banking


State Bank of India
-

Establishment, functions,
working.

Export


Import bank


Establishment,
objectives, functions and performance.

Development banking


Establishment,
functions, role of performance of National Bank
for Agriculture and Rural Development
(NABARD),brief concept of Rural Infrastructure
Developme
nt Fund and Kishan Credit Card.

3

3.1

Reserve Bank of India




Establishment, constitution, organization,
traditional and promotional functions, review of
working of RBI, role of RBI for development of
banking, role of RBI for financial sector
reforms.

08

13

0.5


3.2

Monetary p
olicy of Reserve Bank of India


Meaning and objectives of monetary policy,
problems of developing economy and monetary
policy, tools of monetary policy, its effect on
price stability and economic development,
evaluation
of monetary policy of RBI, pre
-
requisites for success of monetary policy in
India, limitations of monetary policy , credit
policy of RBI.

07

12

0.5

4

4.1

Indian money market




Meaning, importance, characteristics,
constituents, parts and shortcomings of

India
money market, money market v/s capital
market, recommendations of Vaghul study
group, establishment and functions of Discount
and Finance House of India Limited.

08

13

0.5




4.2

Indian currency system




The present regulations of note issue,
exchange
rate of RBI


its objectives, floating exchange
rate policy.

07

12

0.5


Refrence Books

No

Book Name

1

“Indian Banking and Currency System’

Rana T. J.

Sudhir Prakashan, Ahmedabad (Gujarati)












29


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY,

PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM 203SK

Semester :

2

GROUTH AND STRUCTURE OF INDUSTRIES
(GSI)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To be familiar with the development of modern industrial development in India in different sectors.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

01

Intr
oduction





Meaning of industry and industrialization,
significance of industrialization in India, factors
hampering industrialization in India, problems of
industrialization.

Classification of industries on t
he basis of
nature, size and ownership.

Location of industries: Meaning and importance
of location, Weber’s and Sargent Florance
theories of location and factors affecting
location, Agglomeration and deglomeration,
dynamics of industrial location.

15

25

01

2

02

Basis of Modern Industries



A.

Infrastructure and industrial
development, growth of infrastructure since
independent

A. Energy :

Sources of energy, energy crisis
and measures to solve it.

B. Transport :

Significant of transport, growth
of transport i
n post independence era, problems
of transport development in India.

C. Telecommunication :

Significance of
telecom for industrial development, recent
trends in the telecom sector.

D. Science and Technology :

Significance of S
& T in industry, Weakness of
S& T
infrastructure in India.

B.

Industrial finance:

Importance of industrial finance for the modern
industry, sources of industrial finance


internal,
external and foreign capital, role of public sector
financial instructions.

15

25

01

3

03

Small scale
and cottage industries




15

25

01

30


Meaning, characteristics and classification (
cottage, modern SSI and tiny units), importance
of SSI in Indian economy, problems faced by
SSI, problems faced by SSIs, promotional
measures for SSI (Government Assistance to
SSI, Ind
ustrial Estate, DICs, policy of
reservation for SSIs), the industrial policy 1991,
recent industrial policy and SSIs.

4

04

Government and Industries





Economic roles of government,
Government as an entrepreneur
-
Objectives of setting PSUs in
India,
Development of PSUs and problems of
PSUs, provisions for PSUs in the new
industrial policy of 1991



Industrial policy


A. An outline of the
industrial policies in the pre
-
reform
(1991) period. (No need to discuss
earlier policies in detail), Provisi
ons for
the industrial policy 1991.



Incentives for developing industries in
the economically backward areas,
concept of backwards areas,
measures for the backward area
development.


Policies for industrial sickness
-

Meaning of industrial

sickness, cause
s of
industrial sickness in India,

Government’s measures for sick
industrials units.

15

25

01


Refrence Books

No

Book Name

1

Growth and Structure of Industries

Trived H. K. and Narielwala P. M. Rana
-
Dalal

SudhirPrakashan,
Ahmedabad









31



HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM204SK

Semester :

2

FINANCIAL SERVICES
(FSC)

Course type :

Soft Skill Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100



Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

01

Investment Banking






Investment Banks: Functions and Types of Investment Banks;
Investment Banking Services; Merchant Banking Services. Housing
Finance: Role of Housing and Housing Finance in the Economy; Policy
initiatives

and measures to develop housing finance in India; Housing
Finance Institutions in India; Types of Housing Loans;

Marketing Strategies of housing finance institutions; Role of National
Housing Bank; Residential Mortgage Backed Securitization; Reverse
Mortg
age Loan.

15

25

01

2

02

Banking and Non
-
Banking Services



Importance and Functions of Banks; Development of Banking in India;
Scheduled Commercial Banks; Mobilization, Lending and Investment of
Funds by Banks; Reforms in the banking system; Payment and
Settlement System; Diversification in banking operations; Regional
Rural Banks, Cooperative Banking; Non
-
banking Finance Companies;
Development Banking; Micro Finance and Financial Inclusion.

15

25

01

3

03

Mutual Funds






Meaning, Concepts of Mutual
Funds; Growth of mutual fund Industry in
India; Organization of a mutual fund; Types of mutual funds schemes;
Role of Intermediaries and marketing of mutual funds; Methods of
investing in a mutual fund scheme; Tax implications for mutual fund
investors; Mu
tual fund regulations.

15

25

01

4

04

Insurance







Origin and Development of Insurance; Opening up of the insurance
sector in India; Role of IRDA, in the insurance sector; Types of
Insurance: General, Health and Life; Reinsurance; Micro Insurance
Distri
bution Channels and marketing of insurance in India.

15

25

01


Objective

To know the importance and development of Financial Services.

Refrence Books

No

Book Name

1

“Indian Financial System”

Pathak Bharati V.

3rd Edition

Pearson Education

2

Indian Financial System

Khan M.Y., Indian

Sixth Edition

Mc Graw Hill

32



HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com Business Management

Course Code

MCBUM 301CC

Semester :

3

DIRECT AND INDIRECT TAXES
(DIT)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100



Objective

To equip Student with application of principles and provisions of concern tax laws.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit



INCOME TAX Act 1961




1

01

Basic concepts of Income Tax

1.

Definitions : Income, Agricultural Income, Assessee, Previous
Year, Assessment Year, Total Income, Taxable Income,
Casual Income, Person

2.

Tax Evasion,

Tax avoidance and Tax Planning

3.

Residential Status, Scope of Income,

4.

Income Tax authorities,

5.

Return of Income. Permanent Account Number, Tax
Deducted at Source, Advance Tax, Set off and carry forward
of Losses, Clubbing of Income

15

25

01

2

02

Computation of Income under the head



Salaries


(
The examiner has to clarify that the assessee is a

specified employee or not.)



Income from House Properties

15

25

01

3

03

Computation of Income under the head



Profit and Gains of Business of Profession



C
apital Gains and Income from Other Sources

15

25

01

4

4.1

1.

Exempted Income

2.

Deductions under section 80 (applicable to Individual
assessee only)

08

13

0.5

4

4.2

Gujarat Value Added Tax Act 2003 (Basic Concepts)

1.

Introduction

2.

Definitions : Business, Capital Goods, Dealer, Goods,
Manufacturer, Purchase Price, Raw Materials, Re
-
Sale, Sale,
Taxable Goods,

3.

Incidence of Tax, Certain Sales and Purchases not Liable to
Tax, Tax Credit, Lump
-
sum Tax

4.

Registration

07

12

0.5



33


Refrence

Books

No

Book Name

1

Taxation

Rana T. J. and Shah R. K.

B.S. Shah Prakashan, Ahmedabad

2

Systematic Approach to Income Tax

Ahuja G.K. and Ravi Gupta

Bharat Law House, New Delhi

3

Student Guide to Income Tax

Singhania V. K

Tax Mann’s Publication, New
Delhi

4

Income tax & Accounts

Mehrotra H. C

Sahitya Bhavan, Agra

5

Income tax Law & Practice

Dinkar Pagare

S. Chand & Co.










































34


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.Com M.Com Business Management

Course Code

MCBUM302CC

Semester :

3

PROJECT PLANNING AND CONTROL
(PPC)

Course type :

Core Course

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To enable students learn the process and issues relating to preparation, appraisal, review and
monitoring of projects.


Unit

No.

Topic

No.

Content

Hrs.

Marks

W + %

Credit

1

1.1

Identification of Investment Opportunities

Project ideas, screening of ideas; Environment scanning and opportunity
analysis; government regulatory Framework.

06

10

0.4


1.2

Market And Demand Analysis

Information required for market and
demand analysis; sources of information


primary and secondary; demand forecasting.

06

10

0.3


1.3

Technical Analysis

Material and Inputs; Production technology; Product Mix; Plant Location and
Lay
-
Out; Selection of Plant and Equipment.

06

10

0.4

2

2.1

Cost Of Project And Means Of Financing

Major cost components; means of financing; Planning capital structure;
Various Financing schemes of Financial institutions.

08

13

0.5


2.2

Profitability, Financial Projections

Projected balance
-
sheet, Profit and Loss Account and Cash Flow Statement.

07

12

0.5

3

3.1

Appraisal Criteria And Appraisal Process

Investment appraisal in practice; process followed by financial institutions;
project appraisal techniques.

08

13

0.5


3.2

Social Cost Benefit Analysis

Rational for social cost benefit analysis; Methodology of SCBA; L&M
approach and UNIDO approach; Measurement of the impact on distribution;
SCBA in India.

07

12

0.5

4

04

Network Techniques For Project Implementation, Monitoring And Control,
PERT and CPM techniques; Critical Path; Event slacks and activity floats;
scheduling to match availabilities of manpower; Measures of variability and
Probability of Completion by a spec
ified date; Project implementation
practices in India.

12

20

0.8


Refrence Books

No

Book Name

1

“Project Planning and Control”

Patel D. G.

Sudhir Prakashan, Ahmedabad (Gujarati)

35



HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

Programme code :

MCBUM

Programme Name :

M.com

Business

Management

Course Code

MCBUM301ES

Semester :

3

MARKETING RESEARCH(Paper
-
5) (MRE)

Course type :

Elective
Subect

Total Credit :

04

Teaching time

(hours)

Examination Marking scheme

Theory

(hrs)

Practical

(hrs)

Internal

(Marks)

External

(Marks)

Total

(Marks)

4 X 15 = 60


30

70 ( Paper of 3 hrs)

100


Objective

To clear concept of Market & Marketing Research and helpful for further study of M