Vodafone Video Streaming

pogonotomyeyrarNetworking and Communications

Oct 26, 2013 (3 years and 7 months ago)

321 views







Vodafone Video Streaming



RFP Response















MediaPlatform, Inc.

8383 Wilshire Boulevard, Suite 750

Beverly Hills, CA 90211

(310) 909
-
8410

www.mediaplatform.com


mgrant@mediaplatform.com



2

RFP
Response


Contents

INTRODUCTION

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5

1.

EXECUTIVE SUMMARY

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6

2.

MEDIAPLATFORM AT A G
LANCE

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9

3.

OUR UNDERSTANDING

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10

3.1.

S
YSTEM
F
UNCTIONALITY

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10

3.2.

E
ND TO
E
ND
S
OLUTION

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11

3.3.

G
ENERAL
S
YSTEM
R
EQUIREMENTS

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12

3.4.

V
ODAFONE
T
ECHNICAL
R
EQUIREMENTS

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...

13

4.

SOLUTION APPROACH

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19

4.1.

M
EDIA
P
LATFORM
W
EB
C
ASTER

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19

4.2.

W
EB
C
ASTER
V
IEWER
P
AGE
C
USTOMIZATION

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20

4.3.

W
EB
C
ASTER
B
ACKEND

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24

4.4.

A
MAZON
W
EB
S
ERVICES
C
LOUD
P
LATFORM

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27

5.

IMPLEMENTATION
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......

28

5.1.

K
EY
T
EAM
M
EMBER
B
IOS

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30

5.2.

S
TANDARD
W
EB
C
ASTER
D
EPLOYMENT
P
ROCESS

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31

5.3.

I
MPLEMENTATION
T
IMELINE

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33

6.

PROFESSIONAL SERVICE
S

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34

7.

WHY MEDIAPLATFORM?

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36

7.1.

E
XCELLENCE IN
E
NGINEERING

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36

7.2.

A

L
ONG
T
RACK
R
ECORD OF
S
UCCESS WITH
G
LOBAL
E
NTERPRISES

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................................
...........

36

7.3.

T
ECHNOLOGICAL
A
DVANTAGES

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37

8.

WEBCASTER FEATURES

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3
9

8.1.

F
EATURE
L
IST

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39

8.2.

A
SSET
M
ANAGEMENT

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....

41

8.3.

A
RCHIVING

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...................

42

8.4.

M
EDIA
P
LATFORM
R
EPORTING
C
APABILITIES

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................................
.......

43

9.

WEBCASTER INFRASTRUC
TURE, ARCHITECTURE A
ND TECHNOLOGY

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..

46

9.1.

W
EB
C
ASTER
S
UB
-
S
YSTEMS

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......................

47

9.2.

A
UTHENTICATION AND
S
ECURITY

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53

9.3.

S
OFTWARE
D
EVELOPMENT
M
ETHODOLOGY

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53

9.4.

S
ERVER TO
C
LIENT
C
OMMUNICATION

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.......

55

9.5.

DBMS

AND
T
HIRD
-
P
ARTY
P
RODUCTS

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......

56

9.6.

U
NIVERSAL
S
TANDARDS AND
C
OMPLIANCE

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56


3

RFP
Response


9.7.

H
ARDWARE AND
O
PERATING
S
YSTEMS

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....

57

10.

CLOUD
-
BASED PEER
-
TO
-
PEER MULTICASTING WI
TH ADOBE
®

FLASH
®

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58

10.1.

B
ACKGROUND

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58

10.2.

T
HE
C
LOUD
-
B
ASED
P2P

M
ULTICASTING
A
DVANTAGE

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................................
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58

10.3.

T
HE
RTMFP

A
DVANTAGE

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58

10.4.

H
OW IT
W
ORKS

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59


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59

10.5.

M
ANAGING
S
ECURITY

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60

10.6.

U
SING
RTMFP

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60

11.

PERVASIVE WEBCASTING

WITH OMNICASTER

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61

11.1.

T
HE
C
HALLENGING
E
NTERPRISE
W
EBCASTING
U
NIVERSE

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................................
........

61

11.2.

O
MNI
C
ASTER
:

THE
P
ERVASIVE
W
EBCASTING
S
OLUTION

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..........

62

11.3.

A
DVANTAGES OF
P
ERVASIVE
W
EBCASTING

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..............................

62

12.

MULTICAST FUSION ON
THE
ADOBE
®

FLASH
®

PLATFORM

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..........................

64

12.1.

M
ULTICAST
F
USION


T
HE
D
ECISIVE
I
NNOVATION IN
S
TREAMING
V
IDEO

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................

64

12.2.

T
HE
S
IGNIFICANCE OF
M
ULTICAST
F
USION

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...............................

65

13.

MEDIAPLATFORM PRIMET
IME

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67

13.1.

U
SER
R
OLE
T
YPES

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67

13.2.

P
LAYING
C
ONTENT

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.........

68

13.3.

S
EARCHING

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..................

68

13.4.

C
HANNE
LS
................................
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68

13.5.

S
HARING
C
ONTENT

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68


4

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Response


13.6.

C
OMMENTING AND
R
ATING
C
ONTENT

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69

13.7.

C
REATING
C
ONTENT

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69

13.7.1.

Capture Content with a Webcam

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....

70

13.8.

A
SSETS IN
P
RIME
T
IME

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70

13
.8.1.

Asset Status

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70

13.8.2.

Edit Assets

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70

13.8.3.

Approve Assets

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71

13.9.

P
RIME
T
IME
U
SER
M
ANAGEMENT

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71

13.9.1.

Departments

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...

72

13.9.2.

Roles

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72

13.10.

P
RIME
T
IME
C
HANNELS

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73

14.

WEBCASTER TRAINING

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75

15.

CL
IENT REFERENCES
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................................
................................
.

78

16.

APPENDIX


STANDARD WEBCASTER V
IEWER PAGES

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...

79

16.1.

VIDEO

(4
X
3)

T
HEMES

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79

16.2.

VIDEO

(16
X
9)

T
HEMES

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83

16
.3.

AUDIO

T
HEMES

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.......

84



5

RFP
Response


Introduction

We are pleased to present this proposal in response to your Request for Proposal for a solution for
Vodafone Streaming Distribution.
MediaPlatform offers the industry’s most scalable and feature
-
complete webcasting and media management solutions. Over t
he last ten years, we have served as the
preferred webcasting and media management vendor for
some

of
the world’s largest enterprises

because our platform combines the power of a professional tool with the ease of use of a self
-
service
tool
. MediaPlatform

offers a user experience designed to make webcasting a ubiquitous tool that is no
longer limited to the media professionals in your enterprise.

MediaPlatform offers the most extensible and “future
-
proof” option, because we provide the power to
control sev
eral content delivery options working in tandem to reach 100% of your audience on all of
their devices
. With MediaPlatform Vodafone does not have to select one content delivery option at the
expense of others, helping you avoid a possible “rip and replace
” scenario in the future.

This control
also
allow
s

you to define specific rules for different locations to adjust to various network infrastructure
and available bandwidth
, making it easy to publish to multiple content delivery options, establish
redunda
ncy at every level of the video delivery chain with location
-
specific protocols for failover, and
stream in multiple formats to reach all of your targeted devices.



MediaP
latform is

confident that our proposed solution will meet or exceed your expectatio
ns for the
live and on
-
demand video streaming solution that you seek.

We

would welcome the chance to become
your trusted provider of live and on
-
demand video streaming solutions. We would like to meet with
your IT team to better understand
your

goals and

deploy our
platform

software to support those goals,
including the use of multicast technology to mitigate bandwidth usage. We are not simply content to
sell our software and services. Our goal is to become your trusted advisor for enterprise video
comm
unications and we plan to earn that status by taking a sincere interest in your objectives and
aligning our solutions to add value.




6

RFP
Response


1.

Executive Summary

Our understanding is that
Vodafone

Technology
| Information Systems

(“Vodafone”)
is seeking
a
technolog
y solution to stream live video events/meetings and provide access to on
-
demand video
services.

This proposal covers MediaPlatform’s response to this need on the levels of product, implementation,
and continuing service and support.



Vodafone is looking for a highly extensible platform that offers tools and services that can
stream both live and stored video content to their 90,000+ employees dispersed over 24+
countries, as well as external partner markets, suppliers and customers ove
r both internal
and/or external networks.




Our proposed solution, based on our WebCaster webcasting software platform, provides the
application layer to manage the creation of live and on
-
demand streaming events in your two
proposed use cases:

o

High value
productions from the Vodafone studio.

o

Self
-
service events from a broad user base utilizing a variety of video sources, including
video conferencing units and web cams, leveraging WebCaster’s extremely intuitive user
interface to upload slides and assets, a
nd run events without assistance.



WebCaster works in conjunction with PrimeTime, our
enterprise video and multimedia content
portal that is designed specifically for corporations to make video, audio, and other content easy
to store, find, and consume.

o

Pri
meTime gives
employees
t
he ability to locate content by searching keywords,
browsing by categories or channels, or selecting promoted or suggested content.

o

PrimeTime gives administrators the ability
to add, remove, approve, reject and edit the
content and
related metadata available to end
-
users.

o

PrimeTime manages video on demand assets, including deploying assets to local media
servers, scheduling, and defining rules for archiving content at end of life.



This proposal is based on our software
-
as
-
a
-
service (
SaaS), cloud
-
based offering of WebCaster.
However, the software is also offered on an on
-
premises basis. Any functionality described in
this proposal can be realized through either deployment option.

o

If Vodafone selects the on
-
premise installation option,

WebCaster is
capable of running
on Vodafone standard HW catalogue run


HP/Sun/Oracle servers
.



WebCaster is actively in use at such global enterprises as Ernst & Young, Oracle, ATT, Dow
Chemical and Motorola. The platform has been proven in demanding env
ironments, supporting
up to 100,000 live webcast viewers.



MediaPlatform will integrate with your Active Directory/LDAP



MediaPlatform
provides a wide range of encoding options


ranging from self
-
service encoding
that automatically encode
s

a web cam, to o
ur Media Gateway to encode Video Conferencing

7

RFP
Response


Units, to the Flash Media Live Encoder running on a Vodafone machine, to dedicated encoding
appliances
like those from Niagra, Digital Rapids, VBrick Systems,
Cisco,
etc.


o

WebCaster
support
s

a wide variety of

codecs and formats, including: HTTP, HTTPS,
various RTMP formats, HTTP HLS, the MPEG
-
4 fragment container format using
H.264/AAC codecs,
FLV, F4V,
etc.

o

WebCaster’s

extensive library of SOAP or REST based web services allow us to remotely
manage similarl
y enabled
encoding
appliances.



MediaPlatform recommends
the

Flash Media Server to leverage the RTMFP protocol for
Multicast Fusion


supporting traditional IP multicasting for any Vodafone markets that are
multicast
-
enabled and Adobe peer
-
assisted networ
king for markets that are not multicast
-
enabled.




MediaPlatform provides an abstraction layer
to manage a series of complex distribution options
with clearly defined rules to determine how content reaches its end users, with automated
failover to optimize

the video experience, protect the network, and reach every employee and
every device.

The ability to manage that complexity and preserve the flexibility and extensibility
of the video delivery network is a significant part of the value MediaPlatform adds
.

o

Vodafone’s network is complex,
with varying bandwidths and network policies
concerning breakout to the internet, due to varying proxy server rules and limitations.


o

MediaPlatform’s OmniCast
er

Distribution Manager manages multiple distribution
options,
with clearly defined rules to determine how content reaches end users. This
allows you to define specific rules for how video is delivered to different LANs, zones,
locations, IP ranges, Operating Companies, etc.



Vodafone will require Unicast (straight
from the FMS servers), IP Multicast, Peer
Assisted Multicast, HTTP streaming (for iOS support) and an external CDN (to
reach external audiences and remote locations).



MediaPlatform provides an abstraction layer to determine when to use which
method and the

redundancy rules for when a particular method fails. These
rules are defined for each Operating Company, each LAN, specific IP ranges, etc.



As a Streaming Distribution solution, WebCaster offers Vodafone several technological
advantages, including:

o

Agility


Stream without installing

any hardware or software behind your firewall.

o

Support for Flash or HTML5



Reach virtually any device or operating system

o

End
-
to
-
end event management


Control the total event experience for the audience

o

Custom archivi
ng

o

Professional
-
grade producer controls



MediaPlatform software is fully compliant with virtual machines, and will work with your
VMWare, your OS’s and your database farms.


8

RFP
Response




Whether WebCaster is deployed on
-
premises on in the cloud, the basic system architecture is
the same.
Streaming

content flows from its points of origination through to end viewers

in

a
three stage process
:

o

Authoring, where webcast producers use WebCaster
tools to set up the webcast, create
registration and invitation screens, and upload Po
werP
oint and any pre
-
recorded video
content.

o

Production
,
where
live video feeds into an encoder, which feeds the stream to the
streaming media server. Also in the
Prod
uction

stage, the producer uses WebCaster’s
Live Event Editor interface to control the webcast itself, managing the flow of video,
slides, polls, surveys, and so forth. MediaPlatform’s webcasting solution controls a set
of specialized servers that manage
statistics collection, asset management, and
publishing.

o

At the

Publishing stage, which occurs simultaneously with production for a live event,
the video stream flows from the streaming media server to destination servers. The
destination servers, which

might comprise a content distribution network (CDN), make
the content available to the end viewers.



MediaPlatform’s professional services and support teams have extensive experience working
with global enterprises on the design, installation and maintenan
ce of complex streaming
solutions.


9

RFP
Response


2.

MediaPlatform at a Glance

MediaPlatform
®

is a software company that helps you webcast high
quality video presentations to your key audiences without requiring a
resources co
mmitment to specialized hardware or an intensive IT
project. We enable your organization to realize its highest value
communication goals cost effectively through rich interactive media.

Our WebCaster software delivers live or pre
-
recorded rich media ev
ents
that include synchronized PowerPoint slides, question and answer,
surveys, polls, chat, and more. The audience interface can be
customized to match your specific branding and communication
objectives. The browser
-
based WebCaster connects you with vi
rtually any PC or mobile device,
including iPads, regardless of operating system or browser. No plug
-
in or downloads are required.

Here are a few things that set us apart:



Pricing to optimize your return on investment



Choose
between an economical subscription or pay
-
as
-
you
-
go event
-
based payment plans.



Cloud
-
based software agility



Benefit from WebCaster’s best
-
in
-
class rich media capabilities without installing any hardware
or software behind your firewall. An on
-
premise option is also
available.



Support for today’s major formats



Webcast in Flash or
HTML5, the latest most ubiquitous video formats available
today.



Massive scale


Reach up to a 100,000
or more live viewers.



End
-
to
-
end event management



Invite, re
gister, remind, and follow up with your audience
after the webcast.



Custom archiving


Create a custom timed,
permanent video
-
on
-
demand version of your event,
or produce completely pre
-
corded event from the
start.



Professional
-
grade producer controls



Ass
ign team
members key roles in production and manage from
a central console.

We sell neither hardware nor proprietary capture stations
or encoders. Our platform works well with a wide variety of
hardware options. You can use a very high end camera and
vid
eo switching system,
a video conferencing unit,
or you
could use a simple webcam that is built into a laptop.



10

RFP
Response


3.

Our Understanding

Our understanding is that
Vodafone

intends to
to stream both live and stored video content to their
90,000+ employees dispersed

over 24+ countries, as well as external partner markets, suppliers and
customers over both internal and/or external networks.

The objective to implement a new system that
can stream internal (corporate) and external
(public facing) live streams in two ma
jor use cases:

1.

“Self Service” events, where the platform allows a broad spectrum of users to
:

easily provision a
webcast even
t;

customize it by easily uploading assets like PowerPoint,
logos and headshots;

easily create and edit poll questions and

surveys;

run the event using an intuitive interface to
control things like advancing slides
, text Q&A, polls, etc.; and then archive the event for future
on
-
demand viewing.

2.

Professional productions from the Vodafone studio that provides your production team with t
he
ability to create custom audience experiences
, with custom branding, custom registration
options for external audiences, etc.;

control the size of the components for 4:3 or 16:9 video an
d
4:3 or 16:9 PowerPoint;

manage v
ideo feeds from multiple location
s and switch to them in our
software; edit archives from within our platform to set in and out points,

edit slide timings, edit
the slides themselves, etc.

3.1.

System Functionality

The intent of the system will be to allow live streaming of internal events across the
Vodafone

corporate
network and provide a means of streaming to the public utilizing your preferred Content Delivery
Network (“CDN”).

Our platform provides an applicati
on layer
comprised of two products that work together: WebCaster
and PrimeTime.

WebCaster
is a browser
-
based software system that enables enterprises to broadly produce, manage,
distribute and monitor live and on
-
demand webcasts for audiences scaling to te
ns of thousands. The
platform features dynamic video and multimedia content, interactive polls, quizzes and Q&A
functionality, and static visual content such as screenshots or PowerPoint slides.

PrimeTime is a browser
-
based enterprise video and multimedia content portal that is designed
specifically for corporations
to make video, audio, and other content easy to store, find, and consume.

PrimeTime can be the audience viewing portal, and/or can i
ntegrate with other viewing portals like
SharePoint 2010. End users can use all forms of video devices running
on various operating systems,
supporting streaming formats including but not limited to
HTTP HLS,
the various RTMP formats and the
MPEG
-
4 fragme
nt containe
r format using H.264/AAC codecs, and Android 3GPP.

In addition, our platform also provides

an abstraction layer
to manage a series of complex distribution
options
. The OmniCaster Distribution Manager allows you to

manage several distribution me
thods
simultaneously and to establish complete redundancy by

clearly defin
ing

rules to determine how
content reaches its end users, with automated failover to optimize the video experience, protect the
network, and reach every employee and every device.

T
he ability to manage that complexity and
preserve the flexibility and extensibility of the video delivery network is a significant part of the value
MediaPlatform adds.

Vodafone’s network is complex,
with varying bandwidths and network policies concerning
breakout to
the internet, due to varying proxy server rules and limitations.

OmniCast
er

control
s multiple


11

RFP
Response


distribution options, with clearly defined rules to determine how content reaches end users. This allows
Vodafone

to define specific rules for how v
ideo is delivered to different LANs, zones, locations, IP
ranges, Operating Companies, etc.

MediaPlatform is the only solution in the world that manages this complexity. For example,
Vodafone
will
simultaneously
require Unicast
delivery
(
direct

from the

FMS servers), IP Multicast, Peer Assisted
Multicast, HTTP streaming (for iOS support) and an external CDN (to reach external audiences and
remote locations).

Each LAN or “zone” will have different rules for which protocol is appropriate and for
which str
eam to access if the primary option fails.

This capability ensures your solution is extensible. For example,
in the future
Vodafone may invest in
WAN optimization technology


or may have already invested in such technology. WAN optimization
appliances
from companies like Riverbed and Blue Coat increasingly are eCDN appliances because they
include capabilities like virtualization and caching
; t
he WAN optimization and eCDN markets are
increasingly merging.

If other Vodafone business units invest in this type of technology for other
business purposes, MediaPlatform’s solution allows you to incorporate these devices. If an Operating
Company or a zone has such appliances, Vodafone can easily incorporate those

appliances into the
distribution solution, eliminating the need for an additional (perhaps redundant) media server in that
zone.

3.2.

End to End Solution

MediaPlatform provides an end to end solution
.

We

manage
C
ontent
C
reation

with our WebCaster platform.

We manage
Content Compression

by

accepting encoded video streams
from encoding appliances from
vendors like

Niagra, Digital Rapids, VBrick Systems,
Cisco
etc.
, or the Flash Media Live Encoder loaded on
a Vodafone
computer
,
in all formats necessary to reac
h every device on every operating system
.

We manage
B
roadcast

by allowing you to custom brand the HTML wrapper that we place around our
proprietary video player (built on the Adobe Open Source Media Framework), control the behavior of
this HMTL page (the v
ideo player with the other interactive components
, like PowerP
oint, live Q&A, live
polling, surveys, etc.)

with our Live Control Editor, and then publish this content to the content delivery
solution.

We manage
Content Management

with PrimeTime, our
enterp
rise video and multimedia content portal
that is designed specifically for corporations to make video, audio, and other content easy to store, find,
and consume.

PrimeTime is web services enabled and can integrate with other video portals like
SharePoint 2
010.
PrimeTime gives employees the ability to locate content by searching keywords,
browsing by categories or channels, or selecting promoted or suggested content.

PrimeTime gives
administrators the ability to add, remove, approve, reject and edit the co
ntent and related metadata
available to end
-
users.


PrimeTime manages video on demand assets, including deploying assets to local
media servers, scheduling, and defining rules for archiving content at end of life.

We manage
Content Distribution

with OmniC
aster,
an abstraction layer to manage a series of complex
distribution options with clearly defined rules to determine how content reaches its end users, with
automated failover to optimize the video experience, protect the network, and reach every employe
e
and every device.

This will allow you to implement the Flash Media Server to create a peer
-
assisted

12

RFP
Response


network for much of your enterprise, stream IP multicast to the zones that are multicast
-
enabled,
stream unicast to VPN users, stream HTTP to iOS users,
while managing failover options for each zone.

We manage
Content Display

by streaming to all forms of devices, every screen in your enterprise, with
our proprietary player built on the Adobe Open Source Media Format. MediaPlatform software is
completely
web services enabled, allowing for a deep programmatic integration with enterprise
software like SharePoint 2010.

MediaPlatform software will integrate with your Active Directory/LDAP.

3.3.

General System Requirements

Vodafone’s objective is to stream both live

and stored video content to their 90,000+ employees
dispersed over 24+ countries, as well as external partner markets, suppliers and customers over both
internal and/or external networks. Video streaming adds significant value to Vodafone’s commitment to
video communications. Vodafone have deployed over 1,500 videoconferencing units across their global
markets and have over 80,000 Microsoft Lync/OCS clients that should be
utilized

within the video
streaming solution to allow all employees regardless of loc
ation to create streaming events.

The application layer of the Content Management Server is critical to Vodafone in terms of functionality,
usability and control of assets and network resource. The application software will also need to provide
easy setup

of presentations by end users. Vodafone has a varied desktop environment and so the
solution must be able to handle presentations with varying fonts, animations and detail. Vodafone have
a studio and team who focus on high value productions, however the
majority of events will be of a
“self
-
service” nature. In this case, the user will use a videoconferencing facility as the means to generate
the video element of the streaming presentation.

Vodafone has a complex network, with varying bandwidths and netwo
rk policies concerning breakout to
the internet, due to varying proxy server rules and limitations. To this end, Vodafone’s internal network
will be considered the primary delivery route, but internet delivery will also be used in parallel for off
-
net user
s.

Some sites have the potential for many users simultaneously, whilst others have limited bandwidth. It
should be noted that multicast will not be available across the majority of Vodafone markets, so unicast
should be considered as the main delivery meth
od.

Vodafone will implement technologies that allow for a single stream to be pushed to the Local Area
Networks (LANs); either to dedicated media servers or by means of caching technologies, or a
combination of both.

Local users will be redirected to a local stream or file, cached or stored in the local network. During the
creation of content the system should define the best location for the content based on the users
definition of the audience; being either local Vod
afone, local country, global Vodafone or global.

End users will require the ability to search for specific video assets and also be informed of new events.
A video viewing portal will be required but Microsoft SharePoint 2010 will be used as a common vide
o
portal. End users will view video on a variety of devices including laptops, smartphones and tablets
running a variety of Operating systems. Vodafone will require the ability to password protect assets and
also create viewing groups with assigned privile
ges set to the user’s login credentials. A single login
aligned with Vodafone’s Single Sign On (SSO) process is essential.


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3.4.

Vodafone Technical Requirements

MediaPlatform’s proposed solution can meet Vodafone’s stated requirements, including
:





Allow fo
r live, interactive broadcasts (Video/Voice/Presentation/Interactive), with on
-
demand
links to audio/video



Yes




Platform must allow Audio/Video/Presentation synchronization, supporting the following
formats: Microsoft PowerPoint, HTML, Flash


Yes




Vide
o streams should be accessible from both the internet and Vodafone’s internal network


Yes




The solution platform should be fully scalable to meet the needs of 12,000


90,000 concurrent
users


Yes




Ability to control parameters to allow for effective bandwidth control and
utilization


Yes




Simultaneously broadcast and archive live events to a designated library, simply and directly


Yes




Allow the scheduling and indexing of live events.


Yes




Allow
for the creation and management of archives.


Yes




Allow Vodafone to operate in two distinct modes

o

High Value Managed Service from its Newbury Studio or remote locations

o

Self
-
service modes from Vodafone’s Video Conference rooms or Microsoft Lync clients

Ye
s



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The platform should have the capability to create, maintain, and update an online calendar for
events. It should also allow for a viewer to click on a calendar item and have it import into their
personal calendar as an appointment.


Platform is able to
generate a calendar invitation for Outlook or iCal. There is not currently a
provision for a global events calendar in the system, but the platform is web services enabled
and we can discuss how to leverage our APIs to populate such a calendar.




Platform
should have the capability to allow real time monitoring of streams


Yes




Platform must have the capability to allow administrator control over starting, ending,
interrupting, and amending data streams and recording. Log who starts, interrupts, or stops
data streaming or recording.


Yes




Be capable of performing key word searches.


Yes




The solution should provide an intuitive search interface that delivers security trimmed results
(i.e. results take into account any permissions applied to content). There

should be the ability
for users to refine results (i.e. by channel / category / owner / date / most rated/most
discussed/most viewed etc.)


Yes




Allow for the linking of meeting minutes and documents to the video.


Yes




Provide detailed usage reports of s
treaming requests, popular content, media storage, and
average user and outbound bandwidth.


Yes




Integrate with Vodafone’s current network environment.


Yes




Platform must support multiple browsers, multiple OS


Yes



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The solution should be RCSe capable


Yes. RCSe offers integration points with SIP and with a library of SDKs. RCSe
supports RTMP and
RTMPT for compatibility with our proprietary Flash player.




Allow for a capability to save as Podcast


The full interactive rich media experience is not preserved within a podcast but the video and
audio files
can be saved in podcast
-
friendly formats.




The solution should utilise Vodafone’s Single Sign On technology


Yes




Solution must allow for flexible an
d secure access control by a combination of userid, password
and IP address


Yes




The solution should be able to interface with SP2010 (i.e. surfacing video content in SP2010
etc.). The solution should also provide code snippets for on
-
demand and pod cast
content in
order that it be included in other platforms


Yes




The solution should have reasonable size limitations for individual file sizes


Yes




The ability to apply life cycle rules to uploaded content (i.e. ‘archive content if not viewed for x
months’). Consideration should be made to enable different rules to different content types (i.e.
webinar/on
-
demand/pod
-
casts etc.)


Yes




Intuitive permission controls will allow content owners to define the audiences for that content
(i.e. ‘this content c
an only be viewed by E bands/Albania/HR etc.)


Yes




The ability to apply approval workflows to the content upload process where The ability to apply
intuitive metadata to content at the point of upload (i.e. add categories/channels etc.)

Yes




The solution
should either supply detailed analytics on usage or be compatible with the strategic
analytics solution (Adobe SiteCatalyst)


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RFP
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Yes




The ability to view/interact with the solution on smart devices (iPhone, iPad, Blackberry and
Android).


Yes




The ability for

users to apply a rating to content (ideally using a simple ‘Like’ approach)


Yes




The ability for users to be able to recommend content to colleagues.


Yes




the ability to ‘highlight’ part of a video and create a link to that section (which can then be
sent
to a colleague)


Yes




The ability for users to comment on content and others to respond to comments in a nested
display


Yes




The solution should provide notifications to users (i.e. your content has been rated/commented
on, new content has been uploa
ded in a channel you subscribe to etc.), delivered via email
and/or SMS


Yes




The solution should provide transcripts of video content that can be accessed/viewed alongside
the video content


Yes




The solution should provide translations for the platform c
hrome elements and if possible the
transcripts


Our platform allows for live captioning and live translations, and to synchronize transcripts with
archived content.




Be able to separate content for internal audience from content for external audience


Yes


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The ability to be able to edit it from within the portal


Yes




The ability to view content on the internet if the link internally is either restricted or broken


Yes




Video content distributed among the countries to avoid saturation of WAN links


Yes




uni
cast and multicast compatible


Yes




4:3 and 16:9 layout ability as well as layouts that can be adjusted by the user


Yes




Must be capable of running on Vodafone standard HW catalogue run


HP/Sun/Oracle servers


Yes




Central logging of event log/syslog


Yes




ability to receive stream direct from room VC codec or bridge, rather than being hardwired to a
codec in a rack


Yes




Upgrades, updates, product improvements should be non
-
disruptive


Yes




Platform should have an evergreen evolution path
-

not rip and
replace

Yes




Platform should offer a high degree of redundancy


Yes



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Platform must be robust and be capable of sustaining > 99.95 uptime as an average within a
reporting month over a 12 month period


Yes




Platform should have a packet loss recovery capabil
ity


Yes




The solution should be fully customisable to allow for Vodafone branding


Yes




The solution should provide a compelling seamless user experience


Yes




Solution should allow for different classes of attendees: Presenters, Moderator and attendees


Yes




Moderator view for approving questions


Yes




Solution should allow for interactive capability with attendees


i.e. ability to submit live
questions/comments


Yes




Solution must have a capability of capturing a record and details of all attendees


Yes




Provide detailed usage reports of streaming requests, popular content, Media storage, and
average user and outbound bandwidth.


Yes




Allow for future upgrades and additional services to be adapted through the proposed solution


Yes





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4.

Solution Approach

We recommend that
Vodafone

approach its
s
treaming
v
ideo

needs using MediaPlatform
solutions:
WebCaster
, PrimeTime and Omni
C
aster
. WebCaster is a platform for live or on
-
demand webcasting that
utilizes both Adobe Flash and HTML 5 video to achieve nearly 10
0% audience reach without placing a
significant burden on corporate networks. The software features a customizable audience theme
template and professional
-
grade production controls on the back end.

PrimeTime is an
enterprise
video and multimedia conten
t portal that is designed specifically for corporations to make video, audio,
and other content easy to store, find, and consume.

OmniCaster
provides an abstraction layer to
manage a series of complex distribution options with clearly defined rules to det
ermine how content
reaches its end users, with automated failover to optimize the video experience, protect the network,
and reach every employee and every device.

4.1.

MediaPlatform WebCaster

WebCaster creates an HTML viewer page that consists of our proprieta
ry video player and various
interactive components, an example of which is shown below. The viewer page loads in a browser or
can be embedded in some other portal page. These viewer pages can take a variety of forms. For
internal corporate communications
, they often consist of video combined with a PowerPoint slide
presentation and other interactive elements like Q&A, polling, surveys, tests, etc. Internal viewers are
authenticated through integration with the corporate LDAP/Active Directory. For externa
l marketing
communications, custom
-
branded registration pages combined with a sophisticated email management
system for registration confirmations and reminders augment the viewer page, and the information
collected by the custom registration fields popula
tes the analytics to form a powerful lead generation
engine. For streaming video
to external audiences in other portals (like SharePoint or Facebook)
, our
viewer page can include branding around the video player, advertising around the video player (like
rotating banner ads), rolling chat, third party social media sites like Twitter® loaded in an iframe, etc.
Building this capability into the WebCaster viewer page gives you significant flexibility with regard to the
number and type of portal pages you may

choose in which to embed the viewer page. Most important,
whether you use these additional options or simply add our video player to the viewer page, our
powerful analytics will give you a comprehensive understanding of the viewership and their interacti
on
with your broadcasts.

Presentations on WebCaster can take a variety of forms, but mostly they consist of a combination of
video and a PowerPoint slide presentation, synchronized in a browser
-
based player, which is shown
below.


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RFP
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The WebCaster viewer
page (template/theme) and the elements that you need to create to populate it.

The WebCaster viewer page can be extensively customized to make your branding or communications
requirements. For a list of standard viewer page templates, see
appendix
. In addition to streaming
video (live or pre
-
recorded) and PowerPoint slides, viewer page features include:



Speaker bio tab



Question and answer tab/interface



File downloads



Surveys



Polls



Social
media/Twitter



Audience chat

4.2.

WebCaster Viewer Page Customization

Themes are a collection of WebCaster

viewer

pages (pages are also called templates). A theme can
consist of a registration page, a lobby page, a live viewer page, an archive viewer page, etc.

We provide
a library of themes to cover a variety of common use cases: 4:3 video with slides, 16:9 video with slides,
audio
-
only with slides, video with no slides, live video with audience engagement tracking, video on
-
demand with testing and certificati
on, etc. For a list of standard themes, see
appendix
.


WebCaster also enables custom creation o
f templates and themes with its
Template
Editor.
You can
create your own themes with
the Editor
, or MediaPlatform

can provide custom theme creation services
on a professional services basis.


The WebCaster Theme Editor

is a WYSIWYG editor where you will create new templates, or modify
existing ones. Please see the following figure which shows the Work Area. This is

where you can drag
components (like a video window, a PowerPoint window, a poll, etc.) onto a template page and size the

21

RFP
Response


components to your liking. Often a client will upload a background image and then drag components on
top of the image.




WebCaster
Template Editor
W
ork
A
rea



The
WebCaster Template Editor

work area is made up of the Stage, where you build your template, and
a series of Palettes which allow you to control what components appear on your page, as well as how
those components look and be
have.




The
Menus

provide basic administrative task options, such as Save, Cut and Paste, Layout
options, etc.



The
Components Palette

displays clickable icons representing the different types of rich media
objects (such as video, PowerPoints, polls, etc.)

that you can add to your page.



The
Tools Palette

contains tools which you can use to create synchronization and interactivity
between components, as well as options to control a live event.



The
Properties Palette

is where you will manage all customiza
ble properties for your selected
component.



The
Stage

is essentially your work area and the background for your page. All components will
be placed and manipulated on the Stage.


Components Overview

The following chart provides an overview of all the components that are
available in the Template Editor.



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RFP
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23

RFP
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RFP
Response


4.3.

WebCaster Backend

WebCaster provides professional
-
grade production controls and end
-
to
-
end management of your
webcast event. On the backe
nd, WebCaster’s event management console, shown below, enables you to
set up webcasts, select player themes, invite and manage communications with your audience, mange
the webcast itself, as well as the archiving process.




WebCaster main “Overview” screen


WebCaster’s toolbar, shown in the
figure, enables you to go to each
of WebCaster’s five production
screens. Everything you need to
do to set up, rehearse, perform,
and complete a webcast can be
done through these producti
on
screens.




Preview lobby and
presentation screens

Access to supporting areas, such as asset
management
, user account, billing,
settings, help.

Create a new webcast,
open an existing
webcast
project.

Tool bar
(see
below)

Key webcast
information

Key tasks

Published
Status

WebCaster toolbar and the capabilities of each of the production screen.


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RFP
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WebCaster’s Theme Explorer, shown at the
right, allows you to select the audience
player for your event. The Theme Explorer
is populated with WebCaster’s standa
rd
templates (see
appendix

for more
information) as well as customized players
that you might create for our unique uses.





The “Present” tab screen in WebCaster is like the control room of a TV station. It gives y
ou, the
producer, complete control over your webcast. WebCaster allows you to delegate production tasks,
such as slide
-
flipping or Q&A, to different team members. Or, you can produce it all by yourself.


Overview of the Present screen

Here’s

some of the things you can do in the Present screen:



Control which PowerPoint slide is being shown to the audience.



Control which presenter is on screen, if there is more than one presenter.



Play pre
-
recorded video clips.



Send emails to presenters to conn
ect them to their presentation interface.



Call a presenter’s phone through the interface for audio presentation.



Adjust Flash Live Media Encoder (FLME) settings.



Test the event.



Run the event.


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RFP
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Whether

WebCaster is deployed on
-
premises on in the cloud, the basic system architecture is the same.
The figure below gives an overview, showing
how webcasting content flows from its points of
origination through to end viewers. This is a three stage process,
commencing with Authoring, where
webcast producers use
WebCaster

tools to set up the webcast, create registration and invitation
screens,
and
upload Powerpoint and any pre
-
recorded video content
.
At the Production stage, live
video feeds into an encoder,
which feeds the stream to the streaming media server. Also in the
Producton stage, the producer uses
WebCaster
’s Live Event Editor interface to control the webcast
itself, managing the flow of video, slides, polls, surveys, and so forth. MediaPlatform’s

webcasting
solution controls a

set of specialized servers that manage statistics collection, asset management, and
publishing. In the Publishing stage, which occurs simult
aneously with production for a
live event, the
video stream flows from the streaming

media server to destination servers. The destination servers,
which might comprise a content distribution network (CDN), make the content available to the end
viewe
rs.















The Webcasting process, showing how content flows through the
WebCaster

solution from origination
through the end viewers.







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RFP
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Detailed system architecture for WebCaster

The figure shown above presents a detailed system architecture for WebCaster whether it is deoloyed in
the cloud or on premise. In the case of

Vodafone
, we are recommending the cloud
-
based approach. Key
aspects of the architecture to highlight for this proposal include:



The producer of the streaming event controls the complete experience through an authoring
and publishing system.



Any number of

encoders can link to origin servers, which in turn are able to stream content to
both CDNs and internal multicast
-
enabled networks using multicast fusion on the Adobe Flash
Platform
. This capability can be realized completely through the cloud using peer
-
assisted
content delivery (application multicasting) on Flash Media Enterprise Server 4.5 running in the
cloud.



WebCaster functions as a DMZ relay solution bridging
Vodafone
’s presence on either side of any
number of enterprise firewalls.



WebCaster is abl
e to manage both unicast and multicast streams.


4.4.

Amazon Web Services Cloud Platform

WebCaster is hosted on multiple points of presence on the Amazon Web Service (AWS) cloud platform.
Architected with redundancy and failover in mind, the WebCaster system on

AWS is able to maintain a
high level of uptime



in excess of Vodafone’s stated uptime requirement of 99.95%
. The AWS
infrastructure also enables WebCaster to scale rapidly without diminishing existing service levels.



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5.

Implementation

MediaPlatform has ext
ensive experience deploying its webcasting solutions in large scale, demanding
enterprise environments.

We have a proven history of success engaging with multiple stakeholder
groups at client organizations. Our professional services engagement process
an
d staffing approach
is
designed to produce
a productive dialogue, clear project milestones and accountability for project
results.

No two situations are exactly alike. In the case of
Vodafone
, we envision the implementation
process consisting of the follow
ing main phases:

Phase

Key Tasks

Deliverable

MediaPlatform
Personnel

Vodafone

stakeholders
and Resources

Estimated
Timeframe

Discovery

Assessment of
Vodafone
’s network and
enterprise video infrastructure:

-

Network topology

audit

-

Bandwidth

audit

-

Enterprise
-
wide stream processing
capability audit

-

Review of
Vodafone
’s enterprise
-
wide m
ulticasting

and internal
content delivery network (eCDN)
and

capabilities

-

Firewall audit for RMTP and RMTFP/
UDP access

-

Assessment of r
emote location
connectivity

-

Live

stream testing and assessment

-

Project requirements review

Preliminary
report to be used
in project
planning and
milestone
validation.

Greg Pulier,
President

Ryan Hughes,
Senior
E
ngineer

IT department
personnel
involved in
Streaming
Distribution
Project

Key project
contacts

Vodafone

network
operations
personnel
engaged in the
project

This phase may
require setup
of a temporary
streaming
environment
inside
Vodafone
’s
firewall.

2
-
3

weeks

MediaPlatform
Professional
Services hours:

60
-
100

Plan Development

Meetings between MediaPlatform
engagement team and key
Vodafone

stakeholders to develop an agreed up on
project plan and schedule of milestones
and deliverables.

Project plan,
including
schedule and
milestones

Ysette Witteveen,
VP of Client Services

Greg P
ulier,
President

Thomas Dunlap
,
Webcasting
Manager

Ryan Hughes,
Senior Engineer

Key project
contacts


1 week

MediaPlatform
Professional
Services hours:

20
-
30

Core WebCaster
implementation

See
Standard
WebCaster Deployment
Process

Implementation of WebCaster is
required as precursor to any custom
integration.

WebCaster
provisioned for
Vodafone
, ready
for use and
custom
integration.

Account
Management Team


1
-
2 weeks

Professional
services
included in
lice
nse fee


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RFP
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Implementation plan (Continued)

Phase

Key Tasks

Deliverable

MediaPlatform
Personnel

Vodafone

stakeholders
and Resources

Estimated
Timeframe

Custom
integration and
configuration

Per project plan

Integrations, if
required, to meet
Vodafone

requirements

Ysette Witteveen,
VP of Client Services

Greg Pulier,
President

Thomas Dunlap,
Webcasting
Manager

Ryan Hughes,
Senior Engineer

Brett Law, VP of
Engineering

Jared Hawkins,
Senior
Support
Engineer

John Busfield, Chief
Architect

Denis Khoo, CTO

Key project
contacts and
selected IT
personnel

TBD

Testing

Per project plan

Testing plan and
report

Ysette Witteveen,
VP of Client Services

Greg Pulier,
President

Thomas Dunlap,
Webcasting
Manager

Ryan Hughes,
Senior Engineer

Key project
contacts and
selected IT
personnel

TBD

Training

See
Standard WebCaster Deployment
Process

User and Admin
training

Account
Management Team

Key project
contacts

1
-
2 weeks


Ongoing support

Variable, depending on
Vodafone

requirements and contractual terms


Account
Management Team

Key project
contacts and
selected IT
personnel




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5.1.

Key Team Member Bios

Greg Pulier, PRESIDENT

Mr. Pulier is a founder and president of MediaPlatform® and has spent the last ten years
developing rich
media webcasting software products. After studying physics at Harvard, Mr. Pulier worked in the
Harvard Robotics Laboratory and the New York University Robotics Laboratory. He then served as the
CTO of Radiant Enterprises, developing networ
k control systems. He subsequently joined Boston
University’s Cognitive and Neural Systems department, where he studied brain sciences with an
emphasis on computational and mathematical brain modeling. He also was the General Manager for
new products at Di
gital Evolution. For the past 8 years, Mr. Pulier has been managing software teams
and developing new technologies in the streaming media industry leveraging his knowledge of
neuroscience and brain processing. Greg holds a B.S. in Physics from Harvard Univ
ersity.


Denis Khoo, CHIEF TECHNOLOGY OFFICER

Denis is the CTO of MediaPlatform®. He has more than fifteen years of experience successfully leading
the development of online applications. Prior to joining MediaPlatform, he was the CTO at Marketwire
,
the founder of Placely, a travel social media company, and Individual Network, an online media
distribution company. In addition, he was formerly a technology consultant at X PRIZE Foundation,
Software Architect at Ticketmaster, Project Lead at CitySearc
h, QA Team Lead for NetDynamics,
Architecture Designer and Development Lead while at Andersen Consulting, and performed QA for
Broderbund Software’s Banner Blue Division and Software Ventures Corporation. In 1997, he was
inducted into the Smithsonian Insti
tution for his work in pioneering extranet applications for Health
Alliance Plan. In addition to being Patent Bar Certified by the U.S. Patent and Trademark Office, he
currently holds numerous patents of his own. He received his B.A. in Computer Science fr
om UC
Berkeley with a minor in Business Administration from the Haas School of Business.


Ysette Witteveen, VP AND GENERAL MANAGER OF CLIENT SERVICES

Ms. Ysette Witteveen is Vice President and General Manager of Client Services of MediaPlatform®,
responsib
le for client success and support. Ms. Witteveen has more than 20 years experience of
successfully leading business to business strategy, marketing and client services for accomplished
companies in the technology, media and professional services industries
. Most recently, Ms. Witteveen
was entrepreneur in residence at Monitor Ventures where she worked with various technology
companies. Ms. Witteveen has served as Vice President of Marketing and Sales at Target Media
Networks, Director of Strategy at Razorfi
sh, and Global Account Manager at Monitor Group. At the
Monitor Group, she was responsible for consulting services and project delivery to Fortune 500 clients,
building on her work as Principal Consultant with Price Waterhouse. Ms. Witteveen holds an MBA f
rom
the Anderson Graduate School of Management at UCLA and a BBA from the University of Michigan.


Brett Law, VP PRODUCT DEVELOPMENT

Mr. Law leads all product development efforts for MediaPlatform®. A two decade veteran in the
software development field, M
r. Law has had a track record of innovation and technological
breakthroughs. At Ralphs Grocery engineering, he created the computer program for the first ever FDA
-

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RFP
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approved computer controlled industrial oven. At Ralphs, he also programmed equipment that do
ubled
the shelf life of bananas


an achievement that gained Mr. Law international acclaim among food
preservation scientists. Mr. Law has held positions at such global corporations as Symantec, Sony,
Yamaha and NBC/Universal. At MediaPlatform, Mr. Law is
responsible for the development of the
company’s PrimeTime solution. He attended UC Berkeley, and received a Computer Associates New
Leader Scholarship.

5.2.

Standard

WebCaster

Deployment Process

When

we engage with a new customer, our
Sales Operations will not
ify the Implementation Coordinator
of the pending need for a new customer implementation. An account management team will be
finalize
d when appropriate. However, a typical

account management team look
s

like this:

Team

Individual

Role

Support Team

Jared
Hawkins

Andy Goldstein

Senior Support Engineer

Support Engineer

Sales Team

Michael Grant

Ryan Hughes

Director of Sales

Senior. Sales Engineer

Technical Mgmt. Team

Denis

Khoo

John Busfield

CTO

Chief Architect

Executive Mgmt. Team

Greg Pulier

Dena
Kendros

President

VP, Finance & Administration



The following describes a standard implementation procedure:




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Stage 1 Pre
-
Installation Assessment

The MediaPlatform Implementation Coordinator will hold internal calls to
discuss

the details of your

implementation. Internal calls will include the following team members: The appropriate MediaPlatform
Director of Sales, an MediaPlatform Sales Engineer, and MediaPlatform Support/Installation

Engineer,
and a

WebCaster

Training
Instructor. Once MediaPlatform internal conference call
s

are

completed, we
initiate a “Kick
-
Off Meeting” with your team.


Using the
WebCaster

Pre
-
Installation Checklist, the Implementation Team will work with
you:

1)

Investigate
your

n
etwork and system archi
tecture.

2)

Determine the specifications of your uses of WebCaster.

3)

Discuss deployment environments.

4)

Determine contacts
(Business, content, IT, other).

5)

Determine appropriate installati
on method.


Stage 2 Installation

Upon execution of contract or agreement,

MediaPlatform will deliver the Media
P
latform Welcome
Package (via email) that includes: 1) Hardware and software requirements; 2)
WebCaster

Users Guide;
3) Installation Guide; 4) Implementation Project Plan; 5) Deliver install CDs to client, if Enterprise

installation; 6) Schedule dates and milestones for install and training.

On
-
site or remotely, the Installation Engineer will: 1) Establish baseline environment for install; 2) Install
3rd party tools; 3) Install
WebCaster

software; 4) Set up deployment
environments; 5) Set up
WebCaster

user accounts; 6) Post
-
install testing (using Post
-
Install Checklist).



Stage 3


WebCaster

Training

WebCaster

User Training and
WebCaster

Administrator Training will be delivered.


Stage 4


Support

After installation a
nd training is complete, all support responsibilities are transferred to MediaPlatform
Customer Support. A Post
-
Mortem meeting will be held to identify key positives/negatives of the
implementation for future reference. The
WebCaster

Implementation Team wi
ll ensure appropriate
hand
-
off of client info to Customer Support team.





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5.3.

Implementation Timeline







Task Name

Duration

Start

Finish

Predecessors

Discovery

21

03/01/12

03/29/12


Audits of network topology, bandwidth,
streaming capability

7

03/05/12

03/13/12


Multicasting review

7

03/05/12

03/13/12


Firewall audit and RMTP and TMTFP/UDP

7

03/05/12

03/13/12


Remote location connectivity assessment

7

03/05/12

03/13/12


Live stream testing

7

03/05/12

03/13/12


Project requirements review

4

03/01/12

03/06/12


Plan Development

7

03/30/12

04/09/12

1

Core WebCaster Implementation

14

04/10/12

04/27/12

8

Custom integration and configuration

14

04/30/12

05/17/12

9

Testing

14

05/18/12

06/06/12

10

Training

14

06/07/12

06/26/12

11

Launch

1

06/27/12

06/27/12

12


34

RFP
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6.

Professional Services

MediaPlatform provides professional services that enable you to reach your objectives in webcasting,
event management, and online video production. Our goal is to help you attain the maximum value
from your investment in enterprise video technology. We ta
ilor each professional engagement
specifically to your organization’s requirements.


Video Infrastructure Consulting

We can work with you to assess how your network and software infrastructure can be adapted to
handle online video. We bring substantial experience in this area, having worked with some of the
world’s largest and most complex enterprises on video streaming
. Our service include:

-

Network assessment and review

-

Network modification for online video streaming

-

Best practices advisory, implementation and training

-

Media server implementation and customization


Application Integration and Custom Development

The Web
Caster platform can be extensively customized to integrate with a broad range of hardware and
software, both at the network and end user levels. Our team is able to work with your key stakeholders
to design and deliver a complete enterprise video solution

to fit your unique requirements.


Customized Viewer Experience

Make a great first impression with the user interface for your webcast. It’s the first thing your audience
sees when they accept your invitation. In order to make these pages stand out and pro
vide an
exemplary user experience, our Professional Services team can create a unique webcast experience
featuring:



Interactive components (Polling, Q&A, Survey, Chat)



Custom layout and design



Alignment with your branding guidelines



Social Networking



Close
d Captioning


Customized Registration Pages

Registration is where you either gain or lose a viewer for your webcast. We can help you achieve your
registration goals by creating a custom registration page that captures the specific data you need to
gather f
rom every participant. Additionally, our engineers can integrate your project with external
registration systems and configure your webcast for pay
-
per
-
view access.


35

RFP
Response



Webcast Support Services

MediaPlatform’s Webcast Support Services is a flexible, multi
-
fa
ceted program designed to realize your
organization’s full potential for webcasting. Our goal is to get you up and running, able to deliver the
level of webcasting production and audience experience that you envision. We can be your background
support
engine for as long as you need to successfully produce webcasts. We offer a number of support
packages that are customized to fit your requirements.


Event Services

There are many elements that must be managed for a live event. We offer the following
services to
assist you in conducting a successful event:



Live Audio and Video Encoding



Phone Conference Bridge



Closed Captioning & Transcription



Live Viewer Support

Site Configuration & Optimization

MediaPlatform’s professional services team can evaluate
your existing infrastructure to determine your
organization’s readiness for webcasting on the Adobe
®

Flash
®

Platform and develop a plan for
implementation.


On
-
site and Remote Customized Training

In addition to the basic training given to all WebCaster use
rs, MediaPlatform offers additional training
for users looking to gain advanced knowledge of the software. This training can be customized to fit
your interests, business objectives and skill sets.




36

RFP
Response


7.

Why MediaPlatform?

MediaPlatform, Inc. delivers best
-
in
-
class webcasting and media management technology to global
enterprises and digital media producers. MediaPlatform’s
WebCaster

software enables high
-
impact
presentations for lead generation, corporate communications and training. The company offers
orga
nizations the ability to take advantage of scalable cloud
-
based computing, as well as on
-
premises
deployment, to present and manage rich media. With media management tools built on its platform,
the company helps clients derive long term archive value from

their investment in media content.

7.1.

Excellence in Engineering

Our company is known for excellence in engineering, with a host of superlatives and “firsts”
accompanying our product offerings, including:



First Open Source Media Framework (OSMF) player to
support multicast fusion on the Adobe
Flash Platform.



Selected by Adobe to conduct first enterprise test of multicast fusion in a real enterprise setting
using WebCaster software running in tandem with Flash Media Enterprise Server.



Most scalable webcastin
g solution, reliably used to stream live video to simultaneous audiences
in the tens of thousands.



Most customizable viewer experience, enabling completely custom branding of the media
player and alignment with corporate branding standards.



Most dynamic an
d professional
-
class back
-
end production management system, with the ability
to manage complex live events with multiple live presenters and a large production team
assigned separate roles.



Highest level of potential application integration, realized throu
gh a 100% Web services (SOA)
approach to solution architecture.



First pure software
-
as
-
a
-
service enterprise webcasting solution.


7.2.

A Long Track Record of Success with Global Enterprises

As the preferred webcasting and media management software vendor,
MediaPlatform has enjoyed long
term, successful relationships with some of the world’s largest webcasting enterprises, including:



Motorola


Using cloud
-
based WebCaster to reach both internal and external audiences.



AT&T



The global telecom giant relies on MediaPlatform’s webcasting solution to conduct large
scale virtual company meetings, routinely reaching upwards of 50,000 live viewers.



Oracle



The company uses MediaPlatform’s webcasting solution to conduct executi
ve briefings
to internal audiences, as well as streaming keynotes and breakout sessions at the annual Oracle
OpenWorld conference.




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7.3.

Technological Advantages

MediaPlatform’s webcasting

software

offers a number of distinguishing technological advantages:



One Comprehensive Software Platform



MediaPlatform

is one unified platform that manages
both audio webcasts and video webcasts, with synchronized events such as PowerPoint, polling,
surveys, testing and certification, Q&A, and so forth. With

MediaPlatfor
m

there is only one
software application to master, with equal functionality for video or audio
-
only events.



Broad Mobile Device Support



Live webcasting to iPad, iPhone or Android devices.



Multicast Fusion on the Adobe
®

Flash
®

Platform



Combining applic
ation level and IP
multicasting of Flash for extensive video reach without significant stress on corporate networks.
(See
appendix

for detail.)



Management of multiple deployment environments


With
MediaPlatform
, our clients can
publish their webcasting content to any publishing point on a range of content distribution
solutions, including an internal enterprise CDN, an external CDN such as Akamai or Limelight, an
internal multicast engine such as a Cisco solutio
n, or a simple streaming server.