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IBM Software Group Channel Marketing

© 2003 IBM Corporation

EMEA Q2 Channel Marketing and
Enablement Calendar of Events
and Activities

IBM Software Group Channel Marketing 2004

Table of Contents


3


Legend for type of tactic


4
-

9


Q2 Integration Program tactics


10
-

15

Q2 Automation Program tactics


16
-

21

Q2 People Productivity Program tactics


22
-

26

Q2 SMB Program tactics


27


Q2 Developer Program tactics


28


Q2 Install Base Program tactics


29
-

30

Q2 SWG product launches


31


Q2 IBM Software Group brand enablement


32
-

38

Q2 Channel enablement by region


* All tactics and events are subject to change


Page No.

IBM Software Group Channel Marketing 2004

Legend


OTM = Outbound Telemarketing via Vendor



DM = Direct Marketing



EM = email



Event = Face to face seminar or tradeshow



Tele = Telemarketing



COL = Collateral



BPE = Business Partner enablement


IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

Integration
Lunch and Learn


WW
Webcast

PWSW BPs

WW

https://www
-
100.ibm.com/partnerworld/softw
are/pwswzone.nsf/docs/KSCR
-
5WKRAA?opendocument


8 April

Gartner AI &
WebServices

Event

EMEA

Claire Bryant

claire_bryant@
uk.ibm.com

7/8 June

EAI Forum

Event

Germany

Jany Dumz
-
Hanssen

May

ARS Raodshow

Event

Germany

Jany Dumz
-
Hanssen


Information
Integration
mailing

DM

LOB/IT
audiences

Germany

Jany Dumz
-
Hanssen


Introductory
Integration
Mailing/eMail
2nd wave

DM/EM

LOB/IT
audiences

Germany

Jany Dumz
-
Hanssen

E12
-
Gipfel


EMEA 2004 BI

Event

Germany

Jany Dumz
-
Hanssen

April

IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of
Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

ComputerWoch
e BARC BI

Event

Germany

Jany Dumaz
-
Hanssen

Relationship/
Closing
Integration
event

Event

Germany

Jany Dumaz
-
Hanssen

EBOD cross
-
software, cross
Program event

Event

Germany

Jany Dumaz
-
Hanssen

BI City briefings

Event

Germany

Jany Dumaz
-
Hanssen

May

Exec Event

Event

Koln, Germany

Jany Dumaz
-
Hanssen

June

Process
Integration
theme

Tele

Germany

Jany Dumaz
-
Hanssen

April

Telediscovery
on Process
Integration
theme

Tele

Germany

Jany Dumaz
-
Hanssen

April

eCommerce
theme

Tele

Germany

Jany Dumaz
-
Hanssen

IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

European Supply
Chain Summit

Event

Amsterdam

Christina
Mavromatis

April

Information
Integration theme

EM/DM

LOB/IT
audiences

UK

Christina
Mavromatis

Introductory
Integration
Mailing/eMail 2nd
wave

DM/EM

LOB/IT
audiences

UK

Christina
Mavromatis

Retail Solutions

Event

UK

Christina
Mavromatis

Content
Management in
Public Sector


Butler Group
Management
Briefing

Event

UK

Christina
Mavromatis

BI Exec event

Event

UK

Christina
Mavromatis

May

EBOD cross
software, cross
Program event

Event

UK

Christina
Mavromatis

June

BI City briefings

Event

UK

Christina
Mavromatis

May

IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

Process
Integration
theme

Tele

UK

Christina
Mavromatis

April

Telediscovery
on demand
theme

Tele

UK

Christina
Mavromatis

Telediscovery
eComerce
theme

Tele

UK

Christina
Mavromatis

Telediscovery
Information
Integration
theme

Tele

UK

Christina
Mavromatis

IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

Information
Integration theme

EM/DM

LOB/IT
audiences

France

Gina
-
Marie
Collingnon

Introductory
Integration
Mailing/eMail 2nd
wave

DM/EM

LOB/IT
audiences

France

Gina
-
Marie
Collingnon

EBOD cross
software, cross
Program event

Event

France

Gina
-
Marie
Collingnon

June

Telediscovery on
Process
Integration theme

Tele

France

Gina
-
Marie
Collingnon

April

Rencontres
Technologiques
Business
Integration

Event

France

Gina
-
Marie
Collingnon

April

Process
Integration theme

Tele

France

Gina
-
Marie
Collingnon

April

Telediscovery on
Mobility theme

Tele

France

Gina
-
Marie
Collingnon

IBM Software Group Channel Marketing 2004

Q2 Integration Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date

Telediscovery on
Process
Integration theme

Tele

LOB/IT
audiences

Italy

Francesca Lando

Telediscovery on
Information
Integration theme

Tele

LOB/IT
audiences

Italy

Francesca Lando

Introductory
Integration
Mailing/eMail 2nd
wave

DM/EM

LOB/IT
audiences

Italy

Francesca Lando

Wireless
Business Forum

Event

Italy

Francesca Lando

April 28/29

EBOD cross
software, corss
Program event

Event

Italy

Francesca Lando

June

BI City briefings

Event

Italy

Francesca Lando


May

Joint Vodafone/
Omnitel event

Event

Italy

Francesca Lando


Process
Integration theme

Tele

Italy

Francesca Lando

April

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of
Tactic

Type of Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL
Reference
(if avail)

Date

Automation Intro


DM

IA, top SMB.
Fr/Ger/IT/UK.

Cross Industries


UK

France

Germany

Italy


Ruth Murray

Elisabeth Obadia

Karin Schwenk
Maurizio Simionato

Jan
-

April

Automation Intro
-

followup

Tele

IA, top SMB.
Fr/Ger/IT/UK.
Cross Industries

UK

France

Germany

Italy


Ruth Murray

Elisabeth Obadia
Karin Schwenk
Maurizio Simionato

Feb
-

May

Optimising IT

(conference)

Event

Event own list.
UK , Cross
industries


UK

Ruth Murray

March 10

Optimising IT
-

followup

Tele

Event own list.
UK. Cross
industries

UK

Ruth Murray

March
-

April

ATM

(Seminar)


Event

IA, top SMB Italy,
Finance Sector



Italy

Maurizio Simionato

March 30

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of Tactic

Type of Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference
(if avail)

Date

Security/Identity
Telediscovery

Tele

IA, top SMB Italy

Cross industries

Italy

Maurizio Simionato

Feb
-

March

Security/Identity
(sales closing
seminar)

Event

IA, top SMB Italy

Cross industries

Italy

Maurizio Simionato

April 1

Infosecurity
(exhibition)

Event

Event own list.
Italy Cross
industries

Italy

Maurizio Simionato

Feb 11
-
13

Infosecurity
-

followup

Tele

Event own list.
Italy Cross
industries

Italy

Maurizio Simionato

Feb


March

Storage Expo

(exhibition)

Event

Event own list.
Italy Cross
industries

Italy

Maurizio Simionato

Feb 11
-
13

Storage Expo


followup

Tele

Event own Italy
list. Cross
industries

Italy

Maurizio Simionato

Security Summit

(Seminar)

Event

IA, top SMB
Germany,Cross
industries

Germany

Karin Schwenk

Security Summit
-

followup

Tele

IA, top Germany

SMB, Cross
industries

Germany

Karin Schwenk

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of Tactic

Type of Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference
(if avail)

Date

Recontre
Technologiques
(seminar)

Event

IA, top SMB
France Cross
industries

France

Elisabeth Obadia

http://www
-
5.ibm.com/fr/ev
ents/rencontres
_tivoli.html

Jan


July

Recontre
Technologiques


followup

Tele

IA, top SMB
France Cross
industries

France

Elisabeth Obadia

Feb


August

Automation Intro

DM/EM

IA, top SMB.
Fr/Ger/IT/UK.

Cross Industries


UK

France

Germany

Italy


Ruth Murray

Elisabeth Obadia

Karin Schwenk
Maurizio Simionato

May

Automation sub
themes

DM/EM

IA, top SMB.
Fr/Ger/IT/UK.

Cross Industries


UK

France

Germany

Italy


Ruth Murray

Elisabeth Obadia

Karin Schwenk
Maurizio Simionato

June


Sept

Automation Intro
and sub themes


followup

Tele

IA, top SMB.
Fr/Ger/IT/UK.

Cross Industries


UK

France

Germany

Italy


Ruth Murray

Elisabeth Obadia

Karin Schwenk
Maurizio Simionato

May
-

Sept

Security Summit
-

followup

Tele

IA, top Germany

SMB, Cross
industries

Germany

Karin Schwenk

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference
(if avail)

Date

IDC Storage
(conference)

Event

Event own list

UK, London

Ruth Murray

20 May

IDC Storage
(conference)

Event

Event own list

Italy, Milan

Maurizio Simionato

26 May


IDC Storage
(conference)

Event

Event own list

France, Paris

Elisabeth Obadia


27 May

IDC Storage
(conference)

Event

Event own list

Netherlands,
Amsterdam

Ine Van Gisbergen

3 June


IDC Storage
(conference)

Event

Event own list

Sweden,
Stockholm

Anja Mejnert Smith

8 June


IDC Storage
(conference)

Event

Event own list

Denmark,
Copenhagen

Anja Mejnert Smith

10 June

IDC Storage
(conference)

Event

Event own list

Austria, Wien

Teresa Karacsonyi

15 June

IDC Storage
(conference)

Event

Event own list

Germany,
Frankfurt

Karin Schwenk


17 June

IDC Storage
(conference)

Event

Event own list

Spain, Madrid


Teresa Lozano
Munoz


22 June


IDC Storage
(conference)

Event

Event own list

Czech Republic,
Prague

Gabriela Pacso

1 April

IDC Storage
(conference)

Event

Event own list

Hungary,
Budapest

Gabriela Pacso


8 April

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of Tactic

Type of
Tactic

Target Audience

City/Country/Re
gion

IBM Contact

URL Reference
(if avail)

Date

IDC Storage
(conference)

Event

Event own list

Croatia. Zagreb

Gabriela Pacso

15 April

IDC Storage
(conference)

Event

Event own list

Poland, Warsaw

Gabriela Pacso

22 April

IDC Storage
(conference)

Event

Event own list

Dubai,United Arab
Emirates

Gabriela Pacso

29 April

IDC Storage
(conference)

Event

Event own list

Russia, Moscow

Gabriela Pacso

October
2004

IDC Storage
-
followup

Tele

Event own list

Countries as per
above IDC
conference

Contacts as for
above country
events

April


Nov

Roland Garros
hospitality
presentation

Event

IA, top SMB.
Fr/Ge/IT/UK. Cross
Industries

France but pan
EMEA attendance

Ruth Murray,
Elisabeth Obadia,
Karin Schwenk,
Maurizio
Simionato

June

Wimbledon
hospitality
presentation

Event1

IA, top SMB UK
Cross Industries


UK

Ruth Murray

June

CIO Dialog IT
Konsolidierun g10

Event

IA, top SMB Germany
Cross Industries


Germany

Karin Schwenk

April 1

CIO Dialog IT
Konsolidierun g10
-

followup

Tele

IA, top SMB Germany
Cross Industries

Germany

Karin Schwenk


April
-

May

IBM Software Group Channel Marketing 2004

Q2 Automation Activities

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL
Reference
(if avail)

Date

Lotus Admin15

Event

IA, top SMB,
Germany, Cross
Industries

Germany

Karin Schwenk

April 1

IBM Middleware
Seminar

Event

IA, top SMB,
Fr/Ge/IT/UK, Cross
Industries

UK, France,
Germany, Italy

Ruth Murray, Elisabeth
Obadia, Karin Schwenk,
Maurizio Simionato

June

IBM Middleware
Seminar


followup

Event

IA, top SMB,
Fr/Ge/IT/UK, Cross
Industries

UK, France,
Germany, Italy

Ruth Murray, Elisabeth
Obadia, Karin Schwenk,
Maurizio Simionato

June


Sept

Xprog
telediscovery

Tele

IA, top SMB,
Fr/Ge/IT/UK, Cross
Industries


UK, France,
Germany, Italy

Ruth Murray, Elisabeth
Obadia, Karin Schwenk,
Maurizio Simionato

April


June

Automation &
security
telediscovery

Tele

IA, top SMB. FR
cross industries

France

Elisabeth Obadia

April


June

Automation,
iSeries & pSeries

Tele

IA, top SMB. FR
cross industries

France

Elisabeth Obadia

April


June

Compliance
research

Tele/DM

IA, top SMB.
Fr/Ge/IT/UK Finance
and Govt.

UK, France,
Germany, Italy

Ruth Murray, Elisabeth
Obadia, Karin Schwenk,
Maurizio Simionato

April


June

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

People
Productivity
Program Lunch
and Learn

Webcast

PWSW BPs

WW

https://www
-
100.ibm.com/partnerworld
/software/pwswzone.nsf/d
ocs/KSCR
-
5WKRAA?opendocument

22 April

Collaboration
subtheme

EM/DM

I&A and focus
accounts

EMEA

M. Yolanda Moreno
Gumiel

mymgumiel@es.ibm.
com


April

Content
Management
subtheme

EM/DM

I&A and focus
accounts


EMEA

M. Yolanda Moreno
Gumiel

mymgumiel@es.ibm.
com


May

PP advertising

ADV

M. Yolanda Moreno
Gumiel

mymgumiel@es.ibm.
com

April to
December

Portal,
Collaboration &
Content
Management
telediscovery

OTM

Distribution and
Industrial sectors
(1200 contacts)

EMEA

M. Yolanda Moreno
Gumiel

mymgumiel@es.ibm.
com


April/May

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date

Portal,
Collaboration &
Content
Management
telediscovery

Tele

Public and FSS
sectors (2000
contacts)

EMEA

M. Yolanda Moreno
Gumiel

mymgumiel@es.ibm.com


May/June

eBOD Seminar
Roadshows

Event

I&A and focus
accounts


EMEA:

Stuttgart 1/6

Munich 3/6

Berlin 6/6

Warwick 14/6

La Gaude 21/6

Paris 12/5

Milan, Rome,
Catania 18/5

Jarmila Halovsky
-
Yu
HALOVJA@uk.ibm.com


May/June

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities


UK

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date

Linux Expo
External event


Event


London, UK

http://www.linuxexpo.
co.uk


20/21
April


Content
Management
Technical event

Event

Staines, UK

April

Institute of
Financial Services


Event


London, UK

12 May

ST/QP conference

Event

Bedfont, UK

27 May

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities


Germany

Name of Tactic

Type of
Tactic

Target
Audience

City/Country/Region

IBM Contact

URL
Reference (if
avail)

Date

Common Storage

Event

Boeblingen, Germany

21 April
and 18
June

Content Manager
Referenz
-
kundentage

Event

09.03.04 Wüstenrot Bank

30.03.04 Deutsche Bahn

06.04.04 BASF

15.04.04 PAUL HARTMANN AG

27.04.04 Kraft Foods

11.05.04 BASF

25.05.04 Wüstenrot Bank

08.06.04 BASF

22.06.04 Deutsche Bahn

06.07.04 Kraft Foods

20.07.04 BASF

Customer
breakfast

Event



May

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities

Italy

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date

Software solution
Center

Event


Italy

April


SMB focus event

Event

Napoli

28 April

SMB focus event

Event

Genova

4 May

SMB focus event

Event

Pordenone

11 May

SMB focus event

Event

Verona

18 May

SMB focus event

Event

Bologna

20 May

PA Forum

Event

Rome

10 to 14
May

IBM Software Group Channel Marketing 2004

Q2 People Productivity Activities


France

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

Rencontres
Technologiques


Event

http://www5.ibm.com/fr/ev
ents/rencontres_lotus.html

April, 8, 29,May
27, June 10,23,
July 1


IBM Software Group Channel Marketing 2004

Q2 SMB Activities

Name of Tactic

Type of
Tactic

Target
Audience

City/Country
/Region

IBM Contact

URL Reference (if avail)

Date

SMB Program
Lunch and Learn

Webcast

PWSW
BPs

WW

https://www
-
100.ibm.com/partnerworld
/software/pwswzone.nsf/d
ocs/KSCR
-
5WKRAA?opendocument

6 May

Banner ad
campaign

Adv

Angela Fresne

fresnea@fr.ibm.com

April to Dec

Print advertising
campaign

Adv

Angela Fresne

fresnea@fr.ibm.com

April to Dec

Express
telediscovery

Tele

Angela Fresne

fresnea@fr.ibm.com


April/May

Integration /
Express

DM

Regional SMB PMs

May

Integration
process
telediscovery

OTM

Regional SMB PMs

May

Integration
process landing
pages/ information
kits

Web

Regional SMB PMs

May

Integration /
Express

DM

Regional SMB PMs

June

IBM Software Group Channel Marketing 2004

Q2 SMB Activities


UK

Name of Tactic

Type of
Tactic

Target
Audience

City/Country
/Region

IBM Contact

URL Reference (if
avail)

Date


BI Manufacturing
mailing

DM

Terry Lifton

terri_lifton@uk.ibm.com

January

Smarter Business

Event

Terry Lifton

terri_lifton@uk.ibm.com

June

IBM Software Group Channel Marketing 2004

Q2 SMB Activities


Germany

Name of Tactic

Type of
Tactic

Target
Audience

City/Country
/Region

IBM Contact

URL Reference (if
avail)

Date


Cubus event

Event

Stuttgart

Rita Lewandowski

LEWANDO@de.ibm.com

March

CRN Storage
Solution days

Event

Munich

Rita Lewandowski

LEWANDO@de.ibm.com


March

GSMB Integration
events

Event

Hannover,
Köln,
Rheinland,
Erfurt,
Stuttgart,
Nürnberg,
Frankfurt

Rita Lewandowski

LEWANDO@de.ibm.com


March to June



IBM Software Group Channel Marketing 2004

Q2 SMB Activities


Italy

Name of Tactic

Type of
Tactic

Target
Audience

City/Country
/Region

IBM Contact

URL Reference (if
avail)

Date


BP SSC brochure


COL

Angela Fiorini

fiorini_angela@it.ibm.com

April


Portal & Content
Management
event

Event

Napoli

Angela Fiorini

fiorini_angela@it.ibm.com

May

Integration/
Primeur

Event

Geneva

Angela Fiorini

fiorini_angela@it.ibm.com

May

Automation event

Event

Verona

Angela Fiorini

fiorini_angela@it.ibm.com

May

People
Productivity event

Event

Bologna

Angela Fiorini

fiorini_angela@it.ibm.com

May

Rational event

Event

Catania

Angela Fiorini

fiorini_angela@it.ibm.com

June

IBM Software Group Channel Marketing 2004

Q2 SMB Activities


France

Name of Tactic

Type of
Tactic

Target
Audience

City/Country
/Region

IBM Contact

URL Reference
(if avail)

Date


GSMB Express
road show

Event

Lille

Emilie Lieblich

Emilie_Lieblich@fr.ibm.com

8 April

GSMB Express
road show

Event

Lyon

Emilie Lieblich

Emilie_Lieblich@fr.ibm.com

June

Express pocket
guide

COL

Emilie Lieblich

Emilie_Lieblich@fr.ibm.com

April

IBM Software Group Channel Marketing 2004

Q2 Developer Activities

Name of Tactic

Type of Tactic

Target
Audience

City/Country/R
egion

IBM Contact

URL Reference (if avail)

Date

Software
Developer
Program Lunch
and Learn

WW Webcast

PWSW BPs

https://www
-
100.ibm.com/partnerworl
d/software/pwswzone.nsf/
docs/KSCR
-
5WKRAA?opendocument


20 May

IBM Software Group Channel Marketing 2004

Q2 Install Base Activities

Name of Tactic


Type of
Tactic

Target
Audience

City/Country/
Region

IBM Contact

URL Reference (if avail)

Date

Rational to
WebSphere


Tele

WebSphere
Studio users

UK, GE, IT, FR

Claude Haik
claude_haik@fr.
ibm.com

under construction

13 April

Informix
Xsell/Upsell

Tele


Informix IDS
customers

UK, GE, IT, FR

Claude Haik
claude_haik@fr.
ibm.com

under construction


19 April

Informix Infobahn
seminars

Events


Informix IDS
customers

All Europe

Angus Falcone


under construction


June


Events
-
in
-
a
-
box

Seminars by BPs

Events

BPs install
base

All Europe

Fredy Bia

fredy_bia@uk.ib
m.com

May


Lotus 'Jump'


Tele


Lotus with
no
maintenance

All Europe

Fredy Bia

fredy_bia@uk.ib
m.com

TDB


zSeries DB2 & IMS
Seminar/tech
update

Event

Series DB2
& IMS

UK, GE, IT, FR


Claude Haik
claude_haik@fr.
ibm.com



14 June



zSeries CICS
Seminar

Event


zSeries


All Europe

Claude Haik
claude_haik@fr.
ibm.com

June


Install Base
Program Lunch
and Learn


WW Webcast

PWSW BPs


https://www
-
100.ibm.com/partnerworld/softw
are/pwswzone.nsf/docs/KSCR
-
5WKRAA?opendocument

3 June


IBM Software Group Channel Marketing 2004

Q2 SWG Brand Product Launches

DB2
Tivoli
Rational
Websphere
Lotus
DB2 UDB 8.2
ITSM Storage
Managers 5.2.x
IBM Rational Rapid
Developer
(Service
Release)
CICS Performance Monitor
1.3
IBM Lotus Workplace
Messaging 2.5 **
Informix, XPS 8.5
ITM NP 2.1
IBM Ratinoal
v2003.06
(Service
Release 2)
Full
respin / new baseline
of product set
AIX Fortran Family - XL
Fortran for AIX V9.1
IBM Lotus Workplace Content
Management 2.5
Portlets III
IT Service Level
Advisor 2.1
IBM WebSphere
Studio 5.1.2
(Site
Developer and
Application
Developer now part
of Rational)
C for AIX 7.0
IBM Lotus Workplace Express
New
DB2 II Replication
Server 8.2
SA for z/OS 2.3
Purify for Linux and
UNIX
C/C++ Feature of z/OS 1.6
IBM Lotus Workplace Team
Collaboration 2.5 ***
DB2 CM Portlets III
V8.2
License Mgr 2.1
IBM Rational SUMMIT
Ascendant
(now part
of Rational)
CICSVR 3.3
IBM Lotus Workplace Real
Time Collaboration 2.5 ***
New
DB2 CM
OnDemand/iSeries
V5.3
IT Security Assurance
Manager
IBM WebSphere MQ
Everyplace 2.1
IBM Lotus Workplace
Collaborative Learning 2.5
IBM Software Group Channel Marketing 2004

Q2 SWG Brand Product Launches

DB2
Tivoli
Rational
WebSphere
Lotus
DB2 CM/iSeries V5.3
AIX Fortran Family - XL
Fortran for AIX V9.1
IBM Lotus Workplace
Document Manager 2.5 New
C for AIX 7.0
IBM Lotus Notes 6.5.1
including IBM Lotus Instant
Messaging
C/C++ Feature of z/OS 1.6
IBM Lotus Domino Access for
Microsoft Outlook
CICSVR 3.3
IBM Lotus Workflow
IBM WebSphere MQ
Everyplace 2.1
IBM Lotus Team Workplace
VisualAge C++ for AIX 7.0
IBM Lotus Instant Messaging
and Web Conferencing
XL Fortran for Linux on
pSeries V9.1
IBM Lotus Domino Document
Manager
z/OS Communications
Server V1R6
New & Updated Portlets &
Sample Portal Page &
Documentation
IBM WebSphere Studio
Asset Analyzer 4.0
WebSphere Everyplace
Platform for SMB
IBM Software Group Channel Marketing 2004

Q2 Enablement by Brand (click on the course to view all details)

BRAND
Type of
ent it lement
Type of course
TITLE
Cross Brand Classroom Technical
ECIS - Educati on Centers for I BM Software cross brand trai ng
Cross Brand online Sales
PartnerWorld Universi ty and Brand 101s
Cross Brand online
Technical
VIC - I BM Integrated Runt ime
Cross Brand online
Sales/Technical
Virtual I novat ion Cent er Courses - Listed Individual ly
Data online Technical
IBM DB2 Universal Database
Data online Technical
IBM DB2 Content Manager
Data online Sales
Data 101
Data online Sales
Data 201
Data
online
Sales
VIC-DB2 Content Manager Express Edi ti on Sales Educati on
Data
online
Sales
VIC-DB2 UDB Express Edi tion Sales Educati on
Data online Technical
VIC - DB2 Content Manager Express Edi tion V8.2
IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (Central)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Tivoli Storage
Virtualisierung

BEE

Sales contacts in
BP orgs

Stuttgart,
Germany,
Central

Registration via e
-
mail
to
bpsw@de.ibm.com

20 April

Tivoli Storage
Virtualisierung


BEE

Sales contacts in
BP orgs

Düsseldorf,
Germany,
Central

Registration via e
-
mail
to
bpsw@de.ibm.com

27 April

Tivoli Storage
Virtualisierung

BEE

Sales contacts in
BP orgs

Berlin,
Germany,
Central

Registration via e
-
mail
to
bpsw@de.ibm.com

11 May

User training for
IBM Tivoli ROI
Analyst Tool
(V5.1)

BEE

Sales & Mktg
contacts in BP
orgs

Barbara Peter
Barbara_Peter@de.ibm
.com

26 April

WebSphere Jump
Start Session und
Installation
Parties

BEE

Sales contacts in
BP orgs interested
in WS Application
Server Express
and WS Portal
Express

Munich,
Germany,
Central

Barbara Peter
Barbara_Peter@de.ibm
.com

http://www.ibm.com/de
/events/jump

26 April

WebSphere Jump
Start Session und
Installation
Parties

BEE

Sales contacts in
BP orgs interested
in WS Application
Server Express
and WS Portal
Express

Dortmund,
Germany,
Central

Barbara Peter
Barbara_Peter@de.ibm
.com

http://www.ibm.com/de
/events/jump

29 April

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (Central)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


IBM Tivoli
Storage Reziprok
Mtg

BEE

Sales contacts in
BP org.

Mainz

5 May

Web Services
(WebSphere,
Rational, DB2)

BEE

Technical contacts
in BP org

Munchen

6 May

Tivoli Storage
Virtualisierung

BEE

Sales contacts in
BP org

Berlin

11 May

DB2 and
WebSphere
Integration WS

BEE

Technical, sales
contacts in BP org

Stuttgart

11
-
13 May

Migration
Strategies for
ISVs

BEE

Technical contacts
in BP org

Stuttgart

18 May

WebSphere
Studio Device
Developer WS

BEE

Technical, sales
contacts in BP org

Stuttgart

25
-
27 May

Business
application
integration WS

BEE

Technical, sales
contacts in BP org


Stuttgart

2
-
3 June

Business
Integration using
portals

BEE

Technical contacts
in BP org

Stuttgart

8 June

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (Central)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Create a
collaborative
portal with WS
Portal Express

BEE

Technical contacts
in BP org

Stuttgart

16
-
17 June

Building
Applications with
the IBM SW
Development
platform

BEE

Technical contacts
in BP org

Hamburg

17 June

Informix Infobahn

BEE

Technical contacts
in BP org

Berlin

24 June

E
-
business on
demand SW:
build, run,
manage

BEE

Technical contacts
in BP org

Frankfurt

22 June

DB2 Migration
Workshop

BEE

Technical contacts
in BP org

Boblingen

22 June

E
-
business on
demand SW:
build, run,
manage

BEE

Technical contacts
in BP org

Wien

24 June

Informix Infobahn

BEE

Technical contacts
in BP org

Berlin

24 June

I

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (Central)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Informix Infobahn

BEE

Technical contacts
in BP org

Koln

29 June

Content
management
certification
preparation WS

BEE

Technical, sales
contacts in BP org

Stuttgart

29 June


1 July

Enabling
applications for
Business Process
Integration

BEE

Technical contacts
in BP org

Stuttgart

8 July

I

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (West)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Paris

n_atger@fr.ibm.com

30 March

General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Brussels

Denise Dahlen

denise_dahlen@be.ibm.
com

tbc

General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Toulouse

n_atger@fr.ibm.com

29 April

General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Nantes

n_atger@fr.ibm.com

4 May

General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Marseille

n_atger@fr.ibm.com

6 May

General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Lyon

n_atger@fr.ibm.com

13 May

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (West)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


General BP
enablement

BEE

BP Sales & Mktg,
Alliance mgrs,
consultants,
preSales

Strasbourg

n_atger@fr.ibm.com

27 May

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (North)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Storage

BEE

Sales contacts in
BP orgs

Johannesburg

Mandi Thiel

athiel@za.ibm.com

7 April

Business
Intelligence

BEE

Sales contacts in
BP orgs

Johannesburg

Mandi Thiel

athiel@za.ibm.com

21 April

Content
Management

BEE

Sales contacts in
BP orgs

Johannesburg

Mandi Thiel

athiel@za.ibm.com

28 April

Automation &
Security

BEE

Sales contacts in
BP orgs

Johannesburg

Mandi Thiel

athiel@za.ibm.com

5 May

In Technology


IBM Software
Innovation Centre
Launch

BEE

All contacts, All
BPs

London

Annemarie.whorley@int
echnology.co.uk

27 April

Passport
Advantage
Enablement

BEE

BPs who sell PA,
TCI and VAP BPs
esp.

EBC, Staines

ukebc@uk.ibm.com

19 May

BP Sales College
Workshops

BEE

Sales contacts of
BPs with focus on
Sales Speciality
solution area

Bedfont

eventreg@uk.ibm.com

(include ‘Business
Partner Sales College’
in title)

20 May

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (North)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


BP Sales College
Workshops

BEE

Sales contacts of
BPs with focus on
Sales Speciality
solution area

Manchester

eventreg@uk.ibm.com

(include ‘Business
Partner Sales College’
in title)

8 June

BP Induction Day

BEE

New BPs, new
employees at
existing BPs

Staines

eventreg@uk.ibm.com

(include ‘Business
Partner Induction’ in
title)


20 May

Lotus Workplace
Launch events

BEE

Sales contacts BP
orgs

Scotland

claire.hasler@avnet.co
m


11 May

Lotus Workplace
Launch events

BEE

Sales contacts BP
orgs

Warwick

claire.hasler@avnet.co
m


13 May

Lotus Workplace
Launch events

BEE

Sales contacts BP
orgs

Bracknell

claire.hasler@avnet.co
m


18 May

Lotus Workplace
Launch events

BEE

Sales contacts BP
orgs

Bracknell

claire.hasler@avnet.co
m


20 May

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (North)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Passport
Advantage
Enablement

BEE

BPs who sell PA,
TCI and VAP BPs
esp.

EBC, Staines

ukebc@uk.ibm.com

13 July

IBM Software Group Channel Marketing 2004

Q2 Enablement by Region (Nordic)

Name of Tactic

Type of
Tactic

Target Audience

City/Country/
Region

IBM Contact

URL Reference (if
avail)

Date


Lotus Workplace
Launch

Event

1 day launch
event with BP
participation
aimed at CEO,
CIO, IT Managers,
HRM

Denmark

Louise Henriques

henriql@dk.ibm.com

www.ibm.com/dk/news
/events/lotusworkplace

19 May

Linux Technical
Briefing

BEE

Technical
audience

Denmark

Grania Everett

grania_everett@dk.ibm.
com

http://www.ibm.com/ne
ws/dk/events

1 June