Building for Many User Types

pielibraryInternet and Web Development

Dec 4, 2013 (3 years and 8 months ago)

72 views

1

Building for Many User Types

A journey in navigation & discoverability

Ramy Nassar


ramy@myplanetdigital.com


Business Development,
Myplanet

Building for Navigation & Discoverability


About
Myplanet


Downsview

Park


Role
-
Oriented Design


Discoverability Strategies


Questions







About
Myplanet

The short version


Design and Technology Company.


We use open platforms like Drupal to create
meaningful user experiences for the enterprise.


Heavy UX Focus.


50+ designers, developers, analysts, etc.


Designers embedded
i
n every team.


Awesome Clients


Including Warner Music Group, Carnegie Hall, and
Apple.





Drupal Chops


Drupal organizer extraordinaire.


Upcoming tri
-
city Drupal Business Summit series in
NYC, Chicago, and Toronto.


Toronto Drupal Users Group,
DrupalCamp

TO.


DrupalCon
, accessibility sprint, open source
symposium sponsor


Awesome Team


Drupal 7 core accessibility maintainer.


Authors of “Drupal User’s Guide”, “Front
-
End
Drupal”, “Using Drupal”


Key contributors to D8.


Tons of modules.





Look who’s talkin
g

now.

Ramy Nassar

ramy@myplanetdigital.com


Business Development,
Myplanet

Downsview

Park

Case Study

Goals.


Flexible Appeal


Wide spectrum of user personae. Need to
encourage cross
-
polination

and communication
between personae.


Brand Standards & Values


Incorporating type &
colour

standards from existing
brand collateral.


Vibrancy & Clarity


Corporate does not need to mean boring or vanilla;
purpose and role of site needs prominence. What is
Downsview

Park really about?

Goals.


Serendipity


Help users encounter and explore new avenues of
information surrounding
Downsview

Park. Help
users learn what
Downsview

Park is really about.


Info Sharing


Facilitate sharing of information; interconnect
Downsview

Park with the wider social networking
world.


Customize the Experience


Balance serendipity with direct access to relevant
content for various user roles (funnels) and efficient
return visits (quick links).



User Experience Methodology

Role
-
Oriented
Design

Strategy #1


Group personas into
broader user roles
as first step of user
-
role oriented design.

Breaking Down User Roles


Activity Seekers


Learners


Everyday Park Experiencers


Business / Money Makers


Park Watchdogs / Overseers


Admin / Content Producers

Downsview

Park

Sneak
-
Peek

Strategy #2


Doorways System




Strategy #3


Promos System


Taxonomy Categories


About the park


Mindsets


Methods of engagement







Promo Linking

Assigning Promos

Creating a Promo

Open
Discussion/
Questions

Contact

Ramy Nassar

Business Development

ramy@myplanetdigital.com

www.myplanetdigital.com


207
-
90c
Centurian

Drive

Markham, ON

L3R 8C5




Thank you!