Nov 5, 2013 (4 years and 8 months ago)


Increasing application complexity, the growing volume and frequency of application changes,
and the need to deploy and release across multiple environments and infrastructures (physical,
virtual, and cloud) are causing application failures, bottlenecks, and delays. Application
development teams and IT operations struggle with the challenges of deploying and releasing
application changes from development to production – reliably, on time, and with quality.
Existing manual and semi-automated approaches are uncoordinated, time-consuming, error
prone, and do not scale – draining both labor and budget resources. In addition, the lack of
application service visibility undermines the ability to audit and control operations across
application teams and tasks.
Serena Release Automation (SRA) streamlines development deployments and releases into
production by providing process automation that orchestrates complex deployments across
all of your enterprise environments. Serena Release Automation's drag-and-drop graphical
process editor makes it easy to create and visualize the end-to-end deployment process.
Reusable process templates allow you to save and reuse component processes and properties,
making the setup of new deployment processes very quick.
With Serena Release Automation you can Streamline Development Deployments,

Increase Application Uptime, and Reduce Operating Costs.

Simplify, standardize, and execute
even the most complex multitier
application service across all of

your environments

Seamlessly deploy and maintain
applications across heterogeneous,
distributed physical, virtual, and

cloud servers

Reduce application failures in data
center production by up to 90%

Cut the time and cost of managing
applications by up to 80%

Easy to use graphical editor for
process and deployment automation

Model-based deployments through
application snapshots

Artifact repository providing secure
storage and traceability

Full visibility, out-of the-box audit and
compliance reports to achieve internal
and industry regulatory compliance

Plugin architecture with out-of-the-
box support for the major application

Role-based security, approvals, and
notification support

Seamless integration to third-party
tools: SCCM, build and release, QA,
help desk, and ticketing systems

Serena Release Control
Figure 1. Serena Release Automation’s drag-and-drop graphical process editor
Out of the box, Serena Release Automation supports a plugin architecture that provides
integration with common deployment tools and applications servers as well as many common
processes. You can replace many of your existing scripts and manual processes. The plugin
architecture allows you to provide your own customer plugins as well. With dozens of plugins
and integrations with popular tools, no programming is required.
The Serena Release Automation supplied artifact repository provides secure and tamperproof
storage. It tracks artifact versions as they change and maintains an archive for each artifact. All
versions are stored with traceability to their release details. Associations between repository
files and components are built-in and automatic.
Environments contain one or more deployment targets, which are securely managed by Serena
Release Automation. These resources have roles, permissions, and approvals to ensure that
there are controls over who can deploy to what environment. Environment templates let you
build on the environment’s specific configuration. This allows you to have properties that are
environment dependent, which enables seamless automated deployments across test and
production environments.

Serena Software, the change
governance leader, helps more than
15,000 organizations around the
world, including 96 of the Fortune
100 and 90 of the Global 100, turn
change into a business advantage.
Serena is headquartered in Redwood
City, California, and has offices
throughout the U.S., Europe, and

Asia Pacific.
Figure 2. Application environments view provides deployment status
Once deployed, Serena Release Automation provides an inventory that shows what
applications and components have been deployed. It also enables you to create model-based
deployments through application snapshots. A snapshot is a set of components that work
together. Snapshots can be used to compare, deploy, and roll back releases quickly and
DevOps, the processes that bring together application development and operations. Headquartered in
advance the business value of IT. Our 4,000 active enterprise customers, encompassing one million users
trademarks of their respective owners. August 2013. Document ID: DS-AP-290113
company of Silver Lake Partners, the leader in private investments in technology-enabled industries.
Copyright © 2013 Serena Software, Inc. All rights reserved. Serena is a registered trademark of Serena
Software, Inc. All other product or company names are used for identification purposes only, and may be
worldwide, have made Serena the largest independent ALM vendor and the only one that orchestrates
Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio
Phone: 800-547-7827
Serena Software provides Release Management solutions to the Global 2000. Serena's core purpose is to
Since applications depend on IT operations, IT should operate based on application service
needs. Serena Release Automation brings manageability to all key application deployment,
maintenance, remediation, and recovery processes – dramatically improving quality, speed,
reliability, and cost.
With Serena Release Automation, customers have lowered their operating costs by:

Eliminating errors and application production failures (responsible for up to 60%

of downtime)

Reducing forced downtime and service windows by up to 66%

Reusing application service operations across multiple environments such as development,
QA, staging, production, and infrastructures to economically scale operations without
additional personnel

Reducing by 85% the time and cost of application service operations and associated