The Search Is On: Why Labels Matter

panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

94 views





The Search Is On:

Why Labels Matter

Part 4: User Experience Webinar Series

~ presented by Kristiana Burk

Laying a Foundation…

today >

Search Optimization & Labeling



Digging Deeper: Upcoming Webinars


Web 2.0 and Beyond


Layered Content


Make Learning Fun


Thematic Approach to Organizing Resources




Focus on
User

in User Experience…

They
are the reason

your job exists!

There would be
no service

to provide if they weren’t using it

Everything

you do should be focused on their needs






Why spend time on Search?

-

2
nd

most popular

online activity for your users

-

where most users
start

their info
-
seeking process online

-

users have certain expectations and realizations about search
now

-

with features in LibGuides


you have an
open door

to Google!











Higher rankings = more traffic









whether we
like it or not


users usually begin
with Google







Search Engine Optimization (SEO)…

-

trying to
increase the ranking

of your content in a search


engine

-

finding ways to
remove barriers

-

improving
quality

of results in search engine list

-

preparing your content for internal search and
‘findability’










Tools of SEO…

-

metad / metak

-

descriptions

-

labeling

-

consistency











let’s take a look at some examples…








What Shows Up in Google…

pulls from your LibGuide
title

combination of your LibGuide
description and tab labels

crawled
frequently

uses the URL you specify

What Shows Up in Google…

combination of your LibGuide
description and tab labels

title used

URL specified

Label It Correctly…

-

target
unique

terms (quilting patterns vs. quilting)

-

do your homework (what are
users

looking for?)

-

apply
consistency

-

remember that leveraging
user terminology

(what they
would


type in) is key

-

don’t forget URL
labeling
as well






http://hsw.libguides.com/animals
-
guide



http://hsw.libguides.com/content.php?pid=17959&sid=133451


vs.

A Description for Everything…

On
-
Page Descriptions (HSW Site Example)

Source Code


metad / metak (HSW Site Example)

Metak (5
-
10 targeted words)

Metad (description with targeted words)

Find Extra Lift With…

-

keyword repetition

-

in
-
bound links and referrals

-

“quality” of content

-

authority / source (.edu, .gov, .org vs. .com)

-

relevancy









Yahoo SiteExplorer
-

https://siteexplorer.search.yahoo.com/mysites


GoogleRankings
-

http://www.googlerankings.com/ultimate_seo_tool.php

HitWise
-

http://www.hitwise.com












Word of Caution…

-

easy to take to the extreme (white
-
hat vs. black
-
hat)

-

always
balance

with overall user experience

-

remember
the browser

and value of taxonomies

-

keep your
user

in mind









Next webinar learn how to
take it
to the next level

with Web 2.0
tools








Thank you!

Kristiana Burk

Channel Director

404.760.4311


kburk@howstuffworks.com