Search Engine Optimisation

panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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Search Engine Optimisation

Graham Cartwright
-

GeekyCreative

An introduction to SEO


Search Engine Optimization (SEO)” is the process of
improving the visibility of a web site or a web page in
search engines via the "natural" or un
-
paid search
results


An introduction to SEO


An introduction to SEO


S
earch
E
ngine
O
ptimisation

NOT just about getting more visitors to your www.

NOT always about getting to number 1 on Google

DOESN’T mean lots of expensive work

Retaining existing visitors

Increasing conversions from site visitors

Maintaining your websites standards


How do search engines work?


Index of a website with keywords, titles, content,
media and relationships to other pages and websites


Robots/Bots/Spiders are computer programmes that
crawl from link to link gathering this information


Index then used to match search terms to website
URLs by using an ‘algorithm’

Submitting your site


Not essential nowadays but still good practice


Submit manually to at least the BIG four


Google


Yahoo


Bing


Ask

Where to start?


An audit of your site


Analytics


Page titles


Keywords


Friendly URLs


RSS


Search engine positions

Where to start?
-

Analytics

Where to start?
-

Analytics


Do you have Analytics already?


Yes
-

ask your webmaster/developer for access?


You can be added as a separate user as long as you have a Google
Account which is FREE


No


then ask your webmaster/developer to add Analytics
and to give you access


This is a very simple process and shouldn’t take them long.

Where to start?


Page titles