Presentation - Personal Site

panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

76 views

Disney.go.com Strategy

Gaurav

Anand

Ashutosh

Kaushik

Saurabh

Koparkar

Matthew Rubinstein



Discussion Topics

Overview and Strategic Focus

Reputation / Performance

Gateway

Site Map(s)

Search Feature

Search Engine Optimization

Shopping

DXD

Credibility

Overview

& Focus

General Overview:


-
Great interaction design


-
Succeeds as an infotainment product


-
“Magic” as a guiding rule for UX feel and IA design


-
High yield, functioning product, post
-
implementation stage


-
Challenging to make changes: limited control over content


Strategic Focus:


-
Tailor strategy for quick fixes with a focus on higher level issues


-
Review the impact of Prominence Interpretation rule


-
Enhance
findability

through several routes (
most crucial
)


-
Personalize UX with more session cookie use


-
Improve UX/UI consistency


-
Patch up credibility


-
Pixie Dust

®

Reputation /
Performance

Open Issues:


-
Footer navigation is inconsistent


-
Global navigation provides limited context


-
Too much is emphasized


-
Flash
-
only


Strategy:


-
Wrap Flash in AJAX Layer:



-
Can improve accessibility



-
Good excuse to add a metadata layer


-
Redo “
lite
” gateway in not
-
flash



-
Great test for an AJAX pitch


-
Add temporal context:



-
News/Events/New Content/New Products ticker


-
Redo global and footer navigation:



-
Include roll
-
over scope notes



-
Add breadcrumbs to navigation


Gateway

Assessment:



-
Limited to sub
-
site titles


-
Not searchable


-
Only inclusive of select domains (separate site maps)


-
No metadata about amount or type of content


-
Issues with control over content


Strategy:


-
Dynamic generation from metadata on indexed pages


-
Aggregate Corporate, Consumer, and Shopping maps


-
Include scope notes or rollover previews for page listings

Site Map(s)

Search

Assessment:


-
Strong focus on products


-
Not all content indexed


-
Corporate Included! (but some domains still missing)


-
Little control given to user over search function


Strategy:


-
Improve
findability

through contextual navigation


(bread
-
crumbs in search results too!)


-
Allow selective searching of specific sub
-
sites


-
Improve categories for filtering


-
Add metadata info: article count, recommender results

SEO

Open Issues:


-
Lack of metadata results in minimal
findability

for content

in sub sites and in flash pages (In
-
Site search works better)


-
Old content is Page
-
Ranked above newer things


Strategy:


-
Archive/Remove dated content to avoid obfuscation


-
Improve
findability

by sharing index data or by adding tags


to the html or AJAX wrapper

site:disney.go.com “Depp”

vs…

Open Issues:


-
Prominence Interpretation Rule


-
Shopping Site Map is hidden


-
Warning(s) Panel


-
Inconsistencies in the buying experience for:



-
Movie Tickets



-
Park Tickets


Strategy:


-
Re
-
evaluate the use of emphasis on the main page


-
Separate Warning(s) panels for types of notifications


-
Notify user when switching to a 3
rd

party checkout and at


all exit points from the Shopping sub
-
site if cart is used

Shopping

Open Issues:


-
Lack of search


-
Lack of feedback and inconsistency in UI


-
Loading times @ interstitial pages between ‘channels’


-
Lack of metadata (how do I know
whats

popular?)


-
Overloaded visual display


Strategy:


-
Correct visual issues with UI


-
Add article/Item count and/or popularity measures


-
Employ more robust use of session cookie to improve

consistency for a single user between sessions

DXD

Assessment:


-
Great presumed, surface, and reputed credibility


-
Earned credibility suffers from some inconstancies in UX

-
Use of Ad’s (fold
-
out flash especially) hampers trust


-
Inconsistencies between different versions of pages


-
Forcing flash on the user hurts surface credibility



Strategy:


-
Apply restrictions to the animation of 3
rd

party Ad’s


-
Provide non
-
flash gateway


-
Improve Shopping “Warnings”


-
Clean up alternate versions of content


-
Add missing Exit Point warnings for Shopping


-
Fix different checkouts for Movie Tickets, and Park Tickets

Credibility

Fin!

Questions?

Thanks!