PPT - CertGuard

panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

64 views

Cert
Guard
, Inc.

Techniques in Web Technologies

Robert Williams, CEO





Taylor Ripley, CSO

ROBERT.WILLIAMS@CERTGUARD.COM




TAYLOR.RIPLEY@CERTGUARD.COM

Reducing the effects of braindumps

Cert
guard.com


Exam Security & Certification Integrity


Created in Feb 2006 to help:


Exam Candidates


Avoid Braindumps


Reduce loss of certifications


Certification Vendors


Information about braindump sites, owners, & affiliations


Where exam content can be found


Removal of unauthorized content from the internet


Employers


Risks and dangers of braindumps


Reduced productivity


Decreased profits


Loss of clientele

Certification Websites


20,000+ certification websites


4 most prominent types of websites:


Certification Vendors


CIW, Microsoft, Cisco, etc.


Practice Test Providers


MeasureUp, SelfTestSoftware, CareerSaver, etc.


Braindumps


TestKing, Pass4sure, ActualTests, etc.


Bootcamps


Stolen Info

GOAL: Prevent IP Theft; Increase the value of IT Certifications

Probability


~3,500 Certification Websites



~1,200 Braindump Websites


~400 Link Dumps


~450 Filesharing / Torrent Websites


~75 Proxy Testing Websites


~
4
0
0

C
l
a
s
s
r
o
o
m
/

B
o
o
t
c
a
m
p
s


~200 Certification Vendor Websites


~500 Safe Websites


All sites:


Competing for attention of the same candidates


Using same or similar keywords


Presenting similar or identical information


Odds of finding the right CIW materials:


39% Legitimate


61% Braindumps

Finding resources


Experienced professionals


Most have a good idea of what to look for and where
to find legitimate sources


New exam candidates


Most aren’t even aware that braindumps exist, let
alone know that they are considered cheating


Difficult for all candidates


Career changing results


Right materials


Wrong materials


CertGuard Search shows which is right and
wrong for study


Search Engines


3 Primary Search Engines


Google, Yahoo, Live


Unbiased Information


Money & Advertising


Keywords / Terms / Phrases

CIW, CIW Test, CIW Exam, CIW Certification, CIW Certificate,

CIW Braindump, CIW Associate, CIW Professional


Lead to braindump sites


Dupe candidates into inadvertently cheating

GOAL: Increase the Visibility of legitimate sources of study.

CIW Exam

Search Engine Optimization


Reaching new CIW Candidates first


Overpowering site rankings


Knowing the intended audience


Using that information to our advantage




Keywords driving traffic


Researching Keywords


Some work, some don’t


Exam Numbers, Exam Names, Certification Names


Circular / Back Links

COMPETE.COM

Google & live search engines


Search Engines have adapted


Within past 12
-
18 months


Official Websites show first


Gives us more freedom to use domain names without
increasing their SEO/SEM


legalities


Microsoft Corporation v. Certification Trendz


Microsoft locked in 70 sites


CertGuard now has over 400 sites locked in


Violation of Copyright and NDA


DMCA Takedown


Breaks Non
-
Disclosure Agreements


No different than pirated/stolen material


Consequences are Dire


Loss of Certification


Permanently Blacklisted


Legal Action


Cert
Guard Technologies


Combating braindumps


Web crawler indexing certification websites



Finding new sites that distribute dumps


Web crawler searching for specific keywords



Connecting the people involved


Names, Addresses, Locales


Whois


Excellent Resources


API


WHOIS


WHOIS History


Registrant History


Reverse IP Lookup


Web 2.0


Wiki Style Editing


Owner Associations


Crawlers


Great for General and Beginning SEM


SEO/SEM Scores



Website Optimization



Analytics & Tracking Info



Related Sites

Content Management System


Developed by CertGuard


Information we collect from websites


75% outside the <body> tags


20% inside the <script> tags


5% inside the <a> tags


Only available to Certification Vendors


End
-
User benefits by Search Results

Th!nkmap

Code Samples

<a href="http://our.affiliatetracking.net/audiowhiz/af.cgi?
28
"
target="_blank">mcse questions on audio tapes and
cds<br></a>


<a href="http://click.linksynergy.com/fs
-
bin/click?
id=ncgi4hmgfrw
&amp;offerid=26350.10000001&a
mp;type=1&amp;subid=0" target="_blank">windows 2000
magazine at 40% off<br>get a free sample issue<br></a>


//var popunder=http://www.exactquestions.com?
affiliation=49


<script src="http://www.google
-
analytics.com/urchin.js"
type="text/javascript">

</script>

<script type="text/javascript">


_uacct = "
ua
-
2840674
-
1
";


urchintracker();

</script>

Linking websites


Providing accurate information


Verified by a CertGuard Employee


Unseen connections


New connection methods found daily


Methods we’re using / developing


Owner Associations


Site Affiliations


Content Analysis


Code Matching

Owner associations


Transcender


Once considered a braindump


Acquired by Kaplan Learning in 2001


SelfTestSoftware


Many other educational businesses


Now one of the top Practice Test Providers in the
world


Safe Assumption


Legitimate Study Materials from Legitimate Sources


If in doubt, use CertGuard Search



Owner associations


TestKing


Infamous for distributing stolen exam questions


All IT Certfications


ASE (Automotive Service Excellence)


Nursing (NCLEX)


College Entrance Exams


Estimated $10 Million Annually


150,000 dumps in 2007


eTech Solutions (AKA Certification Trendz)


Sued by Microsoft


Owns thousands of other websites


Owner Association alone can not help us here



webSite affiliations


Monetized Sites


Pay
-
per
-
click accounts


Google


AdSense, Analytics


Amazon



Other affiliations

Website affiliations

Content analysis


Clues to ownership of site


WHOIS Information


Copied content


Similar / Identical…


Code


Payment systems


Writing Styles


Poor Grammar or Typos


Further developing methods analyzing content


Certification vendors


Vendor Backing by Leading Vendors



Positive Feedback on our efforts



Subscribing Member of ATP



Not done until backed by all vendors

Ciw exam policies

Cert
Guard Search

SAFE

Cert
Guard Search

NOT SAFE

Cert
Guard

We appreciate your time!

Thank You!

ROBERT WILLIAMS, CEO


361.443.9014

TAYLOR S. RIPLEY, CSO


251.625.4133

HTTP://WWW.CERTGUARD.COM/