O'Brien

panicyfewInternet and Web Development

Nov 18, 2013 (4 years and 1 month ago)

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McGraw
-
Hill/Irwin


Copyright © 2013 by The McGraw
-
Hill Companies, Inc. All rights reserved.

Chapter 9

e
-
Commerce Systems

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2

Learning Objectives


Identify the major categories and trends of e
-
commerce applications.



Identify the essential processes of an e
-
commerce system, and give examples of how
it is implemented in e
-
commerce applications.

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-
3

Learning Objectives


Identify and give examples of several key
factors and Web store requirements needed to
succeed in e
-
commerce.



Identify and explain the business value of
several types of e
-
commerce marketplaces.



Discuss the benefits and trade0ffs of several e
-
commerce clicks
-
and
-
bricks alternatives.


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4

Section 1

E
-
Commerce Fundamentals

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5

I. Introduction to e
-
Commerce


Electronic Commerce


the entire online
process of developing, marketing, selling,
delivering, servicing, and paying for
products and services transacted on
networked global marketplaces; more than
just buying and selling online



e
-
Commerce


the online exchange of
value; more than just buying and selling on
the Internet

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6

II. The Scope of e
-
Commerce


Includes marketing, discovery, transaction
processing, product and customer service
process, intranet and extranet access, and
customer collaboration



e
-
Commerce Technologies


involves most
information and Internet technologies

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II. The Scope of e
-
Commerce


Categories of e
-
Commerce



Business
-
To
-
Consumer (B2C) e
-
Commerce


still
small when compared with all online commerce


Consumer
-
To
-
Consumer (C2C) e
-
Commerce


online auctions, online advertising of personal
products and services


Business
-
To
-
Business e
-
Commerce


most of e
-
Commerce is here


Business
-
To
-
Government (B2G) e
-
Commerce

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8

III. Essential e
-
Commerce Processes

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IV. Electronic Payment Processes


Secure Electronic Payments


measures taken
to ensure security of information in electronic
payments



Encrypt data between customer and merchant



Encrypt data between customer and firm
authorizing credit cards



Take sensitive information offline

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10

Section 2

e
-
Commerce Applications and Issues

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I. Introduction


e
-
Commerce has changed how firms do
business and is now defining how firms do
business


e
-
Commerce Trends

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II. Business
-
To
-
Consumer (B2C) e
-
Commerce


Attract potential customers, transact goods
and services, build customer loyalty



e
-
Commerce Success Factors



Selection and Value


attractive products, competitive
prices


Performance and Service


easy navigation and
purchasing, prompt shipping and delivery


Look and Feel


attractive Website, multimedia catalog


Advertising and Incentives


targeted Webpage
advertising, email promotions, discounts, special offers

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II. Business
-
To
-
Consumer (B2C) e
-
Commerce


Personal Attention


personalized Web pages
and product recommendations, email notices,
interactive support


Community Relationships


virtual communities
and links to related Web sites


Security and Reliability


security of customer
information and transactions, trustworthy
product information, reliable order fulfillment


Great Customer Communications


easy
-
to
-
find
contact information, online order status,
product support

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14

III. Web Store Requirements


Most B2C e
-
commerce ventures are retail
businesses on the Web; primary focus is to
develop, operate, and manage the Website to
attract and maintain customers for repeat
sales


Getting Customers to Find You


customers must
find you on the Web


Search Engine Optimization (SEO)


focus
on improving the number/quality of visitors
to a Web site

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III. Web Store Requirements


Serving Your Customers


a Web site should
help serve customers personally and
efficiently so they become loyal customers


Web Cookie File


a file stored on the
customer’s computer with details about their
visit to your Web site



Managing a Web Store


a Web store must
be managed as both a Web site and a retail
store