Keywords and Search Results

panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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Keywords and Search Results

&

Upcoming Updates

August 30, 2011

The Big Three

Search Engines


Google, Bing and Yahoo!



Algorithmic crawling



Not every page is looked at



Distance from root may determine whether or
not a page is crawled


MSN
-

Bing


Fairly new


Bad at differentiating between natural/artificial
links


Analysis sucks, so place too much weight on
page content


Likes recent links

Yahoo!


Better than MSN but not as good as Google at
determining if a link is natural/artificial


Ton of internal and paid content biased toward
commercial results

Google


Better than the other engines at determining if a
link trueness


Biased towards information resources


Old sites trusted too much


Aggressive filters for duplicate/similar content


Pages with heavy keyword focus, e.g. keyword
spamming, cause page to rank lower than pages
with single or few references.


Search Results


‘michigan driver license’


Each of the three had Ad as first result

Michigan

Drivers

License

Get the Test Questions & Answers All 50 States. See what others say!

www.TestQuestionsAndAnswers.com


Google and Yahoo! had correct link listed second


Bing had news articles second and correct link third



MSFT, GOOG, YHOO are for
-
profit

Keywords and SEO


Search Engine Optimization


‘michigan food stamps’ example


Domain
PR
AllInTitle
Pages Indexed
Inbound Links
Google
Yahoo
Bing
http://www.michigan.gov/
7
1
244000
2050
1
8
2
http://foodstamphelp.org/
-1
4
92
12
0
1
1
http://www.foodstamphelp.org/
4
4
83
12
5
0
5
http://www.ehow.com/
7
20
2560000
760
0
4
8
http://gss.hubpages.com/
0
1
374
0
7
0
9
http://guides.gottrouble.com/
-1
1
777000
19
0
3
0
http://www.foxnews.com/
8
2
456000
5980
4
0
0
http://www.mibridges.michigan.gov/
0
null
3
0
0
0
4
http://atlantapost.com/
-1
3
54200
149
6
0
0
Black vs White


Spamdexing


Hidden text/keywords


Cloaking


BMW and Ricoh (2006)


Conform to SE guidelines


Create content for users not search engines


Make content easily accessible crawlers

Google Search Appliances

Google Search Tool can Provide Reports on Top
Search Terms


How to Make Search Better:


Tagging Content using Keywords and
Descriptions


Add Metadata to Documents

Content Keywords

Category Keywords

Documents




Add Metadata to Documents



2004 presentation



‘Documents and Settings’


a user feature



Pub
l
ic


spell
-
check goes a long way, but …

Michigan.Gov GSAs


Implement XML feed imports in the GSA to add
more information to documents (PDF, DOC, XLS
etc) returned in the results.


Setting up the Duplicate Hosts configuration to
recognize crawled servers.


Use the correct Meta tags for Document Dates.


Using an intelligent switch so that it will
automatically switch to the other GSA if the
Primary fails.

On the Feature Horizon

What is coming? (Q4 2011)



New version of the mobile site


New video player


Forgot Your Password for CMA


Content versioning


Extended user management for Site Admins

Questions?




Rick Peterson

petersonr@michigan.gov