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panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

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All content information is Confidential

Greater Miami
Chamber of Commerce



“SEO”

Search Engine
Optimization




Jeff Bouley

Dir. Consulting Services

Doug Brown

Sr. Sales Executive












All content information is Confidential

AGENDA



What is search engine optimization?



Stats



Best Practices



Google Walkthrough



Supporting Flash content



Demo


All content information is Confidential

UNIVERSAL MIND INTRODUCTION

OBJECTIVE:


Universal Mind, means that
each one of our consultants
shares the knowledge and
experience of the collective
group


and that our total
impact is greater than the
combined contributions of
its individual members.









Universal Mind is an elite group of technologists focused on building and
optimizing rich Internet applications.



Founded in 2003



Core team of former Allaire, Macromedia, and Adobe professionals



40+ highly experienced consultants



National Presence
-

Our model allows us to pick from the top resources
around the country. We are not limited by geography.



Elite Development Staff


Our strict hiring process and reputation attracts
and ensures the best.



Inc. 500 winner 2006 & 2007

SEO…WHAT’S IT ALL ABOUT

Search Engine Optimization is the process of enhancing and
improving the quantity and quality of traffic to a web site via
a search engine


Terms Associated with SEO



SEO


Search Engine Optimization



SEM


Search Engine Marketing (SEO + PPC etc.)



PR


PageRank, a number denoting the importance of a web
page at Google



CPC


Cost Per Click



PPC


Pay Per Click



CTR


Click
-
through Rate



Landing page


a keyword
-
focused page



SERP


Search Engine Results Page



ROI


Return On Investment

SEARCH ENGINES BY MARKET SHARE

2008

Google

Yahoo

MSN

Ask

11

71.97%

17.70%

4.10%

3.35%

2007

Google

Yahoo

MSN

Ask

12

65.98%

20.88%


7.04%

4.14%

2006

Google

Yahoo

MSN

Ask

12

60.94%

22.34%

10.72%

4.34%

TOP 10

STATISTICS



Search engines and directories average
300
-
500 MILLION searches daily



Per Forrester Research, 81% of consumers
on the internet find product via search
engines



Only 7 % of all sites are visible to search
engines (invisible/deep web)

COMCORE STATS
-

NOVEMBER 2008

Americans conducted 12.3 billion searches at the core search engines. Google Sites
handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft
Sites with 1 billion.


comScore Core Search Report*

November 2008 vs. October 2008

Total U.S.


Home/Work/University Locations

Source: comScore qSearch 2.0

Search Queries (MM)


Core Search Entity


Oct
-
08


Nov
-
08

Percent Change

Nov
-
08 vs. Oct
-
08

Total Core Search

12,642

12,264

-
3%

Google

7,971

7,784

-
2%

Yahoo!

2,589

2,506

-
3%

Microsoft

1,080

1,015

-
6%

Ask

530

494

-
7%

AOL

472

464

-
1%

SEO BARRIERS/BEST PRACTICES




JavaScript menus


use list
-
based menus
instead



Dynamic content (client
-
side)



Splash pages


low text, high bailout rates
(30
-
70%)



Flash


Universal Mind has solved this
challenge

GOOGLE… GET REGISTERED




Meta?



Show them what they’ve won!



Extrapolate the statistics



Don’t forget analytics

OVERCOMING THE “RIA” CHALLENGE


Spiders, bots, etc. are unable to deep link
into Flash.


Adobe releases SWF specification to Google
and Yahoo


SWF to become first
-
class citizen in
searchable web content


Results (Demo Universalmind.com)


SOURCES


Comscore.com


Nov. 2008 Search Engine
Rankings


Websiteoptimization.com


~
Andy King, Organic Search Engine Optimization Best
and Worst…


Wikipedia.org


“search engine optimization”


Adobe.com


SWF Searchability FAQ


Google.com


Webmaster tools, Analytics

Q & A




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