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panicyfewInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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How to take advantage
of search engines for
your local business..


THE LAST FRONTIER

LOCAL and MOBILE SEARCH

Take advantage with…


Who we are and why you should care.

LIM Consultants is an online consulting agency
specializing in providing affordable & effective Local
Internet Marketing services designed to increase the
online presence of our clients, which in turns draws
traffic both ONLINE & OFFLINE to their business with
the goal of increasing profits.



Today’s business owners are faced

with an enormous problem

Why?

1.
Search results are dominated by large
corporations and major chains

2.
Lack of knowledge to develop a web campaign

3.
Belief they can’t compete on an economical
basis

4.
Inability to make transition from traditional
advertising medium


Before the Internet:

Staying connected meant advertising with:


Phone Directories


Newspaper


TV



Direct Mail


Telemarketing


Print Ads


Word of Mouth

Times are rapidly changing


Phone Directory


Newspapers


TV


Telemarketing


Direct Mail


Print Ads


E
-
Mail




Where is yours?


Declining Rapidly


DVR/TiVo


Do Not Call List


1%
-
2% Yield


Rising Costs


Spam Software





5

Traditional advertising mediums are
loosing their effectiveness

The statistics are astonishing



1 Trillion


Number of web pages in the world
1



50



Percentage of small business without

a website



78



Percentage of households with two or

more computers
2



82



Percentage of local searches that result

in offline action
3



0


Without a web presence, you have 0%



chance in connecting with local consumers

performing online searches


6


1
Google July 25,2008


2
2007 Market Report by Jupiter


3
Study by Comscore Networks (Click Z August 2
nd
, 2007)




Having a website isn’t enough



How do people find it?



How do you drive traffic

to a website?



Are you satisfied with your current
web presence?






7

Search optimization companies are far too expensive for
most local businesses!

LIM vs SEO

Search Engine Optimization aka SEO, involves strategies and
tactics undertaken to influence the rankings of web pages in
the search engines. Ultimately as a business the owner, you
would hire an seo firm to help your website or page reach #1 if
possible or at a minimum the 1st page of Google, Bing or
Yahoo for your chosen keywords. While this is a great
achievement, does being number in the search engines
equate to increased sales for your business?


Local Internet Marketing definitely uses SEO techniques to
help influence the search engines but more importantly, it is an
ongoing process of seeking & communicating with LOCAL
consumers who are not only searching for your products &
services but are ready to buy!



Local Search


A New Opportunity


71% of all American adults use the Internet.



91% of all Internet users use a search engine

to find information.



Over 50% of all purchases are preceded by an Internet search



30 percent of all search queries contain a city, state or zip code.



There are

2.6 billion local searches

a month



What does this have to do with you?



You don’t need a website! (Although having one helps)

Our Services

LIM provides effective & affordable Local Internet Marketing services
for small business by developing strategies designed to acquire new
customers and strengthen relationships with existing customers no
matter how they choose to connect online. Our services include:





Website development



Mobile Website Development



Online Lead Generation



Google Place Page Optimization


Mobile Marketing
-

(text messaging, QR codes, mobile coupons)



Local Review Monitoring Management



Local Directory Submissions



& More!

We strive to help you standout!

with local consumers online.

A Comment on the Economy



When times are bad for the economy, it can be a great time to
start a business. In fact, 16 of the 30 companies that make up the
Dow industrial average were started during a recession or
depression. These include Procter & Gamble, Disney, Alcoa,
McDonald's, General Electric and Johnson & Johnson


These economic times are an opportunity. Companies that make it
will end up with a larger market share than when they started.


How does one take advantage of the opportunity? By being
known

how does one get known? Marketing and promotion


Without promotion something terrible happens..nothing


---
PT Barnum

www.local
-
internet
-
marketing.ws