Course outline_ecommerce by Javed Edhix

E

Commerce

CCS

Department

IBA
,
K
arachi


Javed Yousuf Edhi


Course Objectives:



To introduce

ecommerce with Business, Technology & Social perspective



Impact and effective utilization of
e
-
commerce

in the area of financial sector,
corporate business, consumer business, g
overnment
, heal
th, education & social
sectors



Understanding of the end to end technological infrastructure to establish &
support

e
-
commerce



Understanding of correlation between Mark
eting & Business aspects of the e
-
com
merce & associated technologies

Expected
Outcomes:



Introduction & clear u
nderstand
ing of
all types of e
-
commerce, associated
technologies
& their integration & effective interaction among these technologies



Design & imp
lementation of e
-
commerce
applications

and associated hardware,
network & security infrastructure




Thorough understanding of the payment systems & methods



Business, financial, marketing & behavioral model for ecommerce business



Marketing & social impacts
of ecommerce


Grades Distribution:


T
erm Exam:
4
0%

Homework and quizzes:
1
0%

Project
/Report
:
1
0%

Final Exam: 40%


Required
Course Textbook:

E
-
Commerce: Business, Technology, Society
–

3rd

edition

Authors: Kenneth C. Laudon & Carol Traver

Publisher: Addison

Wesley

ISBN: 0
-
321
-
20056
-
X













Introduction

to E
-
c
ommerce


-

Definition of e
-
commerce, e
-
business with associated practical aspects and
differences

-

F
eatures
which are unique to
e
-
commerce technology

-

Different t
ypes of e
-
commerce

-

Origin &
Growth of t
he Internet and the Web

-

E
-
commerce
Arenas (
I
& II ) & organizing
themes

-




E
-
commerce business models and concepts


-

Detailed discussion & understanding of e
-
commerce models



Business
-
to
-
consumer (B2C) business models



Business
-
to
-
business (B2B) business
models



Business models in other emerging e
-
commerce areas



Peer to Peer



M
-
c
ommerce


-

Impact of
Internet and
World Wide
Web
on
business
es
, strategy, structure,
and
associated
process
es.




Introduction to Business Model, Business Plan, Marketing Plan & financia
l Plan
for e
-
commerce business.




Key technology concepts

including
Internet Protocol

(IP), Internet
Back Bone,
Network
A
ccess
P
oints
, M
etropolitan
A
rea
Networks,
Application

Service Providers
,
Intranets and extranets




First term Exam





Planning and
designing

an E
-
commerce website


-

Planning
,
Systems analysis

and

design

-

In
-
house vs. outsourcing

–

details, differences, cost impact & associated
advantages & disadvantages of both options

System Testing
,
Implementation
,
M
aintenance

&
optimization factors

of
the website

-

Concept & understanding
E
-
commerce merchant server

-

Choosing the right hardware
& server software for
e
-
commerce site



Application servers including s
izing
of
hardware platform

considering the business plan & associated supply/
demand

-

Other e
-
commerce site
development
tools



Interactive tools



Java, JSP, and JavaScript



ActiveX and VBScript



Personalization tools






Security and Encryption


-

Understanding of
e
-
commerce
related
security environment
, threats &
technology based
solutions

includes



Protecting
& securing channels of i
nternet communications



Encryption



Secure socket layers (SSL)



Digital Signatures



Protecting networks
using different types of
Firewalls



Protecting servers and clients
using
OS controls/Anti
-
virus software






Web

Payment Systems


-

Introduction of
Payment
S
ystems

involved in e
-
commerce

-

Credit
-
card e
-
commerce transactions

-

ATM & POS Switch model

-

D
igital payment
in
B2C


-

Electronic

billing and presentment solution




Web

Marketing Concepts


-

Basic marketing concepts

-

Development of Marketing Plan

-

The Internet audience
,
Internet traffic patterns

-

Internet connection

types & its
impacts

-

Consumer behavior models

-

Internet marketing technologies

-

Advertising networks

&
Branding strategies




Ecommerce and

Communications

-

Online
advertising
, Online catalogs, Online chat

-

Direct email marketing

-

Impact of SPAM explosion

-

Public relations

-

Benefits of online marketing communications

-

The cost of online advertising

-

Websites as marketing communication tools



Domain names



Search engine opt
imization



Website functionality




Auctions, Portals, and Communities

-

Types of portals

-

Introduction &
Benefits of auctions

-

Associated Risks and C
osts of auctions
,
growth and evolution of portals

-

What are online communities?




Final Exam