E
Commerce
CCS
Department
IBA
,
K
arachi
Javed Yousuf Edhi
Course Objectives:
To introduce
ecommerce with Business, Technology & Social perspective
Impact and effective utilization of
e
-
commerce
in the area of financial sector,
corporate business, consumer business, g
overnment
, heal
th, education & social
sectors
Understanding of the end to end technological infrastructure to establish &
support
e
-
commerce
Understanding of correlation between Mark
eting & Business aspects of the e
-
com
merce & associated technologies
Expected
Outcomes:
Introduction & clear u
nderstand
ing of
all types of e
-
commerce, associated
technologies
& their integration & effective interaction among these technologies
Design & imp
lementation of e
-
commerce
applications
and associated hardware,
network & security infrastructure
Thorough understanding of the payment systems & methods
Business, financial, marketing & behavioral model for ecommerce business
Marketing & social impacts
of ecommerce
Grades Distribution:
T
erm Exam:
4
0%
Homework and quizzes:
1
0%
Project
/Report
:
1
0%
Final Exam: 40%
Required
Course Textbook:
E
-
Commerce: Business, Technology, Society
–
3rd
edition
Authors: Kenneth C. Laudon & Carol Traver
Publisher: Addison
Wesley
ISBN: 0
-
321
-
20056
-
X
Introduction
to E
-
c
ommerce
-
Definition of e
-
commerce, e
-
business with associated practical aspects and
differences
-
F
eatures
which are unique to
e
-
commerce technology
-
Different t
ypes of e
-
commerce
-
Origin &
Growth of t
he Internet and the Web
-
E
-
commerce
Arenas (
I
& II ) & organizing
themes
-
E
-
commerce business models and concepts
-
Detailed discussion & understanding of e
-
commerce models
Business
-
to
-
consumer (B2C) business models
Business
-
to
-
business (B2B) business
models
Business models in other emerging e
-
commerce areas
Peer to Peer
M
-
c
ommerce
-
Impact of
Internet and
World Wide
Web
on
business
es
, strategy, structure,
and
associated
process
es.
Introduction to Business Model, Business Plan, Marketing Plan & financia
l Plan
for e
-
commerce business.
Key technology concepts
including
Internet Protocol
(IP), Internet
Back Bone,
Network
A
ccess
P
oints
, M
etropolitan
A
rea
Networks,
Application
Service Providers
,
Intranets and extranets
First term Exam
Planning and
designing
an E
-
commerce website
-
Planning
,
Systems analysis
and
design
-
In
-
house vs. outsourcing
–
details, differences, cost impact & associated
advantages & disadvantages of both options
System Testing
,
Implementation
,
M
aintenance
&
optimization factors
of
the website
-
Concept & understanding
E
-
commerce merchant server
-
Choosing the right hardware
& server software for
e
-
commerce site
Application servers including s
izing
of
hardware platform
considering the business plan & associated supply/
demand
-
Other e
-
commerce site
development
tools
Interactive tools
Java, JSP, and JavaScript
ActiveX and VBScript
Personalization tools
Security and Encryption
-
Understanding of
e
-
commerce
related
security environment
, threats &
technology based
solutions
includes
Protecting
& securing channels of i
nternet communications
Encryption
Secure socket layers (SSL)
Digital Signatures
Protecting networks
using different types of
Firewalls
Protecting servers and clients
using
OS controls/Anti
-
virus software
Web
Payment Systems
-
Introduction of
Payment
S
ystems
involved in e
-
commerce
-
Credit
-
card e
-
commerce transactions
-
ATM & POS Switch model
-
D
igital payment
in
B2C
-
Electronic
billing and presentment solution
Web
Marketing Concepts
-
Basic marketing concepts
-
Development of Marketing Plan
-
The Internet audience
,
Internet traffic patterns
-
Internet connection
types & its
impacts
-
Consumer behavior models
-
Internet marketing technologies
-
Advertising networks
&
Branding strategies
Ecommerce and
Communications
-
Online
advertising
, Online catalogs, Online chat
-
Direct email marketing
-
Impact of SPAM explosion
-
Public relations
-
Benefits of online marketing communications
-
The cost of online advertising
-
Websites as marketing communication tools
Domain names
Search engine opt
imization
Website functionality
Auctions, Portals, and Communities
-
Types of portals
-
Introduction &
Benefits of auctions
-
Associated Risks and C
osts of auctions
,
growth and evolution of portals
-
What are online communities?
Final Exam
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