Chp 19 Sec 1-3: THE 1950s:

orangesvetElectronics - Devices

Nov 8, 2013 (3 years and 11 months ago)

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Chp

19
Sec
1
-
3
: THE
1950
s:

“Anxiety, Alienation, and

Social Unrest”
??

“Conservatism, Complacency,
and Contentment”

OR


Baby Boom

It seems to me that every other young housewife I
see is pregnant.



--

British visitor to America,
1958

1957


ㄠ扡批b扯牮b敶敲e 㜠獥s潮摳


A Changing Workplace


Automation
:


1947
-
1957


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†††††††††† †
㐮4
┬%敬業e湡瑩湧n
ㄮ㔠
浩汬楯m

†††††††††† †
扬略
-
捯c污爠橯扳.


By
1956



佶敲

┠潦o橯扳 慲a
睨楴i
-
捯汬c爠


40
% of married
women
work outside

the
home


Computers



䵡牫
I

(
ㄹ㐴
⤮ 䙩牳琠
䥂I慩湦牡浥

computer
(
1951
).

Corporate
Consolidation

= Conglomerations

By
1960


㘰〠
捯牰潲慴c潮o

5

潦o慬a
U
⸠匮S捯c灡p楥猩
慣捯畮瑥搠
景爠

┠潦o瑯t慬a捯牰潲慴攠楮捯浥i



WHY??

Cold War military buildup.

Ike warns about “Military Industrial Complex”

It’s the
GREEN

line that MATTERS!!

Why????


GI Bill


Labor Union growth despite Taft
-
Hartley


Limited ability to strike


All unions had to swear to be anti
-
communist


States can outlaw “Closed Shops”


But mostly it was a boom in consumerism and


Weak European economies and


Military spending


A Changing Workplace

New Corporate Culture
:

“The Company Man”

1956


Sloan Wilson’s

The Man in
the
Gray Flannel Suit

But, the seeds of change are

always there

Election of
1948

Democrats and Truman:


Mild Civil Rights


Anti
-
Lynching laws


Integrated the armed
forces


Outlawed poll taxes


Civil Rights Commission


Mild post
-
war recession


Dixiecrats

split the unity


Republicans and Dewey:


“Do Nothing Congress”
controlled by the
Republican Party attacked
by Truman as he
criss
-
crossed the nation taking
his ideas “To the PEOPLE”





Fair Deal
1948
-
52

Successes:


Minimum wage goes
from 40cents to 75


Social Security
extended to 10,000,000
people


Low income housing
increased

FAILURES


NO
National health Care


NO
Farm subsidies


Dixicrats

sided with
Republicans to kill most
civil rights bills


KOREAN WAR GOES
ON AND ON AND ON
WITH NO END IN
SIGHT



Election of
1952

Democrats and Stevenson:


China fell in
1949


KOREAN WAR GOES ON
AND ON AND ON WITH
NO END IN SIGHT


Economy is strong, but
Republican Congress
takes credit


23
% approval rating???
All time low.


Republicans and Eisenhower:


Grandfatherly


D
-
Day hero


“I Like Ike”


The only snag was VP
running mate Nixon:


Picked b/c he was
STRONGLY Anti
-
commie


Accused of taking illegal
campaign funds.

Start
at .
30
sec’s

ELECTION OF
1952



Chapter
19
Section
2
The American DREAM

It seems to me that every other young housewife I
see is pregnant.



--

British visitor to America,
1958

1957



扡批b扯牮b敶敲e

獥s潮摳


Suburban Living

$
7
,
990
or $
60
/month with no down payment.

Levittown, L. I.:
“The American Dream”

1949


坩汬楡洠䱥癩瑴

灲潤畣敤u
ㄵ〠
桯畳敳h灥爠睥w欮

Suburban Living:

The New “American Dream”



1
story high



12
’x
19
’ living room



2
bedrooms



tiled bathroom



garage



small backyard



front lawn

By
1960


1
/

潦⁴桥 售 匮⁰S灵p慴楯a 楮

†††††††
瑨t⁳畢畲扳u


Suburban Living


SHIFTS IN POPULATION

DISTRIBUTION,

1940
-
1970





1940

1950

1960

1970

Central Cities


31.6
%
32.3
%


32.6
%
32.0
%

Suburbs


19.5
%
23.8
%


30.7
%
41.6
%

Rural Areas/


48.9
%
43.9
%


36.7
%
26.4
%

Small Towns



U. S. Bureau of the Census.



Suburban Living:

The Typical TV Suburban Families

The Donna
Reed Show

1958
-
1966

Leave It

to Beaver

1957
-
1963

Father

Knows Best

1954
-
1958

The Ozzie & Harriet Show

1952
-
1966


Consumerism

1950


Introduction of the Diner’s Card

All babies were potential consumers who
spearheaded a brand
-
new market for food,
clothing, and shelter.



--

Life

Magazine (May,
1958
)

For the girls

For the guys


Consumerism

The Culture of the Car



Car registrations: 1945


㈵ⰰ〰ⰰ〰

†††††††††††
ㄹ㘰1


㘰ⰰ〰ⰰ〰

2
-
晡浩汹f捡牳⁤潵扬o猠晲潭‱㤵f
-
ㄹ㔸

1956


䥮瑥牳瑡瑥t䡩杨睡H 䅣A



污牧敳t

†††††
灵扬楣p睯牫w 灲潪散琠楮i䅭敲楣慮

†††††
h楳瑯特i



Cost $
32
billion.



41
,
000
miles of new highways built.


Run by the Department of DEFENSE

1959
Chevy Corvette

1958
Pink Cadillac


The Culture of the Car

First McDonald’s
(
1955
)

America became a more homogeneous
nation because of the automobile.

Drive
-
In
Movies

Howard
Johnson’s


The Culture of the Car



The U. S. population was on the move in the
1950
s.

NE & Mid
-
W


匠&⁓圠
(“Sunbelt” states)

1955


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†††††
(

┠潦⁴桥⁧略獴猠捡浥⁦牯洠潵s獩摥

†††††
䍡汩景牮楡Ⱐ浯獴 批⁣慲⸩

Frontier Land

Main Street

Tomorrow Land

1950
’s POP Culture


Mass Media


Movies


Comics


TV


Car Radio


Rock
-
N
-
Roll


TEENAGERS, TEENAGERS, TEENAGERS,


TEENAGERS, TEENAGERS, TEENAGERS,


TEENAGERS, TEENAGERS, TEENAGERS,



Television



1946


7
,
〰〠
呖⁳整e 楮⁴桥⁕⸠匮

1950



,
〰0
,
〰〠
呖⁳整T 楮⁴i攠售U匮

Mass Audience


呖⁣敬 扲b瑥搠瑲慤楴楯湡n

American values.

And FEARS

Television is a vast wasteland.



乥N瑯渠
䵩nn潷o 䍨慩牭慮r潦o瑨t 䙥摥牡F
䍯浭畮C捡瑩潮猠䍯浭楳C楯iⰠ
ㄹ㘱

Truth, Justice, and the American way!

Quickly becomes a vehicle to
sell…

Aunt Jemima has evolved

1909

1970
s

1950
s

2012


Television


The Western

Davy Crockett

King of the Wild Frontier

The Lone Ranger

(and his faithful

sidekick, Tonto):

Who is that masked man??

Morality tales with obvious
“Good Guys” vs. “Bad Guys”

Sheriff Matt
Dillon,
Gunsmoke


Television
-

Family Shows

I Love Lucy

The Honeymooners

Glossy view of mostly

middle
-
class suburban life.


But...

Social Winners?... AND… Losers?

Rock 'n' Roll music


A.
signified the development of a
consumer
-
oriented middle
-
class youth
culture in the United States.

B.
was a sinister communist plot to
corrupt American society.

C.
was the first musical style to appeal
equally to all generations of
Americans.

D.
promoted segregation by culturally
dividing ethnic minorities from
mainstream society.


Teen Culture

In the
1950
s


瑨t⁷潲搠
“teenager”

entered


the American lexicon.

By
1956


ㄳ1
浩氮m瑥敮猠睩e栠h

扩b
⸠瑯 s灥湤


a year.

1951


“race music”



“ROCK ‘N ROLL”

Elvis Presley



“The King”


Teen Culture

“Juvenile Delinquency”
???

Marlon Brando

in

The Wild One

(
1953
)

James Dean

in

R
ebel Without a
Cause

(
1955
)

1951


J. D. Salinger’s


A Catcher in the Rye


Teen Culture

The “Beat” Generation
:

f
Jack Kerouac


佮O周T 副慤

f
Allen Ginsberg


poem, “Howl”

f
Neal
Cassady

f
William S. Burroughs

“Beatnik”

“Clean” Teen


Teen Culture

Behavioral Rules of the
1950
s:

U
Obey Authority.

U
Control Your Emotions.

U
Don’t Make Waves


Fit in

with the Group.

U
Don’t Even Think About Sex!!!


Well
-
Defined Gender Roles

The
ideal modern woman

married, cooked and

cared for her family, and kept herself busy by
joining the local PTA and leading a troop of
Campfire Girls. She entertained guests in her
family’s suburban house and worked out on the
trampoline to keep her size
8
figure.


--

Life

magazine,
1956

Marilyn

Monroe

The
ideal
1950
s man

was the provider, protector,

and the boss of the house.
-
-

Life

magazine,
1955

1956


坩汬l慭a䠮⁗ 祴攬 䩲J


周攠

††††††
佲条湩穡O楯渠䵡M

A
a middle
-
class, white suburban

male is the ideal.