Data Mining

oppositemincedManagement

Oct 28, 2013 (4 years and 11 days ago)

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Objectives


Nature of Data Mining


Data Mining Tools


Ethics


Online Survey Techniques


Interpret Data


Overview



Data Mining (data or knowledge discovery)


Definition
-

the process of analyzing data from
different perspectives and summarizing it into useful
information


Uses
-

increase revenue, cut costs, or both.


Examples of data mining tools


Database software programs
-

Access or Oracle


Online programs
-

Survey Monkey or GoogleDocs

Example


Kroger card


Point
-
of
-
Sale Records


Targeted Promotions


Develop Products


Increase Revenue


Promotions


Coupons

Discuss


With the person at your table


Think of an example of how a business you are familiar
with can use data mining to increase sales or reduce
costs


Record your response and be prepared to tell the rest
of the class about it

Vocabulary


Data
-

any facts, numbers, or text that can be
processed by a computer


Operational or Transactional Data


Sales, Cost,
Inventory, Payroll, Accounting


Nonoperational Data


Industry Sales, Forecast Data,
Macro Economic Data


Meta Data
-

data about the data itself


Demographic


a vital or social statistic of a human
population
(see example: City of Allen Demographics


population, age, male/female, education)


Relationships


Internal


Price


Product Positioning


Staff skills


External


Economic Indicators


Competition


Customer Demographics


Analyze


Sales


Customer Satisfaction


Corporate Profits


Detailed Transactional Data


Data Mining Video

Five Major Elements


Extract


Store and manage


Share information


Analyze


Present

Analysis


Analyzes relationships and patterns using queries


Classes


Clusters


Associations


Sequential patterns

Issues & Ethics


Data Integrity


Cost


Individual Privacy


Fair Use Guidelines


Federal Trade Commission


Examples


Survey Monkey Privacy Policy


Survey Monkey Terms of Use



Discuss


With the person at your table


How could data mining affect your privacy?


Use the Internet to research your legal right to privacy


Write a paragraph summarizing your discussion and
findings

Data Mining for School Store


Setup an account on Survey Monkey


Create Online Survey


Name of Store


Items to Sell


Hours of Operation


Dates of Operation


Customer Demographics


Name


Grade


Gender



Assignment


Table Partners


Create a survey for an event


10 questions
-

at least 3 demographic


Get at least 20 people to take your survey


Take a minimum of 5 surveys listing their names.


Analyze the data


Develop a presentation



Presentation Requirements


The objective of your survey


Your 8
-
10 survey questions


Summary of the data collected


A minimum of one graph of the data collected


A conclusion of what actions would be taken based on
your survey results


A list of what surveys your group took

Sources







Overview


accessed on 2/18/2011

http://www.anderson.ucla.edu/faculty/jason.frand
/teacher/technologies/palace/datamining.htm



Ethical Issues


accessed on 2/18/2011
http://www.springerlink.com/content/m13883x46
5627814/



Customer privacy


accessed on 2/18/2011
http://www.exforsys.com/tutorials/data
-
mining/data
-
mining
-
privacy
-
concerns.html