Mobile App Marketing Best Practices

odecrackAI and Robotics

Oct 29, 2013 (3 years and 11 months ago)

98 views

Mobile App Marketing

Best Practices

Micah Adler

Founder & CEO,
Fiksu

Agenda


Mobile: Big Opportunities, Big Challenges


Brief overview of Fiksu


Mobile app marketing best practices





Multi
-
Billion Dollar App
Economy….

$19B

Mobile apps and

advertising revenue in 2012

(MARY MEEKER, DEC 2012)


182B

App downloads by 2015

$74B

Revenue will be generated

by mobile apps in 2016

(GARTNER, DEC 2012)


With Big Opportunity Comes Big Challenges

1.5M

Apps in the App Store

and Google Play

15K

New apps per week

200+

Mobile ad networks

HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM

Aggregation layer for the entire mobile ecosystem


Turnkey
integration
to all relevant sources of downloads


Access worlds largest mobile media inventory


Intelligent algorithms optimize performance


Industry leader in app marketing attribution and analytics

Fiksu

clients:



100s of top tier app brands use the
Fiksu

platform



Cost
-
effectively obtain large volumes of loyal users


Get up to speed quickly; keep up with the fast moving mobile ecosystem


HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM

The
Fiksu

Team:



170 mobile app marketing professionals



Boston, Northampton, San Francisco



London, Helsinki, Seoul, Singapore



Outstanding technology team



Selected by BBJ this month:



#1 best place to work in Massachusetts
(mid
-
size companies)

Mobile App Marketing: Some Best Practices


Set strategic app
-
oriented marketing goals


Target engaged loyal users


Use optimization to drive performance


Choose a mobile marketing technology partner


Set Strategic Goals

NON STRATEGIC


Rank for rank’s sake


Hit a specific overall rank


Hit a specific category rank


Stay ahead of your competition


Generate a specific number of
downloads


STRATEGIC


Tying mobile app objectives to
your primary business purpose


New revenue attributed to app


Customer engagements


Retention of existing customers


Target Loyal Users


Based on your key
performance indicators


Repeat usage


In
-
app purchases


Registrations


Sale of physical goods


Average cost to acquire
loyal user: $1.20


$1.50
*

*Fi ksu Index: measures l oyal user as someone who open an app 3x or more


Opti mi ze

on
Downl oads

Opti mi ze

on
l oyal users
-

Up to 3x

performance

Optimize Your Campaigns


Inter
-
network
optimization


Market your app across multiple channels!


Mobile Ad Networks


Large Mobile Publishers


RTB Exchanges


Social Networks


Intra
-
network
optimization


Optimize app store rank for more organic users

Fiksu

can improve performance up to 3X

Choose a proven mobile

marketing
technology partner


Navigate unfamiliar channels


Overcome mobile ad attribution challenges


Utilize massive data trove of app actions
(
Fiksu

records 80B marketing events every month!)


Integrate reporting


single entry point
into all data

Contact Fiksu

sales@
fiksu.com

855.463.4578

www.fiksu.com


@fiksu

Thank You!

Download free eBooks

and white papers

www.fiksu.com/ebooks