The Mobile Web is Coming

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Nov 5, 2013 (3 years and 9 months ago)

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March 2009 |
1

©Nokia 2009

The Mobile Web is Coming

Are you ready to seize the opportunity?

Ung
-
Ping Tian

Web Technology Marketing Manager


4+ billion mobile phones
worldwide


80 percent of people on the

planet are in
-
range of

a cell network


More people now have

access to an Internet
-

ready mobile device

than a PC

“Tipping point” for mobility

March 2009 |
3

©Nokia 2009

"4 Billion Mobile Phones"
-

in Perspective

Source: http://communities
-
dominate.blogs.com/brands/2007/01/putting_27_bill.html, http://communities
-
dominate.blogs.com/brands/
2008/01/when
-
there
-
is
-
a.html

4 billion mobile handsets

1 billion

0

Cars

PCs

Credit
Cards

Telephones

TVs

March 2009 |
4

©Nokia 2009

Total number of Mobile Internet users is

~ 546 million

in 2008 (40% of total Internet users)*

* Source IDC

If they are browsing, they are MOBILE browsing

March 2009 |
5

©Nokia 2009

5

Mobile Internet Growth Overtakes PC
-
based Internet
Growth

8 times
greater

* From Q2 to Q3 2008, the
number of people in the UK
using mobile Internet increased
by 25% compared to 3% for PC
-
based Internet. (Source: Nielsen
Online)

Unique Audience % Growth

PC
-
based
Internet

Mobile
Internet

25%

3%

March 2009 |
6

©Nokia 2009

Who is ?

March 2009 |
7

©Nokia 2009

The world leader in mobility

Out of

4 Billion

phones sold worldwide…


more than

1 Billion

are Nokia devices

March 2009 |
8

©Nokia 2009

The world leader in mobility

Out of

180 Million

smartphones sold in
2008…

38.9%

are Nokia smartphones

Media
Player

PIM

Email

Imaging

Browsing

Messaging

Location

March 2009 |
9

©Nokia 2009

9

Nokia devices, the mobile Internet leaders

Europe

N95

India

Nokia N73

China

Nokia N72

Russia

Nokia 3250

* Nielsen Company report
Critical Mass:
The Worldwide State of the Mobile Web


Most widely used by
Mobile Internet users
worldwide


N95, N73, N72 and 3250
are top devices in
Europe, India, China, and
Russia, respectively

March 2009 |
10

©Nokia 2009

Nokia Browser usage continue to increase…

Nokia Smartphone 360 study: UK panels
2005
-
2008 (all together 1 189 device owners)

Internet
Browsing usage
on the rise
between 2005


2008.

March 2009 |
11

©Nokia 2009

Introduction to S60 Web Development


Nokia devices can run the following type of web applications


Web pages

that are opened in the Nokia phone browser


Widgets
,
which are lightweight applications that use Web technology but are
installed directly on the mobile device


Full web
browsing

Optimised site
for mobile

Mobile widgets

March 2009 |
12

©Nokia 2009

Different browsers and devices


From simple text based browser to advanced full web browser


Layout and sizes


Browser capabilities




March 2009 |
13

©Nokia 2009

Detecting the client browser


Is it mobile or not


What kind of mobile

March 2009 |
14

©Nokia 2009

Optimise to maximize


Create immediacy:
key information users
will be looking for is easily accessible



Design for small screen: use the right
media, style sheets and site navigation



Consider resource constraints : take into
account factors such as network
bandwidth/latency, device processing
capacity and battery life



More details at
Web Developer library


Figure:
Example of a website
that displays well on a mobile
device

March 2009 |
15

©Nokia 2009

A simple way to get started : Mobile Plug
-
in

MOBILE
WEBSIT
E

( a better service
for all )

MOBILE
Plug
-
in

YOUR favorite
Content
Management
System

(Joomla, Drupal]

+

February 2009 |
16

©Nokia 2009

Mobile plug
-
ins: in a nutshell


Minimal effort
: 3 clicks install and publish!


Free to use
: Distributed under Open Source license


One URL
: Applies to both web and mobile access


Underlying technology invisible to the end user


Configuration tool enables optimisation for specific devices

Normal Joomla page

Joomla page with mobile plug
-
in

February 2009 |
17

©Nokia 2009

What is Joomla, Drupal?


Popular o
pen source content
management system


Used by United Nations,
Harvard University, New
York State Senate, and
more!

Click
here

to
download Drupal
plug
-
in

Click
here

to
download
Joomla plug
-
in

March 2009 |
18

©Nokia 2009

How can Nokia help ?

Collaborate with the
community to
enhance mobile
plug
-
in features and
capabilities

Provide best
practices and
guidelines to design
a unique mobile
user experience

Offer distribution
opportunities and
visibility for
excellent mobile
web sites

Increase consumer

awareness and
ease

of use to boost
demand for mobile
web.

Build
outstanding
mobile Web
sites!

March 2009 |
19

©Nokia 2009

List of mobile web sites


Ovi:
http://ovi.com


CNN Mobile:
http://www.cnnmobile.com


Financial Times Mobile:
http://m.ft.com


YouTube:
http://m.youtube.com


Yahoo Mobile:
http://m.yahoo.com


Yelp:
http://mobile.yelp.com


American Airlines:
http://mobile.aa.com


and More…




March 2009 |
20

©Nokia 2009

From Mobile Browsing to Mobile Widgets


Make your mobile web experience available to
users with one click from the S60 UI with Web
Runtime (WRT) widgets


Mobile Browsing

Mobile Widgets

packaged and
installed to
deliver mobile
web experiences
just like native
applications

March 2009 |
21

©Nokia 2009

Why Web Runtime widgets?


The easiest way to
bring web
-
based business
to millions of
Nokia mobile devices


Develop WRT widgets using standards
-
based
web technologies

(e.g. HTML, CSS, Javascript, AJAX)


Install and run on Nokia devices like any native application


Provide an optimised web experience accessible with a
single click




Application like delivery

Visible in the UI

Familiar HTML, Javascript, and CSS

March 2009 |
22

©Nokia 2009

WRT enables rapid mobile app development


Anyone
who can create web pages can be a mobile
application

developer using WRT technology


Developers can now add data
-
sharing functionality and service
mash
-
ups to applications on the mobile device


Short learning curve for web developers to create mobile app using
WRT technology

=

March 2009 |
23

©Nokia 2009



Web Runtime widgets can access Platform
Services (including Messaging, PIM, Audio and
etc) through
JavaScript extensions



Combine Web
-
based data with Platform
Services to
deliver personalised and relevant
services


Use web
-
based contacts and events locally
to create
easy
-
to
-
access reminders


Use device location to provide

location
aware updates
(e.g. auto weather updates
based on your location)



Now available for
S60 5th Edition
(e.g. Nokia
5800 XpressMusic)


Platform Services add context to Web content

Messaging

PIM

Audio

System

Imaging

Location

March 2009 |
24

©Nokia 2009

Live Internet content on your device home
screen



S60 Platform

enables live Internet
content on home screen
,
from S60
5th Edition Feature Pack 1 (e.g. N97)


e.g. obtain weather updates
without accessing or refreshing
the widget




Persistent application presence on
the home screen
increases visibility
and use

of the services



Exposes data
-
driven web content

to
consumers in an easy and intuitive
way


March 2009 |
25

©Nokia 2009

New plug
-
ins turn web designers into widget developers



WRT plug
-
in for Aptana Studio
supports widget development in a
widely used IDE for web
technologies



Developers can
create, develop,
test, preview and deploy

WRT
widgets to millions of Nokia
devices


Using a tool they already know



More plug
-
ins are coming to
support the ecosystem being built
around WRT

March 2009 |
26

©Nokia 2009

March 2009 |
27

©Nokia 2009

Publish to Ovi to Reach Consumers

Global distribution



You pick which countries


Self
-
service publishing



24/7 access at publish.ovi.com



Access to real
-
time reporting


Favorable revenue opportunities



Credit card (in all applicable markets)



Mobile billing in many countries



Content provide gets 70%
*

of customer price


http://publish.ovi.com/

March 2009 |
28

©Nokia 2009

Calling All Innovators


Internet Innovation


Seeking quality Mobile web, WRT widgets for Nokia devices


provide immediate business opportunities with Nokia


placement of the winning widget in Nokia's Ovi Store


Paid travel to demo the winning entry at a Nokia
-
specified event.


Review by Nokia for possible preload on future Nokia devices


Cash prizes:


1
st

prize: USD$30k


2
nd

prize: USD$15k


3
rd

prize: USD$10k


http://www.callingallinnovators.com/internet_innovation.aspx

Mobile Web is coming… Dive in!



Ung
-
Ping Tian

Email: ung
-
ping.tian@nokia.com