Land Trusts &

observancecookieSecurity

Nov 5, 2013 (3 years and 5 months ago)

45 views

Land Trusts &


Web Technology

Damon Hearne

Connecticut Forest & Park Association

Overview


Basic website tools


Photo hosting


Membership Data


Sales


Social Networking


Mapping and
locations


Some basic terms


Domain

(ie
ctwoodlands.org
)


Routes traffic to the Host


Managed by domin registrar
-

$15 per year


ISP



Internet Service Provider


Provides your connection to the Web


IE


AT&T, Comcast, Localhost


Host (website host)


Hosts your website files on a server


Software


Is all on line


NO software installed on your
hard drive.


Can be updated and maintained you or by the
host.


Flexible and scalable


Open source, free or at least very cheap.


“Web 2.0”
-
a perceived second generation of web development
and design, that aims to facilitate communication, secure information
sharing, interoperability, and collaboration on the World Wide Web.

Basic Website Management


Look for a
C
ontent
M
anagement
S
ystem
(CMS)


Such as Drupal, Wordpress, TypePad


Easy to manage content.


Free to install software (you only pay for
hosting


High search engine profile


Multiple users


Customizable by you or designer

C
ontent
M
anagement
S
ystems


Three examples


1.
TypePad
-

http://www.typepad.com/


1.
WordPress
-

http://wordpress.org/


2.
Drupal
-

http://drupal.org/


CMS terms


Theme


is the “skin” of your website


this is the design.


Module



an additional ‘plug and play’
applet that can be added to your site.


PHP/mySQL



terms for the behind the
scenes code that make things work but
you don’t need to know.

C
ontent
M
anagement
S
ystems

TypePad


Easy to set up


zero technical skills
needed.


$5
-
15 per month


Many ‘themes’


Customize options good but not unlimited


You have no hosting, maintenance,
security or “bug” responsibility


C
ontent
M
anagement
S
ystems

WordPress


Easy install if host has ‘cpanel’/‘Fantasico’


Easy to configure/customize


Basic FTP skills to upload themes


Can be very basic or highly customized.


Runs on common coding


Good for multiple users.


Responsible for own host.


C
ontent
M
anagement
S
ystems

Drupal


Fantasico can make easy to install


Great for community building and
additional functions/’modules’


Many many modules available.


OK out of box themes


probably need
designer to help set up.


Great w/ multiple users

Photo Hosting


Zenfolio
-

http://www.zenfolio.com/


More professional/artistic options


Picasa/Web Album
http://picasa.google.com


Great for easy sharing without the social
connection


Flickr
-

http://www.flickr.com/


Great for tagging pictures as part of a larger
community.



Membership Data/Join on Line

civiCRM
-

http://civicrm.org/


Open source
-

FREE


Highly customizable


Does membership/groups, contacts,
relationships, events, online joining, etc.


Can be module to drupal or other CMS.


While not overly technical, is complicated
to set up.


Membership Data/Join on Line

SalesForce
-

http://www.salesforcefoundation.org/product

Huge company


FREE account, pay to
convert data etc.


Customizable


is a serious setup process


Does membership/groups, contacts,
relationships, events, etc etc.


Stands alone, can interface with
accounting software etc.


Seems like a very good high end option at
a good price


Membership Data/Join on Line

Network For Good/Groundspring
-

http://www.groundspring.org/


$30 per month


Limited customization


Highly secure, recognized and accepted.


Somewhat inflexible


You don’t have to worry about upgrading,
bugs, security issues etc.


Membership Data/Join on Line


Google Checkout for Non
-
profits
-

http://checkout.google.com/seller/npo/


Takes a cut


Very basic


Creates Google account in process

Membership Data/Join on Line


PayPal



https://www.paypal
-
portal.com/charity/


Takes a cut


Very basic


No account needed but sneaky

Sales

Google Checkout & PayPal buttons


Make custom button code that you insert
into your website.


Not overly technical but can be clunky and
inflexible.


Good solution for selling only a few items.



Sales

Ubercart
-

http://www.ubercart.org/


Fairly complicated to set up


Open source


FREE


Can stand along or be module of CMS


See
www.ctwoodlands.org/bookstore


Highly customizable. Tracks stock and
many details


There are other open source options.

Social Netoworking

Facebook



http://www.facebook.com


The place to be. TNC has 20,000 fans and
raises money there


Requires someone to have a FB account


but does NOT require/promote sharing of
personal FB pages or info.


Easy to set up and administer. Nice way
to track “fans” and get messages out.


Socail Networking

Twitter

-

http://twitter.com/


The even newer thing than Facebook


140 character updates.


This is how younger genrations inteface
with each other and organizations.


Twitter and Facebook are making email
obsolete, not to mention text messages.


Al Gore Twitters (what more do you
need?!)

Maps


Google Earth

and
Google Maps


EightmileRiver.org example of mashup


Request my 2007 presentation for details


maps.live.com


ArcView is now available from TechSoup
for less than $200


Damon Hearne

Connecticut Forest &
Park Association

dhearne@ctwoodlands.org

860
-
346
-
2372