Q1: Which is the classification of your business? ( )( )( )( )( )( )( )

nuthookcanteenManagement

Nov 20, 2013 (3 years and 8 months ago)

113 views

I am a student who is
studying
Msc in Electronic Business Management at
University of Warwick. I would like to conduct a survey to investigate the status
of SMEs using e
-
business and the most powerful marketing tools to promote
e
-
business adoption to SMEs.

We would like to invite you to complete the
questionnaire with only
8

questions as follow. It will take you few minutes to
answer this questionnaire. The data will be kept private and ensured for
academic uses only.

Please
mark an X

in the
boxes

after th
e answer you choose. Thank you.

(X

)


Q1: Which is the classification of your business?

A. Manufacturing.
( )

B. Retail.
( )

C. Wholesale.
( )

D. Professional service.
( )

E. Hotel and catering.
( )

F. IT.
( )

G. Tourism and Leisure.
( )

Others
( )

(Pleas
e identify)

________________


Q2: What made you begin using e
-
business? (Multi Choice)

A: Increase sales/revenue.
( )

B: Build brand awareness.

( )

C: Expand business.

( )

D: Lower cost.

( )

E: Management information and control.

( )

F: More market oppor
tunities.

( )

Others
( )

(Please identify)

________________


Q3: Which
of the following marketing channels influence
d

you
in your
decision to begin

using
an
e
-
busine
ss

tool
?
(Multi Choice)

A: Search Engine

results
.

( )

B: E
-
mail Campaign.

( )

C: TV/Radio/
Newspaper/Magazine Advertisement.

( )

D: Online Advertisement.

( )

E
: Word of mouth

/ recommendation
.

( )

F
: Case Study.

( )

G
: Press article.

( )

Others
( )

(Please identify)

________________


Q4: Which approach did you choose to implement your e
-
busines
s?

A: Yourself.

( )

B: Consultant.

( )

C: Outsourcing.

( )

D: Support Organization.
( )

Others

( )

(Please identify)

________________

Q5. How do you choose which e
-
business tools you will use in your
business? (Multi Choice)

A: Reading and reviews.
( )

B
: Testing the product.

( )

C: Joining up and hoping I like it.

( )

D: Ask a friend.

( )

E: attend an event/read the tool's website.

( )

F: Consult a support organization.

( )

G: Recruit a consult.

( )

H: Depends on technology.

( )

I: Outsource.

( )

Others
( )

(Please identify)

____________


Q6: Which e
-
business tools
is

you
r

business currently using?

(Multi
Choice)

A: Online adv
ertisement, e.g. Search engine
,
Sponsorship
( )

B:
Email marketing campaign.

( )

B: Online communication tools with customers/supp
liers, e.g. MSN, Skype.
( )

C: Business website for business information/ products selling.
( )

D: Sell
ing products on a website / online marketplace
.
( )

E: Online database/CRM.
( )

F: Exchange documents with suppliers on an online platform.
( )

Others
(
)

(Please identify)

________________


Q7: What benefit does
this
e
-
business

tool

bring to your company?

E
-
business tool you
use

Benefit 1

Benefit 2

Benefit 3

e.g. Search engine

Brand building

Increase sales

Etc.

1.




2.




3.




4.





Q8. Will yo
u keep enhancing your use of e
-
business solution in the
future?

A: Yes.
( )

B: No.
( )


Survey Close Here.


Please fill your business information:

Company Name:


Email Address:


No. of Employees:


Finally please tick here if you can be contacted for
a short interview or
be featured as a case study ( )

Cntd…

Please submit it to
cynthy.c@gmail.com

or
X.Chen.16@warwick.ac.uk
.
I really appreciate for what you have d
one which is very helpful to our
research.

Thank you for your contribution.