Essentials of Entrepreneurship and Small Business Management

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Nov 20, 2013 (3 years and 6 months ago)

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Essentials of Entrepreneurship and Small Business Management

10
-
Week Course Outline/Syllabus


Professor:





Phone:

Office Location:




E
-
mail:

Office Hours:


Meeting Time/Date

Bldg./Room#:


Text:



Essentials of Entrepreneurship and Small Business Managem
ent




Zimmerer/Scarborough, Fourth Edition, Prentice Hall, 2005


Course Outcomes:


Evaluate the necessary qualities and characteristics of the
successful entrepreneurial profile.


Recognize and determine the steps necessary to open and operate a
small bus
iness enterprise.


Critique the basic forms of small business ownership.


Identify the marketing, financial, leadership and other
competencies needed by an entrepreneur.


Use information, projections, logic and critical thinking to
recognize an opportunity

and solve small business problems in a
multicultural, ethical and legal environment.


Develop a Business Plan.


Plan for Management Succession


Grading:


Components

Exams (2 @ 100 pts. each)

200




Business Plan



100




Final Exam



100












Total

Points



400


Participation/Business Plan/Student Conduct:




Students will be required to develop a business plan.

Additional research or in
-
class exercises may be assigned to help
guide you in the development of an individual or group business
plan.


P
lagiarism is passing off someone else’s work or idea as your own.
Academic dishonesty also includes failure on your part to keep
your current and past assignments out of the hands of other
students who may misrepresent their origins. To receive credit for
quantitative assignments, please show all calculations. It is also
suggested that you keep a record and/or rough drafts of written or
other work until you have received your final grade.



Tentative Class Schedule

The course outline is only a suggested sch
edule and subject to
change at the discretion of the instructor


Week





Introductions

1


Chapter 1

The Foundations of Entrepreneurship

Chapter 2

Inside the Entrepreneurial Mind: From Ideas to Reality



2


Chapter 3

Strategic Management and the Entreprene
ur



Chapter 4

Forms of Ownership and Franchising


3


Chapter 5

Buying an Existing Business

EXAM I (CHAPTERS 1
-
5)

4


Chapter 6

Building a Powerful Marketing Plan



Chapter 7

E
-
Commerce and the Entrepreneur




5

Chapter 8

Integrated Marketing Communication
and Pricing




Strategies


6

Chapter 9

Managing Cash Flow

EXAM II (CHAPTERS 6
-
9)

7


Chapter 10

Creating a Successful Financial Plan



Chapter 11

Crafting a Winning Business Plan


8


Chapter 12

Sources of Funds: Equity and Debt



Chapter 13

Choosing the Ri
ght Location and Layout


9


Chapter 14

Global Aspects of Entrepreneurship



Chapter 15

Leading the Growing Company and Planning for





Management Succession

EXAM III (CHAPTERS 10
-
15) or COMPREHENSIVE FINAL


10




Business Plans Due





Essentials of Entr
epreneurship and Small Business Management

16
-
Week Course Outline/Syllabus


Professor:





Phone:

Office Location:




E
-
mail:

Office Hours:


Meeting Time/Date

Bldg./Room#:


Text:



Essentials of Entrepreneurship and Small Business Management




Zimmerer/Sc
arborough, Fourth Edition, Prentice Hall, 2005


Course Outcomes:


Evaluate the necessary qualities and characteristics of the
successful entrepreneurial profile.


Recognize and determine the steps necessary to open and operate a
small business enterprise.


Critique the basic forms of small business ownership.


Identify the marketing, financial, leadership and other
competencies needed by an entrepreneur.


Use information, projections, logic and critical thinking to
recognize an opportunity and solve small b
usiness problems in a
multicultural, ethical and legal environment.


Develop a Business Plan.


Plan for Management Succession


Grading:


Components




Quizzes (6 @ 25 pts. each)

150




Business Plan (100 + 50)

100




Participation/Exercises

100












Total Points



400


Participation/Business Plan/Student Conduct:




Students will be required to develop a business plan.

Additional research or in
-
class exercises may be assigned to help
guide you in the development of an individual or group business
pl
an.


Plagiarism is passing off someone else’s work or idea as your own.
Academic Dishonesty also includes failure on your part to keep
your current and past assignments out of the hands of other
students who may misrepresent their origins. To receive credi
t for
quantitative assignments, please show all calculations. It is also
suggested that you keep a record and/or rough drafts of written or
other work until you have received your final grade.


Tentative Class Schedule

The course outline is only a suggeste
d schedule and subject to
change at the discretion of the instructor


Week





Introductions

1


Chapter 1

The Foundations of Entrepreneurship


2


Chapter 2

Inside the Entrepreneurial Mind: From Ideas to Reality




3


Chapter 3

Strategic Management and the
Entrepreneur








4


Chapter 4

Forms of Ownership and Franchising


5


Chapter 5

Buying an Existing Business


6


Chapter 6

Building a Powerful Marketing Plan




7


Chapter 7

E
-
Commerce and the Entrepreneur


8


Chapter 8

Integrated Marketing Communication
and





Pricing Strategies


9


Chapter 9

Managing Cash Flow


10


Chapter 10

Creating a Successful Financial Plan


11


Chapter 11

Crafting a Winning Business Plan




12


Chapter 12

Sources of Funds: Equity and Debt


13


Chapter 13

Choosing the Right Locat
ion and Layout


14


Chapter 14

Global Aspects of Entrepreneurship


15


Chapter 15

Leading the Growing Company and Planning for





Management Succession





16


Business Plans Due