Dublin Business School (DBS) and the MBA Graduate Programme.


Nov 20, 2013 (4 years and 5 months ago)



Student Handbook



MBA Graduate


Dublin Business School Campus

DBS is a city centre campus,

the main building is situated on Aungier Street, behind St
Stephens Green Shopping Centre. Please refer to the Map for the location of our other

Buses servicing Aungier Street directly are 16, 16A, 19, 19A, 65, 65B, 83 or 122. All Bus,
as and Rail routes service the city centre with terminals close to the College.

Room Legend and Access Codes:


13/14 Aungier Street


Bow Lane (Door Code 9214)

CH: Castle House, George’s Street


19/22 Dame Street (Door Code 1295)


6/9 Balfe Street Block A (Door Code 6305)


6/9 Balfe Street Block B (Door Code 6305)

DBS is city centre based with our main campus building situated on Aungier Street, behind
St Stephens Green Shopping Centre. Please refer to the Map for the loca
tion of our other





Dear Student

Welcome to the School of Business at Dublin Business School
. Our objective is to create
graduates with the knowledge, skills and confidence to meet the challenges of today’s
rapidly changing workplace in Ireland and abroad.

Our business programmes cover a broad spectrum of subject areas such as Accounting and
ance, Information Technology, Leisure and Recreation Management, Marketing and
Management. All programmes at the School of Business are designed to provide you with an
appropriate grounding and understanding of all business subjects. However we know that
ou will have your own career aspirations and that you may wish to specialize in your own
preferred area of study and all our programmes are designed to allow you that option.

The Business School is committed to providing you with a learning environment th
encourages you to meet your potential both personally and professionally. A wide range of
support services are available through the Business School to provide you with advice and
guidance needed to identify, achieve and excel in your chosen career. Ful
l information on
our support services and relevant contact details are available in your student handbook.

Academic studies at this level will be thought provoking, challenging, interesting and
exciting. Your studies should prove beneficial for both your
personal and professional
development and will prepare you for a life of continuous learning. We are confident that
you will find this experience to be highly rewarding.

Should you have any questions or concerns, please do not hesitate to contact any membe
of staff at the Business School. We look forward to talking with you in the future.

Dr Adrian Guckian

Acting Head of School of Business & Law





Dear Student

Welcome to Dublin Business School (DBS) and the
MBA Graduate


The purpose of the handbook is to provide you with a ready and concise source of
information about the programme and the many learning and support facilities available to
The aim

of the programme management team is to ensure that you derive maximum
benefit from your studies in DBS and at the same time, thoroughly enjoy the experience.

Academic studies at this level will be challenging, demanding, exciting and consequently
very be
neficial for your personal development. We are confident that you will find this
experience to be highly rewarding in both personal and professional terms.

Should you have any queries and/or require clarification of any information in the handbook
do not hesitate to contact Cian McHugh (Programme Administrator)
or myself.

I wish you a successful and enjoyable year.

David Wallace

MBA Graduate

Programme Leader



The programme contains a number of innovative features that are discussed elsewhere
within this document. It is designed to be academically rigorous and will require students to
develop learning skills quickly and apply these in an intensive programme. Ass
methods vary but will concentrate on students managing the process themselves through
allowing as much choice as possible, for example through individually research projects,
group reports and oral presentations.

here are
six modules on the progr
amme. Each module has
15 credits each

except for
International Management and International Business & Trade which have 30 credits each
The masters’ stage comprises of a Dissertation

(60 credits)
, which incorporates assessed
reflections on learning in li
ne with the programme objectives.

Total 180 credits (see
Appendix also).

The MBA programme will provide the following:

Exposure to rigorous academic foundation in core business disciplines

Establishment of strong analytical skills and critical faculty

lopment of soft transferable skills

Ability to solve practical problems

Preparation for informed decision making

The specific objectives of the programme are:

The application of business knowledge required for students to perform as an effective
manager i
n any organisation,

The evaluation and application of important global management issues which impact on
organisational effectiveness and performance

The synthesis and application of cross
functional capabilities and transferable skills
within the busine
ss activities of private, public and not for
profit organisations, both
nationally and internationally


To develop students’ skills in the presentation and communication of information within
a problem solving ‘team’ environment under time pressure.

To cri
tically evaluate the central role of Strategy for the growth, development and
sustainability of all organisations

The synthesis of management and business principles to facilitate personal, academic
and professional development

To synthesise and apply lear
ning and skills in the production of an independent piece of
research work ( Dissertation)

To provide a basis for practice, continual personal development and learning throughout
students careers

On completion of the MBA students will be able to:

Make a
professional contribution within a range of functional areas and general

Progress personally and academically,

Be competent to deal with the analysis of information when making important

Comprehend the importance of ICT within a busines
s environment and to apply ICT

Reflect critically on self development and PDP issues arising from the programme,

Critically evaluate research methodologies and justify the most suitable method
appropriate for the business task at hand,

Be able

to apply the skills acquired throughout the programme into developing their
future careers

The programme is designed as a one
year full
time programme
or a two year part time
targeted at recent graduates from all disciplines.


The current prog
ramme structure is outlined below and includes four core modules
followed by two optional modules:




Full Time:

Semester One

International Management (Core module)
30 Credits

Research Skills Analysis

PDP (Core Module)

Choose one of the following

Principles of Marketing (Marketing Stream)
15 Credits

Managing Resourcing Strategy (HRM Stream)
15 Credits

Theory of Finance (Finance Stream)
15 Credits

Project Management, Tools &

Techniques (Project Management Stream)
15 Credits

Information Systems Development (IS Stream)
15 Credits

Semester Two

International Business & Trade (Core Module)
30 Credits

Strategic Management (Core Module)
15 Credits

Research Skills Analysis

l (Core Module)
15 Credits

Choose one of the following modules:

Integrated Marketing Communications

(Marketing Stream)
15 Credits

Performance Management

(HRM Stream)
15 Credits

International Financial Institutions & Markets

(Finance Stream)
15 Credits

Project Management,
Planning & Control

(Project Management Stream)
15 Credits

Innovation & IT Management

(IS Stream)
15 Credits


* Research Skills Analysis is a module that is run over the two semesters.



Credits 60


Year One

Semester One

International Management (Core Module)
30 Credits

Semester Two:

International Business & Trade (Core Module)
30 Credits

Year Two

Semester One

Strategic Management (Core Module)
15 Credits

and choose one of the following

Principles of Marketing (Marketing Stream)
15 Credits

Managing Resourcing Strategy (HRM Stream)
15 Credits

Theory of Finance (Finance Stream)
15 Credits

Project Management, Tools & Techniques (Project Management Stream)
15 Credits

Information Systems Development (IS Stream)
15 Credits

Semester Two:

Research Skills Analysis (Core Module
15 Credits

Choose one of the following modules:

Integrated Marketing Communications (Marketing Stream)
15 Credits

Performance Management (HRM Stream)
15 Credits

International Financial Institutions & Markets (Finance Stream)
15 Credits

Project Management, Planning & Control (Project Management Stream)
15 Credits


Innovation & IT Management (IS Stream)
15 Credits



Credits 60

Module Leaders:


Module Leader

International Management

Bill Kirwan

Managing Resourcing Strategy

David Wallace
/Enda Murphy

Marketing Principles

Jacklyn Tully

Project Management Tools & Techniques

Paul Taaffe

Theory of Finance

Margaret O’Keefe

Information Systems Development

Patrick O’Callaghan

Research Skills Analysis

Chris McLaughlin

International Business & Trade

Enda Murphy

& Paul Taaffe

Strategic Management

Claire Devlin

Performance Management


Project Management Planning & Control

Paul Taaffe

Integrated Marketing Communications

Luciana Lolich
/Sharon Harris Byrne

International Financial Institutions &

Enda Murphy
/Aidan Finnegan

Innovation & IT Management

Patrick O’Callaghan


Assessment Objectives

The aims of the assessment procedure are to:

Ensure that the award is academically rigorous and an appropriate reflection of the
student's ability and his/her effort throughout the programme.

Provide the means to monitor students'
progress for each module of the programme
and inform their development and aid reflection

Ensure the assessment workload on students is consistent with that placed on
students on similar fourth level programmes both internally and externally.

A variety of

assessment methods are combined to ensure a wide range of student abilities
are assessed over the duration of the programme. These methods will include:

Individual and Group

Management reports.

Case studies.

Group activities.

Group and indivi
dual oral presentations.

Time constrained assessments( open and closed book)

Personal Evaluation Portfolio in Services Marketing module, applying services
theories and concepts to real life service experience.

Assessment Schedules

Assessment schedules ar
e provided for all students for all modules at the beginning of the
academic year. These schedules are designed to limit the number of assignments students
have to submit at any one time. It is organised such that assignments are spread out across
the sem
ester, where possible. This serves as a useful time management tool for students.




Assessment method

International Management

100% Continuous Assessment

International Business & Trade

60% Continuous Assessment 40% Examination

Strategic Management

50% Examination 50% Continuous Assessment

Research Skills Analysis

100% Continuous Assessment

Performance Management

50% Examination 50% Continuous Assessment

Managing Resourcing Strategy

50% Examination 50% Continuous Assessment

Theory of Finance

50% Examination 50% Continuous Assessment

International Financial Institutions &

50% Examination 50% Continuous Assessment

Principles of Marketing

100% Examination

Integrated Marketing


100% Continuous Assessment

Project Management Tools & Techniques

60% Continuous Assessment 40% Examination

Project Management Planning & Control

40% Continuous Assessment 60% Examination

Information Systems Development

33% Continuous
Assessment 67% Examination

Innovation & IT Management

33% Continuous Assessment 67% Examination


100% Continuous Assessment



Head of Department


Dr. Patricia Moriarty


Programme Leader:

David Wallace


Business School Manager:

Emma Balfe


Programme Administrator:

Cian McHugh



All DBS email addresses are of the form

remember that lecturing staff will be lecturing during the day also, and thus may not reply


DBS MOODLE is the Dublin Business School

student website designed to provide you with a
range of course material which will enhance and support your learning experience with DBS.
MOODLE does not replace classroom activity but enhances and enables the provision of a
rich multi
media learning envi

You can access MOODLE from any computer with Internet access. If you have a problem
in you should contact

or ask any of the technicians in the labs.

To access course material self
enrolment may be requested. If so, you need the

for the course

your module leader will give this to you if he/she wishes you to self

A contact list of lectures and programme manager will available on
the DBS MOODLE home
page. (


You will be provided with a
DBS Moodle Student User Guide

and account details at
induction. Support is provided by

and IT academic staff
throughout the year.

Code of Practice for all users of DBS Moodle

All users of DBS MOODLE are bound by the Terms and Conditions of Use as outlined on the
DBS websi
Terms & Condition


Class Representative

Each Programme will be asked to appoint two class representatives. The function of class
representatives is to liaise between students and faculty and to co
ordinate student
feedback. and student input to the course review process. Class representatives
should also
make contact with Student Services if necessary.

Participant Feedback

A number of feedback mechanisms are in place and include:

Opportunities for informal feedback to module leaders

Opportunities to meet programme leader

Institutional modular
evaluation surveys

School evaluation surveys

Student representatives, to be nominated by peers, via class representative
meetings and attend Board of Study Meetings

Staff/Student forum



High levels of attendance at class are essential for academic success. In order to encourage
high attendance levels, the College invests a substantial time and resources in tracking and
following up on poor attendance. To achieve your potential at Dublin

Business School, it is
imperative that you attend all your classes. The minimum required level is 80%; students
who have less than this level of attendance are hindering their overall performance.

Student Services and Facilities

Contact Details

tional Students Officer Louise Butler

Tel: 01 4170603


Education & Welfare Officer

Caitriona McGrattan

Tel: 01 4178748


Sports & Societies Officer

Tony Peoples

Tel: 01 4177585


General Queries

Tel: 01 4177680


The Student Services Office is concerned with assisting students in all non
academic affairs.
Working alongside the Student Council and the International Student Office, they deal with
a variety of issues faced by students.


As part of the Library, Careers and Student Services Department, the Student Students team
aim to assist students during their time in DBS through a number of support services
including a counselling referral service, drop
in hours for international studen
ts and a
welfare office. Students are also encouraged to engage with the College and their fellow
students through a range of social and sporting opportunities.


The Student Services Dept

has produced a number of guides and accommodation listings for
students seeking accommodation including a guide to the various student properties
available in Dublin’s City Centre, which is available on the Student Services website. There is
also an Accom
modation Notice
board on the ground floor of Aungier Street.



The Education and Welfare Officer administers the College’s counselling referral service.
DBS provides crisis counselling to students in conjunction with the
Elmwood Centre for
ng and Psychotherapy
in Baggot Street. Students may avail of three sessions free of
charge and an additional three on the request of their therapist/counsellor. Students may
request a counselling referral letter, needed to cover the cost of the sessions, d
irectly from
the Education and Welfare Officer. Students can be reassured that their decision to attend
counselling is kept private and that their name will only be noted by the Student Services
Officer who issues the letter for financial reasons.

Business School is linked to the Aungier Street Medical Centre (Phone: 01
A reduced fee of €40 per consultation is charged on production of a valid DBS student card.
The Clinic is open from 8.30am to 6.30pm Monday to Friday and Saturday 11am

There is an appointment system in operation so please remember to make one. Urgent
cases will be seen without appointment. There is also a nurse in attendance who deals with
family planning, cervical smears, blood pressure screening, dietary advice and

advice on
asthma and diabetes.

Please Talk

Please Talk is a national mental health awareness campaign, which urges students to
understand that talking is a sign of strength, not of weakness. And that if they experience
problems while at college, there are people they can talk to. At the centre of t
he campaign
is the PLEASE TALK website, www.pleasetalk.ie, which provides a list of support services that
are available to students at their college or university. DBS has a page on the PLEASE TALK
website, which lists the support services available to our


Student Complaints

Student complaints should be directed to your Springboard liaison in the first instance who
will direct your complaint onwards as appropriate. Academic appeals should be directed to
the Examinations Office. Further details ca
n be obtained on DBS’s Examinations Office
webpage at: http://www.dbs.ie


During the term you will find many events organised by Student services. In fact there will
be celebrations for any excuse we can find during the year. Halloween and Ch
ristmas balls,
sports and societies nights are just some of the events you’ll expect to see. Upcoming
events will be advertised on notice boards in DBS buildings, so keep an eye out.




DBS we believe happy, healthy students do better in their stu
dy, that’s why we strive to
provide a wide range of quality sporting activities to suit everybody. DBS in recent years has
claimed National titles in golf, basketball, cricket and badminton. DBS offers sports
scholarships to outstanding athletes, which ref
lects the college’s desire to be amongst the
leaders of College sport in Ireland. DBS boasts some of the best sports coaches in Irish
College Sport, such as Richard Sadlier, Dave Baker and Jenny King. We hope more success
can follow this year, but more imp
ortantly that everyone gets involved in a sporting activity
to get fit, have fun and make friends.

Student Societies

Societies are organized by and for students and they exist because students want them to
exist. The popularity of DBS societies such as t
he Drama Soc, Paintballing Soc and Radio DBS
has seen more students than ever signing up to become members or even putting
themselves forward to sit on the committees that run the societies. If you would like to
setup a society and would like to know the p
rocedures then contact your Societies officer
(below). Students at DBS realize that there’s more to college than exams, coursework and
lectures. To mark the college’s commitment to student societies DBS is a full member of the
Board of Irish College Societ
ies (BICS) and this year travelled to Galway to compete against
the very best student societies in Ireland.

To mark DBS’s commitment to Sports and Societies, Tony Peoples is your Sports and
Societies Development Officer. Tony works in the student service

department and you can
find him in the Aungier Street and Castle House offices. The big day for Sports and Society
Sign Up is all day Tuesday the 4

of October in the Reception area of Aungier Street. For a
full list of the 30 + Clubs visit
. So what are you waiting for, sign
up to your favourite society now.


Student Services have DBS
branded hoodies for sale. The hoodies are available in navy, grey
or green and in si
zes small to x
large. They cost €20 and are available from either Student
Services’ Offices.


Lockers are available to rent in Augnier Street and Dame Street. They cost €20 for the
academic year (including the exam period and a week’s grace to clear

it out). Students
wishing to rent a locker in AS should contact Caitríona, while those looking for a Dame
Street locker should contact Tony or Louise.


Computer Services

The Computer Services department offers support to the student body in College IT related
issues. E
mail, internet, online storage space, Moodle (intranet for notes etc) and course
related software are all provided for students at no extra charge. Students

can contact the
Computer Services Department via the on
line form on the web link below, in person on the
first floor of the Aungier St building or by telephone on 01 4177573.

Visit the Computer Services website at:



The Facilities Department maintain the fabric of the building and manage the many services
providers to the college such as cleaning, security etc. In conjunction with these, t
department is also responsible for Health & Safety and Timetabling

Visit the Reception website at:



The Library service at Dublin Busin
ess School comprises an Undergraduate Library at
Aungier Street and Postgraduate/Law Library at Dame Street.

DBS Library has evolved into a library without walls with a rapidly expanding e
collection, 45,000 full
text e
journals and an extensive port
folio of electronic databases. Off
campus access to all of the Library’s electronic resources is available 24 hours a day from
anywhere in the world. The Library Catalogue, e
books and EBSCO databases can also be
searched via handheld devices.

DBS Library

collections comprise:

Print/Audiovisual Materials:

The Library has a combined print and audiovisual
collection of approximately 50,000 items. All books and audiovisual items are listed
on the Library Catalogue which is available on the Library Website.

rint Journals:

The Library subscribes to 205 print journals.


The Library provides access to 45,000 full
text e
journals searchable on
the Library Website via EBSCO’s A
Z journal software

: The Library has a rapidly expanding e
book colle
ction available via
Dawsonera which now contains 900 titles.


Online Databases:

The Library subscribes to an extensive portfolio of databases.
Examples of databases that the Library subscribe to include: Academic Search
Complete, Business Source Complete,
Computer and Applied Sciences Complete;
Emerald, Firstlaw, FT.com, Film and Television Literature Index with Full
Hospitality and Tourism Complete, JSTOR, Justis, Lexis Nexis, LISTA Full
Marketline, Mintel, Pep Archive, PsycArticles, PsycInfo,
SOCIndex, WARC, Westlaw.

The Library offers:

Library inductions

for all new students in the classroom setting.

Library tours

for new and returning students.

Subject specific information literacy instruction

in the classroom setting within the
academic timetable, as requested by faculty.

A selection
information literacy


are run on a
weekly basis throughout the
academic year. These classes are open to all students, with separate classes for
Arts and Law students. The selection of classes includes:


Writing & Referencing Assignments (this class also covers ‘Avoiding


Finding Materials for Assignments


Literature Research for Dissertation


Using Zotero (Reference Management Software)

These classes are delivered supplementary to the academic timetable, and are run in
either a classroom or computer lab setting, depending on the session content.

Visit the Library Website at:


Visit the Library blog at:


Follow us on Facebook and Twitter.


What logins do I need to access the Library’s electronic resources?

All the log
ins details that you need to access various Library and IT resources at DBS will be emailed
to you shortly after you register with the college.

You must activate your college email account to
access this email. If you do not receive this emai
l, please contact the Library or

follow the following
format/procedure when logging
on to the various resources:


The first time you log in, enter your student number for both the username and password.

You will then be prompted to create your own

Henceforth your log
in details will be as


Username: student number


Password: ‘password of your own choice’

Library Account:

via the Library Catalogue.


Reader number: student number


PIN: 4 digits (issued by the Library staff)


electronic resources (for

campus only)


Username: student number


Password: date of birth





Username: student number


Password: date of birth


What other facilities are available in the Library?

The Library provides acc
ess to:


A wireless network

Printing facilities including wireless printing

Photocopying facilities including colour photocopying

Study rooms for collaborative study

PCs and Study rooms can be booked via the Library Website.

How do I contact the

Each Library site has a dedicated information point where staff can assist you with your enquiries.
You can also contact Library staff by phone, email or via the Library’s instant messaging service
called ‘DBS Ask a Librarian’ which is available o
n the Library website. DBS Ask a Librarian enables you
to chat live with Library staff via the Library Website. You can also follow Library developments via
the Student Blog, Facebook and Twitter, links to which are provided on the Library Website.

telephone numbers:

Information Desk, Aungier Street, Tel: 01

Information Desk, Dame Street, Tel: 01





How Can I learn more about using the Librar

Library Classes

DBS Library employs a dedicated
Information Skills Librarian
, who provides
students with Library tours and inductions. She also runs a variety of classes on how to
evaluate and use information safely; essay writing, avoiding plagiarism

and referencing.
Please consult the Library Website for further information.


Library Guides/Handbooks
guides on how to use various Library resources as well as guides
on essay writing, referencing, avoiding plagiarism, conducting a literature review, etc
. are
available on the Library website and in hardcopy in the Library. The Library also produces its
own student handbook as well as a quick guide to Library Resources. These are also available
on the Library Website.

Information Points
: Each library has a
n Information point that is manned by professional
staff who are there to help you get the most from the Library resources and facilities. Please
feel free to approach the desk with any Library query… big or small.

Alternatively you can
phone, email or in
stant message the Library.

Ask a Librarian instant messaging

this is available via the Library website. Just type in your
question and a member of the library staff will message you back straight away.

Online Database Tutorials:

Various databases also pr
ovide users with online tutorials and
help guides on how to use their search and browse facilities and much more.



Credit Structure

The adoption of a system of credits is a key component of the development of the European Higher
Education Area under the Bologna process. ECTS is becoming a generalised basis for credit systems
in higher education, and it has a proven track record in facilitating student mobility and international
curriculum development, and is developing into a cred
it accumulation, as well as a credit transfer
system. Thus, in line with Ireland’s commitment to and participation in the European Higher
Education Area, the national approach to credit will be compatible with ECTS.

Under ECTS, one credit is assigned to l
earning outcomes achievable in 20
25 hours of workload. The
ECTS convention is that 60 credits measures the workload of an average full
time student during one
academic year. Workload refers to the notional time within which the average learner might expec
to complete the required learning outcomes.

The structure and content of the programme is
outlined using ECTS credits where 7.5 ECTS equals 15 CATS.

Structure and Content

The course is made up of two parts. Part I is the taught element consisting of co
and optional modules (ECTS: 7.5 (15 CATS) per module giving a total of 60 credits (120
CATS)). Part II consists of a dissertation (30 ECTS/60 CATS credits). There are a total of 90
ECTS/180 CATS credits for the course.

To be awarded their
students must pass both Part I and Part II of the scheme and
thereby accumulate 90 ECTS /180 CATS credits.

Candidates who complete Part I and accumulate 60 ECTS/120 CATS credits, but do not
complete Part II can exit with a Postgraduate Diploma. A Postgr
aduate Certificate is also
available to students who pass 30 ETCS/60 CATS credits or more in Part I.

A student will not be entitled to formally commence the Dissertation Stage until an examination
board has confirmed that the taught stage has been successf
ully completed and 60 credits awarded.