Your Blog; Readers & Search Engines -

nostrilshumorousInternet and Web Development

Nov 18, 2013 (4 years and 5 months ago)


Your Blog;

Readers & Search Engines

Kevin M. Brett


April 23, 2013

Blogging: Alive and Well

54.1 million WordPress sites

327 million subscribers

2.5 billion pages

500,000 new posts daily

400,000 comments daily

Digital, Yes

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

“Bots”/Web “Spidering”

How Many Readers?

How Many Page Views?

Search Engine Positioning?

Analog, Too

Good Old
Fashioned Journalism Matters!

Headlines Matter!

“The Trouble with Widowers”

“It’s Not You; It’s Me”

“Competing Against the Dead”

“Smile on the Lips Before Tears in the

Leads Matter

Get to the Point; Inverted Pyramid

More “Thumb Sucker” Than Hard News

What, Where, When, Who, Why & How

Not Lame. Not Boring. Not Predictable.

Draw Reader Into Conversation

Tags Matter

Uncle Phil

Phil Knight


Chip Kelly


Rose Bowl

Just Do It!

Stakeholders Matter

Facebook Friends

Twitter Followers

LinkedIn Connections

LinkedIn Groups

WordPress Subscribers

Credibility Matters

Do you have “standing?”

Can you be a “thought leader?”

Where do you have credibility?

What are your strengths?

What are your weaknesses?

Respect Matters

Be Provocative; Not Notorious

Be Offensive Without Being Offensive

Eschew Invective, Name Calling, Slurs

Have Thick Skin …To a Point

Demand Respect; Offer Respect