Website Development - ALLILONnet members area

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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GEORGE
MAKRIDIS


State of the art affiliate marketing developments Seminar

Presentation Intro



Website
Development


Online
Marketing


Website Development

6

Steps to

a

successful

Online

Store

1. SERIOUS

COMMITMENT


Existing offline
activity


Personal
occupation


Daily
maintenance




2.COMPETITIVE

ADVANTAGE


Price


Availability


Know how


Market
Research


Minimize

Risk


Low

Cost

3. Keep it simple!


Start with a

simple
page


One language /
fewer

categories


Charming


Well
-
designed

corporate
identity


Professional

logo
-
graphics


Make it

load
quickly

(1% visitor loss
for

every

100
msec
)



4. Right content



Product presentation


Clear

/

Multiple

photos


Right

slogan,

welcome
text


Building
relationships

of trust

5. Promotion



Paid

Advertising
-
Pay
Per Click


SEO


Social Media
Marketing


Affiliate Marketing


6. Optimization



Constant control


Usability testing


Experimentation


NEXUS LAB
-
Online
Markerting


Online Marketing Strategies




Usability testing


SEO (Search engine optimization)


Pay per click


Social Media Marketing


Affiliate Marketing


Continuous Monitoring



1.
Usability testing



What is it?


Quality
Testing


of

Web
Development


A Test of how users interact with your site



When:



CONSTANTLY


In designing


In developing


When the bottleneck analysis shows


When something does not brink the desired results



How:




Complex but easy


Please direct your inquiry and we will respond



2.
SEO



On Site
-

Content

optimization



Meta tags


Title tags


Body text


URL & SEF URLS


H1 & H2 texts


Link text


Image Alt text


Keyword density


HTML comments

2.SEO


Off Site


Link Building


In catalogs


Use of social networks


Advertising campaigns


Register and post in forums



ATTENTION
:

Black Hat Link Building


Search engine penalties


Lower ranking


Exclusion from index

3.
Pay Per Click Campaign



Increased

exposure

of
the Site


Quick turnover


Increase

traffic


Try
different

strategies

to
promote


Research

customer
needs





a) Customization

Adwords

A wrong campaign can be
:



Expensive


It brings incorrect results


It harms the corporate image







Best Case Scenario:
Ineffective


b)
Strategy Pay Per Click

1.
Indentify keywords



Low cost


High visibility


2.
Writing

of multiple
creatives



Combined application


Measurable

results






b) Strategy Pay Per Click

3. Limitation of appearances



Geographic


Time and day etc.


4.

Campaign Review



Continuous monitoring


Identification of negative word
-
Update


Update adverts text


Custom landing pages per
campaign

4.
Social Media Marketing


5.
Affiliate Marketing



Affiliate Marketing Services



Affiliate Account
Management


Social Media Affiliate
Marketing


Email Affiliate Marketing


Affiliate Marketing Tools
Development


Performance Affiliate
Marketing

6. Continuous Monitoring
Performance and Experimentation


Identification of
operational problems


Apply changes


Optimization of
g
raphic
design or operating


Performance evaluation


Trial and error


Campaign re
-
alignment

THANK YOU

FOR YOUR ATTENTION

WE WELCOME YOUR QUESTIONS
SUGGESTIONS,COMMENTS