Using Video to

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Using Video to
Market Your
Business Online

By Devin Sizemore


The percent of businesses that have a website.


The percent of businesses that update their site less
than once a month.


The percent of business owners who are satisfied
with their online marketing efforts.


The percentage of businesses that have a search
engine optimization (online marketing) plan.

2.6 Billion


The number of local searches every month.


Of people search online before making a local
business decision.


Of people chose a business that is on the first page
in search results.

Creation Versus
Marketing


I….

o
Created

a Website

o
Setup

a Facebook Fan Page

o
Claimed

my Google, Yahoo and Bing listings

o
Setup

a YouTube Channel and added videos to
the channel

o
Setup

a Twitter Page

o
Created

and
Setup
….

Now You Must
Market!

PPC or Pay Per Click

Pay per click (PPC)
is
an Internet advertising model
used to direct traffic to websites, where advertisers
pay the publisher (typically a website owner) when
the ad is clicked. With search engines, advertisers
typically bid on keyword phrases relevant to their
target market
.
(from
Wikipedia)

Cannot Set It And Forget It!


With PPC, businesses often set it and forget it.


This is bad because:

o
Google is always changing

o
You need to add and delete keywords in your campaign to bring your
cost per click down

o
You need to make sure you do not have mobile setup if you do not have
a mobile campaign in place

o
This is a monthly cost


Organic or Natural search results.

Organic search results
are listings on search engine
results pages that appear because of
their relevance
to the search terms, as opposed to their being
advertisements
.
(from Wikipedia)

Is Your Website
Optimized?


Minimum of 350 words
per page. (including the
home page)


Meta titles and
descriptions filled out


Photos have captions
and alt tags


Your phone number and
address are clearly listed


You have a blog



You have testimonials
and links to testimonial
sites


You have pages with
optimized permalinks


An Optimized Site Is Not Enough


Are you actively updating your website (Blog)


Are you building quality backlinks from relevant and
high page rank sites?


Are you creating articles and press releases and
submitting them to create backlinks and authority
for your website?


And much more…


A
web directory
or
link directory
is a directory on the World Wide
Web. It specializes in linking to other web sites and categorizing those
links.[1]


A web directory is not a search engine and does not display lists of
web pages based on keywords; instead,
it lists web sites by category
and subcategory
.
The
categorization is usually based on the
whole
web site rather than one page
or a set of keywords, and sites are
often limited to inclusion in only a few categories. Web directories
often allow site owners to submit their site for inclusion, and have
editors review submissions for fitness
. (from
Wikipedia)

One Is Okay, But There
Are Hundreds


Google is not looking for you to do one thing well,
they want to see that your business is relevant in
multiple places


Every new citation that is out there for your business
adds backlinks and authority to your website


You never know where a potential customer will
find you or where an existing customer will want to
talk about you.


Google is now displaying
YouTube videos
in the
search results


Good News


Your competitors are not marketing
their videos


Bad News


You cannot simply create videos. You
must optimize and market them


Better News


There are some simple steps that will
help your videos stand a better chance of ranking
(showing up in searches)


Video
Marketing

Video
Creation

What Is Needed To Create Videos


Smart Phone


If you have a smart phone you are
good to go!


Flip Camera


These are perfect for shooting
headshot videos.


Nothing!!!!


You can make a quality video without
have moving video. You can use slides, pictures
and voiceover.

Nice video camera with a built on
microphone or with an attachable
microphone and a tripod.

Cost:

$1,500
-

$10,000

Steady Hands, Books, or Get A Tripod

Video Creation Notes


No longer than 2 minutes
unless it is a video
someone signed up to watch


Make sure you
talk slowly
and clearly if you record
a Talking Head or Voice
-
Over Video


Make sure to
give slides enough time to be read
if
using text or slideshow style videos


Always
use

your business name, one relevant
keyword and the location you do business in.

(Joe Bob’s Plumbing, Commercial Plumbing, Reno
Nevada)


Start

with your
Logo

and
end

with a
call to action!


Types of Videos



About Us” Video


Good for use on Google + Local
and home page or about us page of the website


4
“Services” Videos


Good for use on Google +
Local and Services pages


“Demonstration” Videos


Good for showing
benefits of your product or service.


“Testimonial” Videos


Good for use on the
testimonial page of your website


“FAQ” Videos


Good all purpose videos. Can add
to blog posts and the FAQ page/section on your
website.


“SAQ” & “KAQ”
Videos
-

Good all purpose videos.

Ways To Make Videos

Talking
H
ead
V
ideo









Place



Office, Lobby, Where You Would Meet
Clients


Great for
About, Services, FAQ, SAQ, KAQ videos


Ways To Make Videos

Slideshow Video With Voice
-
Over







Use a combination of PowerPoint Slides and images to
create the video. You can then talk to the viewer by
explaining what is being talked about on the slides.

Great for


All video types


Ways To Make Videos

Slideshow Video With Music







Use a combination of PowerPoint Slides and images to
create the video. You can then use fitting music to
add sound to the video.

Great for


All video types


Ways To Make Videos

In The Moment Testimonial Video







If someone gives positive feedback, ask them if they would
be willing to do a video testimonial. Then use your phone to
record them talking about their experience and the main
benefit to them.

Great for


All video types


Ways To Make Videos

Screen Capture Videos







Great for review reports, explaining forms or any other
computer based instruction/review.


Other Tips To Remember


Videos should always have an
educational

and
informative

purpose rather than a sales purpose.
(Great way to give value)


Always have a call to action!!!!

o
Example


Call, Click or Stop By Today with your phone number, website
address and business location.


Resources


Animoto

-

http://animoto.com
/

(slideshow videos to
music)


Snagit

-

http://
www.techsmith.com/snagit.html

(one
of the best programs for capturing your screen)


Other Video Editors:

o
Windows
Live
-

Movie
Maker

o
Adobe Premiere
Elements

o
iMovie

o
Web Movie
Maker

o
Etc…
Just make sure you have a movie file when completed. You will
need to be able to upload the move to YouTube when completed.


Video
Distribution

Where To Post Your Video


Always post your video on your
Business YouTube
Channel

first! (If you have a personal YouTube
channel make sure to create one for your business!
Make sure to use your primary keyword in your
channel name)


You do not want search engines to be confused
about what you do. Having a business video about
electricity mixed in with videos about your wedding
and kid’s birthday does not create authority.


Why YouTube?


Over
800 million unique users
visit YouTube each
month


Over
4 billion hours of video
are watched each
month on
YouTube


Traffic from mobile
devices
tripled in 2011


500 years of YouTube
video are watched every day
on
Facebook


700 YouTube videos
are shared on Twitter each
minute


2
nd

Largest Search Engine


Google Displays YouTube Videos In Ranking!

Posting On YouTube


Video File Title
: Should have your keyword or
keyword phrase


Title
: You should have your keyword phrase two
times


Ex:

Reno CPA: How A Reno CPA Can Help You Save | Phone Number


Description:

Keyword
phrase|
http
://www.YourURL.com

|Your
Phone Number

Transcription of the video

Business citation (name, address, phone number)

Full YouTube link for the video

Primary keyword



Posting on YouTube Cont.


Choose the
most relevant category
for your video


Make sure to fill in relevant
keywords and tags
(you
can steal them from high ranking videos)


Have a
unique tag
for tracking purposes Ex:
QGhdksn823wr5

----------------------------------------------


Add close captioning
to the video using your
complete description


Add annotations
to your video using between 2
-
4
keywords and keyword phrases


Reno CPA: A Reno CPA Explains Payroll Taxes (123) 456
-
7890




Reno CPA |
http://www.YourRenoCPA.com

| (123) 456
-
7890

Hi I am Joe Bob with Reno CPA located in Reno Nevada. I am often
asked about payroll taxes….

Reno CPA

1234 CPA Lane

Reno, NV 89521

(123) 456
-
7890

http://www.YouTube.com/thisvideolink

Reno CPA

Tags: Reno CPA, Payroll taxes Reno, certified public accountant in Reno,
taxes, Business Name, CPA Name, Q5Y8xn9#2saf

Example

Video
Marketing

Now Post On Other Sites


It is important that your video is distributed to other
video sharing websites. Also, it is extremely
important that you include the full description with
the YouTube link in it.

Share Your Video & Get Views


It is important that your video gets 10 live views
within 24 hours.


Embed your YouTube video on your website
. (Blog,
or the page that the video fits)


Share the video on Facebook
(make sure to include
the whole video link in your post)


Share the video on Twitter


If you have a LinkedIn company page
, share the
video on your page


Bookmark Your Videos


This is called
Bookmarking or
Favoriting
. You need
to get as many people as possible to
bookmark/favorite your videos.


Bookmarking should be across all video sharing
sites.


You can ask friends and other business owners to do
this and you can also pay to have your videos
bookmarked.

Send A Press Release


Write a simple press release about
your video

o
Include information about your company

o
Include the fact that you have released an
informational video

o
Please note that this is not your typical press
release. This is a press release for the purpose of
building links and authority for your video.

Other Tricks


Buy video views. Goal is between 500 to 1,000 views
within the first week to two weeks


Buy likes for your video. You need to gather as
many video likes as possible


Get people to subscribe to your YouTube Channel


Have a link pyramid created for each video


Get comments for your video (you can buy positive
comments)


Have your video pinged (this service can be
purchased)

The Big Picture

Creation Vs. Marketing

& A Budget


Creation is only the first step. You should be actively
marketing each aspect of your web presence on a
monthly basis.


Budget:
What is one new customer worth to your
business for a month, then for a lifetime?

For example
-

$500 for a month
and
$6,500 lifetime

Up to double a customer’s monthly worth is a doable
marketing budget =
$750 to $1,000 a month
.

12 months
=
$12,000 marketing cost

12 months
=
12

new customers = $6000 of monthly value

$78,000 lifetime value

Web Presence Review

Do You Know Where Your Business Is Online?

www.MarkUBiz.com

(888) 354
-
6196


Devin Sizemore

Devin@MarkUBiz.com


A Special Thanks