The Web was Made for Writers

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

104 views


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

From Writer to Blogging
R
ockstar

The Web was Made for Writers


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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2

+
Dispelling a few myths

+
A bit about Google

+
The Circle of Influence

+
SEO Blogging

+
Summary

+
Where am I?

+
Additional resources

In
T
his Presentation

2


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

A Website is not Marketing


A website is something you market. It does not market you or your
business. A
website without
SEO is a waste of content. A website
without marketing is pointless.

Blogging

is both a foundational SEO tool, and your first marketing
tool.


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

SEO is Not Marketing


Search Engine Optimization (SEO) is foundational, not a marketing
initiative. It is the ongoing process of optimizing your keywords,
content, and website structure too clearly tell Google what
keywords your focused on.


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Tells Google how your writing is organized
by assigning a hierarchy of importance to
your content using
Keywords
.


SEO is the grammar, punctuation, and
spelling of your content on the web. You
cannot write for the web without it.

SEO

Search Engine Optimization


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

The Almighty Google

They Make the Rules
… We
F
ollow


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

PageRank is



A

link analysis
algorithm…
used by the Google Internet search engine,
that assigns a numerical weighting to each element of a hyperlinked set of
documents, such as the World Wide Web, with the purpose of "measuring"
its relative importance within the set. The algorithm may be applied to any
collection
of entities with reciprocal quotations and references.

~
Wikipedia.org


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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…assigns a numerical weighting to each
element of a hyperlinked set of documents,
such as the World Wide Web


Read this again…

The web is a linked set of documents


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Your Web Presence is Your Thesis


+
It is a linked set of docs

+
It is proof of expertise

+
It is how you connect

+
How you engage

+
How you market

+
How you sell



SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Author Rank is



A

link analysis
algorithm…
used by the Google Internet search engine,
that assigns a numerical weighting to each
author based on their Google
Plus profile, and all activity related to that profile on the web.

~ John Ellis


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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+
Is the key to building Author rank

+
Grew 43% last month

+
Is where Google wants you to be

+
Is where You want You to be…

+
Do it now… Before everyone does it


Google Plus


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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12

+
Everything counts

+
Quality counts

+
Your competing with other writers

+
The best content wins

+
New content is essential

+
The playing field is equal


What it means


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Why you’re on the web


The circle of Influence


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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14


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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15


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


0
16


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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17


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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18

+
Lookers are traffic

+
Subscribers want more

+
Fans want a relationship


Lookers, Subscribers, and Fans


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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19

+
Connect with gods, peers, and fans

+
Prove you

re

an expert

+
Share resources

+
Answer questions

+
Ask Questions

+
Help others (the web is socialist in nature)


Growing your Circle


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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20

+
Give them a place to go

+
RSS feed subscribe

+
Newsletter (
Mailchimp
)

+
Subscribe my email (to RSS)

+
Tell them where they can find you

+
Join their groups and become a voice


Building your
Fanbase


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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21

+
They sell for you

+
They promote for you

+
They build your influence

+
They love you!


Fans are Powerful


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

No Brainer Take
-
away


Producing quality content, sharing it on the web, and engaging in
discussion about the topic is called:


Organic Search Marketing





SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

No Brainer Take
-
away


SEO blog posts are:



+
Resources

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Supporting content

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Advertisements

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Rank builders

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Marketing initiatives

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Curated content

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*You are a provider

+
*You are a curator


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Not sure how to connect everything?

Google it!




SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

A Real Life Example


From nowhere to 17
th

in 6 weeks.


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Keyword:
Search Engine Marketing Consulting

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SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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27


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


0
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SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Organic Marketing


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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How I moved the dial


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


0
31

How I moved the dial


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


0
32

How I moved the dial


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


0
33

SEO Blogging Process

Rand
Fishkin


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Choose your Goal

Chris Pearson


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Choose your Topic (keyword)

George Takei


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Write your Copy

Amanda Hocking


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Media Elements (
asthetics
)

Lady Gaga


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Arrange your content

Jay White


“Dumb Little Man”


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Ed Dale


The Challenge


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Danny Sullivan


Search Engine Land


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Jeremy
Schoemaker


Shoe Money


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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SEO Blogging Mechanics

Meta Description

Meta Title

Title


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content details

Jason
Fladlien


Google him


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content details

Michael Gray


“wolf
-
howl”


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Revise and revise and revise


It will separate you from the rest…. Seriously.


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Publish and be proud


Writing an SEO blog is tough. Completing your
first is a milestone. Be proud, be thrilled!

Now Engage!


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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How I moved the dial


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content Proliferation

The objective is not to “make
your links natural”, the real
objective is that your links are
natural…




Matt
Cutts


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content Proliferation

On SEO Techniques


“It is just like people writing about social
media, but giving you a half
-
truth about
how it organically spreads rather than
mentioning what they really do to seed
it....”


Aaron Wall
-

SEObook.com


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content Proliferation

“This type of person thinks that they need to
know everything and never implement
anything that they learn. If you want to
succeed you must take action now and start
learning from your failures. This doesn’t
mean that you shouldn’t learn, what it means
is that you need to implement what you learn
and see what works best for you and your
market.



Garret
Peirson




searchenginejournal.com

Why
some users “suck at
SEO


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Content Proliferation

Search engine optimization does not
specialize in tasks that will make pigs soar
high up in the sky. Its real task is to dig
deeper into the genetics of a website and
reengineer the essential elements until it
transforms into an eagle.


Bruce
Clay

Bruce Clay on SEO


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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52

Measuring the results

Welcome to the internet… where you
can measure the results of your efforts in
real time and react accordingly.


-
John Ellis

John Ellis on Analytics


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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In real time…


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Webmaster Tools.. rocks


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Market Samurai… also rocks


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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SEOmoz
… If you’re serious


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

Summary



SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Summary


SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED

The hardest part is not
learni
ng
… It’s doing




SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Where to find me…

John Ellis


SEO consultant

http://www.linkedin.com/in/
johnetec


http://portlandinternetdesign.com


https://plus.google.com/100470926227322431614
/


Facebook: Warning
… I rant about politics and religion


http://Twitter.com/pdxids


Google me… find me where you want to be.







SMALL BUSINESS WEB DEVELOPMENT FOR
THE BIG MINDED


© 2012 Portl and Internet Desi gn / (503) 893
-
4779 /
www.portl andi nternetdesi gn.com


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Additional Resources

John Ellis


SEO consultant

Connect
with

me
...