The Power of Social Media

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

81 views

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The Power of Social Media



(Wednesday, June 8, 2011)

Tony Prusak

Tiffany Matthews

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Social Media Statistics

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User Base: Large & Growing


Facebook: 600 million


LinkedIn: 100 million


Twitter: 200 million


Foursquare: 10 million

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Usage


50 million tweets per day


133 million active blogs


2.5 billion visits per month to Facebook,
Twitter and LinkedIn

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Constant Innovation

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Looks like this social media thing is
here for the long haul

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Maximize Your Social Media Impact

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Increase your visibility

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Improve your connectability

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Improve your Google Rank

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Ask for advice

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Accepting Invitations

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Groups

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Updates, updates & more updates!

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Increase Your Visibility


Connections = Credibility + Visibility


People would rather work with people and
organizations they know and trust


The greater your visibility, the more like likely
someone will do business with you

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Improve your connectability


Treat your profile like an executive bio


Include past companies, education &
affiliations

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Improve your Google Rank


SEO: Search Engine Optimization


Create a public view


Promote your website, blog & company

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Ask for advice


Broadcast your business related questions


Get answers


Engage potential customers and partners

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Accepting Invitations


Networking


More connections = greater connectability

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Groups


Join groups to increase your influence


Create/manage groups to control
conversations

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Updates, updates & more updates!


Updates keep people engaged


Topical: Relevant to your…


Company


Industry


Connections/Followers/Fans


Beware excessive updates: people tune out
“spam”

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Questions?