Promotions and Analysis

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

66 views


SEO Basics and Types


Content Development and Optimization


Dealing with Crawlers


Promotions and Analysis


SEO Steps for Every New Post


Google and Page Rank


Reverse Optimization


Link Building (Back Links)


Keyword Research


Automation, outsourcing and 3rd party stuff


SEO (Search Engine Optimization) is a practice for
improving your website with respect to the search
engine eyes to get high rank & Traffic


The majority of web traffic comes from search, so if
your site is not optimized, you will lost traffic and
people will not be able to search your contents.


Basically Search engines have 3 main functions


Crawling the contents


Indexing a web page


Serving search results, Providing answers to user
queries by listing relevant pages from the web.


What ,
Why

and
How



On
-
Page Optimization


On
-
page SEO refers to the things you do on your own site to enhance
it’s ranking in the search engines includes


-
Creating content , keywords in meta tags or navigation etc.


-
Formatting/designing of your Web Site, Use of images or Videos.


Off
-
Page Optimization



Off page SEO refers to those things you do outside of your own site to


enhance their rankings in the search engines includes


-
Get Back Links


-
Directory

Submission


-
Articles Marketing


-
Promotions



Organic or referral

traffic


Organic traffic is free traffic from Search engines like Google, Bing,
Yahoo or YouTube.


Referral traffic is come from Social Sites like
Facebook
, Twitter or any
other reference like E
-
mails etc


Paid or sponsored



Paid traffic is basically from Advertisements, or any other paid source


like
Adword
,
Infolinks

etc



Title tells both users and search engines about the page


Page titles are displayed in search results & appear in the
first line


Words in the title are bolded if they appear in the user's search query


This can help users recognize if the page is relevant to their search


Title Accurately describe the page's content


Google keyword research for title Selection


Create unique, short title for each

Avoid



Title that has no relation to the contents


Using default titles like "New Page 1“


Using a single title for all of your site's pages


Using extremely lengthy titles


Stuffing unneeded keywords in your title


Meta description gives search engines a summary of your page


Meta description might be a sentence or short paragraph


Meta Description might be displayed in search results.


Words in the snippet are bolded if they appear in the user's query


Meta Description must be encourage user to click and visit your link


Accurately summarize the page's content


Use unique descriptions for each page

Avoid

o
Description that has no relation to the content

o
Using generic descriptions like "This is a page"

o
Filling the description with only keywords

o
Copying and pasting the entire page

o
Using a single description for all of pages


Simple
-
to
-
understand URLs will convey content information easily


Help better crawling of your documents by search engines.


URL contains relevant words, provides users and search engines with
more information than an ID or oddly named parameter would


Remember that the URL is displayed as part of a search result in
Google, below the document's title



Use words in URLs


Create a simple directory structure


Use Only one version of URLs

Avoid

o
Using lengthy URLs with unnecessary information

o
Choosing generic page names like "page1.html"

o
Using keyword more then once in URL

o
Using directory/Category names that have no
relation to the content in them


Navigation is very important It help search engines understand what
content the webmaster thinks is important.










Navigation help visitors to quickly find the content they want.



Prepare two sitemaps: one for users, one for search engines



Visitors may visit sitemap if they are having problems finding pages on
your site.



An XML Sitemap, which you can submit through Google's
Webmaster
Tools, makes it easier for Google to discover the pages on your site.





For navigation, the focus should be on simplicity and ease of use!




Interesting sites will increase their recognition on their
own


Users/webmasters know good content when they see it
and will likely want to direct other users to it.


This could be through blog posts, social media services,
email, forums, or other means.



Think about the words that a user might search For…


Use Google Keyword Tool for research, use a good mix of
keyword phrases while writing your content.



Consider creating a new, useful service that no other
site offers.


Provide a reason to users why they visit your web site.



Write easy
-
to
-
read and easy to follow text.


Stay organized around the topic


Create fresh, unique content


Create content for your users, not search engines



Avoid

o
Spelling and grammatical mistakes

o
Using images, instead of text contents

o
Dumping large amounts of text on different topics
onto a page

o
Avoid copying existing duplicate content across
your site

o
Inserting numerous unnecessary keywords


Anchor text is the clickable text that users will
see as a result of a link





Link can be internal or external



With appropriate anchor text, users and search
engines can easily understand what the linked
pages contain.



Both users and search engines like anchor text
that is easy to understand!



Choose descriptive text


Few words or a short phrase


Use anchor text for internal links too


Avoid

o
Generic anchor text like "click here“

o
Using off
-
topic text

o
Using the page's URL as the anchor text

o
Writing long anchor text, lengthy sentence

o
Keyword stuffing or unnecessary links



Images must have distinct filename, Title and
"alt" attribute


Images optimization will also help for Google
images search


Its great if you use related image in every post
or page




Use descriptive filenames and alt text


Supply an XML Image Sitemap file

Avoid

o
Using generic filenames like
"image1.jpg”

o
Writing extremely lengthy
filenames

o
Writing long alt text



There are six sizes of heading tags h1 to h6


Heading tags emphasize important text



Heading tags are important for catching the
user's eye, so be careful how you use them!


Example:


<h1>Brandon's Baseball Cards</h1>

<h2>News
-

Baseball Cards Found in Old Barn</h2>

<p>A man who recently purchased a farm house was pleasantly surprised
... dollars worth of vintage baseball cards in the barn. The cards were ...
in news papers and were thought to be in near
-
mint condition. After ...
the cards to his grandson instead of selling them.</p>



Imagine you're writing an outline


Use heading tags where it makes sense.

Avoid

o
Using heading tags where other tags like <bold>


and <strong> may be more appropriate


o
Excessively using heading tags throughout the
page

o
Putting all of the page's text into a heading tag


If your link to a site that you don't trust or don't
want to pass your site's reputation, use
nofollow
.


<a
href
="http://www.shadyseo.com"
rel
="
nofollow
">Comment
spammer</a>



Fight comment spam with "
nofollow
"



Correct Use of “follow” and “
nofollow

attribute



Make sure you have solid measures in place to
deal with comment spam!

Promoting your site and having quality links could
lead to increasing your site’s reputation.




Back Links are vote for your site, People link to good contents


Add your business information to Google Places

http://www.google.com/local/add/


Know about social media sites


Know about Directories


Reach out the related community

Avoid

o
Attempting to promote each new, small
piece of content you create

o
Involving in artificially promoted services

o
Spamming link requests out to all related
sites

o
Purchasing links from another sites

Use keyword as the very first word in the title
& in the first few words of contents.

Meta Description is not used for "rankings" Its
important due to the "bolding" to increase
click rate
.

Use only related 2~3 related keywords

You can use 1~3 related tag for each page

Use short URL with keyword
like

site.com/keyword


Use 2
-
3 keywords for 500 words

Use H1 heading as the headline of the page

Use keyword once in
bold and
Italic tag

Use of a related


image with alt Text


Help to identify issues that your site have


Help your site perform better in search results


See which parts of a site Google had
problems

Notify Google of an XML Sitemap file

Identify issues with title and description

Understand the top searches used to
reach a site



High
-
level analysis of your website


See how users reach and behave on


your site


Discover the most popular content


on your site


Measure the impact of optimizations


on your site

-

e.g. did changing those title and description meta tags
improve traffic from search engines?

What is a
backlink
?

When a third
-
party website links to your
website. This incoming link called
backlink

.

Backlinks

are vote for your sites, Very important

Prefer one
-
way
backlinks

from high
-
quality,
relevant sites.

To get link, use your keyword as a anchor text

Do
-
follow links have more value as compared to
No
-
follow

Paid links can harm your rankings

One
-
way links are more valuable as compared to
reciprocal links.



Blog Comments


Directories submission


Community Forums links


Guest Posts


Articles submissions


Link Exchange


Press Release


Classified posting


RSS submission


Wikis Submission


Social sites


Building Links too Fast


Using
Spammy

Resources


Taking Part in Link


Building Links Around One Phrase