Plan of Action - SMG World

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Akshaya Bhargava



For V.P. Of Marketing



Objectives and Vision for
-
MBA club



Improve
the
overall recognition
for the program



Improve
the communication for the club
events



Improve
the core competency of
fellow
members in marketing of high tech
products






My plan of action



Improve recognition by improving the digital footprint of the
club


Create a separate blog space for MS MBA and blog
regularly



Leverage search engine optimization techniques to
improve hit count on the program web site



Leverage
google

analytics reports to identify user
behavior on the MS MBA web site and optimize the site
accordingly



Conduct webinars with participants across the globe



Work with marketing agencies to build rich interactive
marketing collateral to be put on MS MBA website









An Introduction



I worked as a Project Manager with HCL Technologies, Ltd
before joining BUMBA


My client was Microsoft and I was working at their
Redmond Campus. This gave me an opportunity to
interact with many BU MBA alumni within Microsoft,
and learn about their experiences at BU, this
interaction helped cement the decision to join BU.



I have a passion for Product Marketing and Management
and my dream is to become a Product Manager within
software industry,


I am currently working as a Product Marketing
Manager
-
Intern with a Wealth Management Software
start
-
up in Connecticut. I am helping the firm in
launching their product .


During this internship I learnt how to formulate effective
marketing strategies, work with design firms to build
collateral ,generate word
-
to
-
mouth using webinars and
effective digital marketing strategies. I plan to bring
these learning to my role as VP Of Marketing and help
improve the overall recognition of the program.





Akshaya Bhargava



For V.P. Of Marketing