Marketing at BioMed

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

60 views

Simon Haggis

Head of Marketing

Marketing at BioMed
Central

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Journals Marketing Overview

1.
The marketing department organization

2.
Our global reach

3.
Marketing channels and activity

4.
Content led marketing


Biome

5.
Institutional membership program


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The marketing team

End
-
user Team

Authors

Readers

Commercial /
Pharma

Institutional
Team

Librarians

Membership
Organizations

Marketing
Services Team

Search Engine
Optimization

In
-
house
Design

Email
campaign
testing

Focused on raising awareness of your journals and BioMed Central to:



Maximise access to research



Drive manuscript submissions



Encourage interaction within communities



Stimulate discussion

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7 million users access our journal websites worldwide every month

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Our goals:
maximizing access to research and driving manuscript submissions

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Marketing channels & activity


Driving accessibility by maximizing exposure and visibility




Article deposit in
PubMed

and over 40 other A&I services



Search engine optimization



Social media:



Twitter



Facebook



LinkedIn



Blogs



YouTube

BioMed Central Editors’ Day 2013| 09/05/2013 |
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Marketing channels & activity

Email Marketing



Database of 1.6 million



2 million emails sent each month



Quarterly mailings



Tailored email messages



Email article alerts



BioMed Central Update Newsletter

Advertising



Digital advertising on journal websites across BioMed Central platform



Digital advertising on new
SpringerLink



coming soon!



Banner advertising on email Article Alerts



Banner advertising on BioMed Central Update Newsletter

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Marketing channels & activity

Conferences & Exhibitions



Attend over 35 scientific and 20 library conferences

each year



Sending of promotional literature



Featured in on
-
screen presentations



Niche conference exchange activity



Session sponsorship



Please let us know of conference opportunities

in advance


BioMed Central Editors’ Day 2013| 09/05/2013 |
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Journal Advocacy Pages


coming soon



Marketing material available for you and
anyone to access and use



Includes: leaflets, postcards, posters, banner
adverts, screen
-
savers, PowerPoint slides



Available at:

www.biomedcentral.com/
journalname
/about/
promote

BioMed Central Editors’ Day 2013| 09/05/2013 |
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Marketing channels & activity

Content
-
led marketing: Biome

Biome

is

a

new

online

magazine

that

will

provide

biologists,

medical

researchers

and

clinicians

with

an

overview

of

the

latest

research

topics,

discussions

and

community

news

from

the

entire

spectrum

of

medicine

and

biology
.


Biome

will highlight:



significant research articles



reviews



commentaries

that

appear

daily

in

BioMed

Central’s

open

access

journals,

with

the

aim

of

making

new

results

and

insights

easily

accessible
.


www.biomedcentral.com/biome




BioMed Central Editors’ Day 2013| 09/05/2013 |
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Institutional Marketing: Growing Open Access Memberships


BioMed Central pioneered the Membership
Program. Now includes
SpringerOpen

journals.


450 Institutional Members worldwide.


A range of Membership packages are available to
suit individual institution needs.

Benefits of BioMed Central Membership:


Time saving and convenient


for both researchers
and institutions.


Cost
-
effective
-

pricing plans tailored to fit specific
requirements and budgets.


Increased exposure for an organization
-

Members
receive their own customized webpage.


Provides broad subject coverage


in a range of
reputable, open access journals supported by high
standards of peer review.


BioMed Central Editors’ Day 2013| 09/05/2013 |
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Please contact your Journal Development Editor to arrange a meeting
to discuss the marketing for your journal.






Thank you.