Internet marketing environment and specificity of advertising on ...

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 1 month ago)

63 views


Artur Strzelecki


10
teams


10 non
-
profit
organizations


6
students

per team


2
weeks

of developing
campaigns


~
50






Blog


A type of website or online journal that
allows you to publish articles and updates that
visitors can comment on.


Display Ads



Ads displayed on websites. Display
ads can be static or animated and include
images, video, text, and interactive elements.


Email Marketing


A marketing technique
whereby email is used to promote products or
services to potential customers and generate
repeat business from existing customers.


Local Marketing


Marketing initiatives that
promote your business to potential customers in
your region, state, or city (local area).



Organic (Natural) Search Results



Free listings displayed
on search engine results pages that are relevant to the
search terms entered.


Pay
-
Per
-
Click (PPC)


An online payment model where you
only pay when someone clicks on your online ad
.


Return
on Investment (ROI)


A way to measure the
performance, or efficiency, of an investment. To calculate
the ROI of your marketing investments, divide the benefits
(return) by the cost of the investment.


Search Engine Marketing (SEM)


The use of online
advertising on search engine results pages to help visitors
find your website. SEM often uses pay
-
per
-
click (PPC), a
bidding model that charges advertisers only when
someone clicks on their ad (also referred to as cost
-
per
-
click, or CPC).



Search Engine Optimization (SEO)


Improving a
website’s presence in organic search engine
results.


Search Engine Results Page


The list of websites
displayed by a search engine, such as Google,
after someone searches for a word or phrase.


Social Media


Websites, blogs, forums, online
communities, social networks, image and video
sharing sites that encourage people to interact,
share, and collaborate.


Social Media Marketing


Advertising and
promoting your business, products and services
through social media and social media sites.



Basic
functions


Choose

keywords

for
which

sponsored

links

are

displayed


Sponsored

links

are

in
text

form


Character

limits
: 25, 35, 35


Broadcast
links

in the Google
search

engine

and the Google Display Network


Pay

per
click

(PPC)


Advantages


Ads

are

displayed

for
selected

keyword

at

a
time

when

user

is

interested



precisely

target
your

audience


Control:
budget
,
cost

per
click

(CPC),
number

of
keywords
, target


Search

engine

users

don’t

treat

sponsored

links

as
intrusion


Analyze

effect

of
actions

made

in
AdWords

after

3
hours


No minimum
spending

requirement

or

time

specified

campaign


Global
reach


Studytips
!